Rolleiflex Automat 1950 booklet User manual

Decisive improvements have been engineered into this
model, endowing the Rolleiflex with an increased ver=
satilty in use

The Rolleiflex as a Sports Camera

In addition to the ground glass view finder, which permits
constant critical focusing, the Rolleiflex now comes
equipped with o direct view finder for fast action. The
new finder shows fast moving objects in their natura size
cond keeps them postively centered within the field of
view of the lens. This feature converts the Rolleiflex into
a versatile, rapid-firing mirror-reflex Sports-Camera.

The Rolleiflex as a Flash Camera

Relieved of the trouble of insufficient light, the Rolleiflex
itself determines the instant of the flash shot. The recently
‘added flash-contact renders all photographic possibilities
accessible to the Rolleiflex from Photoflash to the ten-
thousandth of a second of Electronic Flash. This removes
@ last barrier and introduces @ new sphere of photo-
graphic activities for press-work at night, extreme fast
ction shots, scientific experimental tests ‘ond all other
fields of photographic endeavor.

The Rolleiflex as a Color Camera

The ground gloss image with its natural colors remains
the ideal aid to well balanced color compositions. Thanks
to their outstanding color correction, the famous Zeiss
and Schneider lenses of the Rollei enjoy the undisputed
reputation of giving super-sharp definition, making them
especially well suited for color work, too. To these well-
known advantages of the Rollei have now been added
those of modern lens coating: The new anti-reflection
coating eliminates haze caused by internally reflected
light ond produces pictures displaying the greatest
obtainable brilliance of detail and purity of colors, The
Rolleiflex thus qualifies as a top-ranking Color Camera
of special Rollei-Eificiency.

FRANKE & HEIDECKE + BRAUNSCHWEIG

1149 Printed In Germany

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Swift and easy opening and closing of focusing
hood by spring pressure,

The large magnifier covers the entire ground glass
image.

The cover-plate of the magnifier holder encloses
the focusing hood toward the top which greatly
increases brightness of the finder image.

Folding back the front panel tronstorms the
focusing hood ‘into a direct view finder for Spor's
cond Flash Photography. A folding mirror permits
witaneous entical focusing at eye-level and
quick checking of focus even with fast action shots

The f:35 Rollei-Lens hos been improved by an
efficient antireflection-cooting which practically
eliminates loss of lens speed by reflected light,
odds sparkle and crispness 10 details of black
cond white pictures os well as giving truer color
values to color shots.

The shutter is equipped with buil-in fash contact
for that modern flash unit (photo or electronic
flash): Releasing the shutter fires the fash ot the
precise instant of the exposure. The proper
shutter speed depends in each case on the delay
of the flash. In the case of electronic flash in-
stantaneous release all speeds incl. t/a of a
second can be used. Doubly insulated wiring
keeps camera itself entirely free from current
‘tall times. A special connecting cord is supplied
to connect with the flosh-unit

The release button of the body release is pro-
vided with a threaded cable release socket.

The beautiful new design of the Ever-Ready-Cose
offers greater convenience when using the
Rolleiflex ot eye-lovel: The selflocking top and
front flap ore connected by a spring actuated
hinge, both folding down to the front as one
unit, This permits unobstructed use of the camera,
‘and especially of the direct-view -finder, as the
bock remains entirely ft.