Sears cameras and supplies - 1959 Product booklet

Sotisfoction guoronteed  or your money bock



     SEANS,NOEBUCK AND CO.





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TOWER 35mm Cameras . . Crafted in Japan
           Direct ,Searsimports giae Uou extra quality, extra features at neu) Iow eost

    Panoramic TOWER 54 has built-in  exposure meter
          Look at the lens!  . . look at the low price!
       TowERs4 $445_O  s4.50down

            . Price of camera and lens is less than a wide-angle lens of
          this quality used to cost just by itself
            . .J"5mmf :.1.5lens assures sharpness from near to far rvithout
         r:angefinderor critical focusing
            .  Iluilt-in  exposure meter assures you  of  lleautiful  color
         slides ancl prints  .   reacls for  all types of film-from   slow
         color to fast ]rlack-and-rvhite
            .  Bright frame finder lets you see exactly N'hat the film gets
         regardlessof eye position or distance
             . Wide range of shutter speecls-from one full seconcl up  to
         extra-fast 1/.500 second . " with click stops
         Yorr'll be amazedby the wonderfully beautiful pictures .  . by the
       high degreeof accuracy. . and by the years of clependableservice
      aheado{ you. All this plus the completely automatic operation ancl
          full flash synchronizationdescribedon the opposite page. Smartly
       styled all-metal body with leather covering an<leyeletsfor carrying
       strap (not includecl).I-lsesseries6 filters, l%-in. adapter.
               Pleqsedo not order before Nov. I 5,  I 958.
      3 AROs4-Torvnn54 only.Shippingwt.2lbs.....         .. "..$44.50
      3 AR8627-laather IlvereadyCase.Shippingwt. 12 <>2..       6'50
      3 AR8Z06-FoldinsB-C FlashLlnit.Shippingwt.12o2"........  5'75

   New low-prieed TOWER 56 has built-in  rangefinder
           The ideal camera for the entire familg
       TowERs6 $39?"0   s4.00down

            .  Built-in  rangefinder plus extra-sharp  f :3.5 lens assures you
            ol' beautiful slide and prints
            . Single window  for rangefinder ancl viewfinder     simpler,
        quicker focusing and viewing
            . fixtra-large rangefinder-viewfinder window and extra-llright
         irnage for focusing in dim light
            . Wide range of shutter'speeds-from   one full second up to
         extra-fast 1/500 second     take pictures indoors  or stop
        cven sports action out of cloorsI   II         .  Beautiful leather and satin-chromed finish metal body has
         look and feel of more expensive cameras
           llou get all these features plus completely automatic operation
   t    ud  {ull flash bulb and electronicflash synchronization.Usesseries
      6 lilters, l %-in. adapters (seepages44 ancl45).
                  Pleose do nol order before Nov.  I 5, 1958.
       3 AR 056--lowen 56 camera only. Shipping rvt. 2 lbs... ......$39.50
       3 AR 8630-I.eather Eveready Case. Shipping wt. 12 ()2.. . .  ^ . .  5.25
       3 AR 8706-F-lash Unit. Uses No. 5 or 25 bulbs. !Vt. L2 oz.. .   . . .  5.75



   New TOWER 55 am.azin'gly low priced
           So small Uou cdn edrrv  it angwhere
         TowER55                          ".rr$1795
            . Coated   f :3.5 lens produces  extra-sharp  black-and-white
         prints or beautiful color transparencies and prints
            . Rapid*wind  lever advances the  film, counts the exposure,
        cocks the shutter and trrreventsdouble exposuresl'        . Synchronized for flash " . takes pictures anyu'here
            . Sturdy all-metal body u'ith handsome leather covering
        -\lso has optical eye-level vierviinder, tripod socket antl accessory
         r:lip for mountin.qflashgun (not includecl).LTsesseries6 fJters, ltl'
       inch aclapterrings. Macle in Japan.
      3 ARss-Towrin55 only.Shippinglr't.1 lb.8 oz.      ......$17.95
      3 AR8639-teather EvereadyCase.Shippingwt. 1 lb.         2.75
      3 AR6t9l-3-piece outfit. Includes Towrn  55, Leather Eveready
     Caseand folding B-C Flash Unit. Shpg.wt. 3 lbs,             . . . . .522.50                                                                                    ,rroSEARS 5

to high standards . . give costly features at low prices
             Make beoutiful prints and slides . , blaek-and-white ar color

    Fast lens for extra-sharp  pictures!
      TowER,r $655""9  $2.00down

      So superbly  desigaed  that  the  amateur  as well  as professional
       photographer   rvill  find  this camera wonderful   in performance  and
         results. Dual-movement    light  value  system  allows  perfect  expo-
 t       sures-yet   can be quickly  disengaged  by  the  advanced  photog-
       rapher  to  suit  his creative  desires.
        Be sure to see the wonderfully  simple operation  described on
        the opposite page. Complete  with  exposure meter.  All-metal  body
        with  leather covering. Uses series 6 frlters,  |l{-inch   adapter  ring.
        0rder  case and flash  unit  below.
       3 AROlO-Shps.  lvt. 2lbs. $7.0Odown..             Cash $65.50
       3 AR 8362-Irather   Eveready Case. Brown with  smart metal  trim.
       Convenient removable front.  Shpg. wt.   I  lb.                              . . . $6.95
       3 AR 8Z06-I]-C   Flash  l-rnit. Uses No.  5, No. 25 or midget  bulbs.
      Shipping weight 8 ounces.                                .....$5.25


         ONIY  l0%  DOWN ON SEARS EASY TERMS. Use Sears
          Easy Payment  Plan  to have  that new l'ownn  1O, 18 or 20
          camera, use and enjoy   it now  while  paying  for   it over the
          months ahead. For complete details see page 82.


   Get color pictures  even in dim  light!
      TowERr8 $88q.9   $9.00down

       With   its  superb  7-element  f:1.8 lens and other  outstanding  fea-
        tures, we  believe  the Towen  18  to be one  of  the  best  camera
       values  of the year. Wonderful   in debign and  construction.
           Full  range  of shutter  speeds from  1 to 1/500 second, plus  time.
       Synchronized   for  flash  bulbs  and  electronic   flash.  Built-in    self-
        timer.  All  this  plus the rvonderfully  simple  operation  describecl on
        the opposite page. Complete  with  exposure meter.  All-metal  body
        with  leather  covering.  Uses series 6 filters,   ll{-inch   adapter  ring.
       3 AROl8-Shps.  wt. 3 lbs. $9.O0down..             Cash $88.50
       3 AR 8362-Leather  Eveready Case, Brorvn with smart metal  trim.
       Convenient removable front,  Shpg. wt. 1 lb.                              . . . $6,95
       3 AR 8706-B-C   Flash  Unit. Uses No.  5, No. 25 or midget  bulbs.
      Shippin gwe ig h t 8 o u n c e s .                                   .....$ 5 .7 5


        30-DAY TRIAL OFFER.Order the Townx 10, 18 or 20
         cameras in the regular way.  If you are not fully  satisfied
            after 30 days, return camera for prompt refund.


  Gives extra-wide   field of view
     TowER$949.9   $9.50down                "
    The  extra-fast  speed  (f :2) of the Towsn   20's wide-angle  (35mm)
     lens is a major  achievement   in  optics. Only a few short years ago,
     wide-angle  lenses of  this speed were  prohibitively   expensive.  But
    now the Towrn  20 opens up a whole new concept  of visualization
      for the amateur  photographer   (see facing  page).
       Panoramic  photography   plus  the  wonderfully   simple and  out-
      standingly   accurate  operation   described  on  the  opposite  page.
    Uses series 6  filters.   lrl-inch    adapter  rings  (see pages 44,  45).
     Smartly   styled,  leather-covered  metal  body.
     3 AR O2O-Shipping weight 3 pounds. $9.50 ilown.  . . . . . Cash $94.00
     3 AR 8362-Irather   Eveready Case. Top  rnay be rerroved. BrownJ   color, trimmed in metal. Shipping weight  I pound.            ... .$6.95
     3 AR 8706-Efficient  B-C Flash Unit, Uses No. 5, No. 25 and midget
     bulbs. (Bulbs sold on page 33.) Shpg. wt. 8 o2...             ....  .$5:75l
      SEARSTRADE-IN ATLOWANCE. That  old camera you
       have around the house may be worth  dollars toward a
       brand new TowBn 10, 18 or 20. Seepage 83 for details.
                                                                                                                                                      rvroSEARS 7

The NEW Argus Mateh-matic CB with  clip-on meter
                      All you d.o is rnatch numbers and shoot!
                 g74.e5ouinr$599""f,   onrv96.00down

         Match-matic    is a one step system  that  lets you  take  fine color  slides from  the
         very  first  shot. F'eatures 50mm,  Cintar  f:3.5 lens. Coupled  rangefurder, inter-
        changeable lenses, attached exposure meter, speeds for sceuic or action  shots,
         automatic  exposlrre counter,  flash synchronized.  Plastic and metal  bodv.  fn-
         cludes camera, exposure meter,  flash unit  and leather  case. tises series 5 filters,
        no adapter  necessary.
        3 AR 06143-Match-matic  4-pc. Outfit. Shipping weiglrt 5 pounds..       . . . .$s9.95
        3 AR 06201-Argus  Telephoto Lens for C3, Couples to rangefinder. Sandmar l0onrm
           f:4.5 lens. Magnifles 2 times. focuses to 3  ft.  Built-in sunshade, r'iewfinder mask
         included. Gerrnan marle, Shipping rrt. 2 lbs, $5.OOdown..             ... .Cash g4Z.5O
        T3 AR 06714-Argus  Wide-angle Lens for  C3.  Increases field  of scene 87/p  f.or
         greater picture area. couples to rangefinder. Sandmar 35mm f:.1.5 lens. Foiuses
          to  3  ft.  Built-in  sunshade, viervfinder mask included. German  rnade. Shipping
        weight2 pounds.-                                                      ..Ci7.sd
           -]-3
         AR 8170-NE\ry   Precision Turret Viewfinder  for Argus C3. Just turn the turret
                 , :_. you,get 3 selrarate fields of viewing.  For  standard 50mrn  lens, for 35mm
         u,ide angle lens and 100mm telephoto lens. Shipping wt. 1 lb,..   , ,        .$23.99

   New Kodak Retina IIIC with built-in exposure meter  . . interchangeable lenses!
              grz5.00Rerinonrc $139?f      onrvs14.00down

       German-made 35mm  camera  for  the  most  exacting  picture-taking   require-
        ments.  Vieu'finder  shows the  fields covered by  ths  stanclarcl, wide-angle and
         tclephoto                    lenses. The  coupled  rangefinder  is combined  with  the  viewfinder.              'l'he                   lront  component  of the 50mm   f :2 Retin:r Xenon-C  lens is interchauge-
         able with  telephoto and wicle-angle components  (solcl separately below). Highl-v
         sensitive  exposure meter  built   into  all-metal,  leather-covered  body.  Shutter
        speeds from 1 to 1/500 sec., plus tirne. Synchronized for all types of flash. Tlrumb
          lever  advances  film,  cocks  shutter   ancl counts  exposure.  Uses LVS  system.
        3         AR061ggR-L'ises |io. 629 adapter ring, series 6 filters, Shpg. rrt. 2 lbs...9139.95         -1-3
         AR 06185-Retima  IIc.  f :2.8 lens. Similar to IIIC,  rvithout exposure meter and
        neg' type viervlinder (for use with acces-sor]'Ienses).Shpg. n't. 2 lbs. .....$122.50
                     Accessories for Retino lllC, llc ond Reflex comeros
   E 3No.ARg7ll-Kodalite25 or midget 1\'I2Superflashbulbs.M4O FlasholderShipping rveightwith 2 1reflectors,pound    l,:ses.....$6.95No.5  and        -r: AR9602-Retina  Flasholder Bracket. (Not shown.) Shpg. rvt. 6 o2.....  2.79
          C3 AR09625-Retina  Ciose Range Kit.  Cllose-upsto  11ft  inches. Includes     tr ? lenses,vien'frnderand ieather case. Shipping lveight 1 pound......$34.97   EEu T3frotn4R06293-80mm3tl  feet. Completef:4 rvithLongarleatherTelephotocase. Shippingl,ens, Cloversweight2.5o1 porrnd..$21.95angle. I,'ocuses
           lrom 2rl   f e e t . W i t h   l e a t h e r ca se , Sh ip p in g u ' e ig h t I  p o u n d ........952.95   EE T3-1-3 AR 06292-35rnrn  I:5.6 Curtar Wicle-angle l.errs. Covers .55o'angle.Focuses           tr-     AR9624-Accessory   vie.rvfinder for  llc.  Shou's correct  fields of vierv for
           35mm                       a.nd 80rnm                                       lenses.                                                Parallax                                                             adjustrnent,                                                                      With                                                                               case.                L:-lE                                                                                1.97                                                                                              $t
                a  , AR              8476-Leather                               Evereacly                                     Case                                                            for  IIIC                                                     and  IIc.                                                                Shpg.                                                                                       wt.                                                                          13.50



                 Leica MB  . . advanced features make picture-taking  easy
                    $4830"9 $48.50aown         o"",::;";yi;'*.,."                  t5#ft0
       Combined  viewfinder-range6nder    Qife  size).  Brishtline    frames  in  viewfinder
         automatically  brought  into  position  by interchangeable lenses-SOmm   (incl.),
       90mm, l35mm  (sold below). i\utomatic  parallax compensation from  inlinity  to
         closest distances. Shutter  speeds on one  dial  (clock-stops:  1 to  1/1000  sec.,
      B  for  time).  Synchronized   for  flash  bulbs,  electronic  flash. Two  short  thumb
         strokes advance  film,  count  exposure, cock                                                              shutter.  Uses No. 63 adapter,  series                                                                                                                                    '        6 filters.  Leather-covered   metal  body.
       C3 AR O6l72-M3   with 50mm dual-range  f:2 Summicron  lens and viewing  unit
          for close-ups to 19 inches. Postpaid. (Shpg. wt. 3 lbs.) $Z/.50 monlh. Cash g483.OO
       C3 AR06l84-M3    with 50 mm  f:2 Summicron  lens. Postpaid. (Shipping weight
        3 pounds). $44.50 down, $19.5O monthly,                       ..Cash $llt.OO
       C3 AR 8344-kather   Eveready Case for M3 having MC exposure meter attached
         (sold below). Postpaid. (Shipping weight 1 pound)                  ......$16.50

       Precision-mode Accessoriesfor Leico M3 Comeros
f      C3 AR 08636-MC  Exposure Meter. Couples to shutter speed dial. Sets
         shutter speed automatically  at chosen f-stop. Ppd. (Wt. 1 lb.).  . $33.00
       C3 AR 8637-Booster  CelI and Case for MC meter. Ppd. (Wt. 1 lb.) 2.50
       C3 AR 081 | | -Wide-angle  Lens for M3. 35mm " RF" Summicron  f :3.5
         Linear  diaphragm  with  optical  viewing  runit. 4O/6 gJeater angle than
      50mm lens. Case included. Postpaid. (Shpg. wt. 1 lb.).......   $139.50
       C3 AR 081 l3-Telephoto   Lens for M3. 9omm Elmar  f:4. Magnifies 1.8
         times more than 5omm lens. Case incl, Postpaid (Wt.   I lb.).  . . . . $99.00ItI    C3 AR O8l l5-Telephoto   l-ens for M3. 135rnm Hektor  f:4.5. Magnifies
        3 times more than 5O mm lens. Case ind. Ppd. (Wt.  I lb.)....  ..$l42JO
          (F) C3 AR 9772-l*ie.    B-C Flash  Unit.  With  battery,  cord,  bracket,
           reflector. Use screw or bayonet base bulb.  Postpaid. (Wt.  2lhs.)  $24.00
                              NOTE:  teico  conreros ond occessories mode  in Germony.  llems mo*ed    "ft'     senl lrom Chicogo,  Philodelphio  or los  Angeles.
                                                "C3"  meons shipped  lrom Chicago  only.Order,   ollow  postage  /unless postpold)   frcnr yovr M.O.  houre.                           r*rozSEARS ll