Photography reference
Central camera company 1938 Product booklet
Product booklet for Central camera company 1938. 30 pages in English. Read the original PDF, download or print a copy without registration.
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- Brand
- Central
- Model / document
- Central camera company 1938
- Document type
- Product booklet
- Language
- English
- Pages
- 30
- File size
- 4.4 MB
- Category
- Photography reference
- Document date
- Not specified in catalog
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Page 4 · Read text
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"Aliniature Photofra?hy
endndt A Peniuction"
SAYS HANNY IHAMFLIN
Originator of the famous Champlin Fine.Grain Formula;
Author of Two Orrtstanding Books on Photogruphy
and tells you in this artiele
how to deuelop your tilm to
insure that insistent perlection
photography demands per. Everything in photography centere aroundMINIATURE*'* fection. The negatives are small and the negative. Cameras are built to expose
must be enlarged, and this means that negative material, and the final print or
everything must be perfectly coordinated, enlargement is made from that same nega.
for enlargement magnifies faults as well as tive. Now, there are some things about
virtues. The precision built into these little negative-making which you should know in
cameras has made them very popular. How- order to get the best reeults.
ever, all of this precision and scientific
Vhen you make an exposure in your cameraknowledge will mean absolutely nothing
an image is formed on the sensitive filmunless the operator of the camera uses the
emulsion. This image is invisible and cansame care and precision in the worlc *'hieh
be made visible only through a process offollows the actual taking of a picture. Selec-
development. Development consists oftion of subject matter for any picture is
attacking light affected silver, separatingsomething personal. You may do whatever
the silver from the other chemicals in theyou pleaee about thato but the development
emulsion, and then blaekening the silver byof the film is a mechanical routine which you
a process of oxidation.
should learn and to which you must adhere
with the same care and accuracy present in A few years ago developers were made with
the camera itself. strong alkalis which softened the gelatin of
P h o t o g r a p h i c H e a d q u a r t e r s S i n c e I B g g l1View original page 4Page 5 · Read text
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the film and allowed easy penetration of the of the film. These developers are by no
other chemicals in the developer to the silver means the ultimate eolution to the problem
salts. The great difficulty with developers of fine grain development. In my own
containing alkalis in any form is the effect laboratory there are at least a score of new
such chemicals have upon the silver in the types of fine grain developers undergoing
emulsion. A peculiar phenomenon known tests. Eaeh one is radically different from
as clumping of the silver grains takes place. the otherg and each has certain qualities
sought for in miniature work.
Now, negatives made with small cameras
have to be enlarged to many times their Fine grain and emulsion speed are assured
original size, and if there is much clumping if you use a modern fine grain developer
of the silver grains in the emulsion there will correctly. There are certain points for you
be a pepper and salt effect in all finished to observe closely and a routine to which
enlargements, and the picture will be you must adhere strictly in fine grain devel-
grainy. This graininess was one of the dis' opment, because Buccessor failure in nega-
tinct disadvantages of miniature photography tive-making depends in a great measure upon
and was the greatest hindrance to its general this.
acceptance until recent times. The first
The first thing for you to do is to obtain a attempts to solve the grain problem resulted
good tank. The tank may be of bakelite or in developers with a high percentage of
stainless steel. The second item of equip- sodium sulphite in them and a very low
ment is a thermometer which should have percentage of alkali, but in all other respects
accurate markings. The next item is a the developers were no different from those
graduate. You simply insert the film in the in use for many years. There was some re-
tank in some dark place-and by dark, I duction in the grain size due to the fact that
mean a closet or a darkroom which will show there was slightly less clumping in the emul-
no light at all after you have been in it for sion, but not enough to make miniature pho- 'When
ten minutes. the film is in the tank tography practical.
and the tank covered with the lido you may
The introduction of phenylenediamines was turn on the light or open the door and go
the first real step towards the solution of the outside.
problem. But the first developers required
The correct amount of developing solution is considerable overexposure in order to pro-
measured with a graduate, the temperature duce sufficient density in the negative.
is taken, and if it is correct, the developer is
A great demand for anything in this world poured into the tank. Now the temperature
will naturally create much effort to supply of a developer is very important because
that demand. This was certainly true in the developers work faster as the temperature
matter of fine grain development. One de- is increased, and if a developer is made to
veloper after another was created until today work rvith utmost efficiency at 70" F., you
'we have developers capable of producing will not get full density negatives if the tem-
negatives with very fine grained images and perature is allowecl to drop to 67' F. There-
which actually enhance the emulsion speed fore, a developer which is too cold should
i t2 CENTRAL CAMERA CO.' 230 S. Wabaeh Ave., ChicagoView original page 5Page 6 · Read text
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be heated with a hot plate or by placing it sion and help prevent scratches. This rinee
in an oven2 or near a warm air register until bath deteriorates rapidly and should not be
it is the correct temperature. ff the developer used for more than one dayre work.
is to be poured into a cold developing tank,
The next eolution to be poured into the it should be at least B' higher in temperature
tank is l(nown as the fixing bath. fts purpose in order to compensate for this. If the devel_
is to dissolve out of the film any untouched oper is too warm, as often happens in summer
silver salt and to fix the film against further time, it can be cooled in the graduate by plac-
action by light. The fixing bath can be of ing the graduate in a receptacle filled with ice
any of the ordinary acid hypo fixing solu- water. fn summer it is advisable to wrap
tions on the market, although you are strong_ the bottle of developer with blotters and set
Iy urged to use the acid hypo which comes in it in a ehallow pan of water. The evaporation
d"y form because this chemical does not of the warer in the blotrers will keep the
deteriorate when in solution. Fixation re- developer as mueh as l0' under the prevail-
ing temperature. quires approximately fifteen minutes when
the fixing solution is fresh, and it should be
After you have poured the developer into fresh in order to insure the best results. If a
the tank, you must make eure that the solu. fixing bath has been used once too ofteno
tion is agitated at intervals of sufficient sulphur urill be formed and sulphur is
frequency to insure even development over decidedly injurious to film emulsion. SuI-
the film. The best way is to agitate the film phur will soften film emulsion to the extent
ten times during development. If the de_ that it may be ruined in the final washing.
veloping time is thirty minuteso you should Then, too, old fixing baths sometimes nullify
agitate the tanh every three minutes. Blem- the fine grain qualities of a developer caus_
ishes and blotches due to uneven develop- irg considerable clumping of the silver
ment will be eliminated if this procedure is grains during fixation. So the fixing bath followed.
should be fresh. I{o more than three rolls
When development time has been completed, of 35mm film should be fixed in one quart
you may pour the developer back into the of the acid fixing solution.
bottle or down the sink according to the One of the chemical problems of black and
formula being used. During developing white photography on which a great deal
time you should rinse the graduateo then remains to be done concerns the fixing bath
fill it with enough water for the tank and which has changed very Iittle in the past forty
add to the water one-half teaspoonfull each years. My own experiments have shown that
of chrome alum and sodium bisulphite. there ie a definite loss of film speed in the
After the developer has been poured out of fixing bath. This loss amounts to at least
the tank, this solution should be poured into one stopr or fifty percent of the shadow speed
it and left for three minutes, during which of the emulsion. Surely there must be some
time the tank is occasionally agitated. The way to prevent this loss and it is a problem
purpose of this rinse bath is to neutralize the upon which I have been working for some
chemicals from the developer which have time. At present, however, you should ad-
been Ieft in the film and to harden the emul_ here to the routine given aboveo and make
P h o t o g r a p h i c H e a d q u a r t e r s S i n c e I 8 9 9 t3View original page 6Page 7 · Read text
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sure that your fixing bath is fresh. This is in the final print which will be difficult to
eound advice regardless of the developer you remedy. So you must go all the way down
the film and then if it is necessary to go overuse. Faulty fixing baths are responsible for
the film again, refold the chamois to a clean
a great percentage of the bad negatives in place and then you can do so safely. After
miniature photographY. wiping the emulsion side, turn the film over
and go slowly down the other side. TheAfter the film has been in the tank for fifteen
chamois is then rinsed out and put back intominutes, you can take off the lid and look the jar of water.
at it because all of the chemistry of develop-
ment is completed. The film ehould never The film should be hung up to dry in a place
be handled except along the edges because as free from dust as possible. A little gentle
when it is wet, it is very easily damaged. fn heat will accelerate drying, thereby reducing
the chance of harmful dust settling upon it.fact, the emulsion side of the film should
After the film is dry do not roll it into a coilnever be touched at all, even when dry since because sooner or later this will result in
scratchings and markings of any sort are scratches upon the emulsion and the reverse
very detrimental to the success of the final side of the film. While the film is still in an
print. uncoiled state, cut it up and place it in parch-
ment envelopes or in some other suitableWashing the film after fixation should be filing device. Thirty.five mm films should
conducted in water as near the temperature be cut into strips of six. Films from Rollei-
of the chemical baths as possible. Vashing flex and similar cameras can be cut into
to eliminate all chemicals from the film strips of two.
emulsion will take fifteen minutes in run-
This procedure is not difiicult and you should
ning water. By running water is meant a experience no trouble in doing everything
fresh stream of water flowing over the film exactly as it should be done. And once you
at all times. The film is best washed on the have established a system consisting of one
reel and it can be washed right in the tank. brand of film, one developer and one method
After washing, fasten each end of the film of procedure, adhere to it rigidly and do not
change any component part of it withoutwith a clip and hang it up by one end. Some
first making an exhaustive test to assure your-
means must be found to eliminate surface self that such a change will be beneficial to
water from the film because one drop of you.
water on a negative will spoil it. The best
The future of miniature photography isway to dry a film is to have a chamois of
assured. Soon we will be making pictures
fair quality which is always kept in a jar of in color instead of in black and white. Color
water, and after wringing out the chamois, processeswill be greatly simplified and color
draw it down over one side of the film at a film will be faster-in fact, much faster than
time. The chamois should be folded into a the new ultra rapid types of emulsions which
pad large enough to cover the complete are being introduced this year. Research
width of the film. After once starting down now being conducted will result in making
the filmo do not stop and start over again color process printing available at a reason-
because sometimes you pick up minute able price to everyone. With the advent of
particles of gelatin from the edge of the film, color, fine grain problems will cease to exist,
and if this is deposited on the image and because color images are dyed images, and
allowed to dry, there will be an imperfection the dye has no grain.
L4 CENTRAL CAMERA C0., 230 S. Wabaeh Ave., ChicagoView original page 7Page 8 · Read text
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MIIIEETIAITIIINIAMENASPHIIATS
IONONETVOGUE
Ae you bring tho finder to eye level you
press the button and the front automatically
springs into picture taking position. The
shutter with its instantaneous and bulb ex-
posure speeds requires no complicated set.
tings. The small compact size of the Vogue
makes it easy and inconspicuous to carry.
Takes 6 pictures, l/sxl-I5/16" on one roll
of film. F:10 lens. Size llax2/gx4yz".
\fiieight l0 oz. Beautifully finished in bake-
lite. Shipping weight I lb.
$6.s0 t I SS
VALUE. t
6 ExposureFilm. ......20c
NEWAEFAIIIPPEN EHN MINIATUNH
A new type of candid camera
. . . compact, sturdy, simple,
economical. Pull out the front, snap up the eye-level direct- BIIX IAMEHA
view finder. The new Agfa
Clipper is ready for use.
Takes 15 pictures 2/sx2r/2 inclr,es
on standard 616 rollfilm. Uni-
versal focus Unifo lens, instan- The Smallest
taneous and bulb-exposure shut-
ter; sturdy steel body with black Box Catnera covering and nickel trim, smart
ACCESSORIES modern lines. Mea- r F Made CarryingCase. .. .$f.75 sures'2x3|/2x5 inches. U \ shpg.wt. J Yellow Filter . ... 1.75 IT;iu",.
Port. Attachment .90 $?4s
A GFA ANSIII
,,f,AIIET5'' Takes 16 Pictures Size lfrxlft"
Used all over the world as the standard box camera. the Cadet No larger than a tennis ball" the Eho Miniature is
takes sharp pictures without fuss. sight-aim-shoot. Just Boxes the smallest and lightest box camera made. In spiteattractively designed but durably built to stand hard wear. Lens
protected by ehutter at all times so it can't get scratched. of its size, however, the Eho possesses many refine.
ments not usually associated with box cameras, auchModel ts2 takes I p.ictures 2\x3la inches on one roll of 120 film.
Size 00x00x00 inches. Wt. 00 oz. Shpg. wt. 00 lbs. as an accurate double lens, two optically ground re.
Model D6 takes B pictures 2r/2x41/a inches on one roll of 116 film. flecting finders for vertical or horizontal pictures;
Size 00x00x00 inches. Wt. 00 oz. Shpg. wr. 00 lbs, two tripod sockets and built.in portrait attachment,
permitting close.up portraits. Steel frame covered
B2-120 Size D6-116 Size with genuine grain leather.
Regular Price $2.25 Regular Price #2.25
Takes 16 pictures on standard B.exposure No. 12? $155 $ls5 roll film. Single shutter speed l/30th of a second.
Size 2/2x2lax2la in. Vt. B oz. Shpg. wr. I lb.
P h o t o g r a p h i c H e a d q u d r t e r s S i n c e 7 8 9 9 t5View original page 8Page 11 · Read text
33[AIIIIII|"www.orphancameras.com Erl
WITH A EtItI|I
THE PERFECT MINIATURE
An idesl miniature camera for use in all types of photography. Its small
compact construction coupled with the extreme care used in its building, stamps
it as a precision miniature. Iligh speed lens and shutter equipment adapts it for use
under lhe most diflicult conditions, such as snap shots at night-in the theatre-
street scenes, etc. It cannot be excelled for use in candiil photography. Being
small, unobtrusive and highly efficient in opBration, the pictures cau be rnapped
in lhe fraction of an instant.
A PRECISION INSTRUMENT
The unique design of rhe Goldi will be instantly appreciated by the
advanced amateur. The front is of the self erecting type and by depressing
a button on the side of the camera the bed drops into position and the
lens springs forward, ready for the instant snapping of a picture. The
struts holding the lens are of the double action type and snap rigidly into
position holding the lens in perfect focal line with the film surfaco. The
eye level finder is accurately constructed to shorv the full angle of vlew Reaily lor Action
covered by the lens. Vlth the Touch ol a Button
WITH F:2.9 LENS WITH F:4.5 LENS WITH F22.9
COMPUR SHUTTER VARIO SHUTTER PRONTOR 2 SHUTTER
A camera litted wilh ultra speed F:2.9 Fitted with a F:4.5 anastigmat lene mounted Camera fitted with super speed F:2.9
anastigmat lens in Compur shutter, in Verio shutter with exposure speeds of l/25, lens in the new Prontor model 2 tYPe,
offering a wide range of exposuro l/50, l/n0 time anal bulb. The F:4.5 lens delayed action type shutter. Offering
tirnes, from 1 to 1,/300 second time and provides remarkable depth of focue, assuring a wide range of exposure spoeda to
bulb. The ideal camera for all candid negatives of critical definition. l/l?5 second, Time & Bulb.
and high speed work.
$4O.OO VALUE
REGULAR$3500$45.OO YALUE REGULAR$2000$25.OO VALUE REGULAR$3000
GOOD PICTURES - EVERY TIME
'With
the Goldi a new low cost in operation is secured at less than
2c per shot. Takes 16 pictures measuring l%xl# inches on a
roll of No. 127 vest pocket film. The camera body is of light
weight metal construction, attractively leather covered. All essen.
tial features for the production of perfect negatives will be found
in the Goldi. Focusing is accomplished by rotatlng the front
lens cell. The fine Goldi lenses assure critical sharp negatives
ideal for enlarging.
Camera size 2l2x4r/2xl|/a inches. Wt. 13 oz. Shpg. wt.zr/z lbs.
AIIESSINIEsFIN THE GOTNI
EvereadyCase. .. ..$4.5O
Flat Zipper Case. 1.25
25 mm Light Yellow Filter. 2.25
25 mm Medium Yellow Filter. .-- 2.25
25 mm Light Green Filter. 2.25
25 mm Medium Green Filter.
o'A Good, Catch" 25 mm Red Filter 2.25
Tahen with Goldi, by Wm. Edwin Booth of Richmond,
Virginia, winner of Camera Craft Advanced Award. 25 mm Lenshade 1.50
IB CBNTRAL CAMERA CO.? 230 S. Wabash Ave., ChicagoView original page 11Page 12 · Read text
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THE IIIEAT MINIATUNE OEIIIITEX
AT NEW TOWEN PNI[ES
35MM FILM-36 SHOTS PER LOAD
The lieht compacl all metal construction of the Edinex, combined with its precision deeign and
workmanship, sets a new standard of value in a miniature camer!. Its low original cost, com-
bined with the extr€me economy oI its operation, makes it an ideal cemera for the amateur who
takes pictures in volume. The rimplicity with which it operates is gratifying, especially to thos6
who have operated other cameras. Uses stsndard 35mm motion picture film which may bc
purchased in bulk or in loading cartridges. Kodachrome color film is also availablc for uee
with the Edinex. Makee 36 pictures per load in double 35mm plate size. Size 43/ax2r/2x2ls in.
lfft. 16 oz. Shpg. wt. 3 lbs.
RIGID METAL WITH F:4.5 LENS \ IDEAL FOR CANDID WORK
BELLOWS vARro sHUrrER Equipped with a high speed lens the Edinex is an ideal i cgmer! for use in csndid picture work. Small, compaclT h e m c t a l l e n s t u b e whieh supports the lons, $2s.oo NET ONLYil and unoblrugive, it enables the operator to snap pictures
elimiaatcs the possibility in places whore s larger camera would prove a distinct
of light leakr and assureg liability. The rigid metal lene mount eliminates the need long trouble-free service nZloo of a leather bellows rnd essures proper rigid support for in operation. Jll'*\ the lens, )
SHARP NEGATIYES_FOR ENLARGING PRECISION BUILT
The Edinex being fitted with lenses of 50mm or 2 inch focal length produces negatives The Edinex is a precision built instrument with all
having remarkable depth of focus. This great depth of focus permils their use wiile parts accurately machined and fitted to provido
open in candid photography, resulting in negalives of good definition and detail. lilhen highest efficiency and utmost ease in operation.
stopped down, practically any desired depth of focus can be secured. The high speed The epecial eye level view finder'is of the magni-
shutter enables lhe operator to take advantage of the full light passing ability of the fying spy glass type showing a brilliant onlarged
lens, image.
WITH F:4.5 LENS WITH F:3.5 LENS VITTI F:2.9 LENS EDINEX ACCESSORIES
Fitted wirh F:4.5 anaetigmat lens Fitroil ryith F:3.5 Anastigmat lens Fitted with F:2.9 Anastig. Eveready Case . .S6.50 providing vario in sbutter, epeeds Yellow, Greon, Bed Compur ehutter, with speeds l,/100 to second, rirne and bulb. in nat lens in Prontor shut- 29mmor Blue Ultrasorban fil. value price.A real at thir low from I to l/300 eecond, and time rer. I to llI75 Speeds tor for F:2 and F:4.5
wAs s2s.00- Nov bulb. second,T&8. Compur ,. 2,78
23mm filterg as above lor
F:4.5 Varlo . . ... 2.OO $2100 $37r0 $37r' Sunshadc*all models .... l.5O
Leitz Rangefinder ........1O.5O
FTITHIENBY MINIATUNEIAMENAS
sUPERsPEEDF:2.5 F:3.5
WITH FAST FOCAL.PLANE SHUTTER
$3350F. B.slene.. .$2375 F 2.s lens.. .
SPECIAL! Super Derby with F:3.5 and $2A75
built.in range finder. $45 value rJ-r
If pricc were always an indication of value, we could not tecommend this camera ae highly as we do. In this particular instance, the unprece-
dented end constantly increasing popularlty of the Forh-Derby has enabled the maker to speed production to the point where it is possible to
olfer this precision camer! at lhe lisled pricc.
Its extrerne compactness, irreducible weight, easy manipulalion, superb mechanical adjustments and economy in operation are supplemented
by e very superior optical construction- Duc to the clarity and "detail" of the fine Foth Anastigmat lens, enlargements bear ali the actual
distinguishing characteristics of good contact prints. The short focal length of the objective (2") permits considerable latitude in setting
focusing eorle. Ile high epeed enables phorography under conditions of adverse light.
The lateet model Delayed Action Focal Plane Shutter has speeds up to 1/500 second and time and permits the operator to include himself in
the group he ie taking. A large, magnifying tube.sight view-finder shows the image in clear, enlarged form.
Tekes 16 pictures siza lr/axls/s in. on stsndard B-exposure No. 127 roll film. Size 4r/2x23/gxlr/2 in. Wt. 12 oz. Shpg. wr., 2 tbs.
A[[ESSONView original page 12Page 14 · Read text
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YsHTTE
A MOIIENN MINIATUNE
MAIiING ATBUM-SIZE PNINTS
Though built with the smart compactness of a true oominia.
ture,'o the Ysette makes pictures ls/sxTr/a inches . . . album size.
They may be enlarged to a, remarkable size for the lenses
give negatives almost limitless sharp detail. As for scope . . .
the Ysette is as sure of itself in dealing with nighttime pic.
tures and action shots as it is in ordinary snapshooting. Care.
fully finished, and provided with many refinements, it is a
brilliant example of photographic crafrsmanship.
S P E C I F I C A T I O N S
Construction: AII metal-fine grain leather cover Lenses: F:4.5 fo{ all types of work including out.
and nickel trim. door candid shots; F:2.9 is of high speed having a
Size: 17/o,,yJ/2,,x514,,. wider range including indoor eandid shots.
Weight: 14 ozs. Shpg. wt. 2r/2lbs. Shutters: Prontor, 4 speeds from ll25 to lll25
Picture Size: 1/s"x214"-16 pictures. BuIb and Time; self.timer built in for delayed action
shots; double lever cocking type. Prontor II, same Film: Standard No. 120.
features as Prontor but with I speeds ranging from
Special Features: Hinged back; spring pressure plate I second to l/175. Compur, B speeds from I second
for aligning film; improved loading arrangemenr; to 11250 BuIb and Time; built in self.timer, cocking
telescopic optical finder; front lens focusing. type release. All models with cable release.
PRICES
WITH TRINAR F:4.S WITH TRINAR F:4.5 WITH TRINAR F 22.9
IN PRONTOR IN PRONTOR II IN COMPUR
$l[|75 $?gro $37t0
a[[Es5unIE5
CARRYING CASE FILTERS
A well fitting suede leather case with zipper- Highest quality Ultrasorban Filters made offastener. Protects camera from dust ind specially prepared optical glass.scuffs.
Price .. .$l.Bs No. 200 U. V. Haze Filter.
Eveready Case. Genuine Leather. ... 4.5O No. 201 Light Yellow
It[o. 202 Medium Yellow LENSHADE
No. 602 Medium GreenCombination lenshade and filter holder
No. 802 Medium Bluemade of lightweight metal. Accommodates
similar size filters. No. 901 Light Red
Size 24MM For F:4.5 Lens ...$1.50 Size 23MM For F:4.5 Lens .. .$2.O0
Size 32MM For F:2.9 Lene l.5O Size 32MM For F:2.9 Lens 3.OO
P h o t o g r a p h i c H e a d q u q r t e r s S i n c e I B g g 2lView original page 14Page 19 · Read text
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NEW HIFAX IAMENA
uith CoupledKangefinder
New, built-in rangefinder cameras, self-erecting, opening to
picture-taking position with the touch of a button.
Focusing is of the double image type, controlled by a handy
lever projecting front of the camera baseboard.
The shutter release is conveniently operated by a plunger
which projects above the lens front. When closing the
camera, the focusing springs back automatically to infinity,
eliminating chance of injury to the camera.
Streamlined metal construction, Ieather covered, with nickeled
edges. Slide-covered film window. Optical direct vision eye-
Ievel finder. Hinged back for simple loading. Shpg. wt.,
3 lbs.
MIIIIET I MIIIIE[ II
Uses 120 roll film and takes both 12 pictures 2r/ax2r/a Uses 120 roll film and takes both eight pictures
in. or 16 pictures l/gxzyz in. Compur Rapid Shutter Zlax3r/a in. and 16 pictures ls/sx2la in. Compur
(l-f/400 sec.,T&B) with built-in self. $5S50Shutter (l-f /250 sec.,T&B) with built. n66toffi:;',Hil:i:TT:::::T:::1-::: tffffi$*T"l"#: :T..T:::::.
PNEII5A IAMEHA
l( tleu Precition Rol$iln Canera
BUILT-IN SELF.TIMER
FROI\T LENS FOCUSING
Precision-made, the Precisa will give you precisely what
you are looking for in a roll film camera.
Uses standard 2laxSla inch No. 120 and takes either
twelve pictures 2r/ax2r/a inches or sixteen pictures
l/sxLla inches on one roll of film. Size of picture
taken can be varied at the option of the user.
Furnished with the sharp Trinar Anastigmat ?.5 cm
F:2.9 Lens in Compur Shutter with speeds from one
to 11250 seeondo Time and BuIb. Shutter is furnished
with built.in self-timer which enables you to take your
own portraits.
Front-lens focusing; optieal eye-Ievel finder. Shpg.
wt., 3 lbs.
\trith 7,5ern Trinar F:2.9 Lens $ I O ZS
in Compur Shutter rJ rJ
26 CENTRAL CAMERA CO.' 230 S. Wabash Ave., ChicagoView original page 19Page 20 · Read text
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HASTMAN KIIIIAYT
IAME HA S AITII A[[E5SOHIE5
Bullet Camera. 8 pictures ls/sxLr/2 in. on 127 Kodak Senior 620. I pictures Zr/ax}la in. on
roll film. Meniscus lens. Fiied iocus. Time No. 620 roll film. 3.point focus. Bimat lens,
andinstantaneousshutter ...$ 2.S5 'WithKodex shutter,ll25,l/50,'Withoutf /100 sec.oT.&8,
Soft Leather Case .75 Case $18.25. case. . 16.00
Kodak Bantam. 8 pictures f %xlrt in. on No. Focusingmodel with Kodak Anas.F:6.3 Iens
828 Bantam Film. Fixed focus. With Doub. 'Withand Kodex shutter,l /25,'Without1 150, l/100, T.&8.
Iet lens, instantaneous and bulb shutter. . . 6.00 Case $21.75. Case. 19.50
Vith F:6.3 Kodak Anastigmat Lens, instan. Focusing model with Kodak Anas. F:4.5
taneous and bulb action shutter 10.00 Iens and self.timingKodamatic shutter,l/10.
Grain Leather Case. 1.25 'l/200W i t h o sec.,u t C a T.&8.s e . Vith Case $31.75.
Baby Brownie. 8 picture.s l/sxlr/2 in. on 127 . 2 9 . 5 0
roll film. Fixed focus. Meniscus lens. fnstan. Kodak Six.l6. I pictures 2l2x4r/a in. on No. taheous shutter l.OO 616 roll film. Three.point focus model. Suede.Finish Case .25
Bimat lens. Kodex shutter. 1125,'Withoutl/50,Six.20 Brownie Junior. B pictures 2laxSla l/100, T.&8. With Case$20.25. in. on No. 620 roll film. Fixed focus. Case . 17.50 Meniscus lens. Snapshot and time shutter Focusing model with Kodak Anas. F:6.3 action 2.5O
lens and'WithKodex shutter, 1125,'Without1150, l/100,Six-20 Brownie. B pictures 2t/ax3r/a in. on T.&8. Case #24.75. Case. 22.00 No. 620 roll film. Fixed focus. Di.way lenso Focusing model with Kodak Anas. F:4.5 Snapshot and time shutter action 3.25 Iens and self.timing Kodamatic shutter,Six-16 Brownie Junior. B pictures 2r/2x4r/a
in. on No.616 roll film. Fixed focus. Menis. 'Withoutl110-11200sec.,T.&8. With Case $36.25. Case . 33.50 cus lens. Snapshot and time shutter action 3.00
Six-16 Brownie. B pictures 2r/2x4la in. on 3A Kodak, Series II. 6 pictures 3lax5r/2 in.
No. 616 roll film. Fixed focus. Di.way lens. on No. 122 roll film. Focusingmodels.
Snapshot and time shutter action 4.00 With Kodak Anas. F:6.3 lens and Diodak
Kodak Bantam Special. I pictures lL/e-lf6 shutter,lll0,ll25,l/50, 1/100,T.&8.. .. . 45.00
in. on No. B2B roll film. Built-in range. Vith Kodak Anas. F:4.5 Iens and self.
finder. Rapid Compur Shutter l.l/500 sec., timing Compur shutter,1.11250,T.&8. ... 75.00
T&8. 45mm. F:2 Ektar lens. . 1lO.0O Lined Grain Leather Case. 5.25
Eveready Field Case. 6.50 Double Back for 12 pictures 2r/2x3la in.. . , 5.00
Sole Leather Case 5.50 Kodak Retina I. 18 or 36 pictures lxlr/2 in. Kodak Y.P.Jiffy 8 pictures l/6x2r/2 in. on on 35mm.roll film. Focusingmodel, Kodak 127 roll film. Fixed focus. Doublet lens. Anas. Ektar F:3.5 lens. Compur Rapid Time and instantaneous shutter 5.00 shutter 1.1/500,T.&8. 57.50 Cowhide Carrying Case. f.35 Soft Leather Case$f.50. Eveready Case. . S.5OJiffy Kodak Six-20, Series II. 8 pictures Screw.in Filters: N.l Yellowo N.2 YeIIow, 2lax\r/a in. on No. 620 roll film. Twindar N-3 Green, N.4 Orange. Each 3.00 lens. Near-and.far focus. Time and instan, ooA" ooBo'. Supplementary Lenses, or Each. 3.00 taneous shutter 9.00
Kodak Retina II. 18 or 36 pictures lxlrl in. Leather Case 1.65
Jiffy Kodak Six-16, Series II. I pictures on 35mm. roll film. Built.in rangefinder.
2r/2x4r/a in. on No. 616 roll film. Twindar Xenar F:2.8 or Xenon F:2 lenses. Compur
lens. Near.and.far focus. Time and instan. Rapid shutter, 1.1/500 sec., T.&8. Vith
taneous shutter IO.OO EvereadyCase.F:2.8 Model $115.00. F:2
Leather Case 1.85 Model . .l40.OO
Kodak Junior Six-20, Series II. B pictures 37mm. Arnz Ultrasorban Filters. Light or
Zlax3r/a in. on No. 620 roll film. Medium Yellorv, Light or Medium Green,
Fixed focus model. Single lens. Kodo shut- Red or Blue. Each . 3.25
ter, speeds, time and instantaneous shutter . 9.25 Kodak Duo Six-20, Series II. 16 pictures
Three-point focusing model. Kodak Bimat l/sx2la in. on No. 620 roll film. Kodak
Iens. Kodon shutter, 1125,'1150, l/100, Anas. F:3.5 lens. Compur Rapid shuttero
T.&B. lt.?s f-f /500 sec.,T.&B 57.50
Focusing model. Kodak Anas. F:6.3 lens. Kodak Recomar 18. Uses 6l2x9cm, (212x
Kodon shutter, 1125, ll50,l/100, T.&8.. . . 14.00 312 in.l plates and cut film and 2laxTr/a {n.
Grain Leather Case. 1.65 film packs. \[iith Kodak Anastigmat F:4.5
Kodak Junior Six-160 Series II. I pictures Iens and self.timing Compur shurtero1-11250
2r/2x4la in. on No. 616 roll film. sec.,T.&8. Complete with filmpack adapter
Fixed focus model. Single lens. Kodal and combination plate and film holdeis. . 54.00
shutter, speeds, 1125,11100, T.&8. lf .00 Kodak Recomar 33. Uses 3rlx4r/q in.or 9x
Three.point foeus model. Bimat lens. Kodon l2cm. film packs and 9x12cm. cutfilm and
shutter, 1125,1150, f /100 sec., T.&8. f3.50 plates. Kodak AnastigmatF:4.5 lens. Com.
Focusing model. Kodak Anas. F:6.3 lens. pur shutter 1.1/200 sec.oT.&8. Complete
Kodex shutter, 1125, 1150, l/100, T.&B.. . I.S,ZS with filmpack adapter and 3 combinition
Grain Leather Case. 1.85 plate and film holders. . . 63.00
P h o t o g r a p h i c H e a d q u a r t e r s S i n c e 7 8 9 9 27View original page 20Page 22 · Read text
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o o
New Heflex
Improved Focusing
Mu del
Ynu See Many
Exactly New
What Ynu Get Features
a o
IMPHIIVHII AtTIFtEX
The Precision Miniature Rellex at Popular Priees
WITH AUTOMATIC SHUTTER RELEASE FINE SHUTTERS
Newly re.designed to incorporate many fine featureso Auto shutters are efficient and exact working at
t!" improved Altiflex cu-era pro"id", precision ll25th,l/50th, l/100th, time, and bulb.
picture taking at popular prices. Compur shutters are self-timing and work from I
FuII si?g ground glass sho_w_syou the picture exactly secondto l/250th.
as it will appear., Matched lenses for ieflex focusing. Shpg.wt., each 2r1,lbs.
New automatic shutter release built in at the side Jf ACCESSORIES
the camera.- Magnifier for sharp focusing. Focuses EvereadyCase. ...$4.00down to 3 feet. Vitlr depth of iocus table, positive
film counter and neck.strip. 25mm Central Sunshadefor F:4.5 Models. .. . l.5O
Takes 12 pictures 2t/ax2la in. on one roll of 120 film. 29mm Central Sunshadefor F:3.5 and F:2.9
Size 3x3tlx5 inches. Wl24 oz. Models 1.5O
Ultrasorban optical glass slip.on filters: FAST LENSES Light or Medium Yellow, Light or MediumThe lenses furnished are of high guality and genuine Green, Red, Blue or Ultra.Violet.anastigmats, fully corrected; are-madi to tf,e most
exact-ing standards and ground on the finest anastig. 25mm filters for F:4.5 Models . . .$2.25
mat formula. 29mlmfilters for F:3.5 and F:2.9 Models.,... 2.75
$ $4 $4750 $If;"ht;i 2 5 [;*'"J;:nr,.,*, [ [*l?]'Jff,,". 3 5 kh'"f,:um**
P h o t o g r a p h i c H e a d q u a r t e r s S i n c e 7 8 9 9 29View original page 22Page 23 · Read text
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"PILIIT The New 6"
Arr UnfailinqGuirletn BetterPhutugraphy
A Reflex Miniature Camera at a RoIl FiIm Price
The beginner in miniature photography will assuredly appreciate
the unique advantages of the Pilot. He will, without doubt,
achieve better results with this compact and inexpensive little
camera than with costly instruments of elaborate construction.
He will see his image in clear, sharp detail on an actual film size
focusing ground-glass finder. The Pilot is indeed a superb little
camera possessing numerous refinements which include a high
hood that prevents side-light and glare from penetrating the focus-
ing screen, an auxiliary magnifier for fine focusing,5 shutter speeds
ranging from l/20th to l/150th second as well as time and bulb.
SPECIFICATIONS
.,6'' Sizez 3x3r/2x4inches.'Weight: 20 oz. Picture Sizez ls/sx2la onl20PITTIT Af,f,ESsONIEsfilmstruction:(16 pictures).AII metal-leatherShutter Speeds:covered.ll20Shpg.to l/150wt. 4 lbs.T and B. Con.
Ultrasorban Optical Glass Slip-On FiI. Wtth With
ters. Available in Light or Medium K.W. Anastigmat F:4.5 Lens "'Y:*;'l*:*Yellow, Light or Medium Green, Bluen "'I':i;t*r"
Red or Ultra-Yiolet.32 mm for F:6.3 and F:3.5. Ea..$3.00 $lsso $?3ro $3[oo
29 mm for F:4.5. Ea.. . . ..fi2.75
With Trioplan
F:2.9 Lens
$3500
With Xenar
F:2.8 Lens
EHIISTENEOSPEIIAI $475n
Three dimension photography is rap'
idly regaining its old popularity. The
making of stereoscopic pictures is a
fascinating hobby for beginner as well With Tessaras the advanced amateur, who delights
in effects that are just a little differ. F:2.8 Lens
ent. The exceptional values listed here
create an opportunity for you to enterinto the third dimension world. $5500
The Eho Stereo Camera takes 5 stereo
or 12 singlslr/^v2r/a" pictures on stand-
ard Zlax\r/a" roll film. It is beautiful-ly made, has excellent double Ienseso SUPEHSFONTN[ttY
F:ll, and is always in focus for all ob- Now available at an extremely low price, the Super Sport Dolly
jects beyond six feet. It is equipped has every desirable feature of the pocket camera. Small si,zerlarge
with two diaphragms, F:ll and F:22, picture, fast lens and shutter, precision construction-These are
brilliant waist-level' reflecting fin'der. ihe salient features of the Dolly. An unprecedented and unsur'
and wire finder for convenient eye. passed value!
nickel finish. trr., 5t/n"x3r/a"x13/+". and leather covered All metal,level sighting. A cable release may be bonstruction:'Weight: . Film: l/s"x2r/t" or 2r/4"x2r/4" Size: 22 ozs. Pictureused. The stereo viewer is of the folil. Uses standard
ing type, very compact, and suitable SPECIALNo. 120 (12FEATURES:or t6 pictures).Self Erecting, Optical Finder, Smooth Release, Counting
for pocket use. Dial, Helical Focusing.
This outfit is the most inexpensive and LENS EQUIPMENT: Ultra Rapid Meyer Trioplan, Zeiss Tessar and Schneider Xenar
efficient offering ever conceived for lenses in Self-Timing Compur Shutter with speeds I to l/250 T and B.
the complete enjoyment of three.di. -Att MllllEts a[[ESsInIESmensional work, one of the most fasci. Leather Zipper Pouch Case... ..$f.P5
nating and interesting branches of Yellow, Green, Blue or Red Ultrasorban filters-
photography. 32 mm for Trioplan. ...$3.OO 3? mm for Xenar or Tessar.....'$3.25
Size 23/ax3l2x6 in. \flt. 20 oz. Shpe. Lenshades: 32 mm. ....$f.5O 37 mm Lenshade .$f.s0
wt. 3/a lbs. 1p 1UEWIOUPLEIINANGEFINIIERMIIIIETCOMPLETEVITII + Vith Xenar F:2.8 in l-f,/300 Compur.$65.00 In 1-1,/500 Compur Rapid $7O.OO
VIEWER. With Tessar F:2.8 in l-l/300 Compur $82.50 In 1.1,/500 Compur Rapid $a?.SO l?'o
30 CENTRAL CAMERA CO.e 230 S. Wabash Ave., ChicagoView original page 23Page 24 · Read text
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Combines the Multi.Exposure BS mmKINE
Cartridge with Sure Focusing and
fmage Composition on a Magnifietl
Ground.Glass Screen.
Uses standard 35 mm. film in 18 or 36-exposure rolls and
gives unusually sharp lxlI inch pictures which can beEXAKTA
enlarged to any print size. Always ready for use, it is quick:ReflexCqmerqs in operation and, therefore, very suitable for series pictures.
Built to use the most accurate lenses. With each of the
varied objectives the final picture result is controlled by
observation of the picture area, image sharpness, and depth
of definition in the viewing hood before the shot is made.
Focal-plane shutter gives an extreme range of speeds from
a full 12 seconds down to a split 1,/f000th of a second.
Furnished with delayed action mechanism for self-portrait
pictures. Shutter is mechanically connected to the film
winding gear so that double exposures cannot be made
accidentally.
Reflex focuser shows the picture exactly as you will get it.
Magnifying focuser. Extra eye-level viewfinder. Free from
parallax. fnterchangeable lenses. Complete with leather
neck strap.
Size 3l:2x23/ax5l2 in. Yt. 24 oz. Shpg. wt. 3t/2 lbs.
Exaktar Tessar Tessar Biotar Primoplan
$130F : 3 . 5 $160F : 3 . 5 $175F : 2 . 8 $241fF : 2 $2011F : 1 . 9
,,A"AIIESSOHISFONTHEIIINE.EXAIiTA,EXAI{TA ANI EXAITTAJN.
State exact model and lens of your carnerauhen ordering.
EvereadyCase-For F:3.S and F:2.8. ...$2.S0 Lens Shade-For F:3.S and F:2.8, $2.00. For
F:2 8.00
Eveready case-For F:2 ' 8'50
Mendelsohn Speed Gun for Exakta and Kine.
Filters-Red, Yellow or Green, each supplied Exakta 8.00
in light, medium or dark. For F:3.5, $3.00. Kalart Speed Flash for Exakta and Kine.
For F:2.8, $4.00. For F:2 6.00 Exakta Z,60
"B'' MINEL EXAKTA lhogee Because it is so versatile, the Exakta is suited to all pro.
fessions and occasions. Newspaper work, scientific studies,
and a wide range of artistic indoor and outdoor photography
are all possible with the Exakta, because it takes ANy
picture, ANY where.
Features: Precision helical mount for sharp focusing. Magnifier in hood for ultra-critical focusing. Film trans- EXAKTA
porting lever for changing film quickly. Interchangeable ReflexComercslenses. Free from parallax. Focal-plane shutter with speeds
from 12 seconds to f/f000th second. Delayed action
mechanism for self-portraits. Shows image right side up.
Takes 8 pictures l/sx2r/2 in. on No. 12? roll film. Measures
only 6x3x2r/a in. \lt. 26 oz. Complete with neck strap.
Shpg. wt. 4 lbs.
Exaktar$90F :3.5 Tessar$llllF:3.5 Tessar$125F:2.8 Biotar$225F:2
EXAI{TAJUITION
The Junior model has the characteristic features of the
Model B except that the shutter has automatic speeds
limited to l/25 to l/500 and has no delayed acrion. Shpg.
wt. 4 lbs. 'With
Ihagee Anastigmat F:4.5-7.5 cm lens..$55.00
Ihagee Anastigmat F:3.5-7.5 cm lens.. 60.00
P h o t o g r a p h i c H e a d q u a r t e r s S i n e e 7 8 9 9 3lView original page 24Page 25 · Read text
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BEE BEE IAMENA$
For Plates, Cutlilm and FilmPack
Thesc instruments, made by Certo of Dresden to our exact specifications, ropresent
the last word in camera versatility. The double oxtension bellows permits the uge
of supplementary lenses for "closeups" of small obje_cts or for teleplroto work. The
6rfx9- models aie equipped with i readily removable lens and shutter assembly
ailo*ing lens interchangeability. With the least eflort you can convert this camera
into a ihoroughly capable instrument using complete telephoto or wide angle lenses.
Both models have other refinements in common, such as ample rise and fall' hori-
zontal front rlovements by rack and pinion, an important factor in architectural
photography; exra wide hinged U fronis, folding struts and patented metal bellows
ia.tuniogi new Compur delayed action shutters, brilliant reflecting finders and wire
finders ior eye-Ievel manipulation. The box is of all-metal construction, finished in
polished black enamel, have nickeled mountings and are covered with pin grain
ieal leather. Complete wirh 3 plate holders and film pack adapter.
SPECIFICATIONS: 6]/2x9-Bellows exlension, 912 in- Size 2x3y4x4ls in. Wt., 28
oz. Shpg. wt., 4 lbs. 9xl2-Bellows extension, 11 in. Size 2x4r/2x6r/a in. Wt., 40
oz. Shpg. wt., 5 lbs.
6/zx9 CNI 9xl2 CM
tt17Q,,F t4.51 Ot/"" F:4.5 4/s" F 22.9 gr/4" F:4.s I St/n" tr.:a.5 | 6" F:3.5 | X"',"t Radlonarl Tessar I
Trionlan $5000Radionarl T."""t I $5[00$42001$5000 | l$s250l$7[00
NIILEIFIEX MIITIATUNE
HIGH SPEED ROLL FILM REFLEX CAMERA
All the adjustments necessary for taking a photograpb are made from above in the
\,vorking plsition. Only the hoileiflex [as a combined p_eep.wind_owIor controlling
both st6p and speed with one glance. Only the Rolleiflex has the Compur single'
lever shritter foitension and reLase with one grip. Only with the Rolleiflex can the
film be changed with one swing of the crank. One glance-one gritrHne swing-
you can oper;te the Rolleiflex is fast as you can say the words.
Rolleiflex2Y+x2Y+inch picture size with Tessar3,5 in. 1-11500.T. & B. CompurShultcr. Focellengrh
?.Scm. Weight aborrr 27 ozs. Height 5 in., widrh \Yt in,. depth including lens !r/2 in. Ncgative material:
Rollfilm No-. 120; 2r/1x3yt-B exposure roll for 12 exposures 2YtxZY+. Tbe Plate-adapter uses plates 3rlr
212, pic1rre size 2r/ax2r/a. The Cine-film adaptor uses daylight spools and bulk 35mm. film, picture size
24*36mm. $hps. wr., 4 lbs.
Rolleiflex lsTuxlsA with Tessar 2..8 in 1-1,/500, T. & B. Compur Shutter. Focal lcngth 6cn. lflcight
abour 18 ozs. Height 4 in.. width Ir/2 in., depth including lens 2t/a in. Negative matcrial: Rollfilm No.
127 I Is/sx21/z-8 exposure rirll for 12 to 13 exposureE. The Plate.salapter uses plares 23/sxl3/a, picture
size Ts/sxl3/s. Shps. rvt., 2t/t lbs.
pICTURE SIZE 2r/4x}r/4 in. (6x6CM) WITH PICTURE SlzE l%xl% IN. (4x4 CM) WITH
F:3.5 LENS, COMPUR SHUTTER F:2.8 LENS' COMPUR SHUTTER
6x6 cm Rolleiflex-New Automatic Model, eliminates AND EVEREADY CASE
double exposures. With F:3.5 ol lf T -I4J nl?[fil;:n""u?"a,S:.T:.":..1i:::":.::iRk?-FitB"1it:::...........
F:4.5 LENS F:3.5 LENS NOTTEIIIIHII 3'HIGH EFFICIENCY' MINIATURE A NEW
Possesses many of the features which have made the Rolleiflex famous, including
the separate finder lens, showing the whole of your picture on the ground glass
screen and Compur shutter with one lever for setting and releasing. Full compensa-
tion for parallax.
For those who desire a really fine instrument for all ardund work, the Rolleiflex
lvill be found an excellent camera, which will never disappoint.
Takes 12 pictures size 2lax2la inches on a standard B-exposure roll of. 2laxSla No. 120
roll film. Focal length of both lenses, 7.5 cm. Compur shutter with speeds of I to
f /500 secondsotime and bulb.
Camera measures 5r/2x3lax3l2 inches. Wt.o 30 ozs. Leather covered. Shpg. wt.,4lbs.
6x6 CM. $55006x6 CM $7500
MODEL la. . . MODEL II. . .
\9ITII F: 4.5 LENS WITE F: 3.5 LENS
CASE $6.50
32 CENTRAL CAMERA C0.' 23O S. Wabash Ave., ChicagoView original page 25Page 27 · Read text
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PHIMAHFTEX IAM E NA
The Modern Mircor Rellex
12 Pictures 2/a x Zt/a in. on l2O
Rollfilm and 4.5x6 or 6x6 cm Plates
The Primarflex is a thoroughly universal camera,
eminently suited to photographic requirements
in the most varying fields: To sports and land'
scapes, to portraiture indoors and out-' to
snapshots, newspaper work, night and- stage
photography, to scientific and technological
ivork,-to-travel and nature study, to tele- and
micro-photography.
Any lens from l0 cm to 40 cm focal lengt! --"y
be fitted to and interchangeably used with the
Primarflex
IDEAL FOR AMATEURS . PROFESSIONALS
PICTORIALISTS
Direct full vision focusing through the lens that
takes the picture, full size, right side up, enables
the capture of the right expressiono of'quic\
actions, allows for ideal composition. A hinged
magnifier is provided for critically sharp focus'
i''g.
Focal plane shutter with single setting knob
providing speeds from I to l/1000 second, T and
B. The speed setting knob operates in either
direction before or after winding the shutter.
BUILT.IN SELF-TIMER
A one-inch knurled knob in one operation auto.
matically transports the film, winds shutter,
With lO cm. F:2.8 Meyer Trioplan moves exposure counter, resets mirror - all for
the next exposure, Mirror, if desirable, can be in Focal Plane Shutter (]-TllO00 sec.) set without winding shutter.-Extreme simplicity
of operation is thus obtained, and extra manipu'
lations are entirely avoided, so that rlore con.
centration may be devoted to composition and $145oo a number of pictures be made in qulck srcces.
sion. Shpg. wt.o 5 lbs.
VINAN IAMENA
Takes B or 76 Pictures on 72O FiIm
Another fine new camera' self'erecting, opening to picture'
taking position at the touch of a button.
FRONT LENS FOCUSING
The shutter release is operated by a plunger which projects
conveniently above the lens front. This is conside-rably more
convenient ihan the usual trigger, as it can be readily operated
while the camera is held firmly at eye'level with both hands.
Uses standard 120 rollfilm and takes, at the option of the user,
8 pictures Zr/ax3r/a inches or 16 pictures l/gxLla inches on one
roll of film.
Furnisheil with 10.5 cm F:3.5 Anastigmat lens in Compur
Rapid Shutter with speeds from one to 1/400 secondo time and
bulb. Built-in self-timer enables you to take your own por' \trith 10.5 cm., F:3.5 Anastigmat Lens
traits. in Compur Rapid $hu11sr.- $4850Optical eye-level finder, attractive leather covering with nickel
trim, leather bellows. Shpg. wt., 3 lbs.
34 CENTRAL CAMERA CO.o 23O S' Wabash Ave.o ChicagoView original page 27Page 29 · Read text
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TNAIE 11[ YIIUN Ot[ IAMENA
HIGHEST EXCHANGE ALLOWANCES HOW TO SHIP MERCHANDISE
If you have a CAMERA, KODAK or LENS you desire to exchange In sending us merchandise on I "trade-in" offer please follow care.
for some other outfit, CONSULT US. We can ofler you a reasonable fully these instructions on shipment:
trade-in allowance for any SALEABLE apparatus.
Why keep on using your out-of-date apparatus when our exchange Shippins Goods to Us by Parcel Post. Vrap and tie packagc
allowance on it may be a substantial part of the cost of something eecurely and paste your letter on the outside, a6 Ehown in the piclure
new and better? We are famed throughout the photographic world above. In this way, your letter and the goods will reach us at thc
for our fair exchange dealings. Send your apparatus for our quota- same time.
tion-or write for our free trade form-you'll be agreeably surprised
at the large amount of money we'll save you! Do not seal package nor put letter inside or you will have to
If your goods prove satisfactory to us, we will forward our check or pay first class postage on entire package. Place a 3c stamp on lhe
merchandise you might select by return mail or express. On the other letter and sufficient postage (at parcel post rates) on package.hand, if our offer does not satisfy you, we will return your goods
promptly. See page 22 {or an illustration showing the proper method of shipping.
This is the form we are sending in reply to your inquiry. PLEASE Be sure to send letter. By sending us a letter with your equipment
FILL IT IN AS COMPLETELY AS POSSIBLE. you will avoid delaying our reply. If in doubt as to what informa.
l. Select from our catalog the equipment you want. tion to supply, write for our free trade-in exchange form.
2. Give a complete description with all details.
3. Describe your own equipment which you wish to exchange. HIGHEST CASH PRICES
4. Indicate the cash difference you expect to pay. 'We
5. Indicate whether you prefer NEW or USED equipment. are in need of popular used equipment such as Leica, Contat,
6. Tell us what kind of work you expect to do. Filmo 8, 'Weston meters, etc. Although we can quote much higher
By using this form you will save time and assure yourself of an Fade-in allowances, we can pay the highest cash pricee for this
immediate reply. type of equipment.
Frnou*Send
TNANE
FINM ,ro***oo**t"J*r*^t?W. rr-eA COMPANY
Before sending your equipment write
for our free trade-in exchange form
and fill it in with the necessary infor'
mation. We will then be able to send
you an approximate quotation subject to
final examination of your equipment.
HOW TO FILL IN TIIE FORM. Select
from our catalog the outfit which interests
you and describe it in the space provided for
this information. Be sure to give full details
such as size, lens speed, shutter, etc., and
indicate specific equipment.
Describe your own equipment which you wish ,roa o, outftN **o
to exchange and give full details also. The s,*1j'- -------
more information you give, the more accurate our offer will,be. '::::':il BE SURE TO GIVE US AS MUCH INFOR. ;ilI*y99
MATION AS POSSIBLE. il7*t***ot Indicate the type of work you contemplate as i o*tto
this will enable us to help you in selecting an
outfit.
If you prefer USED equipment, mark the
form accordingly.
WRITE TODAY
Plan to modernize your photographic equip-
ment. Get our exchange form and let us
quote you on equipment to answer your specific
requirements.
EXPERT APPRAISALS -^oo*ttt
photographicWe have been established in the -G"^*- ra99 business for the past 38 years, and our apprais- S I N C E
ers are specialists exclusively trained in this ' y ' A R 1 € R 9
H € A g o u particular line. They are experts in estimating
values of all photographic apparatus; thus, " t t ^ o l o G R A P H I .
you can be assured of a fair valuation of your
outfit. Our fair and square rnethod of trading FACSIMILE OF
vill more than please you. EXCHANGE FORM
36 CENTRAL CAMERA CO., 23O S. W'abash Ave., ChicagoView original page 29Related documents and language editions
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