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Grover Universal View User manual

User manual for Grover Universal View. 49 pages in English. Read the original PDF, download or print a copy without registration.

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Brand
Universal
Model / document
Grover Universal View
Document type
User manual
Language
English
Pages
49
File size
11.3 MB
Category
Film cameras
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Page 5 · Read text
;!-
 TO HELP YOU PRODUCE
    BETTER PICTURES
  ct/i"  lllHls  treotise                             hos been prepored to provide                  .or,.photogrophy
 the beginner ond odvonced omoteur with some procticol, work-
 oble informotion on those bronches-of photogrophy generolry
 done with the conventionor types of portroit ond commerciol
 view comeros. while comeros of                                              mony                                           .thi; type ore used in speciolized bronches of photogrophy, the omoteur uses them mostly for portroiture, commerclol' subjects, stiils, interiors,
 orchitecturol subjects, etc., ond it is these subjects thot ore treoted here.
     It is ossumed thot the *orr"l  is orreody sufficientry fomirior
 w.ith photogrophy os o hobby to develop his own films ond moke
 his own contoct prints ond enlorgements. Beyonj this his
 problems ore such os effective ligFting, composition, etc., ond
  it is here thot this treotise .n photogrop-hy should prove of vorue.
                                  o
    In photogrophy, the ortistic obility of the individuol photog-
 rophe.r is olwoys reflected in his work. He develops o t"lhniqru
 peculior to himself; ond os his knowiedge qnd ouilitv in pi.trr"
 moking progress, he is better obfe to e-xpress his ortistic rem-
 peroment in his work. In this treotise we give yoLr o guide, o
 bosis on which to stort. The photogrophs- olso ore intended
 only os o guide. The bookret will serve you best ir ii olts'o, o
 stepping stone from which you wiil deveicp your owr, styre cnd technique.
  As monufocturers of wotrotn portroit, B t7 J cornnrercror
 view, B G J Press, Grover comeros ond sofor Enroigeif *" lo""
 prepored this book os o meons to on end . . . thotir rjr"-ofing the sole of these units. However, the doto contoined in this treotise holds for oll comeros of similor design.
                                  o
   This book is offered with the sincere hope thot it will enobleyou to produce. successful pictures from the rtort-proJiduyou with mony hoppy hours with your comero.
  FoR FIFTY yEARs Burke &                             .Jomes, r.nc., hove served boththe professionol ond omoteur photog.rophei. il;ru   ;il;; ri,;r_                                                           rcentury of photogropbic progress we-hov" pio,..,""rej in tt," a"_velopment ond monufocture-of       pnoiotrophi;                                                                                                                 l                                                          firl;i.,"n.for better pictu.res. we ore proud!et1e1of thb                                       -on-y contributions                                                  we                                            l1hove mode to the tremendous progress of pnoiog.opnv                                                                                  I
                                                                                                                                                                                                                                          Ilong period of time. Ail Burke'onJ'Jomes.iroducts'ore  """r"thisethicoilysold by deolers throughout the country. ,f f"l ony reoson yourdeoler connot supply you, preose wriie ,,  o,rect giving yourdeoler's nome ond oddress.
                                       Burke & James, fnc,, Chicago, U.S.A.
                        Poge 3
                                                                 )
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Page 7 · Read text
PORTRAIT MADE
WITH ONE LIGHT
ond q REFLECTOR
SCREEN





       GET PROPER BALANCE BETWEEN
          HIGHLIGHTS AND SHADOWS
 THE REFLECTOR. SCREEN        THE MAIN LIGHT SOURCE
 TO SOFTEN THE SHADOWS              Photoflood bulbs ore on ideol light source
      In the obove portroit, o reflector screen hos   for portroiture. They should be used in c
  been used in oddition to the light. Such o    properly designed reflector to secure full ligh'-
   screen moy be reodily constructed of ony   ing efficiency. A stondord No. 2 Photoflood
   light-colored moteriol thot will reflect the   bulb is ideol for use os the moin light source.   light.  Moke it opproximotely 3x4 feet in                                                                                                    subjeut   size ond mount it on o stond so thot its po-   The distonce of the light from the   sition moy be reodily odjusted. White cord-   regulotes the intensity of the  highlights.
  boord or white cloth moy be used for the    Ploced too close it tends to btrrn up the high-
   reflecting surfoce.   lt moy be ploced close    lights, ploced too for owoy, yo,u lose the
  to the subject when more reflected light  is    proper bolonce between highlight ond shodow.
  desired. The lomp or moin light source
  should be ploced to secure the desired high-  INFLUENCE OF CLOTHING  lights-the  ref lector used to  lighten the  shodows.                 ON EXPOSURE
                                                                               lf your subject is o girl ottired in o light
  RESPONSE OF EMULSION               colored dress, the dress octs os o  ref lector
 TO LIGHT INTENSITY                    illuminoting the under chin, so your lights
    Moke it o point in your portroit work to   should be crronged to ollow for this.   lf the
   first stondordize on one brond ond type of   subject is ottired in dork clothing, procticol!y
   film.  Different films due to their voriotion   no reflectron is secured. When moking yo'-
   in color sensitivity do not record highlight    exposure, these foctors should olwoys be con-  ond shodow volues the some.  By working                                            sidered. Shorten the exposure on the light   with one or two bronds of film, you will soon  leorn their chorocteristics ond secure more    subjects, ond lengthen it slightly on the dork
  uniform results.                                       subjects.
 HOLD THE FLESH TONES      A NATURAL POSE PREFERRED
     Portroits must olwoys retoin  f lesh tones.     Avoid stroined or unusuol positions when
  Skin texture must be retoined in the high-    posing your model. A noturol pose is olwoys
   lights ond in the shodows. Burned out high-   best.  lf your subfect is stout, hove her sit
   lights where only the white of the poper    erect ond leon slightly forword. Wotch strch
  shows ore to be ovoided ond so ore the shod-    details corefully, it will repoy you with better
  ows thot register os o solid exponse of block.    negotives.

                              Poge 5
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Page 8 · Read text
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                     PERFECT
                    PORTRAITS WITH
               TWO LIGHTS
                                                                                .  In the portroit shown here, two lights
                                                     were used os shown in the diogiom
                                                   below. The moin light providel the
                                                             highlights-the second l.ight softens
                                                        the shodows.
                                                     (_i\-                                t]                                      -r/ 9                                               C)='=-

     IN GOOD PORTRAITURE THE USE OF AT LEAST
        TWO LIGHTS IS RECOMMENDED
     BUILD THE LIGHTING AROUND    FOCUS ON THE EYES
    THE H IGHLIGHTS                     The comero should be focused occurotely
       Two lights ore omple equipment for good    in portroiture, ond the eyes especiolly should
          ryork_ j1 portroiture. The moin light source    be. in shorp focus.  lf you ore working with        should be mounted on on odjustoble stond so  o lorge-operture lens wide open ond y:ou do
        thot its height moy be conveniently reguloted.    not hove sufficient depth of focus to gbt uni-       Ploce it obove ond to one side of voui model.     fo.ffnly ghgrp focus over the entire fJce, you
       Wotch.the highlights  it gives you. Adjust  it    wjll.find thot b.y odjusting the tilt ond iniing
       up or down; move it more to the side or bring   of the comero bock, o uniformly shorp foctri
           it more to the front. As you move it, study   moy be sec,ured.
      the chonging highlights. When you get o        sotisfoctory highlight effect, bring- your sec-  CATCHLIGHTS IN THE EYES
      ond lomp to beor on the shodoG. Control       . In _portroiture the uotchlights in the eyes        the shodow illuminotion by the position of the   give them life ond sporkle. As o generol rule
      lomp.  lt should be ploced weil to the front    only one cotch.light should oppeor in eoch eye,
       cf the subject ond close to the comero to   thot formed by the lornp used for shodow
       ovoid cross shodows. The intensity of this   illuminotion.  ln some coses it moy be neces-
         light on your model is reguloted by' the dis-    sory to ploce the moin light source ot so low
       tonce of the lomp from the subject. Alwoys  o level thot it will olso-be reflected in the       beor in mind thot you wont shodows to get   eyes. lf  it is necessory to hove it this low to
        relieF in your picture. They shoulcj not -be   get proper fociol highlights,  it is best to leove       too deep nor too tronsporent.                               it so.   lf the second highlight in the eye de-
                                                                     troc.ts f-rom the picture,  it moy be spotted out     LIGHT MUST SUIT THE SUBJECT       in the finol prini.
        As you work with different subjects'orrongementyou will       quickly leorn thot the lighting         ADJUSTING THE CAMERA
       thot gives o pleosing likeness of one will not     The tilt ond swing odjustments on the por-
       prove sotisfoctory with onother. Fociol chor-    troit comero bock will quickly prove iheir        octeristics such os full high cheek bones, deep   volue in portroiture. In coses whire the eyes       set eyes, lines in the foce, etc., oll coll for   of the sitter ore not in the some plone os ihe       voriotion in the lighting orronEement. The   comero lens, the swing odjustment moy be       subject with deep set eyes will coll for the    rototed to bring both eyes into focus with      moin light being ploced ot o lower level.  In   equol definition. in coses where the comero
        this orrongement the shodow from the nose    is obove or below the subjects heod, odjust-        will no longer reoch the end of the lips. You   ment of the tilt will oct in the some monner
       must find thot hoppy compromise thot provides    in bringing both foreheod ond chin into the       proper highlights to oll feotures.            some focusing plone.
                                 Poge 6
\r,,    ,.,"*
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Page 9 · Read text
TOP AND SIDE
LIGHTING FOR
EXTRA HlGHLIGHTS

      ln this portroit ond diogrom the
    moin light source ond shodow light
     hove been ploced in the conventionol
    monner. A spot light hos been
    odded for extro top ond side light.




   USE A SPOTLIGHT FOR EXTRA HIGHLIGHTS
 LIGHTING EQUIPMENT          ADJUSTING THE LIGHTS FOR
    While it is possible to produce good por-  DISTANCE AND HEIGHT  troits with only one light, the use of two                                               In odjusting the lights on your portroit  lights is recommended. Three, four ond even                                                                                 must                                               subject                                                    there                                                                     is no fixed                                                          You                                                                         rule.                                                                in                          to odvontoge  five lights         moy             be used                                                                                                the                                                          you                                                          experience                                              leorn  f                                         rom                                                                    hove                                                     when                                                                                 is  securing                    The           certoin                                  third light                  effects.                                               proper                                                                                                           foce.                                                                   your                                                                      intensity                                                                                      subject's                                                        on                                                            light  usuolly employed for bocklighting or bock ond side lighting.  lt  is often used to illum-   Too much light tends to burn up the high-                                                    lights ond give you lorge cholky oreos in  inote the bockground. The highlight or moin                                             ploce of the flesh tones which you should  light source ond the shodow or secondory                                      hove. You must olso leorn from experience  light should hove good reflectors, preferobly mounted on odjustoble stonds, permitting the   iust how strong o light to use in softening                                            the shodows. The intensity of your lights  operotor to conveniently ploce them where de-                                                con, of course, be reguloted by plocing them  sired ond to quickly regulote their height.                                               neorer or forther from your subject.  You
 PHOTOFLOOD BULBS                 must olso leorn from experience the relotive
    Photoflood bulbs are recommended for   difference to mointoin between highlights ond  illuminotion. They ore economicol in cost as   shodows to secure the effect you ore ofter.  well os in current consumption, ond the light  As you study the subject, you must visuolize  they emit is rich in the blue portion of the   in your mind's eye, the finished picture ond spectrum. They give off less red ond yellow   orronge your lights to give this effect.
                                  Modern                   incondescent                               bulbs.            regulor  roys thon                                                    to  VARIATIONS IN LIGHTING                                     sensitive               ore      emulsions                       oll extremely  film
 blue. Thus, with photoflood bulbs well ex-  SHOULD BE TRIED
  posed negotives ore secured in o minimum of    The bosic principles for lighting outlined
 exposure time.                                    in these poges ore those used by the mojority
                                              of photogrophers in portroit work. Since the GET A GOOD LIKENESS                  object of o portroit is to secure o good like-
 OF YOUR SUBJECT                       ness of the subject, there con be no set rule
   The primory purpose of o portroit is to    for the lighting. Study the pictures you see
 produce o pleosing likeness of your subject.   of movie stors, ond observe other portroits  Bizorre lighting orrongements, unusuol com-   thot moy come to your ottention.  Notice
 ero ongles or freok posing, while often justi-    highlight ond shodow orrongements. From
  fied for speciol effects ore not to be con-    this you should be oble to determine in o
  sidered in the reolm of true portroiture where   generol woy the lighting used by the photog-
 o good ond pleosing likeness is desired. No   ropher. Only by experimenting con you hope hord ond fost rule for lighting in portroiture   to ocquire o thorough knowledge of  the
 con be set down. Strccessful portroit photog-    effects you will receive from vorious types ot
 rophers oll use different types of lighting.       lighting orrongements.
                                  Poge  7
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Page 10 · Read text
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                         DI FFERENT POSES
               SHOULD BE TRIED

                                            The portroit ond diogrom illustroted
                                                          here show o voriotion in the stondord
                                                                 light orrongement by the odditjon of
                                           o spot light which is used for bock-
                                                         lighting to throw o holo of  light
                                                 oround the subject's hoir.

                                                       il


 CREATE YOUR OWN LIGHTING ARRANGEMENTS
RELIEF IS SECURED WITH              flected by the sitter. When using bocklight
HIGHLIGHTS ond SHADOWS          orrongements in which the bock light  is
   In working with portroits you must olwoys   pointed toword the lens, moke certoin thot
                                                                                                                                                                                 f rom those direct roys.beor in mind thot relief in our picture rs   the lens is shielded
secured with highlights ond shodows. A pic-     lf this is not done, the negotive will oppeor
                                                            os the roys of light from theture mode without shodows will oppeor flot    flot ond lifeless,
ond lifeless.  With proper highlight ond   lomp, while not folling directly upon the film,
shodow volues the picture will tend to stond   ore projected ogoinst the bellows, where by                                                                                                                                                                                                  f ilm, tending toright out of the print. The highlights, while     ref lection they reoch the
strong to secure good relief should, neverthe-   produce o slight fog.
 less, corry o definite tone volue in the finishedprint.                         DEVELOP FOR SOFTNESS
                                        As o generol rule portroit negotives should
SHADOWS SHOULD BE SOFT         be developed for softness. This requires the
   In odjusting your lights to soften the   use of o soft working developer with o min-
shodow side of o portroit, you must leorn from   imum of developing time.   lf your finol print
experience how to visuolly reod the volue of    is to be mode by projection, the densest por-
the light.  Detoil should be retoined through    tion of the negotive should not be so heovyoll of the shodow oreos, ond the grodotions   thot ordinory newspoper type could not be
from the highlights to shodows should be soft-    reod through it.  Such o negotive is ideol forly groduoted to ovoid horsh controst.           enlorging ond when printed by contoct on o
                                              vigorous grode of poper it gives us o printLEARN TO READ LIGHTING          hoving o fine, full scole of grodotr.rn.  The experienced portroit photogropher hos
troined himself to remember light volues.  WATCH THE COMPOSITION
This enobles him to work up o light orronge-      Composition or the plocement of the subject
ment ond get the lights ploced in o minimum    in proper position in the picture oreo ond theof time. His troined eye quickly detects the   proper distribution of light ond dork oreos,volue of the shadow illumination and he   must be token into considerotion if our pic-knows from experience how strong they will   ture is to hove reol pictoriol volue.  Thecome up in relotion to the highlights in the   heod os the moin point of interest in thefinished picture.                                    picture, should not be ploced too high nor too
                                     low in the picture oreo.  lt should olwoysSHIELD THE LENS FROM                                            foce into the picture ro+her thon out of theDIRECT RAYS OF LIGHT              picture. The light ond dork oreos thot form
  Alwoys be sure to shield the comero lens   the picture should be coref ully orronged to
from oll direct roys of light, except those re-   form o hormonious whole.
                            Poge 8
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Page 11 · Read text
PROFILE
   PORTRAITS
           r An interesting voriotion in the conven-
              tionol monner of posing is presented  in
              profile portroits. The described method
            of lighting ond posing will help produce
             interesting ond highly successful pic-
                tures.
 D     de\\4

   FULL OR PARTIAL PROFILE PICTURES
   REQUIRE PROPER LIGHTING
     STUDY THE MODEL FOR                offset the lighting orrongement provided by
     POSING ARRANGEMENTS              the first two lights.
       A successful profile portroit will noturally  BACK LIGHTING          require thot the model's feotures lend them-    An interesting voriotion in the lighting         selves to this type of picture. The line of   orrongement just described moy be hod by         the foreheod, nose, lips ond chin should be   swinging the moin light source behind the
                        f irmly ond regulurly modeled.  lf   these   model so thot the highlights secured will be
          feotures present o pleosing line orrongement,    in the form of o holo of light coming down      we moy proceed with the posing. At  leost   the foreheod, nose, lips ond chin. When
       two lights will be required ond the use of   plocing this light in posing, olwoys view the
          three is recommended. All thot hos been soid    lighting orrongement on the ground gloss to
      on the preceeding poges regording portroit   moke sure thot this light line is uniform over           lighting opplies olso in profile portroits. Relief    its entire length. With this orrongement  it
          in the picture is secured through o pleosing  moy be necessory to use o stronger light cn
        orrongement of highlights ond shodows. ln   the front side of the models foce to eliminote
        posing the model for o  prof ile the heod   o highlight of too much controst.
         should be thrown slightly bock to secure im-  EXPOSE FOR THE SHADOWS
        provement in the chin ond neck line.        When determining exposure times on ony
                                                                                                                                                                                     is     FRONT LIGHTING                       type of portroiture in which bock lighting                                                                                shodows. Suffi-         The moin light source should be ploced   used, olwoys expose for the          directly in front of the model ond slightly to   cient exposure to register the shodow detoil         the side of the comero to eliminote undesir-   mcy, in some coses, result in overexposure of                                                   the highlights. This moy be compensoted for         oble shodows on the side of the model's foce                                                          in soft development of the negotive ond full         focing the comero. A second light should be         ploced behind the model ot opproximotely o   development of the finol print.       40 degree ongle from the comero ond suffi-  STUDY THE IMAGE ON
          ciently high to provide highlights ond good  THE GROUND GLASS
          light on the hoir. With these two lights    When working up the lighting orronge-
          properly ploced, exominotion of the ground   ments it is olwoys odvisoble to judge its volue
         gloss imoge should show o rother pleosing   by studying the ground gloss imoge. Or by
          lighting crrongement. lf o third light is ovorl-   plocing your eye close to the comero lens
          oble, it should be ploceC close to the comero   you moy olso judge with some occurocy the
        ond ot o sufficient distonce from the subiect   crrongement of highlights ond shodows on
         so thot it will tend to blend with rother thon   the model.
                                        Poge  9
t
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                   CHILD
                     PORTRAITUR,E

                                    o In the portroit ond diogrom shown
                                                         here, flot lighting ogoinst o light-
                                                        colored bockground is indicoted.
                                                              Pictures of children ore olwoys best
                                               when rendered in o high key without
                                                   the use of heovy shodows.

              D


   CHILDREN ARE IDEAL CAMERA SUBJECTS
USE SIMPLE LIGHTING                    fost shutter speeds. This orrests ony normol
   Portroits of children ore olwoys best when   motion ond ossures negotives free from blur                                                                                                            lensrendered in o high key. While suitoble por-   coused by movement of the subiect. A                                                                                                    used,troits moy be secured through the lighting   of ot leost F:4.5 operture should be
orrongements shown on the preceeding poges,   ond even foster lenses ore recommended.
the tendency of our young subiect to move                            PATIENCE BRINGS R,ESULTSofter the lights hove been plocEd, mokes  it
extremely difficult to secure portroits with       In posing the youngster for o formol type of
proper highlight ond shodow plocement.  In    portroit, you must use on endless omount of po-
lighting the child portroit,  it is best to use    tience to get the subject properly posed, in the
two lights. The first, or moin light, should be    right humor ond with proper expression for theploced to one side ond obove the sitter's heod   picture. A long coble releose will prove o
to secure o generol highlight oreo. The sec-   worthwhile investment os it will enoble you to
ond light should be ploced on the other side   step to the front of the comero to hold the
of the sitter ond to the front neor the comero.     child's ottention until you find o suitoble ex-
Ploce it close enough so thot the difference    pression ond con snop the shutter.  Whenbetween the highlight ond shodow side is very   working with o long extension releose of this
smoll. This will give o procticolly even light   type, be coreful thot you do not interpose
oreo, resulting in o pleosing portroit even   your body between the lens ond the subject.
though model moves from originol position.                          NATURAL POSES ARE BEST
KEEP THE PICTURE IN A HIGH KEY     As o rule, children ore immune to the self-
   In moking portroits of children,  it is olwoys    conscious ond posed effects thot trouble us
best to employ o light-colored bockground.   when moking portroits of the grown-ups.Children ore usuolly dressed in light-colored   Endless possibilities for posing children ore
clothes ond by plocing them ogoinst o light    ovoiloble in every home, ond simplicity should
bockground, we secure o high key portroit.   be the key note of every sitting you toke.
Remember to bolonce the lighting so thot no    Procticolly every expression ossumed by your
heovy shodows exist.  On such light-colored   smoll model will prove more interesting thon
subiects the exposure moy be reduced to o   the preceeding one.    lt  is best to let him
minimum. The negotive should be rother fully   ossume o noturol pose, os noturol poses ore
developed to bring out the slight tonol differen-    groceful ond depict the youngster os we would
tiotion thot exists in o picture of this type.    noturolly expect him to be.  In child portroits                                            ovoid the use of distrocting occessories. A
                                                                                           usedA FAST LENS IS ESSENTIAL           smoll doll or other suitoble toy moy be
   In child portroiture o fost, lorge operture   to hold your subject's interest but do not ot-
lens is recommended. Ample light on the   tempt to lood the picture oreo with o surplussubject ond o lorge lens opening olong with   of occessories which would tend to distroct
o fost ponchromotic film permits the use of   from the portroit proper.
                          Poge l0
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PORTRAITS OF
    BAB  I ES

         o Ample light, o fost lens ond o fost
               film give you on ideol set-uP for
              boby pictures. The diogrom shows o
                 procticol orrongement for even, flot
                 iighting to ovoid unwonted shodows.
  Drc


                                                                                                                                                                                  tii:i:;;ri:       ---ii,:.ri;:l
     AVOID DISTRACTING SHADOWS IN LIGHTING
     FLAT LIGHTING IS DESIRED       STOP DOWN FOR MAXIMUM
           All thot hos been soid on the foregoing  DEPTH OF FOCUS
      poges regording lighting orrongements  for     Focus the eyes os shorply os possible with                                                                                                                                                                    is        portroits opplies in the cose of the boby.   the lens wide open. When perfect focus                                                                                   down                                                                              stopped                                                                  lens                                                                  should                                                          be                                                     secured, the      Where strong highlights ore desired in por-                                                                                                        focus                                                                     provide                                                                          depth                                                                  omple                                                              sufficiently                                                                                  of                                                            to
          troits of older people os well os children, beor   to ollow for ony movement the boby moy        in mind thot the model should not be per-   moke before you snop the shutter.
       mitted to move ofter the lights hove been
        ploced. However, it seems thot bobies hove AN EXTENDED SHUTTER RELEASE
      on uncontroloble desire to move ot the most  WILL PROVE HANDY
        inopportune moments, ond you will often find    An extension on your shutter releose will
       thot ofter getting highlights ond shodows   enoble you to step well forword of the comero
        properly orronged the youngster will move   ond close enough to the subject to ottroct his
        before you ore oble to snop the shutter. For   ottention. When the comero is oll set ond
         this reoson, it is best to ploce the lights so   reody for the exposure, try to get the subject's                                                                                       eyes ot leost        thot no strong shodows foll upon your model's   ottention so thot he will lift his
       foce.  The odvontoges of this flot type of   to o level with the comero lens.
         lighting ore obvious os no motter which woy  AVOID PROPS AND ACCESSOR,IES
        the boby's heod is turned, no disturbing sho-      In the portroits you moke of the boby, ol-       dows will be noticed in the finished picture.   woys remember thot the boby himself is to be
                                                       the moin point of interest in the picture. The
    ARRANGING THE LIGHTS            use of props, toys ond similor porophernolio
                                                                                                                                    in        The moin light source moy be ploced ot o   should be ovoided, olthough o toy ploced
         suitoble distonce from your subiect ond ot o   the youngster's honds moy enhonce the pic-         sufficient height to literolly flood the subject   ture volue ond ot the some time keep the
        with light. The second light should be ploced   boby interested while you ore orronging the
         iust slibhtly forther owoy ond. in o lower po-   comero ond getting  it focused for the exposure.         sition close to ond on the other side of the                              TAKE YOUR TIME      comero. This second light will soften ond
         procticolly eliminote the shodows ond provide      Potlence in getting the boby posed-focus-
       us with o delicote scole of tone throughout   ing ond refocusing os often os necessory, will
       the subiect. A light-colored bockground of   reword you with better pictures. Ample light
       the ploinest type should be used, ond the  ond o fost lens thot permits instontoneous
         boby-shotrld be seoted or permitted..to lie on    exposures will sove you mony o negotive thot
       somc light-colored moteriol thot will help re-   would otherwise be spoiled becouse of slight
          flect the light.                            movement on the port of the model.
                                       Poge   ll

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                GROUPS AND FULL
                FIGURE PORTRAITS
                                   o Successful pictures of three-quorter ond
                                                                full length subjects, os well os groups,
                                                      require some chonges in the lighting
                                                 orrongement os compored to heod ond
                                                        shoulder portroits. The generol lighting
                                                   system for portroits still holds in light-
                                                      ing the subject's foce; but os the volue
                                                 of light folls cff ot the squore of the
                                                   distonce troveled, you will   f ind thot
                                                 the lower portion of your subjects will
                                                       receive less light thon the upper por-
                                                               tion. Thus it becomes necessory to use
                                             on odditionol iight to provide tfre neces-
                                                sory extro illuminotion on the lower
                                                          portion of our subjects.





          KAUFMANN.FABRY  PHOTO
.  Successful photogrophs of groups
  present the some problems os the
  full-length figure of the individ-
  uol. Additionol lighting equip-
  ment should be ovoiloble to oug-
  ment the moin lighting source in
  securing proper illuminotion on
  the foces of oll of your subjects.
  One or two lomps moy be used
  ot o lower level ond neor the
  comero to soften the fociol shod-
  ows. At leost one odditionol light
  should be ploced close to the
     f loor ond neor the comero to
  provide omplg illuminotion on the
  lower portion of the figures.
succEss Ll Es IN PROPER LIGHTI NG
BALANCE THE LIGHT                  subject stond olongside o choir or  toble
   In full figure portroits, proper orrongement   where on  interesting but not  distrocting
 of the lighting on the subiects foce will coll   bockground moy be hod. The comero len-s for plocing the moin light source well obove   should be between the woist line ond
 the model's heod. The secondory light or    shoulders. In some coses (with o womon) os
 the light used to soften the shodows should   low os the knees. The subfect is then stroight
 be ploced on the other side of ond close to   on ond the heod con be tipped down to get- the comero. The light from the moin lomp,   owoy from the look up under the chin.
 while literolly flooding the subiect's foce with highlights, will ropidly foll off in volue  USE EXTRA LIGHT ON GROUPS
on the lower portion of the subject. To cor-     Tf" moin problem in group photogrophy'
 rect this, o third light should be used which    is thot of securing even lighting of  tha
 con be ploced foirly close to the floor ond    entire group. Additionol lights should be em-
so orronged thot  it  illuminotes only the   ployed to secure first of  oll o  pleosing
 lower portion of the subject.                  orrongement of highlights ond shodows on
                                         the foce; ond secondly, on even spreoci of
PROPER ACCESSORIES                     light to the floor ond ocross the figures
   While occessories ond foncy bockgrounds   Lorge groups ore best hondled with photo-
ore to be ovoided in heod ond shoulder   flosh btrlbs os the moin light, using photo-
 portroits, there is omple lustificotion for their   floods to light the shodows, os outlined on
 use in full figures ond portroits. Hove your   the following poges.
                                 Poge  t2
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                 COMMERCIAL
                 PHOTOGRAPHY
                                        c Commerciol pl-rotogrophy  is generolly oc-
                                                cepted os thot bronch of  photogiophic
                                           work thot treots with pictures for com-
                                                       merciol purposes, such os cotologue work,
                                                         etc. In successful commerciol photogrophy
                                       on entire new series of problems present
                                                      themselves to the omoteur photogropher.
                                            The wide voriety of subjects thot come be-
                                                           fore our comero oll coll for different light-
                                                 ing orrongements, different bockgrounds,
                                                               generol                                                                             rule                                                                      commerciol pictures                                                      4: c                                                                         "t-c.should                                                    be                                                             shorp ond                                                                                       contrasty.
                                                                                       l-f

 ALWAYS STRIVE FOR
 PICTORIAL VALUE
   For commerciol pictures find the best von-
 toge point from which to photogroph the
 sublect ot hond. The focol length of the lens
 used, the position of the comero in relotion
 to the subject, the bockground orrongement,
 os well os the light orrongement, oll hove o
 direct beorinq on the successful outcome of
 the picture. As in portroits, lights ond shod-
 ows odd interest to the sublect ond give it
 relief.  lt is comporotively simple to moke a
 negctive ond print of your subject, but to
moke it stond out in shorp reolity with inter-
 esting liqhts ond shodows, with o weolth of
 detoil ond o full scole of tones colls for ex-       theThesameabovenegative,illustrationsthe upperare onemadeshowingfrom treme core ond perfect control of the lighting        t.he picture  with-  its  normal  background
orrongement, composition, bockground,  etc.          the  Iower  one  having  the  background                                                      blocked out with  opaque,
LIGHTING IS THE MOST                                      upon the subject until sotisfoctory illumino-IMPORTANT ITEM                        tion is secured. ln mony coses it will be od-
   Becouse of the wide voriety of subjects    visoble to ploy o spot light down from thecoming before the commerciol photogropher's   bock of the subject to provide suitoble top
 fens, there is no hord ond fost rule for   lighting ond foreground shodows. The wide lighting orrongement. Eoch subject presents   voriety of  possible lighting orrongements
 its own lighting problems. Three or  four    should tempt you to experiment with d-ifferent
photof lood ref lectors ond one or two spct   orrongements until you find one thot gives lights ore not too much in the woy of light-  o perfect imoge on the gro,und gloss of the
ing equipment for this type of work.           comero.
                              NEGATIVES SHOULD BE SHARPFIT THE SUBJECT
                                  As o generol rule, commerciol negotivesLIGHTING ARRANGEMENTS MUST    should be focused with criticol shorpnesl. The
   In orronging the light on ony commerciol    lens should be stopped down to ossure suffi-
subject it  is best to stort with o single moin    cient depth of focus to cover the entire sub-light in o selected position. With this first    ject from  f ront to bock. The negotives
light properly ploced, o second light should be   should be fully developed to suit the indi-
brought into ploy to provide some control oi   viduol subject. Prints ore best mode on
the shodows produced by the first one. Should    glossy poper ond should be fully exposed ond
the subject now indicote the need for fur-    developed to bring out the full tonol scole ofther lighting, it should be brought to beor   the subject.
                           Poge 14
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PHOTOGRAPHING INTERIORS
BALANCE THE LIGHT FOR AN     This distortion should be wotched for and
EYEN SPREAD                                 corre-cted by odjusting the lens up or down                                       ond bringing the focusing bock of ihe comero   Delightful photogrophs of room interiors    into o verticol position.present no difficult problem to the omoteur                     A WIDE ANGLE LENS ISphotogropher. Such pictures moy be mode
with regulor photoflood lighting equipnrent  RECOMMENDEDor with flosh bulbs. lf the photoflood bulbs   A comero lens hoving o focol lengthore used, the lighting should be properly or-   roughly equivolent to tha diogonol of lheronged to secure o well-bolonced ond com-   plote size being covered will include onporotively even light over the room oreo to   ongfe of view of opproximotely 45 to 60be covercd on the negotive. Two or more   degrees. Wide onglc lenses ore' constructed
lights should be used, depending upon the   to coyer on onglc of 90 to  | 35 degrees. Thusoreo to be covered.                        in interior photogrophy where the comero
    lf photoflosh bulbs ore used, omple light  must be ploced relotively close to the sub-will be provided for the overoge size room    ject ond os lo-rge on oreo covered os possi-with only one bulb. The bulb should be fired   ble the use of o wide ongle lens is recom-
from o position close to ond iust obove the   mended.
comero.                         GIVE FULL EXPOSUR,E
ROOM LAMPS NEED NOT BE            .  Exposures for this type of picture shoutd                                     be on the full side. Deioils in'the rug pot-        OFFTURNED                                                   tern ond                                                                furniture                                                        the                                                                          upholstery                                                                                shoutJ                                                                                                corry                                        no                  mode          exposures                  orc                           of night,    lf your                                                                          print.                                                  the                                            tflg"gl                                                to                                                                 finol                                                                                    extremely                                                                                                       lt- is                                    room       need                       the normol           be given                     tothought                                                              judge                                                        difficult                                                            occurotely                                                     to                                                                                        tight                                                                               volue                                                                                           withlomps if they ore covered with shodes. The   the eye, ond the elemeni of guess work  islight from such lomps is not strong enough    eliminoted with o good exposure meter.to upset the regulor lighting orrongement                       WATCH THE WINDOWSond ihe slight odditionol light they provide
tends to enhonce the picture rother thon        Interior. photogrophs mode ot night require                                 no speciol core regording such windows osdetroct from it.                                 moy be in the field of view. For such ex-AYOID CONVERGING LINES       posures mode during doylight hours botoncc
  In setting up the camero for on interior   the lighting orrongement ond expoxrre timcpicture, it may be necessory to tilt  it  to   so os to ovoid oyer exposure of the windows.
get a pleasing bolance in composition on the   When. working with flosh bulbs, exposures
ground glass. fu the comero is tilted, the  moy be of such short durotion thot thrwofls will apPear to be falling into the room.   windows will not be overexposed.
                           Poge 17
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                COPYING PRINTS
                 DOCUMENTS, etc.
                                                                                                                                I N DOORS
                                                                         . The portroit or view comero  is
                                                           ideol for all types of copy and re-
                                                         production work. Documents, news-
                                                 poper clippings, photogrophs, etc.,
                                                      nroy be successfully reproduced.



   sfAs$N's cRtfrtNss
       6J"0.*r-- &.n r,, *  :fi' t^"*

USE EXACTING CARE WHEN COPYING
THE COPY STAND              COLORED SUBJECTS
   ln setting up the copy to be photogrophed,    An understanding of the quolities of vari-
core should be exercised to moke certoin   ous film emulsions will help you secure
thot the copy, the comero lens ond the film    better copy negotives. lf youi subject is in
plone ore oll porollel to one onother. Any    color, it moy be necessory to employ o pon-
convenient stond moy be used for the copy,    chromotic film ond use o color filter of the
such as o woll or other upright surfoce.        proper color on the lens so thot the copy
                                               negotive will pick up the vorious color tonesTHE LENS                                  in their proper volue.   Procticolly ony good onostigmot lens is
suitoble Ior use in copying. The moin re-  IMPROVING THE COPYguirements                                       ond                    hove                                        field                               it                                   flot           ore thot                   o                                                                   old prints                                                                                ore bodly                                                                              thot                                                                 .  In.photogrophing                                           using                     you                          nowgood definition.             The                      lens                            ore                                                foded,                                          some odded snop                                                   moy                                                                                                                          in                                                              be securedundoubtedly                     requirements           hos               the                                   for good                                              copy                                                   jfe                                                    by first                                                                        wetting                                                                 ond then                                                       llgotive                                                type.copy                          is    work unless                     of the soft focus                           it                                                 blotting                                                         otf                                                 the excess                                                                    moisturJ                                                                                              the                                                                 from
LIGHTING THE COPY                  copy. Such prints seem to pick up oddcd  The lighting must be uniform ond evenly   controst ond brillionce while wet ond this                                                  chorocteristic con be token odvontoge ofspreod over the subject. Two lights, one oneoch side of the copy ot an ongle of approxi-   when .copying. In some old photogrophJ, yo,                                                      will olso find thot os you view them by're-mately 45 degrees so thot the light reflected                                                  flected light o minimum of detoil is notice-from the subject does not strike bock at the lens, should prove ample. A simple method    oble. Such o print when held up ond viewedfor testing the unifrmity of the light is to   by tronsmitted light will show o weolth ofploce o ruler on edge ocross the center of the    odditionol detoil. Such photogrophs moy be
copy. A shodow will be cast on eoch side of    successfully copied by moking hoif of the ex-the r'uler by each light. lf the shodows ore of   posure with front, or reflected light, ond theequol value, it indicates thot the lights are    other holf by tronsmitted  light. When working
evenly bolonced. A good lens hood will help   with tronsmitted light, o piece of ground glos!
you secure odded brillionce in your films.        or other tronslucent moteriol should be ploced                                          behind the copy ond the light ploced be-
EXPOSURE TIMI NG                     hind this ot such on ongle thot none of thc
  When photogrophing subjects ot close dis-    direct light roys con strike the comero lens.
           indicotedtonces                            no                F numbers                              ore       the                                            longer  AVOID VIBRATION                                     number,                                      ef fectiveoccurote.       To                                   f ind the                     F
use D os distonce from lens to film ond F os     Core should be used when moking your
focol length of lerrs. Thus:                     exposure on copy work thot there is no vibro-
      D'=  Multiplying foctor for              tiontion willduringcousethe oexposure.slight blurTheof slightestthe imogevibro-ond
     F2   increose of exposure.               distroct from the volues of the negotive.
                           Poge I 8
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STILL LIFE ond TABLE TOP PICTURES
STUDY THE IMAGE ON THE          os well os the odjustment of the lens boord,                                                 is designed to moke possible correction ofGROUND GLASS                                    imoge distortion.  lf  the comero'is  tilted
   Pictoriol still life ond toble top pictures         f rom o level position, verticol lines which
ore ideol subjects for portroit ond view come-   should be porollel will converge. By tilting
ros. The full size imoge shown on the ground   the bock of the comera. These converginggloss of the comero enobles one to study in    lines con be brought to o porallel position.
detoil the volue of the lighting orrongement    Train you eye to look for this distortion on
os well os the composition. An endless voriety   the ground gloss and odjust the comera to
of still life subiects con be found in every    correct it before moking the exposure.home. lt only remoins to select it-to   or-
ronge it into on interesting picture composi-  PRINTS FOR REPRODUCTION
tion to produce o successful picture. The im-                           sHouLD BE ON GLOSSY PAPERoge seen on the ground gloss is o working
guide in both lighting ond composition.           Prints intended for reproduction should
                                              olwoys be on glossy poper. The photo engrov-AVOID STRAY REFLECTIONS         er when moking o holf-tone for letter press
  On mony subiects you will find distrocting   printing photogrophs the picture through o
reflections thot must be controlled or elimi-    screen to secure o negotive mode up entirelynoted to secure o perfect picture. In mony   of dots formed by the screen pottern.,ln thecoses, reorrongement of  the  lights will    high-light oreos the dots ore but pinpoints;eliminote them. Bright moteriols such os   in the shodow oreos they ore corresponding-
hiqhlv ploted metols moy be dobbed with o     ly heovier. This breoking up of the imoge into
pilce' oif glozier's putty, this tending to eli-   dots tends to compress the controst of the
minote the reflections. Lightly brushing with   originol photogroph. Thus photogrophS', thot
cotton will then give on even surfoce.       ore intended for  holf-tone reproUuction
                                             should be mode extro controsty to ollow forCONTRASTY RESULTS ARE           the loss in controst thot tokes ploce in theUSUALLY DESIRED                                                             f inol printing cut.
   While softness ond o delicote scole of tones
ore sought in portraiture, we should work for  BLOCK OUT THE BACKGROUND
a more vigorous effect in our commerciol,      In most instonces commerciol pictures
 still life ond toble top set ups' Both high-    will need suitoble bockgrounds to set off the
 lights ond shodows can be stronger. The    subject properly. Very often however, you will
 n5gative should be fully developed ond the   wont o prcture of the subject only, without
 flnol print mode on paper thot will carcy    bockground. When setting up such pictures,
most of the tonol ronge of the negative.       you need concern yourself only with securing
                                            proper lighting of the subject. After theALWAYS ADJUST THE CAMERA       negative hos been completed,  it con be set onTO AVOID DISTORTION            a  retouching stond ond the bockgrouncl,
  The swing ond tilt bock of the comero,    blocked out with opaque.
                                 Poge  19
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 COMPOSITION IN PICTURES
    To produce o pleosing picture some thought must ,be given to the orrongement of the
 lights ond shodows os well os the lines thot form the pictur-e. Composition is ftotty thon orronging the ports of o picture in o_pleosing monner. Certoin rules for compoiition"o--or"moy
 be foJlowed, but they must by no meons become-rigid lows. Pictures should never Le dividei
 into. holves or quorters-rother divide it into third!. Two thirds of o picture will provide-o
 predominote bolonce-give the picture o single point of interest, roiher thon on equolly
 divided interest. Below ore illustroted some of the bosic structures for composition.





BALANCE IN MASSES          THE TRIANGLE OR PYRAMID
   Bolonce in the picture or the proper ploce-     The triongle or pyromid in its verticol form
ment of mosses of oork or light oreos is most   represents strength ond permonsngg-qnd  in
 importont it our picture is to present o pleos-    its horizontol form the converging lines of
 ing orrongement. A heovy shodow moss in   perspective. Frequently o holf pyromid is used,
the foreground ond to one side of the picture   ossuming o continuotion outside of the origi-
moy be bolonced by a smoller mass ot the   nol picture.
other side in the d,istance. Strive to have one                       THE CIRCLEmoin point of interest in your picture and use                                                    Indicotive of rototion and suspension.  ltsthe smoller mosses os d meons cf adding em-phosis to this rnoin point of interest.          compositionol arrongement includes the ring,                                                         disc, sphere or orrongements of these forms.
THE LANGUAGE OF LINES                      THE SYMBOLIC CROSS  The lines thot form your picture con be                                                                         crossinE of one lineused to creote o mood ond meoning in the     Represented by thepicture.   Stroight lines suggest iirmness,   over, under, behind, or before onother. Offersstrength ond vitolity. Curved lines suggest  on extremely wide voriotion of opplicotions.                                                                It is indicotive of troil, volor, tribulotion, etc.groce ond beouty of form. The verticol line                                                                It is strong in symbolism.signifies power, dignity, solemnity.  lt is  the
only line thot con stond without side support.  RADIATING LINES
The horizontol line is indicotive of the eorths     Mointoins o strong point of Interest oslcvel surfoce.  lt denotes noturol support ond   shown by all things that rodiote owoy from o
comfortoble bolonce. ln o gently curved form  common center, or which converge upon it. it  expresses eosy motion, undulotion ondrhythm, The diogonol line hos o more or less THE S CURVE OF BEAUTY
verticol ond horizontol tendency.  lt suggests    The S line moy be used os o smooth ond
oction ond more or lcss ropid or violent move-   unduloting curve or it moy be used in o zig-
ment. Bolonce of line is secured by hoving  zog form denoting oction. lt  is the llne of
ogreeoble proportions of verticol, horizontol,    life, beouty ond groce.
sloping ond curved lines, but not in equolquontity. Lines con consist of contours of THE RECTANGULAR FORM
obfccts, demorcations of tones or the average      This rectongulor form is used wherever two
incllnation of o mass or object.                    lines or mosses, verticcl ond horizontol, join                                                 or cross of o ninety degree ongle.BASIC FOR,MS                                           It  is suggested thot you memorize these
  The bosic forms in composition ore illus-   bosic forms of composition ond ofter you hove
troted obove, ond sketches ore shown of pic-   mostered them, try to combine one or two
tures using these bosic forms for their compo-  ond possibly three forms in one picture. Al-sltionol orrongement. lt is recommended thot  woys follow them in o  literol sense rotheryou study other pictures in on ottempt to   thon on exoct sense. A greot deol of liberty
onolyze their compositionol orrongement.    moy be exercised in their opplicotions.
                                 Poge 20



                                                                                                                                                                                                                                                                                            I
                                                                                                                                                                                                                                             t
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SELECTING the
                RIGHT LENS
                                   o When selecting o lens considerotion
                                                   should be given first, to the size of
                                                       film we will employ; second, to the
                                                  type of picture we will most gener-
                                                      olly be toking; ond third, to the
                                                      design ond length of the bellows on
                                                   the comero. The focol length of the
                                              lens selected should be opproxi-
                                                motely equol to the diogonol of the
                                                             film, os this provides o normol ongle
                                                   of view ond good prospective.
A GOOD LENS IS ESSENTIAL
ANASTIGMAT LENSES                 Th.us photogrophs mode with such o  lcns
  Anostigmot lenses ore generolly used for   when not too close to the subject, looks notu-
                                                                      eye.oll types of commerciol ond architecturol    rol to thework rcquiring o highly corrected lens to pro-  THE "F" SYSTEM OR APERTURE
vide utmost detoil ond def inition. Mony     The F number of the lens represents thc
photogrophers olso use them for portroiture.    rotio of its focol length to the diometcr of
Good onostigmot lenses will cut o criticolly    its moximum operture. Thus on F:4.5 lens
shorp imoge to the extreme corners of the   hos o focol length 4V2 times its lorgcst
frlm. They ore corrected to provide o per-   opening. The F system on lenses is usuolly
fectly flot field free from distortion.         so orronged thot eoch successive stop or
POR,TR,AIT LENSES                   number either doubles or holves the omount
                                                                   posses.   Portroit lenses do not hove the sgme criti-   of light it
col definition os o regulor onostigmot. They  SHUTTER, OR BARREL MOUNT
ore porticulorly designed to provide on imoge      Lenses ore ovoiloble in borrel mounte
of fine detoil with firm modeling moking   with iris Ciophrogms, or they moy be hod
them ideol for portroiture. Certoin types ore   mounted in regutor shuiters. The shutter
ovoiloble in which the degree of diffusion    nror.rnted lenses ;noy L.e moui-rted directry ro
provided is vorioble. These lenses, used wide   the lensboord of the comero ond the shutter
open, provide o soft well diffused imoge grow-    operoted by the mechonism provided. Lenses
ing progressively shorper os the iris dio-   mounted in borrels wil require the oddition
phrogm is stopped down.                     of o behind-the-lens shutter which will be
WIDE ANGLE LENSES                   operoted by the rubber bulb.
  Wide ongle lenses ore speciolly constr'ucted  DEPTH OF FOCUS
ond designed to cover on extremely wide    When the lens is focused shorply on any
angle of view. Thus the focol length is rela-    object, it will be noted thot immediotely  in
tively short ond they require only o limited    front of ond immediotely behind this moin
bellows extension. Under conditions where   focused object on occeptobly shorp picture
o lorger picture oreo must be covered from   oreo   is included. This is known os the
o relotively close comero position, o wide   depth of focus or depth of field. The depth
ongle lens will prove indispensoble.             of field secured when the lens is wide open
THE FOCAL LENGTH                            is comporotively shollow, ond becomes deeper
  The focol length of o lens controls the   os the lens is stopped down.imoge size oswell os the ongle of view cover-  CARE OF THE LENS
ed. The picture perspective is controlled by     Lenses ore ground ond polished to the
the focol length; thus, the forther owoy we   highest stondords of precision. The gloss
ore from the subject when toking the picture,    which forms the vorious elements is comporo-
the truer its perspective will be. With o short-    tively soft ond moy be eosily scrotched. They
er focol length lens, since the subject  is    should be kept cleon by gently swobbing with
closer to the lens, it will be large ond dis-   o piece of regulor lens tissue or better o
torted to the eye. lf the lens employed hos c   repeotedly loundered linen  hondkcrchief.
focol length equivolent to the diogonol meos-   Never touch the surfoce of the lens with
urement of the film, it will cover o field of   your finger, os o sweoty finger moy leove
view of opproximotely 60 degrees, or  l0   on ocid deposit thot will exert on etching
degrees more thon covered by the humon eye.    oction on the lens surfoce.
                            Poge 2l
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THE LAST WORD IN MODERN,
   CAMERA DESIGN
 THE occumuloted experience goined in over o holf-    I     centu ry of service to the photogrophic profession
   is reflected in the design ond construction of these
  new Grover Comeros. As now offered, they ore
  the culminotion of yeors of poinstoking sffepl  hoving possed through successive stoges of de--
  velopment on the drof ting boord   followed by
  hond mode models ond months of procticol test-
  ing in the studio loborotory. Then new models with
  new improvements until todoy, when of their
  present perfected stoge we con with pride off er them
  to the photogrophers of Americo os the lost word
   in fine precision comero design  on instrument
   thot con be depended upon for yeors of sotisfoctory
   service.
                         *
                                                Poge 23
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www.butkus.us
 UNIVERSAT IN APPTICATION

MEETS THE EXACTING NEEDS OF THE
SERIOUS WORKER AND PROFESSIONAL
IN EVERY BRANCH OF PHOTOGRAPHY
       *   These new Grover Comeros meet ond exceed every requirement for fine photog-
            raphy in every conceivoble type of commercial, view, illustrative, pictoriol and
               portrait work. In oddition to their extreme flexibility they ore constructed with
           the exacting precision thot distinguishes a fine instrument. The absence of
          wood ports assures the. smooth working operotion of metol on metol. Working
              parts ond bearing surfaces ore accurcitefy mochined and fitted. When using the
           camera ot extreme adjustments the full generous construction of the bellows
             ossures freedom from tension or stroin. The ruggedness of its design in generol
          mokes it a matr's comero     built to withstond normol abuse ond give you years
            of satisfoctory service.     -
FOR THE PROFESSIONAL
         The professional photographer, whose livelihood depends upon the production       *            of salable pictures many of which must be mode under odverse conditions and
            unuzuol opticol reguirements, will find in the Grover Comero a most versotile
            instyument. Literolly  it is like a flexible piece of conduit thot con be instantly
           shaped 'and adiusted to fit the negative moking problem at hand. Long .focus
           or wide ongle lenses may be used. The extreme controls provided odopt  it
              instantly to every type of job. Front ond rear swing and tilt odjustments permit
          .    exocting control of the.focol plone, making it possible to hold the plane of shorp
            focus either straight or ot on oblique ongle as required by the picture subject.
FOR THE AMATEUR
       *    Amoteurs and odvanced workers who take pride in their equipment     in its               flexibility and adaptobility to o wide ronge of conditions     will find- in these
         new Grovel Cameros a never ending source of pleasure in-  meeting the mony
            photogrophic problems presented. There is no extreme fosition for on "angle"                        rl
           shot that the Grover will not meet. lt is ideol for fine portrait studies. lt  is
             instontly odoptoble to every type of "trick" photography     for purposeful
              distortion of subiect matter and for extreme wide ,ongle work.- The wide range
           of front and bock adjustments will more than meet every need of the omoteur.
FOR COMMERCIAL WORK
       *   When working with o Grover Camera, the commerciol studio operotor who strives
           to produce o better type of picture, con give the widest possible ronge to his
             creative obility in producing unusual negatives. The obility of the Grover to
            rneet every picture problem, provides the photogropher with a new "photo-
            graphic tool" thot is practicolty universal in its applicotion to every type of
       '          portrait, view ond commerciol work. You will find the Grover on ideol instru-
           ment- for photographing everything from cramped interiors to brood scale
             architecturs    frem smoll studio set-ups to the finest types of illustrotive work.
                            -
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FOR ALL FINE PHOTOGRAPHYI
I    FOR FINE PORTRAITURE
                                                                                     new                 *    In the portrait studio and in home portroiture, the Grover Camero brings a
                     meosure of convenience ond flexibility. The swing ond tilt odjustments on both
                     the front ond the back of the Grover should be of particulor interest to the
                         portrait photogropher. The "eyes" of the subject, even though they are not
                           parollel to the comero, con be brought into sharp focus instontly. The rise, fall
                    and tilt odjustments enable you to properly ploce the sublect on the film area
                       without the onnoyance of extro tripod adiustments
    FOR PICTORIAL PHOTOGRAPHY
                 *   The amoteur as well os the professionol worker who concentrote their efforts
                 on fine pictoriol photography will find in these new Grover Cameras the flexi-
                          bility ond versatility they hove always wonted in their ideal comero. Every
                     convenience ond eyery conceivoble adjustment hos been provided. lts flexi-
                            bility actually exceeds the covering power of the normal lgns     providing a
                                                                                                  -                       reserve "sofety foctor" thot reaches for beyond all normal requirements. The
                    compoct design makes the Grover ideol for use in the lield, while its fine
                     oppearonce ond rugged construction makes it good for years of satisfactory
                            service.
    LABORATORY AND SCIENTIFIC WORK
                     In scientific research ond laborotory work as well as for the experimenter in                  *
                         color sepbration negotives, spectrol anolysis and similor exocting types of photo-
                      grophic work these Grover Cameras will quickly prove their value. Front and
                      reor focusing simplifies the problem of producing sharply focused imoges of
                 any predetermined size. Positive locking feotures ossure the permanence of
                      odjustments when once made. The extremely wide ronge of odjustments pro-
                      vided enable the operotor to quickly adapt the camera to meet the negotive
I                  moking problem at hond.
I    INSTANTLY ADJUSTABLE TO EVERY NEED
                 The various odjustments and outstonding feotures of the Grover Camero are                  *
                           illustroted ond described on the following pages.  lt  is recommended that you
                       study them carefully to fomiliarize yourself with the simplicity ond ease of their
                       operation. A thorough understanding of the mony odiustments provided will
                      enable you to consistently produce better and unusuol negotives.
                The GnOVER CAIUEIIAS os ottered  here  o;re subieet to  rta-
                     oisioro En design  oltrld construetion  brrsed upoln o,ur o,blliag lo
                    """"r"  """"**    ^*.                                           a_
      BUILT  f'OR A LIF.DTIIwE OF SEnVICD         Poge25
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EXTRA LONGwww.butkus.usBELLOWS
 THE unusual design of the Grover Camero provides    ' remorkable compoctness when folded. When fully,
 tefescoped or brought together, the lens board is 3l/e
 inches from the film plone. (For use with wide angle
 lenses the front lens board may be brought even closer
 to the film plone as described in o following parograph).
 This compactness when folded mokes tor the utmost
 convenience in portobility     permits you to set it up
 instantly for picture toking.- The absence of loose ports,
 extension beds, etc., is a feature thot the professional
 operator will be quick to appreciote. lt takes but on
 instant to fold the comero for insertion in its carrying
 cose.

 FOLDS COMPACTLY
JHE  full 2l  inch bellows on the Grover 4r5 Camera
   ' (21 inches on the 5x7 )  is of the poputor squore type
 with extro wide gussets or pleats to provide the neces-
 sory flexibility to permit full use of the various camero
 settings. The extra reenforcing assures freedom from sog
and possible imoge cut-off. The bellows is constructed
of special wear resistant moteriol, with double reenforc-
 ing throughout the entire length. This special construc-
 tion, though more expensive, ossures a trouble free, light-
 tight long life. They ore finished in on attractive silver grey
 color thot is in hormony with the bright and satin chrome
 finish of the comera proper.

REVOLVING BACK
                                                 standordTHIS-     sturdy revolving bock is furnished as   equipment on the 4x5 Grover Camero. This bock moy
be rototed from horizontol to vertical composition  in-
stantly. A lever lock (upper left corner) on the camera
body, when pressed down, releases the bock, permitting
 it to be rotated, and this lock outomotically holds the
back when the new position hos been reoched. The lock-
ing feature prevents the bock from being out of square
with the comero. This revolving back is permanently
fastened to the comera, and it need never be removed.
Precision design, in the construction of the Grover revolv-
ing bock, provides for smooth, eosy action, and it is light
tight in oll operoting positions. The 5r7 and 8xl0 Grover
Cameros are fitted with a full hooded wooden reversible
back.

FOLDING FOCUSING HOOD
THE improved focusing hood provides a practicol means  '   for cutting off unwonted light from the ground
gloss ponel, when focusing. When open,  it  provides
an effective light screen all oround the ground glass.
By effectively shielding the ground glass from back light,
this hood improves the brillionce of the imoge shown,
thus simplifying the problem of focusing and moking  it
eosy to sttrdy and arronge the picture subject for good
composition. When not in use, the focusing hood folds
compactly agoinst the ground gloss. Opening and closing
of the hood is extremely eosy     pull the tab and it  is
open    push the cover and it snaps-     into locked position.
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GROUND GLASS FOCUSING
         Cameror are fitted with full rire ground glassGROVER
   focusing ponels. The convenience of focusing connot
be over emphosized. On the ground gloss, you see the
image projected by the lens full size     just os it will                                           -be impressed upon the film, when the exposure is made.
You may compose the picture exoctly where ond how
you want it on the film, before the exposure is made.
Also, yocr may focus the image shorply as desired and
study the depth of focus secured at ony lens stop.

NO CUT.OFF CORNERS
    The Grover Camerq the focusing ground gloss is fullQN   negative size    the conventionol cutting off of the
                   -               A unique ventilating  systen'lcorners'is not necessory.
 (patpnt opplied for) on the camero back consists of a
series of fins which permits the oir to escope from or
enter the bellows during focusing operotions, thus elimi-
nating ihe usuol cutting-off of the corners of the ground
glass. Hence, on the Grover, the ground glass ponel  is
full picture size    ond you moy study and exomine the
                   -      corners of the plate. This novelimage to the extreme
Grover ventiloting system prevents collapsing of bellows
ond makes for eosy moniPulotion.

STANDAR,D SPRING BACK
    GROVER Camcro is fitted with o stondord springTHE
  bock orrongement to accommodate all standard double
plote or film holders. With the oddition of a film pack
odopter stohdord film packs may also be used. Full length
annealed springs clamp the metol bock of the comera
securely to the camero body. When o film or plate holder
is inserted, spring tension is automaticolly increosed, thus
pressing the holder firmly ogoinst the camero body ond
plocing the film (light-tight) in the exait position origi-
nally held by the ground gloss. Hence, if perfect foc-rs
is secured on the ground glass, the some shorp imoge will
be recorded on the film, when the exposure is mode'

IAR,GE LENSBOARDS
                                       inches on the 4x5 I ENSBOARDS of generous size (4x4 - and 51,/qx5t/q inches on the 5x7 and 8xl0 corneras)
permits the use of lorge aperture, long focus lenses. The
5t/qx5r/q inch lensboard will  accommodote Packard
shutters up to 2Yz inches The lensboard is securely
held in place by a grooved bottom insert and o slotted
sliding top retoiner plote. Extra lensboords are ovailable
upon which other lenses may be mounted' for instont
 interchonge on the comero.
                                Poge 27
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