Photography reference
Popular Pressman Reflex Camera Product booklet
Product booklet for Popular Pressman Reflex Camera. 17 pages in English. Read the original PDF, download or print a copy without registration.
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- Brand
- Various brands
- Model / document
- Popular Pressman Reflex Camera
- Document type
- Product booklet
- Language
- English
- Pages
- 17
- File size
- 2.0 MB
- Category
- Photography reference
- Document date
- Not specified in catalog
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Page 3 · Read text
SPECIAL trEATURES OF' TFilE
POPULAR PRESSMIAN CAMIERA
The Pol>ular Pressmut is a refex camera
of the highest class, containing all
th e essential f eattrres at a price
hitherto considered imoossible
THE SPECIAI, FEATURES \'IAY BE I\DICATED AS FOLLOWS :
X A iixed slit shutter, clesigned to avoid all friction and
wear, r.vhich rvill last for ever. At the same time it
is a shutter as simple to n-ranipulate as anv other.
2 All adjustments of the speed can be made and seen
uithout moving the camera from its " exposing "
position. No other reflex camera has this desirable
Ieature.
.n The camera is so constructed that anv alteration to
o t h e s h r r t t e r c a n h e ca rrie d ()u t e ve n a fte r tlre slitle of
the plateholder has been lvithdrawn.
'I'he
t+, shutter can be r.r'ound up, and let dorvn at lvill, u'ithout an1' fear of anl'thing being throlvn out of gear.
The shuttei is therefoie " fooi-1'rroof."
'I'he
= canrera is pror-ided rvith a special trapped revolving
c back, uhich czin be turned ,rr-t" -r,ov or^another, even
after the slide of the plate-holder has been u'ithdrawn.
'l'he
(n standard lens, Aidis-Butcher /'.1'5, is backed b-v v an unct-,nditional guarzrntee b-v Nlr. If. L. Aldis, and
u,ill compare favourablv u'ith anv clther on the market,
no matter lvhat the price.
q T-he hood for focussing is provided u'ith a soft flexible
I tnp, rvhich takes the foim of the face, and is altogether
comfoltable.
I A subsicliarv releasc is prcivided for Time exposures,
so that the mirror need not be rnol'ed, thus ar-oidin.q
" j a r . "
'I'he
I- mirror. is opticalll' u,orked, zrnd silvered on the
surface, avoiding doubie irnage.
'I'he front is provided v.'ith al automatic infinity indi- XO
cator, r'erv ttsefui in ciuicli u'orli.
1l ,l I{ising and falling front is lrttecl , giving a complete
mo\-ement of the lens of r,l in.. rvhen fitted ri'ith the
standard lens.
The camera is capable of use u'ith lenses of'the largest lZ
aper[ure, micrographic attachments, or telephoto lenses.
Particular attention has been devoted to the general XB
construction of the bodl-, so :ls to make it suitable
for use under trving atmospheric conditions, and the
bodv is made o1' speciallr' selectcd mahog:rn-v.
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lfHtE
POPUI-,AR PRtrSSMIAN
TIITE 1925 POPUL,\R PRESSMA.N
is a reflex camera of the highest grade, embodying
all the essential features of such-apparatus.
All materials and workmanship arg of the highest
order, and a degree of accuracy is obtained,
comparable with any reflex camera at double the
Prlce.
Prices fitted with :
Aldis-ButcherAnastigmat,f /+' S . . 9,14 14 0
Aldis-ButcherAnastigmat,f /3.+ . . 17 t7 0
e) :-:.^-=;..-..=rjr-Jr:.:=jrg::r::--:==--..3j:-:.:.--'-:-L--e.72':a-.8:rr.:f::,q.:.8::!g.r-:FJq':;rir\ro,Ji:::,-:.'*:-=,==.:. {FView original page 4Page 5 · Read text
A DAY W[]fH THE
POPULAR PRtrSSMIAN
REF'N,EX CAMIERA
|-[flo those whose photography means anything at
L all, the desire for a reflex camera becomes an ^
nl-ost intolerable obsession, only satisfied when
the possessionof the camera becomes an accomplished
fact.
This desire is born of the knowledge that no other
camera is quite so easy to handle, quite so capable of
giving first-class results, or quite able to render help
in picture composition.
The image is seen up to the moment of exposure, full
size, and the right way up, and this alone is half the
battle towards first-class pictures.
A reflex camera ! Yes, there is undoubtedly magic in
the word and magic in the camera !
A fast lens and a fast shutter, rvhich can be slowed
down at will to the slowest instantaneous speed,
coupled with a mechanism perfect in every detail-that
is the camera of many an ambitious picture maker's
dream.
Picture making with a reflex camera is a constant joy
to the user, and to all who see the pictures, because
always the best possible result is obtained.
No matter what the subject, the reflex will make it
simple to compose, and easy to catch at the critical
moment.
THE POPULAR PRESSMAN FOR SPORTS
PICTURES.
Undoubtedly such a camera scores heavily against all
others, when subjects containing intense movement
have to be taken.
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'l'he
Popular Pressman l{eflex camera is capable of undertaking an)'
class of s'ork. and s'ill produce better results from 2rn)' subj ect than
a n ! ' o t h e r t v p e o f c a m e r a .View original page 6Page 7 · Read text
No need for the result to be marred by a trivial error
in the judgment or measurement of distance.
Focussing is accurately obtained, instantly, bv the
turning of a knob.
No need for the blurring of the first movement of the
limbs of the runner or jumper. You have at vour
command a shutter, capable of speed no human move-
ment can compete rvith.
Nor need the object be in any other position ou the
plate than exactly where you decicle it shall be, for can
you not see vour image right up to the rnoment of
exposure ?
From which it rvill be seen that a refler camera, attd
the Popular Pressman in particular, is the best for
sports pictures of every kind.
THE POPULAR PRESSMAN FOR CHILD
S T U D I E S .
Perhaps the greatest advantages of the reflex canlera
are seen in the photographing of children. Admittedly
one of the most difficult of all subjects'
Beautiful professional studies may be made bv the
thousand, but rarely do they express the little childish
characteristics so familiar to parents. It rvould be
almost impossible to catch them in the unusual and
disconcerting surroundings of the indoor studio.
The requisites to successful child pictures are a reflex
camera, a sunlit garden n'ith trees and shador'r-s,
and unlimited patience on the part of the operator.
\Vith these, and almost any child, many rvonderfullv
profitable and entertaining hours may be spent, nnd
the results, and appreciation of friends, rvill fullv
justify anv outlay of time or treasure.
As far as the camera is concerned, it has, of collrse'
the advantage of being able to make the exposure at
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exactly the right mornent, that enables the child in its
most captivating expression, to be faithfully registered.
A child study r.r.ithout erpression is no improvement
on the blank sheet of paper on rvhich it is printed.
TF{E POPULAR PRESS\IAN F'OR PICTORIAL
AND STREET SUBJECTS.
In this class of photographv the assistance a reflex
calnera can give in composition and selection of vierv
point is enormous.
One mav rnove about freely, vieu,ing the subject all
the time, its lights, shadorvs. and appearancesin true
perspective, and in all the glorl' of colour and tone.
Proper composition is the making of such subjects,
rvithout it thev are of little interest.
Therefore the possessor of a reflex camera, r,vho
specializes in this class of u.ork, stands at enormous
advantage.
THE POPULAR PRESS}IAN ITOR GENERAL
WORK.
It rvill be readily seen that for anv branch of photo-
graphv a refler camera u ill shorv some superiority
over its rnore humble brethren, r,vhetherthe subject
be snapshot,architecture,landscape,or portrait.
'I'HE POI'ULAR PRESSN,IAN ITOR TELE-
PIIOTOGRAPHY.
The ease u,ith rvhich they rnay be changed, enables
lenses of various foci, ancl of the Telephoto type to be
used at rvill.
In this connection it is useful to rernember that a rapid
'I'elephoto lens, such as the Dallmever Dallon,Teleros,View original page 8Page 9 · Read text
or Cooke, are extrenrelv trseftrl for portrait u-ork and
chilcl photograph,v, ou.ing to their freedom frotn
distortion u'hen a large inretgeis requirecl.
This, in conjtrnction u'itl-r their speecl,enirblesthe Llser
to enter ne\\-fielcls r>f irctivitv and to trnclertake
strl-rjectsu hich otheru.ise l-reu oulcl hirr-eto ignore. I .fHE POPL LAI{ PRESS\IAN I]OR PHOTO-
\ I I CROC]I{APHY. I
A use for the canrera in u'inter, rrrtclin the evening is
verv desirable.
;] ffitf,*f.se
Ill-nleans of the Pl-roto-\Iicrographic atttachrnent
corrsiclererbleentertaitrtnetrt rrtrcl trseful studv czln be
ol-rtarinecl,1r),'the photographv of insects, lnintrte
ol-rjects, and n-ricrographic slicles, it lltzrgnificatitln of
allottt fift1' times lleing obtair-recl.
'fhis class of u'ork ctll) be very' easilv practisecl
by artificial light aucl ar-
tificial illtrminatiott, in
the clining rooll-I or allv
o t he r st rit a b le p lace;
()r're might alrnost sa)-
from one's arnr-chair.
I t cleserves consicler-
a [ l l v n l o r e a t t e n t i r t t r
thar-rit has hitherto re-
cei vecl.
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THttr POPUIAR PRESSMTAN
GENERA.]L CONSITRUCTION
AND S]PEC[,\L T'EAI|URES
hF
Shtn
FocalPlane
Shutter
Posihon of
Plate
Tocal Plane
,f6ufter
The diagram shows the essential working parts. The image
is thrown by the lens on to a mirror, placed in such a position
that it reflects the same image at right angles, upwards, on to
a focussing screen.
Exposure is made by raising the mirror to the horizontal
position, which action releases the focal plane shutter, and
allows the slit to travel across the plate.
A special form of light trap for the mirror frame is fitted, to
ensure perfect light tightness of the mirror mechanism.
The Popular Pressman camera may be regarded as the embodi-
ment of all the essentials for a high-class reflex camera in compact
form, at a reasonable price.
The camera is square,
covered with first-class
leather, and carefully
finished throughout, atten-
tion being given to the
construction of the body,
which is made of best
seasoned mahogany, all
joints and other vulner-
able points being secured
in the strongest possible
manner.
The front is fitted with a
panel, in which the lens
is sunk, 8S shown in
Fig. r. Over this a
strong flap is so adjusted
that it serves the double
a l 'View original page 10Page 11 · Read text
purpose of a lens c?p, to prevent dust or mc is ture
getting on to the lens surface, when fixeC down, a nd as
a sky shade u'hen open . This panel can be moved u p or
down, gir,'ing a rising and falling movement to the lens.
FOCUSSING.
Focussing is carried out by means of the large milled knob
fitted to the left-hand side of the camera, as shorvn in Fig. r.
This lvorks verv simply, and will adjust the focus to a ver!- fine
degree, being rvorked on
racks built into the sides
of the camera.
The front is stiffened bv
side struts of considerable
strength, and when ex-
tended is extremely rigid.
The reflex hood, u'hich
is so essential a feature of
the camera, is housed in
a special top frame,
secured by' an adequa te
catch. On releasing this
catch the hood springs up Fig' z'
into position automaticalll'. Particular attention has been
paid to the form of this hood, the top of which is purposely
made soft, so that it r,r'ill fit the face comfortablv.
The ground glass, on n'hich the image is projected by the lens,
is fitted u'ith the smooth side uppermost. This prer;ents
reflection.
The hood frame is hinged and can be raised for cleaning the
top focussing screen (Fig. :).
T'he mirror is silvered
on the surface, and
therefore gives a per-
fectlv pure b right
image, and quite free
from halation.
\\:hen not in use it can
be raised and locl<ed by
turning a small l<nob
fitted to the side of the
camera.
The shutter release,
Fig. z, u'hich also
raises the mirror, u-ill
be found convenientlv
placed for the thumb
at the right-hand side
of the camera. A slight
pressure on this raises
the mirror to the level
of the top focussing
screen, and u'hen the
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.r, 'r-=
shutter is set (as u'ill be described hereafter) this action u'ill
also release the shutter, and u'ill enable the rays from the lens
to pass through on to the sensitive plate, held in the back of the
camera in the plateholder.
REVOLVING BACK. (Fig.+.)
The back of the camera
is fitted with a frame,
which revoh'es, and is
perfectly light tight.
Thus the plate can be
moved to the upright
or horizontal position
at vvill, e\/en though
the shutter mav have
been set, and the slide
of the plateholder u'ith-
drawn.
N.B.-The postcard
posrtron.
To provide it u'ith a revolving back the bodv of the camera has
to be very considerablf increased, making it very cumbersome
and heayy to carrv.
When upright pictures are required, the camera may be turned
verv easilv on its side, and the exposure made.
PLATEHOLDERS. (Fig. s.)
The plateholdersor dark slides,which are all metal, and \-erv
accurately made, hold one plate each.
These slide into a. special rnetal frame at the back of the canlera,
and are held in position bv a spring catch.
Alternatelv the camera
may be fitted rvith dotrble
book form mahogany plate-
holders, u'hich carr)' trvo
slides, and are opened$ someu'hat in a similar
manner to a book. These
slides are particularlv use-
ful for colour photograph)'
and Autochrome plates.
The back is provided rvith
a hooded focussing screen,
so that when time ex-
posures are being made
the top screen need not be Fig. s.
used, and focussing may be
carried out through back.
a)View original page 12Page 13 · Read text
o$ Sc
1f[il8 F'OCA,]L PIL,\NE SHIIITIIE]R
The shutter fitted to the Popular Pressman Reflex camera is
extremely simple, and very reliable. It has no adjustable slit
with tapes liable to wear, nor need the camera be turned away
from the actual exposing position, in order to consult a speed
plate or di:I. The shutter is constructed on what is known
as the " fixed slit " principle, and consists of one long blind,
with three slits of varying sizes, which are passed in front
of the plate by means of a very simple mechanism.
The range of speeds may be varied from r/r5th second to
r/roooth, so that it will readily be appreciated that practically
every subject which comes within the range of photographic
activity can be taken to the best advantage with a Popular
Pressman Reflex camera.
MANIPULATION.
Exposure depends on two factors :-
(t) The size of the slit passing across the plate.
(z) The speed at which the slit passes across the plate.
SETTING THE SHUTTER.
!,. srrrrxe rnoa
Q. seerocou-"o.
rNFttlw lNolGATOR
TEXSION RELEFE
p. ttn"'o" *toa
Fig. 6.
INSTANTANEoUS ExPoSURES.
The Speed Indicator (A, Fig. 6 and Fig.7) has two slots marked
" R." (rapid) and " E.R." (extra rapid). When the shutter is
wound up a speed vvill be shown at each successive stage in
the Indicator (Fig. 7).
If a " Rapid " speed is required, set the tension knob f) tor.r R."
If an " Extra Rapid " speed is required, wind the tension knob
until " E.R." appears in the tension indicator.
If an intermediate speed is required, put on whatever pro-
portionate tension you consider necessary.
For exposures from r/r5 to r/3o, turn knob C to position z.
For exposures from t 16o to r /rooo, turn knob C to position r,
os'
T 2
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TluE ExposuRES.
Turn knob C to position r, and wind the blind unti! " ,5 (,tnth
sec.) and 3o (,,ttth sec.) " appear in the Indicator.
pxpo.sure is then made by'time release, a first pressure oprening
the shutter, and a second closing it.
N.B.-when making the Time exposure, it should be re-
membered that the mirror must be locked out of position.
The mirror lock should be turned
to " fixed " and the mirror raised.
The provision of a separate re -
lease for Time exposures is to
avoid moving the mirror, which
might cause movement in the sub-
sequent result.
Example r .-Exposure required
r /35oth sec. (knob C at position r).
Wind up until 3 50 appears-ten-
s i o n A t " R . "
Exantple z.-Exposure required
r,/5oo sec. (knob C at position r ).
Wind up until 3 50- r ,ooo appears
-tension half-rvav betu'een R and L _ _ - ' -
E . R . Speed Inclicator (Fig. l)
WHEN AND WHERE TO USE VARIOUS EXPOSURES.
t/r5th to 1/3oth. Portraits and groups under trees, or in
shadow, interior pictures where light is
extremely good, and full aperture can be
used. Not fast enough for moving
objects.
r /6oth to r rsoth. Objects moving comparatively slowly,
snap-shots in a good light, wheree to 3ffiHT.f;I {{j""i{ (!"i.',Ls;Tab.r
'35oth r to r ,'roooth. Sports pictures, and all fast mor-ing
objects. Largest aperture should al-
most rnvariably be used.
N.B.-When taking pictures of objects moving verv rapidly,
try to avoid taking up a position directly at right angles to the
direction in which the object is moving. Endeavour to place
yourself, either in front, or behind the object.
Do not approach nearer to the obj ect than is absolutel.v
necessary, as movement becomes relatively faster, the nearer
the camera is to the object.View original page 14Page 15 · Read text
o$ So
,\lLDllSaBUifCHIlElR A.NA.STIGN4L\T [,ENSES,
F/4"5 A.NID F/E-4
The.se lenses are thoroughly recommended for all classes of
work, for reflex cameras.
Each lens is supplied with the personal guarantee of Mr. H.
I . Aldis, and is accompanied by a photographic test chart,
in support of this guarantee.
It is confidently claimed that these lenses are absolutely first-
class in every respect, give brilliant and even illumination
over the entire surface. are entirely-atfree from " flare " and
distortion, and give crisp definition full aperture, right into
the corners of the plate for which they are listed.
]PRNC ES
Qu,\RlfERatrl,.\1fts MIODE]L
Equipyrent A.
Includes three single metal plateholders with name-plate
fitted with detachable cut film sheaths, back focussing screen
with deep leather covered hood, neck strap, and r6-page
booklet.
Equiprnent B.
Includes three double book form mahogany plateholders,
fitted with detachable cut film sheaths, back focussing screen
with deep leather covered hood, neck strap, and r6-page
booklet.
Fitted with followins Lenses :- A. B.
d s . d . d s . d.
Aldis-ButcherAnastigrnat6l" f/a.514 14 0 20 5 0
Aldis-ButcherAnastigrnat 6*" f/5.417 17 0 23 lO 0
Ross fpress No. 3 6' t/+.5 19 5 0 24 15 0
Cooke Aviar 6" t/a'5 19 0 0 24 lO 0
Dallmeyer Serrac .. 6" f/a'5 19 5 0 24 15 0
Zeiss Tessar . . 6" f/a'5 19 5 0 24 15 0
li'Dallmeyer Pentac . . 6" f/z's 28 15 0 34 5 0
t,
Fitted with following Telephoto Lenses :-
Dallmeyer Dallon Series 6 rz" f/ 5.6 24 15 0 30 5 0
Ross Teleros 12" f/<-< 24 15 0 30 5 0
Camera and 3 plateholders only 11 15 0 17 5 0
.D$ Se
r4
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o$ fu,
trOSTaCARD MIODIEI,
Equipment.
Includes three single metal plateholders, with name-plate,
fitted with detachable cut film sheaths, back focussing screen
with deep leather covered hood, neck strap, and r6-page
booklet. (This model cannot be supplied with Double Plate-
holders.)
Fitted with following Lenses :-
f , s . d .
Aldis-Butcher Anastigrnat 7f," t/+.5 .. 2 t 0 0
Ross Xpres . 6+" f/+'S 26 0 0
Cooke Aviar 7'1", t/+'S 2 6 5 0
Dallmel'ss Serrac . . 6+" t/+'S 26 0 0
Dallmeyer Pentac 6L" f/z'S 3 5 0 0
lt
Fitted with following Telephoto Lenses :-
Dallmeyer Dallon 14" t/ 5'6 33 0 0
Ross Teleros 13" t/ S's 3 2 1 5 0
Camera and 3 plateholders only t T r o o
A.CCESSOIRIES
f -plate Post-card
Leather Case, hrst quality black hide,
velvet lined with lock and key, for
camera and tz plateholders,or camera,
9 plateholders, and film pack adapter. . 35/- 42/-
Filrn Pack Adapter, leather covered . . 12/6 r5/-
Filrn Pack Adapter, for double plate-
holder model 25/-
Single Metal Plateholders 3/- 4/-
Double Mahogany Book Forrn Plate-
holders 35/-
Cut Filrn Sheaths 6d. 9d.
Swift Wheeler Photo-Micrographic
attachrnent, complete rn'ith inter-
changeable panel g5 15 0
W. BUTCHER & SONS LTD.
CAMERA HOUSE, FARRINGDON AVENUE
LONDON. E.C.4
.og $c
r 5
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