Photography reference
Kalart Dealer Bulletin S Product booklet
Product booklet for Kalart Dealer Bulletin S. 69 pages in English. Read the original PDF, download or print a copy without registration.
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- Kalart
- Model / document
- Kalart Dealer Bulletin S
- Document type
- Product booklet
- Language
- English
- Pages
- 69
- File size
- 8.5 MB
- Category
- Photography reference
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- Not specified in catalog
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Page 2 · Read text
NOVEMBER T5. I93B NUMBER I
New KALART Flash Unit
For Miniature 2y4 x 3y4
Speed Craphic
g Sell this new camera complete with KALART
E FLASH UNIT AND KALART SYNCHRON-
ft IZED (lens coupled) RANGE FINDER.
FlashUnit for Speed Graphic
Price ; The new camera is now being delivered ! There
will be many added sales for Kalart Speed Flash $5.80 equipment. Your customers will find new photo- With Aluminurn Extension{. '"-').r graphic interest when they use the built-in focal Bracket $6,50 olane Svnchronizer with the Kalart Flash Unit. W'e recommend that the Compur shutter be used for
The regular Micrornatic Speed Flash listing at $13.50 synchronization up to 1/400th second and the built-in
serves two purposes when used with this camera. The focal plane shutter Synchronizer for the faster speeds'
complete outfit can be used for photoflash synchroniza- The flash unit, ready for use, sells at the attractive price Uzp tion with the Compur Shutter. The bakelite battery case, of $5.80. There is also available the special extension
by means of the special Graphic Connecting Cord which bracket for use when the FLASH unit is to be extended a lists at $.90 can be used with the built-in focal plane several inches away from the camera. This lists at $.75
Z svnchronizer. and will permit ready use of the camera handle.
F
FlJp
Introdueing The trIalart lDealers lBulletin id --*
The Kalart Dealers Bulletin makes its bow with this first issue. If you like it we will publish this
paper every month. So that it will not compete for your attention with other publications, the Bulletin
rvill issue on the fifteenth instead of the first of the month.
Its purpose is to keep the trade informed on Speed Flash Photography and other developments in
the I(alart line. We promise a new headline for each issue, and have already planned six new develop-
ments-each a headline!
Unlike many other House Organs, this paper will be devoid of jokes, p:uzzles and riddles. W'e have
much to tell you and take this means of doing it. You can help make this paper more interesting by
contributing any ideas and suggestions which can be used by other dealers to prom_ote the use and sale
of photogriphic goods. Each person on your sales staff should get a copy of the Bulletin. Please indicate
your req,litementJ on the enclosed order card and we'll send you as many copies as you need. Thank you.
KAI-ART MICROMATIC SPEEDFLASH Made in U.S.A. KAI.ART LENS.COUPLED RANGE FINDER
rrroadway . New York City TIIE IIALART COIIPANY . elr
WEST COAST OFFICE, SALES AND SERVICE . TAFT BUILDING, HOLLYITOOD, CALIFORNIA
IN CANADA - HLTGHES-OWENS CO., Ltd., MONTREAL - OTTAWA . TORONTO - WINNIPEGView original page 2Page 3 · Read text
TITDBE IS A IIALABT ACOESSORY
T'OB BIrERY GOOID CAN{BRA YOU SDLL
Kolorf Flqsh Unil olloched lo comero by Kolort Micromolic Speed Flosh oftoched
meons of fhe occessory Exiension Brockel. to the New 27+ x 3rA Speed Grcphic.
This Unif $6.50 Price $13.50
ATTACIIING TIID ITALART GB^{PIIIC ready for the first exposure. This is done bet'ore inserting
BLASII UNIT the llash bulb into the soclcet ol the battery case. Orher- wise if the flash bulb is inserted before windins the focal
There are four simple steps to follow in attaching the plane shutter it will be ignited and the bulb wasted.
Kalart Graphic Flash Unit. After the focal plane shutter has been set and the bulb
l. First unhook the top clasp of the camera handle to inserted in the lamp socket, the camera is ready for
provide for direct attaching of the Kalart battery making the first exposure.
V'ith the 2t/y x 3t/1 Speed Graphic all focal plane2. Attach the Kalart Battery Case to the camera at the shutter speeds can be used between \/60th of a second strap handle side by means of the tripod screw. and l/1000 second. Flash bulbs may also be used at l.he
5. Slip the reflector into the slot behind the quick- "T" setting of the shutter for open flash work, but none
change socket of the battery case. can be used nith the curtain sperture set at "A". The
Speed Graphic appears in red to4. Finally, attach the Graphic Connector Cord to the letter "A" on the new lemind the photographer that he cannot use this setting battery case and to the synchronizer tap built into for obtaining synchronized speed flash pictures. the rea' the focal plane shutter of the camera. son being that at shutter speeds betu'een I/IO and l/40
5. The Kalart Flash Unit is now ready for use. second the flash light does not last for the complete time
taken for the shutter to pass across the film area.
IIOlv TO USD THD I(ALART BLAS}I UNIT
After the FLASH UIIIT has been attached to the TIID I{^TL^INT }IICI3ODIATIC SPDI'D FLASIISpeed Graphic. the focal plane shutter is lvound up,
Some purchasers of the new )t/7 x 31a Speed Graphic
camera may already own a Kalart Micromatic Speed
Flash. Tl.rese photographers can use their present Kalart
equipment interchangeably, simply by purchasing the
Speed Graphic connector cord at the list price of $.90.
This cord can be ordered directly from the Graflex Com-
Danv at the same time the camera is ordered-or from
i(alart. On the other hand, photographers who do not
o\\rrl a flash outfit rvill be interested in purchasing the
l{icromatic Speed Flash complete for use on the compur
,.hutter as uell as on the focal plane shutter. The com-
plete I(alart \{icromatic Speed Flash outfit lists at $13.50,
l ith 90c additional for the connector cord if desired for
u,"e rvith the focal plane shutter.
Sell a I(ALART FLASFI UNIT with each new Graphic.
Tlre nerr, )1,\ x 31,\ camera is already equipped with a
special I(alart Synchronized Range Finder. Such a com-
bination r'r ill bring compiete satisfaction on the part of
Grophic Connecfor Cord in posilion everv oulchaser. You will then be able to sell them
reody for use wilh Kqlorf Flqsh Unil. dozen-*-of flash bulbs as well as films. www.butkus.usView original page 3Page 4 · Read text
New Sehedule of lDiseounts to lDealers
57" Dxtra lDiseount on Standard Assortrnent Order !
r STANDAILD ASSORTMDNT ORDEB IETIS MODEL '(I(I' IBANGB T'INI)BR
OF'6 SPDBD I.LASII UNITS. ASS$TTTMDNT MAY ALSO BE ARRANGDI)
MAIID YOUR Ou/N ASSORTMtsNT TO MEDT YOUR ITRQUIIBEITDNTS
To helo vou cash in on the new "K" Rarrge
To help you earn the additional 5/o discount Finder Merchandisine Plan. we have devised-a
we have devised a suggested Standard Assort- similar suggested Staidard Assortment Order:
ment order of Six Micromatic Speed Flash Ur,its 6x9 9xl2
as follows-or-you can fit your assortment to I0.5cm l3.5cm
your needs by consulting the list below. Recomar ....$r8.oo Maxirnar II lB.oo
Regular n4icromatic Speed Flash $13.50 Avus I ....IB.OO . I ....18.00 for Compur and Kodamatic shut- Ideal
tered cameras and the Argus Camera. BeeBee lB.oo I ....IB.OO for Compur Rapid 13.50 Ihagee
for Ibsor Shutter 13.50 rvith Twelve (12) assorted couplings (list $1.50 each) which should enable you to fill almost any for Leica with Adapter -,,,,, ..,,......... ,..... 14.25 variation of demand for "K" Range Finders right for Contax with Adapter ...... ..,... 14.25 off your shelf. Pick track parts in either of
for Rolleis 13.50 above lens sizes for following cameras Tourist;
Bergheil; Juwel ; Welta; Balda; Nagel ; Nixie;
You can change the assortment to include any Certosport; Certotrop; Venus; or pick alternate
of the following special Speed Flashes: lens size not included in suggested standard Zeiss Ikoflex; Voigtlander Superb; Foth Derby;- assortment order.
Foth Flex; Noviflex; or you can include more Here again, assort as you will, but the mini-
than one of a kind-but the minimum must be mum must be six Ranee Finder Assemblies and
six units. twelve couplings.
Irnportant Annrlune erre rrt to l(alart l)ealers
In order to expedite delivery of your Christmas orders between-lens-shutter fittings which will enable the pur-
this season rve have pre-adjusted and classified the Kalalt chaser to adapt the speed flash for use with other cameras.
N{icromatic Speed Flash for several groups of cameras. The new order card enclosed herewith has been de-
This will spare you the trouble of changing plunger signed so that you can easily indicate your requirements
springs, fittings, etc. Each outfit will-be marked on the for immediate delivery.
outer container and orr the synchronizer tag for the The Micromatic Speed Flash folder contains a list of
cameras or shutters for which it has beeu adjusted. Speed the cameras fcr which the device has been designed.
Flashes ordered for use with Leica or Contax cameras Marginal notes indicate also those cameras which require
rvill be adjusted for those cameras and fitted with their special fittings or special models. Please refer to this
respective adapters. They will be packed with the three folder.
STOCK TTilDSD FAST.MO\rIITG I(ALART ACCESSOBIES
The following Accessories are in constant demand and
should be on your shelves at all tirnes.
6 inch Chrorne Reflectors . $ .90 Model G Range Finder Guard Brackets. . . $2.50
Kalart Alurninurn Angle Brackets .75 Exakta Flash Unit Connecting Cords . . . . .75
Spring Terminal Batteries (4y2 V) . . . . . .30 Graphic Flash Unit Connecting Cords. . . .90View original page 4Page 6 · Read text
JANUARY 15, 1939 NUMBER 3
Meet the NervesJ Mernber of the trIalart Family
The Kalart Company announces with justifiable pride, No Ranee Finder has ever been made which would
member of the oDerate over such a lens ranse. The new Model "F" will
3r/a x Ar/a and focus down to four feet with a 16'5 cm. lens; whereas
Range Finder is all Range Finders in the past have been limited to a near
"F" now beinq distance of 6 feet. This is the first time in photographic
installed on the 2/a x 3r/a Mi:niature Speed Graphic cam- history that a Range Finder has
eras at the Graflex factory. accurately focus lenses of thes
astonish- such close distances. The oldz The new Model "F" Ranse Finder has an ingly great adjustment tut ge fo. accommodating auxi- prides himself on his ability to guess distances has lost his assurance. As practical photographers, we know it
z simply cannot be done accurately with any degree of
consistency.consrstency. TheIne newnew cropcrop oIof cameracamera enthusiastserllrluslasls drcare
Range Finder educated. This is the only device ever in-
vented rvhich will automatically focus a film pack and
cut film camera to a working distance of 3r/z and 4 feet
. . and adjustable for interchangeable use of lenses toz 30 cm. telephoto I It's riever been done before.
3a In addition to its startlingly new features the Model
"F" has still another advantage of great valuel lt is so
F simple to install that your customer can himself place it
on his camera in very little time and with very little
effort. The mechanically inclined Speed Graphic owner
does not have to send his camera to the factory. The
Model "F" Lens - Coupled Range Finder, like the Model
"K" for other cameras! can now be sold to Speed Graphic
F owners right off your shelves as a complelg unil-ne
I delays-no more trouble than selling the camera itself
Every alert dealer can see the selling points for the ('F)' new Model azD Finder. ADAPTABLELens TO- CoupledLENSESRangeOF
OVER FIALF A DOZEN FOCALa LENGTFIS. Remember too. that the com-
Z
3
Fl
Fl
liary lenses and will automatically focus a lens as closely
," it7, and,4 feet! It is possible to adjust this new Range Every Speed Graphic owner will want this new Kalart
Findel for use with lenses of 10.5 cm' to 30 cm. tele- Lens-Coupled Range Finder. Cash in on the demand
photo lenses. The table shows its remarkable versatility: which is certain to follow. Remember thoueh the Model
Close WoRxti'lc Close WoRxtrc /l x J Drsrancs J'/L \ c'/t Dtsrelcn
feet 12 cm. 3r/, feet 10.5 cm. f,r/"
feet 13.5 cm. 4 feet 12 cm. f,r/,
15 cm. 4 feel 13.5 cm. 4 feet
feet be readv Februarv 15th. 16.5 cm. 4 feet 15 cm. 4 feet I(alait national advertising and dealer helps will build lB cm. 4 feet 16.5 cm. 4 feet up the demand. Graphic owners will not be without them 2I cm. 6 feet l8 cm. 4 share of these NEV sales let's go for 30 cm. 8 feet 2l cm. 6 feet your -get1939 profits ! telephoto
T(ALART }IICROIIATIC SPEEDFLASH Made in U.s.A. I(ALART LENS'COUPLED RANGE FINDER
o New York Citv TIIE IIAI,,ART COMPANY elr rfroadway ' CALIFORNIA WEST COAST OFFICE, SALES AND S]IRVICE . 'TAFT BUILDING, HOLLYII/OOD,
MONTREAL - OTTAWA - TORONTO - WINNIPEG IN CANADA . HUQHES-OWENS CO., Ltd.,View original page 6Page 9 · Read text
tr(alart Micromatic Speed Flash
Leads the Field in
Christmas Trade
Speed Flash Photography has definitely reached the
status of an indoor sport, Reports from dealers all over
the country indicate that their stocks of Kalart Micro-
matic Speed Flashes have been practically sold out in
response to the heavy holiday buying. Don't let your
sales slack off in the general after-Christmas slump.
This is the Speed Flash season. Days are short and there
are few opportunities for outdoor pictures. But the cam-
era enthusiast wants to use his camera. Indoor social
activities, parties, dances, family gatherings are more
frequent at this time of the year, and here's where the
Speed Flash shines!
The Kalart Micromatic Speed Flash brings the sun
indoors. It enables the enthusiastic photographer to con-
tinue with his hobby throughout the winter. This in turn
means a steady stream of sales for you: flashbulbs, film,
paper, developers, etc., all the myriad items you have on
your shelves and on which you can cash in only when
you SELL them.
The winter season can be just as profitable as the
summer. Keep a I(alart Micromatic Speed Flash demon-
strator on the counter. Its unique appearance will make
many profitable sales.
CHRTSTMAS PBOI'ITS CAN BD MULTI.
PLIED BY GOOD MBBCTTANDTSING
ARTNN CIIBISTMAS
Hundreds of new cameras are in the hands of camera
enthusiasts as gifts from relatives and friends. . . . Brand
new cameras . ready for brand new photographic
adventures. And right here is where the photo dealer can
make more money. Accessories are much more readily
sold to the owners of new cameras than are sold for
attachment to old cameras. Sell the easily-installed
I(alart Lens-Coupled Range Finder to the new owners of
film pack cameras. Sell the Kalart Micromatic Speed
Flash to the new owners of practically all cameras. Both
items are high in popular favor-both items show you
a real profit-both items are easy to sell ! Suggest their
use to these new owners when they come to your
store. I(eep a camera equipped with both Kalart devices
on your counter-and see how many inquiries it pro-
duces. Inquiries properly encouraged make sales and
sales make prof,ts and isn't that why you are in business?
Are You Selling the
SUPEIB II(ONTA B?
SHOW IT COMPLETE WITH I(AI,ART
MICROMATIC SPEED FLASH
www.butkus.usView original page 9Page 10 · Read text
q.-
FEBRUARY 15. T939 NUMBER 4
aQ$Sesee Ilerees TIIB NEW KOIfAtrI CAN BD SYNCIIBONIZDII WITH News! ti TIIB NIIORODIATIC SPDDII FLASH
z
-l4icronratrc Speed Flash (s'*:ne rnodel rchieh is used "flie z for the Compu fectly. There
Kodak 35's, att
ture field. Th
also favorites and selline like hot cakes. For all of
these cameras the Kalar-i Micromatic Speed Flash is z the most important accessory because it vastly increases
Kodak Eia their picture-taking ability. This new line of
ca-eris fitted with Kodamatic or Diomatic shutters take
Fi the regular Compur Rapid Micromatic Speed Flash and
attaches with a Kodamatic fitting, no fuss, no bother.
Sell these American-made cameras with the American-
made Kalart Micromatic Speed Flash.
Vhen a man buys a NEW camera is the right time
to sell him the Micromatic Speed Flash. That's when
F your customer is thinking "new equipment" and is in Kalart Micrornatic Spded Flash attached
the mood to buy what will help him make good pictures. to the New Kodak "35" frl . . . Tell him to equip his new "Kodak 35" with the (Compur Rapiil Model)
Uzp Speed Flash right off and he is equipped to make photo-
graphs anywhere-any time regardless of light condi-
a tions. And there is no problem about synchronizing it
Speed Flash z . it's easy just take a Micromatic
F off your shelf (same model used for Compur Rapid)
Fl attach it to his shutter-and there you are . . the outfrt
Fl is ready to gc\ to work-and-you have rna-de two sales'F
and two profits. The Eastman Company is advertising
tt these cameras extensively. Great public interest has
already been aroused in the new 35 Series especially, and 3 many prospective purchasers are waiting to buy them.
Many amateurs who already own one of the Senior Series
Cameras are unaware that their cameras can be synchro-
nized-and yet it is simple and easy with the Kalart
Micromatic Speed Flash. And for the purchaser it opens
up a brand new road to picture-taking. No longer is his
camera limited to daylight hours. He can take photo-
graphs at all hours-dn7' or night! Here is a real Kalart Micrornatic Speed Flash attached to the ' Kodak Senior Six'16 opportunity for more sales and more profits for (Compur Rapiil Model) dealer . let's cash in on it.
KALART MICROMATIC SPEEDFLASH Made in U.S.A. KAI,ART LENS.COUPLED RANGE FINDER
rfroaduray . New York City TIID IIALART COMPAITY . elr WEST COAST OFFICE. SALES AND SERVICE - TAFT BUILDING, HOLLYITOOD, CALIFORNIA
IN CANADA . HUGHES.OWENS CO.. Ltd., MONTREAL - OTTAWA - TORONTO - WINNIPEGView original page 10Page 11 · Read text
I93B boosted Micromatic Speed Flash sales L60/o ! Lens-Coupled Range Finder sales tripled 1937
totals . and we believe 1939 business should surpass these totals.
The Kalart Company is putting its shoulder to the wheel to help you sell not only the camera
: enthusiast, but is engaged in an intensive campaign to open brand new markets which have not used
this type of photographic equipment before.
I
GETTING
YOUR SHARE
OF THE
BUSINESS
ls
PRODUCING
IN THESE
NEW
FIETDS
new prospects! Every mail brings new inquiries from
Flash and the Lens-Coupled Range Finder. Kalart is
sual photographic field . . . with suiprising resultsl Nerv
" ' ""'":h *x ?1, " ; ;,,'," ?i ;i ;1::';r illri:;:' ::: ili: y supplied with consumer literature continues. New and
. and every piece says "Visit your dealer He can
is putting its shoulder to the rvheel and 1939 should
be your banner Kalart Year.
www.butkus.usView original page 11Page 12 · Read text
FIRSTPRIZE...$1OO.OO
_ The Micromatic Speed Flash designed {or the Compur Rapid
shutter differs from the Standard Model in two resp.ecrs:
l-The winding knob is heavier.
2-The plunger spring has less tension.
This mod,eL is recommendetl lor aII Kodamatic und Diomatic
sJlutte_red, cameras. A special f.ttinT (No. 4) is includ,ed lor these I(odaks.
A _'special rnodel Micrornaric Speed Flash (list price ^ _ $f3.50) is now available for the new and popular Airgus
C2 carnera.
,The Miniature Speed, Craphic camera with Compur Rapid, lront
shutter requires the Compur Rapid rnodel Micromaiic Speed Flash.
The nine volt (Senior) battery case has been discon-
tinued. We will shortly announce a substitute arrangement
battery Synchro-Sunlight Speed Flashed by G. A. Curtis, for firing three or four flash bulbs at a time.on current. This is one of the new developments on whicho we are working. . Minneapolis, Minn.
Final awards irr the Second Annual Kalart Synchro- The No. l0 photollash bulb is not to be used for synchronizing.
Sunlisht Contest were made last month and $250.00 in The lamp manufacturers state on the wrapper containing the
designed with close limits as to start urize- monev was sent to the winners. No. l0: "This lamp is not The frrst prize winning photograph of two carefree ing time." If you are asked for the No. 10 lamp, ascertain lirst
photo- youngsters walking through the woods is a perfect ex- whether the lamps are to be used in combination with a Ilash synchronizer. l'he No. 10 is to be used on "bulb" exposure ample of the use of synchronized flash in a scene which onlv -open and shut.
would otherr,vise have been disappointing. It will be
noted in this {irst prize picture that the sunlight comes Tlt.c ncn Microntutic Speed Flash, ntunuaL, witlt complete in-
from behind the youngsters. This lighting alone would lormation antl instructions you haue been waiting for-is at the have served only to silhouette the figures. The syn- printer's. It is a complete relerence book on t'Iash photography,
chronized flash fully illuminated these figures and bright- contains exposure clmrts, inform,ation on photoflash lamps cam- era antl shutter inlormation as it applies to photollash synchroni- ened the otherwise dark subject in the foreground. ztttion plus a gootl tleul ol photollash lighting experience con- In analyzing Synchro-Sunlight pictures for the second tlensed antl written in simple English.
contest it was found that a great advance has been made
in the quality of the pictures submitted.
Taki s in broad daylight fhe Nliclomatic Speed Flash now comes packed and classilied to fit particular types or groups of cameras, Special nodels are may at However, when we now available for such cameras which have in the past been stop to hro-Sunlight method iroublesome to lit, or entirely neglected as far as speed flash
is a ve ly in the unique re- photography was concerned, By maintaining an assortment of
sults it produces. In fact, the motion picture companies several models for cameras popular in your particular territory, rapid turnover is assured with a minimum of sales efiort and have been usine this technique for years in their use
of additional bEoster lights when filming out of doors. exoense.
This additional lieht serves to illuminate dark conflict- photography by was employed speed flash Originally, ing shadows and- gives the subject a more pleasing the develop- photographers Then carne only. newspaper roundness and a longer gradation of tone. ment.of the Kalart Speed Flash which could be used with
The Third Annual Kalart Synchro-Sunlight competi- dozens of amateur and profdssional cameras. This broad-
a tion will be held this summer. The eighteen prize win' ened the market and gave every photographic dealer
ning Synchro-Sunlight photographs will be available for product which not only lbd to an imrnediate profit in the iale of the carnera accessory' but helped sell hundreds of exhibition purposes at camera clubs and for dealers' store photoflash bulbs, and incidental supplies. Every Micro-
and window displays to inaugurate the forthcoming Third matic Speed Flash sold cultivates a new consurner of flash
Annual Synchro-Sunlight competition. bulbs and filrns.View original page 12Page 13 · Read text
Camera Mechanics and Willoughbys Found This ttExceptionally Kalart Repair Service Window
Effective" The Kalart Company, in line with its policy of really
class repairman to recommend please send us his name
and address. We will communicate with him and fur-
nish him with a free set of special taps and drills. If
you are in need of a good mechanic in your neghborhood
. . . write us and we will be glad to recommend an effi-
cient man to handle yort *otk promptly. In this way
Kalart dealers will feel confident that their installation
and repair work will be efficiently done and that it may
be rushed out in double-quick time when the occasion
calls for speed.
There are many dealers throughout the country who
undoubtedly feel the need for skiiied camera craftsmen
in their districts. This new Kalart service should qo far
toward relieving a frequent source of annoyance to both
dealer and customer and at the same time make it pos'
sible for you to sell many more l(alart Lens-Coupled
ltange Finders.
Give your customer a pleasant surprise by telling him
that he can have the I(alart Lens-Coupled Range l-inder
installed on his camera within a day or two . or if he
is mechanically inclined he can install it himself in a From January Seventh to February Sixth the Mecca of the devout camera fan was the Kalart window display atshort time. was not unusual to I(alart installation and repair work goes much farther Willoughby's, Inc. of New York. It
onethan just handling the job. We are continually follorv- see a dozen people grouped about the window at
ing up all these transactions to make certain that the time and we are nroud of the fact that Mr. S. L. Sturz. an olfrcial of Willoughby's,.-attentionsaid this window was anKalart user is getting the most out of his equipment, and
that makes him a real booster for Kalart products. exceplional ly effective gelter.
Willoughby's Ralph Halstead and James Dalton are Gordon Ayer of Newton Highlands, Mass. writes, "This
is to thank you for returning my Micromatic Speed tr'laslr both agreed that this display definitely stimulated sales of the Kalart Micromatic Speed Flash and the Lens-duly repaired and in excellent working condition. Coupled Range Finder. "It was somewhat of a shock to me to receive an in- This attractive window display consisted of a series ofvoice marked "no charse." Gestures like these make do- photogldphs representing thirteen seconds of actual Fireing business with some- people a pleasure. I fully ex- House action, as photographed by Torkel Korling,pected to pay for the repairs, as I have had the instru- famous advertising and baby photographer. Mr. Korlingment for over a year. However, we will not argue about used a Super Ikonta B camera with the Kalart Micromaticthat, but you may rest assured that you have another Speed Flash. The background of this exhibit shows thestarlnch supporter. You don't repair autornobiles, do camera as Mr. I(orling used it to make these pictures.you.?" Similar exhibits are available for use in your own A timely reminder from Carl E. Bock of Austin, Texas, store windows. Full information on these displays may"Thank you for the follow-up on my synchronizer. The be secured from the Sales Promotion Departrnent, thetroublb seemed to be in the ancient battery I had. When I(alart Company, 915 Broadway, New York City. ForI boyght a real new one, I got excellent results. Have other displays, we have available groups of l1 x 14 salon[ake4,rnany flashes so far and aJl have been fine." exhibition pictures nicely mounted on 16 x 20 cards.
Doaehs of similar letters show how the I(alart Com- These too are your-c for the asking.pany is endeavoring to give the best and quickest service
to all its customers. As dealers you- can help us localize
this service still more by working with our recommended I)o You Sell the Bxakta ?
service stations and repair mechanics throughout the
country. We have printed a comprehensive installation
manual which gives complete details for installing the
Model I( Lens-Coupled Range Finder. A copy was sent
you with the December Bulletin. Does your camera me'
chanic have a copy? We will also send your mechanic
information about adjusting and servicing the Micro-
matic Speed Flash. Check up on this service immediately
before you get a rush job on your hands. Address our Stll it with the l(alart Exakta Flashing Unit
service department for the name and address of a guali- $6.so
fied service man nearesr You.
www.butkus.usView original page 13Page 14 · Read text
MARCH T5, 1939 NUMBER 5
These Silent Salesrnen Will Make Your Windrrw
Shoppers Speed Blash Conseious
tt
z
z
z
3a
3
steady, constant selling aid I(alart equipped camera. This three dirnensional unit will--, In line with our policy of to our dealers we have prepared several groups of win- be a magnet for your window and an irresistible atten-
dow and counter displays. Supplemented by Kalart's na- fi61Lgetter. It will be absolutely free to all Kalart dealers- tional magazine advertising, these attractive attention on request.
getters will draw many customers into your store for
F the purchase of Micromatic Speed FlasLes and Lens- L ll x 5r/2 corun-
Coupled Range Finders. terpiece "Have you a film
pack carnera?"
z 2. l0xLr/2 coloJr_
terpiece "In-
a terested in Pho-
tography?" z in the country. Watch for your package. 3, IOx6 counter- With this array of display material it will be easy to piece on Syn- boost yoqr Kalart sales. Note how effectively__tbe_aafd- ---- '- -- chro-$'rt'!ig!rt 3Eili1D board"flashbulb displayed in the opposite lottt
"sells" the product and identifies it to the"dt""i"prospective 4. A cardboard flashbulb con-
purchaser. . . . Set up a few Micromatic Speed Flashes on taining appro-
3 their handsome blue and silver cartons. Now, insert the priate inforrna-
Ilash bulb facsimiles in the lamp sockets of the battery tion for insert-
cases, as illustrated. Such a display is sure to catch the it g into the bulb socket of eye of the passer-by and make,him stop, look, and be- 'every Kalart
come Speed Flash Conscious. Micrornatic
Speed Flash on In addition to these "business boosters" we are at display. present preparing a series of display units in the "Spec-
tacular" class. One of these will be an l8l/"" x 24" cen- 5. 1l x 4inch countor- terpiece with an electric flasher incorporaie'd. This will ttMan- piece come to you complete with lamp, cord and plug. Also Sized Nega- included is a built-up platform for setting-up a complete tives?t'"Yes!t'
KALART MICROMATIC SPEEDFLASII Made in U.S.A. KALART LENS-COUPLED RANGE FINDER
TIIE I(ALABT COMPAITY . elr lfroadway . New York City
WEST COAST oFFrcE, AND SERVICE - TAFT BUILDTNG, HOLLYTI/OOD, CALIFORNIA
IN CANADA :n"1. . HUGHES-OWENS CO.. Ltd., MONTREAL - OTTAWA - TORONTO - WINNIPEGView original page 14Page 15 · Read text
The Present and Future of Synehroflash Photo$raphy
By Wrr,r,lnl D. Moncnu
dur- Eight years ago I had ihe opportunity of personally Here are some of the outstanding points observed
witnessing the start of the miniature camera development ing this survey:
in this country. At that time far-sighted photographic 1. There was a tremendous lack of information for'
dealers did everything possible to develop this new field the general public on this subject. Flash photog-
of photography, while others remained more or less in- raphy has developed so rapidly that no book has
different, unaware of the great future and profits which been prepared to completely cover this subject out-
eventually would come in this field. The small camera side of the practical operating manuals of manu-
changed the entire selling methods of the nation. Today, facturers.
another important development is taking place. This 2. Some dealers were actually sidetracking the sale
time it is in the field of synchronized flash photog- of equipment as being too technical and belonging
raphy. This new development gives every indication of only to the newspaper field.
becoming a major factor in the photographic industry. 3. In contrast many progressive dealers were obtain- Progressive photographic dealers are already receiving ing steady profifable .al"s ott flash equipment and
its benefits. Modern Speed Flash photography will be especially from the sale of flashbulbs.
a permanent development for the f ollowing reasons: 4. The introduction of the new bulbs has benefited 1. The photographer can obtain sharper pictures and the entire field.
a greater depth of focus. 5, Flashbulb and synchronizer manufacturers are
2. Speed Flash equipment makes the camera more spending more money for national advertising and
flexible. No additional lighting is required except doing more promotional work than ever before,
from the flashbulbs. thus creating a bigger market.
3. Even the fastest shutter speeds can be synchronized 6. The I(alart Synchro-Sunlight Contests have been
with the flash to obtain photographs never before a big factor in stimulating general amateur interest.
made. 7. Dealers now carry more complete stocks of Speed
4. More candid and spontaneous pictures can now be Flash equipment. That was not the case two or
secured with the synchronized flash. three years ago. This makes selling easier.
i" 5.' The miniature speed flash is compact. It becomes 8. Store displays and flash picture exhibits, together
part of the camera itself, making the entire equip- with lectures covering the subject of Speed Flash
devel- ' ment extremely mobile, indoors and out. photography, all add their stimulus to this
opment. During the past six months I made a complete and With many photographers, the Speed Flash is an in- cxhaustive survey of the entire photoflash industry. This tegral part of the camera equipment. A permanent future survey is the basis of a new book "SYNCHROFLASH for Speed Flash photography is thereby assured. DealersPHOTOGRAPHY," being published by Morgan & Lester, can capitalize on this new development by tying in withNew York and will retail at $1.95 per copy. It will the promotional efforts of the flash bulb manufacturersbe available in early April. and the Kalart Company.
prac- , The Micromatic Speed Flash can be used with tically every camera and dealers will find it easy to
o
gether there will surely be pictures to record just about
everything except the imagination. In Los Angeles the
famous Studio Darkroom of the Air broadcasts every
Monday evening over station KEHE. Camera fans flock
to the Candid Nights which are held at a local restaurant
for the evening and hundreds of cameras clicked.
Later in the week the most promising pictures were
gathered together for the final judging and awarding of
prizes. Fred Archer of Los Angeles was the contest judge
of the occasion. Final results eave R, L. McCormack of
Hollywood first prize for his-glamour portrait of one
of the Carroll sirls. Prize winners were announced over
GLAIIOUR GIRLS AND SPEBD FLASIIBS Station KEHE and the presentation ceremony of giving
a Kalart Micromatic Speed Flash to the first prize winner Awarding a Kalart Micromatic Speed Flash as first prize was a feature on the proglar4. Just one of the many in Station KEHE's Weekly Studio Darkroorn of the Air. examples where local dealers can lend their support to
Left to Righr-Chandler Weston and Leda Dubin of the broadening interest in Speed Flash photography. Thou- Kalart Hollywood office, Fred Archer, Contest Judge; Art of listeners heard about the Micromatic Speed Brearly, annorlncer and rlriginator of th'e prograrn holding sands prospects for new pur- the prize-winning print; R. L. McCorrnack, Iirst prize- Flash and many will be active
winrter with his Micromatic Speed Flash. cnases.
www.butkus.usView original page 15Page 16 · Read text
FOUR TO FOBTY
We may all be too easily satisfied with the term "busi-
ness is good" when it comes to selling Speed Flashes.
This is the time when intensive selling efforts should be
doubled. If your sales of Micromatic Speed Flashes are
good we can help you make them still better. Here is
what one of our distributors reports about local dealers
in an Eastern city: "Our dealers are enthusiastic about
the new Speed Flash sales plan and we have sold about
forty Micromatic outfits in the last week." Previous sales
in this oarticular citv averased about four a week. This
ten-fold- increase in sales wa-s due to an educational call
on the dealers in one city by a l(alart representative.
Jirnrny Hatlo, famous cartoonist of the San Francisco
C"il-Bulietin, is iearning about the Kalart Micromatic Speed
Flash from Herbert Luhn of the San Francisco Camera
Exchange,
Luh;didn't forget to shave' but was following the custom The whole method proved to be very logical-the idea
of San Francisco iesidents who agreed to let their beards clicked-the assortments were stocked. Sales clerks be-
grow for two weeks prior to the opening of the San Fran- came more enthusiastic in selling a package and not acisco World's Fair. complete mechanism that needed assembly, Direct con-
were proved during the following week when I(ALABT BXIIIBITS AT TIIB ."qrr"n"".
ND\w YORI( TRADB SIIOW forty Speed Flashes were re-ordered where only four had been the usual replacement order per week. rine the last week Try this Micromatic Speed Flash Assortment. Order Tride Show at the now. It is the surest method of rapidly increasing your rld's Fair, our reP' Speed Flash sales. You too can double and triple your 70 will be Pleased
to make also like to have sales. assem- To simplify your ordering and selling, we have ar-you visit room and models, asbly plan Broadway. ranged the Micromatic Speed Flash in three follows: The Hotel Astor is located at Times Square and you l. The Micromatic Low Tension Speed Flash fer allmerely take the downtown local B.M.T. Subway at Times Cornpur Rapid, Kodamatic and Diomatic Shutter Carn-
Square to 23rd Street-the third stop from Times Squa_re eras. This rnodel has in the past been referred to as
our omces are located just two blocks South at 2lst St. the Compur Rapid Model.
2. The Micromatic Medium Tension Speed Flash is the
NEW ILALART DEALBB Standard outfit for Cornpur Shutter cameras and the
DTSPLAY CONTEST COMING Argus A and AF. 3. The Micrornatic High Tension Speed Flash will operate You are {amiliar with the annual Kalart Synchro- on the focal plane shutter carneras such as Contax and
Sunlisht contest which has been a stimulant for dealers Leiea,
in the sale of Speed Flashes and flash bulbs. The com- Our price list and Speed Flash circulars contain full
petition this summer is expected to produce even greater information about these camera groups.
resul.ts. Here is a suggested assortment for your regular stock:
With the big photographic buying season at hand, you I Standard Model (Medium Tension)
can double and triple your sales of l(alart equipment I Compur Rapid N{odel lLow Tension)by utilizing the display materials illustrated on page 1. I Special Model for Argus C and C2
In next month's Bulletin KALART will announce de- 1 Special Model for Rolleicord and Standard
tails of a window and store display contest with cash Rolleiflex
prizes awarded for the best displays. I Special Model for Leica (High Tension)
I Special Model for Contax II (High Tension) 6sHELPFUL HINTS'' Of course this suggested assortment may be varied IIDI,P ACCESSORY SALDS according to your own specific selling demands. In any
One of our dealers, located in Pennsylvania, has been case we suggest the inclusion of at least one Standard
selling dozens of Micromatic Speed Flashes during the (Medium Tension) Model and one Compur Rapid (Low
Iast few months. Investigation revealed this simple sell- Tension) Model Speed Flash.
ing story . . . This dealer has an excellent photo finish-
ing business and makes a practice of going over all In the February l(alart Bullctin, rhe new Kodak 35 Camera andprints as they are delivered over the counter. He makes rhe Kodak Senior Six-16 were illustrated with rhe Micrornatic
recommendations about improving the pictures and points Speedpur Rapid"Flash captionedmodel referred"Conpurto Rapid"the typoModel.of MicromaticTho term "Com-Speed
out those exposures which could have been greatly im- Flash which is recommencled for use with Compur Rapid, Koda-
proved by the use of a Micromatic Speed Flash. Simple mntic and Diomiltic Shurters.
. Lut eflective in dcveloping new Speed Flash sales, "Low'fension"l'or sirrrl,liliortionnrotlel.thir will Lc known in lhc ltrlrrre rF tLoas well as sales for films, flashbulbs and other supplies.View original page 16Page 17 · Read text
NI'Iiv DIANUAL ON SPEI'D FLASII
A new 36-page Speed Flash Manual is just off the
press. This book gives the complete story for using the
Micromatic Speed Flashes with all cameras. Informationabout special fittings as well as special Speed Flash t
models is clearly given with illustrations. Additional
information is included on flashbulbs, exposure, and other
important information which will help you sell more
Micromatic Speed Flash outfits. A copy of this manual
is now included with every Micromatic Speed Flash.
Within its covers are chapters on lighting, exposure,
photoflash lamps, Synchro Sunlight and general infor-
mation on the use of the Micromatic Speed Flash. transparent cover. At the left, we see the synchronizer and shutter
cocked before exposure and at the right, after the exposure. When Included also is an illustrated description of how the pressure is applied to the cable release the pawl (A) is depressed.
Micromatic Synchronizer operates' The following is a A silver spring (C) makes contact against screw (D) which is
short excerpt which should interesl you and your sales connected to one of the lead wires to the battery case. The other
always in contact with the inside wall of thestaff as well as your customers. Study the illustrations silver spring (E) is The connected the other lead wire. which is toshowing the exposed working parts of the shutter and Synchronizer completed to be pawl circuit causes electrical the action of the
synchronizer. when the cable release is pressed. The steei rotor, or flywheel,
Notice that when the plunger of the Synchronizer (G) enters acts as a counter balance and governs the release of the plunger
the shutter through the cable release opening, it depresses the which trips the shutter.
shoulder (h) of a semi-circular lever. Below this shoulder is a When the Synchronizer is rewound by the knob on the other'
small anvil (I) which acts as a stop {or the entire lever' 1l is side, the rotor turns and recharges the plunger. Pin (F) catches
obuious therelore that the plunger cannot possibly penetrate too under the hook of the pawl and locks upon release. The tension
rleeply into the shutter mechanism because ol tlis anuil, whicit' of the regulated spring above the plunger causes the latter to
is un integral part ol the Compur Shutter. trip the shutter in timed relation to the switch action of the silver
On the same photographs you will see a Synchronizer with a contacts every time the flywheel is released.
The Synchronizer is shown attached to the shutter with the
permanent shutter adapter (b) in place of the regular cable re
type "A" as supplied on this nipple, The lease original nipple. NBIY LIT'E ['OR OI,D CAMDBAS ANI) into riveted part and is merely a very weak Shutter Compur is PBOTITS IN NDlIr CAMBRAS position. This nipple eventually loosens and becomes wobbly
Here are some startling facts we uncovered from a after use with a cable release.
survey of the present potential market for Model K Lens- A loose nipple is a hazard to successful synchronization as the plunger of the Synchronizer may be deflected from its course.
Coupled Range Finders. Of cameras now rn use, approx- To overcome this the permanent shutter adapter is recommended
imately IBV, are film pack and plate cameras. Of the new for this type "A" Compur Shutter to permit a firm, secure grip
cameras sold dealers report an increasing interest in this for the Synchronizer on the shutter. This adapter is more fully
type. This trend is largely due to a much greater variety described in the instruction booklet accompanying every Micro- matic Soeed Flash.of film emulsions now offered in cut sizes than in rolls'
Kodachrome too is now available in cut film sizes which
further intensifies interest in the film pack cameras.
Many owners of film pack cameras have been enviously
eyeing the miniature cameras because of their built-in
range finders. Why not show these people how their
carrcras ca,r be rnade as llexiblc as ihe itriiinie by thc
installation of a Kalart Lens-Coupled Range Finder?
They can take pictures quicker, clearer and sharper, with
the greatly added feature of LARGE NEGATIVES, by
merely adding the Kalart Lens-Coupled Range Finder.
Your film pack and plate camera owners are easy to
packs and'identlf.y-they are your purchasers ol film
cut f.lms. Every buyer of this type of film is a potential
purchaser of a Lens-Coupled Range Finder. When he
drops in for a pack of film, show him your demonstra-
tion camera, and how easy it is to focus with a Lens-
Coupled Range Finder. SPEED FLASH FAN
Many dealers are earning big dividends by furnishing Morris Germain, A.R.P.S., for l7 years chief instructor in
a folder describing the Kalart Lens'Coupled Range Finder portraiture at the New York Institute of Photography is
with each film pack or cut film purchase. A quantity shown rr-ith his Kalart Micromatic Speed Flash attached to
his carnera. Mr. Germain's prints have appeared in rheof these folders is packed with every order Ieaving thView original page 17Page 18 · Read text
APRIL 15. 1939 NUMBER 6
IITTROIDUCIITG TIID SYNCIIROSCOPD
The Synchroscope, a new device for testing synchroni-
zation of the cameia shutter with peak intensity of photo-
is raised or lowered for centering in front of the camera z Iens. An electrical connection is establishe*t+the L-attery
nhotoflash synchronizer under test. case by means of shown. The small ^ z A clear visual indication is given to the observer of plunger projectin the Synchroscope the shutter timing in relation to flash peak intensity. It is is gently pushed er on the camera
immediately apparent to the eye whether the Speed Flash should now be se the shutter which
second or the maximum device is timed to coincide with the peak illumination of is set for a speed of I /200
the flash bulb and the full open position of the shutter or speed which is desired.
z if that timing is too early or delayed. After this set-up, the back of the camera is opened and
held in front of a strong light such as daylight or an Fa electric lamp. nto the front win-
dow, release th al way by pressing
Ei the cable relea the position of the
two illuminated slits through the opening of the Synchro-
scope window. The synchronizer is in proper adjustment- if these two slits are seen in a straight horizontal line as
illustrated. If the left slit is lower than the right slit, the
F
Ozp slits is obtained.
a
Z Shutter opens OK Shutter opens F too early too late -1
p lf the risht slit is lower than the left sliL, this indicates
that the shutter is late in opening. In this case the syn-
The Kalart Synchroscope for the direct testing of syn- chronizer can be adjusted to advance the shutter action
F chronization without the necessity of firing flashbulbs. by turning the milled Micromatic knob on the Kalart syn- Synchronization is observed by direct visual rneans. chronizer down a point or two to increase the tension.
The Synchroscope will prove a boon to every news-
paper photographer and other frequent users of photoflash
synchronizers. Dealers, too, will be able to confidently
test and adjust photoflash synchronizers for their cus-
tomers' cameras without wastins flash bulbs. film or
paper in only a few minutes time.
The Synchroscope is all-American made by the l(alart
Company and will be placed on sale by the end of April.
I(ALART MICROMATIC SPEEDFLASTI MAdE iN U.S.A. KAIART LENS'COUPLED RANGE FINDER
o el5 lrroadway . New York City TIID I(ALART COpfPANY WEST COAST OFFICE, SALES AND SERVICE . TAFT BUILDING. IIOLLYITOOD, CALIFORNIA
IN CANADA - HUGHES.OWENS CO.. Ltd.. MONTREAL - OTTAWA - TORONTO . WINNIPEGView original page 18Page 19 · Read text
TIIE ARGUS AND SPEDII FLASII SALBS TID.UP
By I(ARL A. BARLEBEN, F.R.P.S.
(Ed,ucational Director i International Research Cor p.)
In this day and age, action and speed are the pre- 3. The top speed of l/300th second offered by the
dominatine factors in our lives, Our movements and Argus C-2 sluttir is ampie for the fleetest action likely
habits exhlbit this tendency daily, and it follows that even to be encountered in normal, average candid and sport
in our photographic pursuits, we seek the zest and zip of photography. Higher speeds (even when accurate) offer
modern living. Whether this streamlined existence is right hardly more than a theoretical advantage excepting in
or wrong n""dn't concern us at the moment , ihe very rare and specialized cases. When used with a Kalart
thing that should concern the photographic dealer is his
desire to cater to the mod,ern trenrT, and thus increase his
volume of business, to say nothing of making his pho-
tographic community huppy and contented.
Argus cameras as. indeed. all similar 35mm.
miniature cameras . are intended primarily, by their
verv design and character. to be best suited to cand,id, and
Loaction ptorcgraphy. This is a lact many d,ealers seem
haue lorgotten or ouerlooieed during the past fen yedrs
in selling their wares!
Action is the keynote for the majority of today's
camera fans, hence the tremendous popularity of 35mm.
miniature cameras. It goes without saying that the Argus
camera has rapidly gained an enviable position in the
miniature field, due to its flexibility and relatively low
cost price. Sports, news, races, and all similar types of
soeed in use are onlv a few of the factors which so to ;diffi-make miniatr." risht at home under such ".-".".cult" assignments.
Only recently we conducted a "High School Argus
Picture Contest," and were impressed by the large number
of submissions featuring the action and speed angle of
photography. Leave it to youth to discover the true appli-
cations of a camera! The youngsters enjoy shooting ath-
letic events especially . . . local school basketball games,
hockev matches. etc.. most of which take nlace indoors
in the "gym" or hall. Right here is a "iead" for the
dealer wlo is "on his toJs" in catering to a mishty ttBasket!" An action shot indoors made by Dewey Varn- " dell, Jr. of Uniontown Penna, with an Argus C-2 camera andmarket: the youngsters and their photografhic needs. Speed Flash unit. Despite the fact that thr,ee rnen are com-
The problem of overcoming unfavorable lighting con- pletely off the ground and the ball is in mid-air, the shutter speed was only I /2OOth second, at f :3'5. Eastman Superditions with the Argus camera, particularly at fast shutter XX film was used.
speeds, is easily solved through the use of a Kalart Micro- Courtesy International Research Corp.
matic Speed Flash unit, a model of which is designed
expressly for use with the Argus C-2 camera. Other
Arsus cameras can also be operated with the Micromatic Micromatic Speed Flash, the 1/300th second exposure is
Speed Elash. highly efficient and practical. Many cases will not even
Of particular importance to the dealer, when selling require this top speed.
Speed Flash equipment to an Argus owner, are the follow- The selling of miniature cameras should be based uponing few, simple facts (rvhich can be developed into "sure- the merits which have made such cameras justly famousthing" sales arguments) : . candid and action shooting. The addition of Speed
L The fifficulty in securing uniformly-exposed nega- Flash units to such cameras increase their scope and pos'
com-tives with a focal-plane shutter is quite generally known. sibilities a hundredfold . . . as dealers who have
The Argus camera employs a "between-the-lens" type of bined these two intuitively dem
shutter, located behind the lens, which makes the un- photography calls for 1a1 a (b)
tocertainties of focal-plane shutter photography non- Speed Flash unit. To miss y
eselfexistent. Perfect synchronization is always assured rulrA make double profits alonq t
any llash bulb and a I(alart Speed Flash. No .care or as weil as the Customerlspecial treatment is required (as is generally the case It requires little or no salesmanship to sell a Kalartwith focal-plane shutter cameras). Micromatic Speed Flash along with every Argus camera;
be 2. Because of the simultaneous exposing-action of the the two are inseparable companions, as customers will
theArgus shutter, the smaller and more economical "high- quick to realize on being approached logically on
neak" (shorter duration) flash bulbs can be used. matter.
www.butkus.usView original page 19Page 20 · Read text
I(ALART IYINIDOIY IDTSPLAYS FOR
INCBEASDD SALDS
CONTEST' $5O IN PRTZES ['OR tr(ALART'S WINDOW DTSPLAY
Here's your chance to earn some easy money ! Either window or store displays of Kalart equipment are elieible. The only requlrement for entering this The Kalart Company will pay $50 in cash for photo- DEALE"R contest is thai a picturo of the display must be
graphs of the best window and store displays featuring mailed to the Editor of Kalart Bulletin, 915 Broadway,
I(alart equipment betrveen April 20 and June 10. $25 in New York, N. Y. before midnight June l0th.
cash will be given for the best display-$l5 for second Announcement of the winning dealers and pictures of
best and $10 for third place. their displays will be published in the July Bulletin'
Now is the time to get busy with the Kalart promo- If vou need anv additional promot
tional material which has been sent you' Make your next let ui know youi needs and we wil
windorv a Kalart window and it may mean extra money it to you at once. Hints on Kalart di
in vour oocket. up by looking at past issues of the
Willoughbys in New York City, took quick advantage-of the op-portunity available to all deale,rs, to tie-in with
Kalart's ..tIor,rl advertising and p.omotio.ai .a*poign. This splendid displ y__featured a- dozen Micromatic Speed
F[.h;" atiached to dill,ereit.r-6*o.. This photo,-as well as others in thiJ Bulletin should give you ideas as to how
you can pr:epare your windows for the Kalart Display contest.
INTEBNATIONAL I(ALART SALDS THRDE NEW I(ALART DISPLAYS
window Kalart Products are all-American made but they are As center attractions for your Speed Flash
shipped to photographic dealers in all the principal coun- display, Kalart is offering two spectacular self-supporting
a four-color three dimensionaltries of the world. The Micromatic Speed Flash and uniis. One display (A) is
Lens-Coupled Range Finders can now be fitted and in- unit 19 x 29 inches in size and fitted with a Speed Flash of chrome plated metal with an electric lampstalled by the dealers in many countries. That's one reflector and flasher, cord and plug. The perfect display to givereason rvhy Kalart products find such international ac- reality to the Synchronized Flashlight window and in-ceptance and use. However, the main reason for the stantly catch the eye of the passerby. An eight incltr,vorld wide use of Kalart equipment is its dependability, platform at the base of the display providellpace for anrggedness and simplicity of operation. ca-era equipped with a Micromatic Speed Flash.
During the coming months many of your customers Display "B" is a four-color flat display, the same size o',{',will be traveling to Mexico, South America, Europe and as but without the flashing unit or platform. Dis-other points. Travel and tourist magazines are anxious to olav "C" is the Kalart trade mark measuring 4x l7 inches.buy pictures from photographic minded travelers. Be Thir for.-"olor piece rvill identifv you as an Accredited
sure to promote the sale of Kalart equipment to these Kalart Dealer, und ul.o tie your sioie display in with our
travelers when they are buying film and accessories. national advertising and promotion program.
We understand an article on speed flash photography Displays "B" and "C" are yours "for keeps". Order
rvill appear in the May issue of Travel Magazine. Other this material now. The flasher display "A" is sent out on
photo magazines are carrying articles on Speed Flash loan free of charge with all transportation costs paid.
photography regularly. Active camera owners are Speed All these displays are designed to help you sell many
Flash conscious! more I(alart products than you have ever sold before,View original page 20Page 21 · Read text
nse,4,lert flealers Quieh to
these New Attention Getters
James Lett & Co., Harrisburg, Pa. took full advantage of
the Pennsylvania Newspapers Association C,onvention, April
3rd, by displaying the Micromatic Speed Flash to attract
the attention of the newspaper photographers attending the
convention.
Six Micromatic Speed Flashes proninently displayed in
Eastman Stores, Ltd. Toronto, windows boosted their sales
of Kalart Equipment.
NDW 55tr!'' trAANGD tr'INIDER MANUAL
AND TOOLS MAI(E INSTAI,LATION Kalart equipment was ably demonstrated by Mr. Craig,of Craig Movie Supply Company, at the Convention of the SIMPLD AND DASY
W,estern Photo Finishers held at the llotel Leamington,
Oakland. California. The installation manual for the new Model "F" Range
Finder for Speed Graphic Cameras, together with special
tools has been sent to all camera mechanics. Your GIVE THE SERVICE camera mechanic is now ready to install this new Model DDPARTMDNT A HANI} "F" Range Finder on Speed Graphic Cameras.
The se,rvice department of the l(alart Company The Model "F" Range Finder, which will focus as
offers this suggestion for dealers-When sending closely as 37/2 to 4, feet is made for the 37/* x 47/a andsynchronizers to the factory for adiustment or re- 4 x 5 Speed Graphic Cameras only.pair, please state narne and type of shutter the
synchronizer is to be used with. This will enable An installation manual and o'F"the special tools requiredour service department to service and adjust the are packed with every Model Range Finder leaving
easysynchronizer for that particular shutter. This our factory and many of your customers will find it
means better service for vour custorners. to attach it themselves, thus saving the installation charges.
www.butkus.usView original page 21Page 22 · Read text
TIIIBII ANNUAL SPDDII FLASH
CODIPDTITTON GDTS STABTDII!
Kalart's third annual Speed Flash competition is now Kalart window displays are timely, attention getting,
under way! This contest will continue until December I and most important of all . sales creators. By this
,and will be backed up with special promotions as well time you have received a shipment of our window and
Las our resular national advertisine. store display material for your Kalart selling program
$250 ii cash prizes is being o'ffered to amateur pho- during the coming photographic months. We urge you to
tographers and will mean increased sales not only for tie in with the national advertising and publicity program
'Kalart Speed Flash equipment but for flashbulbs, film, now being carried on by our firm as well as the flashbulb
paper, developers, etc. manufacturers. Even the newspapers and photographic
For the past two years this contest has been limited to magazines are giving more and more space to Speed
Synchro-Sunlight pictures, but now any type of Speed Flash photography. The March-April issue of U. S. Flash picture is eligible provided it was taken with a Camera Magazine carried seven full pages of editorial Kalart Speed Flash. material on Speed Flash photography. You can tie in Entry blanks giving details of the contest have been directly with all this Speed Flash activity by using our sent to you with your display material. Additional blanks
are available. Indicate how many you wish on your displays to good advantage in your own store.
order blanks or drop us a postcaid'and we will teep Show your customers that you are completely Kalart you supplied. equipped with Speed Flashes as well as Lens-Coupled
Another interesting Kalart dealer help is the new Range Finders. Our Kalart Manual now included with
Synchro-Sunlight circular which tells the amateur pho- each Micromatic Speed Flash gives complete information
tographer about this interesting technique. It will be a about fitting and using this equipment. The Micromatic
business stimulator for you all Spring and Summer on Speed Flash is easily attached to any camera . . and
flash equipment. Be sure you keep a good supply on this makes quick store sales. Use the new Kalart signs
your counter it will mean sales for you. to attract customers to your Speed Flash department. -
SPBCIA[ tr(ALABT SDLLTNG NOTBS I'RDE CIIT AI\IID MAT SERVICD
Lens-Coupled The l{alart Range Finders are Your own local advertising program ehould tie 6tl(tt made only two rnodels, Model in and Model with your in I(alart fisplays. We free cut have a ttF". The Mode and rnat service which is planned to meet your film pack came immediate selling requirernents. fnclude the Mi- Ideal, Bee Bee, 6tKtt crornatic Speed Flash or the Model Range is designed for Finder illustration in your next catalog, rnailing cannot be installed on any other type of camera. circular, or newspaper ad. Show these "trew prod"- ttp"p-rrptt After your customer has bought the Lens-Coupled ucts and your selling program. Proofs
Range Finder, you will find that he will also wanf the of available cute will be sent to you for selection. Micromatic Speed Flash to bring his camera thoroughly They are rnade in different screens suitable for
up-to-date. The Kalart Speed Flash can be used with reproduction on all kinds of paper stock and will
practically every camera. With the phenomenal devel- add zip to your ads and printed material. Tell us
opment in the field of Speed Flash photography you will what you need-you will receive it promptly.
find hundreds of new Speed Flash sales among your cus-
tomers. Sell your cameras complete with the Micro- INTROIDUCING
matic Speed Flash THE SPDEID FLASH PICTORTAI
The "Speed Flash Pictorial" an illustrated
newspaper for consumers is now being published
Company and will be mailed to Show the Argus C-2 equipped with a by The l(alart
Mieromatie Speed Flash more than 50,000 camera owners throughout the country. Dealers will also receive a copy of the
"Pictorial".
This new publication which the Kalart Com-
pany intends'to publish quarterly will contain in-
formation on speef flash work and hints for
taking better flash pictures. In addition it will
have pictures and stories of users of Speed Flash
equipment as well as stories on the Iatest devel-
oDments in the field.
Kalart Lens-Coupled Range Finders will also
be featured and we believe the "Speed Flash
Pictorial" will prove to be a great sales stimulant
for all dealers because it will keeD the consumer
informed on developments in spied flash work and nake TWO profits and build-up the desire for additional equipment.View original page 22Page 24 · Read text
MAY I', 1939 Ptbli:hed by THE KALART COMPANY, New Yorh and' Hollytuoocl NUMBER 7
Dealers Enthusiastic Over Synchroscope
h Flash Photogra In te rest ls Hig
r F r A Fast s elle z New Range
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Kalart Speed Flashes and Lens- \7ith more than one hundred exhibitors atuacttng enthusiastic 3 Coupled Range Finders were popular attendances at the recent National Photographic Dealers Show held at accessories on most cameras at the
recent New York Trade Show. Photo the Hotel Astor in New York, dealers crowded four deep around the
# 1 shows The Photo Utilities Corp. Kalart Booth to see demonstrations of the new Synchroscope, new focal Booth with a salesman demonstrating
an Exakta Camera equipped with a plane shutter Synchronizer 6or Speed Graphic cameras; and the Micro-
Kalart Soeed Flash. Photo 2 is the matic Speed Flash and Lens-Coupled Range Finders. Dealer after
Kalatt Booth. Photo 3 is the Detroia dealer placed heavy orders for the entire Kalart line in preparation for Booth with Dr. Joseph Bing of Photo
Utilities Corp. looking things over. an active Summer season.
Photo 4 shows Jules Speyer, Kalart's Throughout the show, general interest in Speed Flash Photo graphy
sales manager, demonstrating the new
Speecl SvnchroscoDe to Ben Klein of Klein reached a new peak. The above photographs show the Kalart
& Goodmin of Philadelphia. Photo Flashes displayed on leading cameras at the different booths. The flash
5 shows Karl Barleben of Internationll bulb manufacturers featured their new long flash duration bulbs Research Corp. demonstrating an Ar-
gus camera equipped with a Kalart especially designed for focal plane shutter synchronization.
Micromatic Speed Flash. (Continued otx page '1, coltnwt, 1)View original page 24Page 25 · Read text
ADAMS OF DUFAY COLOR EXPLAINS
NEED FOR SPEED FLASH lN COLOR WORK O
By FRANKLIN ADAMS
Technical Division DUFAYCOLOR CORP.
Dealers will find new profits by en-
couraging amateurs to make Speed-
Flash Dufaycolor pictures.
Every flash bulb user is a potential
color enthusiast and every color uset
is a sure bet for Speed-F'lash equip-
ment. It is a simple matter to show
the amateur that the ease and simpli-
city of using a Speed-Flash is the so-
lution to his indoor lighting prob-
lems.
Speed-Flash photograPhy has be-
come an accepted part of the vocab-
ulary of the average amateur and some-
thing no longer thought of as restricted
to the professional but as an integtal
part of both professional and amateur
technique.
This wide spread interest has been
imoortant in both indoor and outdoor
photography, making the amateur to a This photo shows fhe Dufavcolor darkroom at the recenl New York Trade Show.a. great extent independent of lighting, Paul Dumoit is showing how simple ii is to develop color film. Mosl color shols af
Flashes.bulky equipment, and fixed studio lhe Show were laken wilh Soeed
conditions.
The advantages of syncro-flash Du- (5) Ease of processing.-Take a party A cake, a single candle,-Junior's
first Birthdayl-A June night, youth- faycolor may be summatized as fol- show.-show the finished trans- lows: parency 30 minutes later.ful voices,-Graduationl These scenes,
and ease of use. (6) Flash exposure tables are enclosedif captured in the beauty of natural (1) Simplicity
color, will keep alive for the years to (2) Fast lenses and expensive cam- with each package of film.
come the memories in all their original eras not a necessrty.
naturalness. (3) Action shots,-no need for stiff, And Mr. Deofer, Remember!-
unnafural poses. Sports, parties, weddings, all the every color user is all ready - humans (4) Dufaycolor and syncro-flash, to be sold Speed-Flash equipment!many and varied activities of - -Thatat work or pla;y, day or night, offer nothing else necessary. every Speed-Flash fan is seta vast and colorful field for SPeed- for color!Flash work in color.-outdoors, many -That
there is NO closed seasonvaried and beautiful color shots may ltEttu DUFAYC0I0R
abe obtained by combining sunlight and for color! Let's go! This is good color year, make it thethe Speed-Flash. FItM F(|R FTASH -That best! - The new Dufavcolor PF The Dealer has a golden oPPortun- Type Cut Film cah be usedity during the summer months of sell- with synchro-flash without aing plenty of Dufaycolor film and filter and is available in all PLEASE ORDER NOW
Speed-Flash equipment. Photographers standard cut film sizes, includ- FOR SUMMER STOCKare anxious to catch nature's colors in ing the new popular 2t/t"vJY+".
the summer and then is the time to sell 'With vacation time only a few short As the emulsion is balanced
Companythem Speed-Flash equipment. Tell for artificial light sources, weeks aw^y, ttt" Kalart
sendthem how easy it is to use Speed Flash eliminating the need for a fil- would appreciate it if Dealers will
re-equipment when working with color ter, it has a greater speed and in orders now for theit Summer
film, particularly for the indoor shots new oPPorrunltres are pre- quirements as employee vacations wiil
when proper illumination is necessary sented for synchro-flash-Dufay- necessitate closing our factory for one
for showing the real color of all sub- color photography. week early in July. Your cooperation
iects. by ordering nou will help us.
www.butkus.usView original page 25From the M. Butkus archive. Original publisher and archive notices are retained.
Check the model and edition against your equipment.
PDF verified 2026-10-10.