Rollei BOOKLET "SUCCESS ALONE DECIDES" Product booklet

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-  a Rolleifler  or Rolleicoril  is far more than a soulless instrument  built up
from little wheels anil polished glass. In the amateur's hands, it becomes alive
as iI by magic.                                              i
The Rollei  is speedy anil  swilt. The principal settinss -   shutter release and
film transport -  are co-ordinated anrl quickly beeome a matter oI habit'
The uses oI the Rollei are astonishinglv manilold:  rollfilm,  Blate, cinefilm, asyou  ilesire.  It can also be turned into a stereo oamera at  will.  The Rollei           II
takes all exBosureswith one and the sanre lens, there being no interchangeablelenses.  It  is adapted lor every branch  ol photograBhy, however sBecializeil                      III
it may be.
Above all, the Rollei  is a simple camera. You may have bought  it only an
hour ago -   but from the moment you go outl  with   it you can take excellent
pictures. Rolleiflex anil Rolleicord understand and interpret their ownet's lvishes,
which  is an imBortant factor.
For -  suocessalone decides!                                                                                                          -:t
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The German Photo Journal (DeutschesLichtbild) 1938:
32 Rollei pictures out ol 144 photosraphspublished.

The German Photo Friend Yearbook1938:
35 Rollei pictures out of 96 photographspublished.

The French Camera Almanac  ,,Photographie" 1938:
48 Rollei pictures out  ol 110 photographs published.

The Daily Herald awarded
the sum  of E 2,500 in 1935
the sum  oI J 3,000 in 1936
as first prizes to Rollei pictures t

D o not these lacts speak volumes ?


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         hta,W sttaru::/til?

Because the Rollei does away  with chance,
Because the Rollei  thinks  for yor,
Because the Rollei compels master work,
Because the Rollei shows you the  final picture
bef ore  it  is taken !
That  is why,  right  lrom  the outset, attractive  pictures are se-
cured by  the  beginner, superb photographs  by  the advanced
worker, and masterpieces by  the expert photographer. That  is
why Rollei pictures are to be seen wherever  exhibition  pictures
are on show. That  is why  even your  first attempts  will  meet
with  the approyal  oI your most  critical  Iriends.
You have reason to trust  a camera with  which  300.000 userE
are delishted.

The new Automatic  Rolleillex simplifies the technical side
oI photographic exposure to almost negligible proportions.
Still  greater speed and reliability  are the stirring features
of the New Automatic  Rolleillex.

The red window and shutter setting lever, leatures of the
older Rolleiflex, have now been entirely eliminated by the
novel design ol  the  latest Automatic  Rolleiflex. The  roll-
film  is threaded in the usual way and the transport handle
given a lew turns. The errtirely new feeler mechanism sud-
denly stops the movement when the film  is ready set and
No. 1 appears in the counter window. Simultaneously, both
the shutter and the self-timer specially built into the camera
a r e t e n s i o n e dD. o u b l e   e x p o s u r e   a r e     i m p o s s i b l e ,
a s a r e  b l a n k   e x p o s u r e s .

The ingeniously designed locusing hood springs open upon
depressing a lever, and lolds down  tlat under a mere touch
o f  t h e p a l m .


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The  Rolleillex  amateur   is   delinitely  saleguarded
against doubt and  uncertainty.  Did   I  reallv make
an exposure ?  This question can no lonJer arise.   II
the handle  can be  turned,    it  must  be turned   in
order  to  advance  the  lilm.     II    it   is  locked,  lilm
transport  has  already  taken  place and  the  shutter
can be released.
Plate adapter and  cinelilm  equipment make   it pos-
sible  Ior  the  Automatic  Rolleillex  to use  ditf erent
negative material.  The photographer may  use  roll-
Iilm,  plate or cinelilm,  ts  desired.

Height  5t lz in.,  width  35/s in., depth  including  lens
33/r in., Zeiss Tessar 3.5. Compur shutter speeded to
t/roo sec., also  built-in  sell-timer  allowing  lor  12
seconds. Depth  oI locus scale combined with locusing
k n o b .  1 2 e x p o s u r e s Z t l q x Z t l q   i n .  o n  Z t l c x S t l z   i n .
 (8. II  8 exp.) fiIm.

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With the Rolleicord, Franke & Heidecke have produced a reflex
camera of Rolleiflex precision, offering wonderlul yalue. The
Rolldicord is iust as manilold in its applications as its lamous
 sister -  the Rolleiflex.
A mere tick with the index finser causesthe locusing hood to
spring up, and it is shut iust as easily under a touch oI the palm.
A large milled knob sees to the automatic film transport. All
you need do is to turn to the next stop when the film is auto-
matically carried lorward by exactly one exposure while the
counter indicates the number oI exposures alrea.d.ytaken.
The lightning action ensured by  this arrangement is lurther
increasedby the one-leyer Gompur shutter -   pull to the right
sets the shutter, a pressure to the  lelt releases it. The speed
set runs off automatically.  In the Rolleicord II, aBerture and
exposure times are shown in a peep-window and can be read
off lrom above, while the camera is in the taking position.


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Rolleieord            I a
A mirror rellex camera oI the highest precision  at a price within  the
range oI  all. Rolleicord Ia reaps the benefit  ol the  Rolleillex  Gon-
struction  and  lurther  many   ol  the  Rolleillex  press  tools  are
employed  in  its manulacture.  This  accounts  lor  the  surprisingly
small  cost  ol such  a high-class  model  fitted  with  a  Zeiss  leng.
Height  55/roin., width  35/ein., depth  including  lens  33/r in. With
Zeiss Triotar  4.5 and one-lever Gompur shutter speeded to l/soosec.
Depth  ol locus scale and locusing knob combined. Exposure table
on back panel. 12 exposures Ztlq x Ztlt in. on Ztlt x 3r/z in. (8. II. 8)
film.
Rolleieord         rI
It  should  really  cost much  more as  it  incorporates  so much  in
regard to equipment, precision, speed, film  transport,  etc. To many,
perhaps, the cost may seem high.   It  is worth  while, howeyer,  to
saye up  lor  the Rolleicord  II.   It  is unusually  rapid  in action and
most adaptable.
Height  57/roin., width  3e/ro in., depth  including  lens 311/roin.  Zeiss
Triotar  3.5.  One-lever Gompur speeded to t/roo 8ec. Depth  ol locus
scale and locusing knob combined. Exposure table fitteil to camera. ^^
tZ picturegZtlrx2tlrin. on 2tlrx31/gin. (8. II.8) film.               J]l

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         Do you  preler  the miniature   size?  Well,  then,  here  is the
             Rolleillex  1 x 4  (15/ex 15/sin.),  a small-sized camera  incor-
            porating  the  leatures  oI  the  reflex  design.  The  locusing
           screen does more than  anything  else to ensure  tull   utili-
            zation  oI  the  pictorial   field.  4 x 4  prints  are suitable  lor
            the album  without  enlargement.
          The new encasing ol both lenses gives the small  Rolleiflex
          an eyen more  attractive  and elegant appearance than  be-
             Iore.   It  is swilt  and  light  -   the ideal camera  lor  the lady
          and  the  sportsman.  The  large  aperture   ol  2.8  permits
           instantaneouE work  indoors,  in  the  city  at night  or  in  the
            theatre.
         A single  turn  ol  the handle  transports  the  film.  There  are
            also:  one-lever Gompur;  spring  locusing hood  with  magni-
               fier;  aperture  and  shutter  speeds can  be  noted   in  one
           glance,  looking  down  lrom  the  tahing  position;  bayonet
          mount.
           Eeight  471rcin., width  215/roin., depth including  lens 3t/a in.
           Weight  approx  18 oz.  Zeiee Tessar 2.8.  One-lever ComDur
            ghutter speeded to  t/roo rec.  Exposure  table on the camera.
          Depth  ol locus scale and locusing knob combined. 12 expo-
           sures 1x 4 (15/sx 15/ain.) on Y. P. 8 exp. rollfilm  (No. l2?).4x4


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awizsQraettr.al
 with  the Rollei camera it  is possible in the most complete
nranner to explore the special fields oI photography. You
can equip and supplementyour Rollei at small cost.

Plate   adapter.   Takes the place of the roll tilm back
Danel. Each picture can be dealt with  individually and
developedat once. Moreover,technicalpictures ol all kinds,
reproductions, scientific work (photomicrographs, inlra-red
pictures) olten demand special negative material which  is
only obtainable in the lorm ol a plate.

Ginefilm   equipment.   You can lurther work with the
35 mm. miniature film. a mask is placed on the focusing
rcreen. Automatic counter mechanism 1-36;  you can stop
af ter any number ol exposures. Portraits, small groups,
architeclural details are particularly successlul,resembling
photographs laken with an interchangeablelens ol great
local length.

I)uto     Rolleiflex       sof  t.f oeus    lens.    This
supplementary   lens  soltens  the  sharpness  ol  the
 Zeiss  lens.   Portraits  and  lands-capes  ol  delicate
 charm  are obtained.

 Sun   shade.     for  strikingly   plastic  pictures taken
 against the  light,  Ior night photosraphy  as protection
 against  rellection  and  Ior Bhotographs taken  in  rain
 and snow.

 Filters.      Iellow,  green, red, UV filters, etc., improve
 the  reproduction  ol  the  tone  yalues. The  graduated
 sky   tilter   gives  an  excellent  rendering   oI  cloud
 ellects.  With  the inlra  red  lilter  you can photooraph
 even through  log.

 Bernotar       (previously  called  Herotar).  This  po-
 larising  tilter  eliminates  disturbing  rellections when
 taking  portraits   ol  persons wearing  glasses and  in
 taking  pictures under glass or shop'window  displays.


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Panorarna    head.  For complete panorama of mountain peaks.
Stere o  litrnelrt.    For stereo photographsgiving extremely natural eflects.
Iris   stop.  For observing the depth oI locus on the locusing screen and lor
use as an exposuremeter.
Proxar    lenses.  For photographyat close range. One lens is placed on the
finder, and another on the taking lens. Proxar set I increasesthe focusing range
lrom 31 in. to 20 in. and is used lor children, flowers,etc. Proxar set II is intended
lor close-upslrom 20 in. to 13 in. when photographingstamps, insects,etc.
Rolleipar     lenseS.  For linder proxars I and II. The finder image then shows
eyen at these very close distances exactly what will
be on the film (parallax compensation).