Sears Story Product catalog

www.orphancameras.com

The story of the 35mm Camera

35mm photography began with
film used in Hollywood

‘The 35mm camera, today's popular miniature
camera, was designed in Germany around 35mm
‘motion plcture fm. the same fm used in Holly-
‘wood and European motion picture studios.

“The early owner of this camera. could boa
that the pletare of litle Stevie in the high chal
twas taken onthe ral used to ‘film the leading
Hollywood star of the day

Some black and white Hollywood film, un-used
in the movie cameras, was packaged and sold to
the 3Smm camera owner. Because 20 much of this
film was bought by the movie. studios, it could
be produced very economically. Small negative size
ofthe film also helped lower its cost to the 35mm

“This camera was welcomed by photo fans for
other reasons than low cost of fle.

‘Compact size and fast lens
makes it easy to take pictures
almost anywhere

Stops fast moving action

“If only had my comeral” isa lament often voloed
when a perfect picture-taking situation unexpect-
fly prevents itself. The 3Smm camera, because of
{te compactness, i Weal to carry along for those
fleeting picture opportunities.

Tn the early days ofthe 35mm camera it became
famous ax the “Candid Camera.” Enthusiasts
‘snapped pictures everywhere, often without the
subject knowing his piture was being taken. News-
paper cameramen sometime carried this type cam-
(ra beneath thelr coat on a neck-strap to take candid
plctures Such “candid” shots are posible with the
535mm camera for several reasons: Fast lenses make
ik ‘possible to shoot in unfavorable light, fast
shutters stop subject movement, compact ze
Kreps camera from being very noticeable, and film
‘winding mechanlame move and stop film in position
{or the next picture automatically. Then, too, the
‘35mm camera gives.

Dominoes infront ond be-
yond" mark aren foes

‘Tremendous depth of field

‘The 85mm camera gives great depth of field which
simply means the area of sharp focus in a photo-
‘raph, If you focus the lens on the domino next to
the'"s" mark, several dominoes infront and beyond
{hls domino will alo be ia sharp focus. The depth
of field becomes still greater by closing the lens,
for example, rom 15.6 to 8, C41, ete. All of the
dominoes are then in sharp focus

Today 35mm photography
means color to thousands

Slides record nature’s colors

If you have ever seen a color slide you know why
thousands of beginners as well as experienced fans
areso enthusiastically traing to color photography.
For with 35mm color film you easly recordin ite-
like beauty the radiant hues of flaming sunset, he
briliant red of a rose, the wheat yellow braids of
that apecial litde ge.

“Just as appealing as the color itself, ls the ease
of using this film and its small cost when you cou-
der the pleasure slide transparencies give You
fnd friends who sce them. The colori ight inthe
film and you take the picture as you would an
ordinary black and white scene... giving ita
little more exposure as explained oa the directions
‘with each roll The con of fll color slide, including
eveloping. is little more than 17e. Although the
slide iteet is small, the picture you view can be as
Dig a fe.

Several ways to view your
color slide transparencies

‘Your 8Smm color film is returned from the develop
{ng laboratory with each scene mounted separately
{n'a 2x2-nch cardboard frame. Unlike a black and
white film negative, images on color transparencies
re postive instead of negative. Vou enjoy them in
8 Viewer or projected on a screen --

Big as life itself!

«+. that’s how a Side Projector shows your trans:
pparences. The scene you took late week fs before
‘you again in all Re natural color. The brighter the
lamp in your projector, the larger you can project
the picture, A beaded screen makes scenes sparkle.

Want to see your slides in
daylight or show them to
Yyour friends at work? Slip
{hem into an Eye Viewer
land the scenes are magni-
Bed -.. In fll color, too.

Or see your slides ina
Table Viewer that magus
the scene "view them with
room lights oa, Ifyou wih.
Convenient for personal of
‘asineas use. See following
Pages for Smmecamerasand
tide equipment.

/-orphancameras.com

And now 35mm stereo!
(Remember the old stereoscope?)

‘When Grandmother brought out the stereoscope
with its collection of scenes, we were transported
Around the world by its magic. Now the stereo-
Scope is back in the form of stero scenes anyone
‘Gan easly take himsel. The every-day lle of
Family’ and frends can be recorded in true color
‘and realistic stereo three-dimension depth

The camera with two “eyes”

‘When you look at your first stereo picture you'll
likely find yourself exclaiming, "I's so real Ife 'm
‘ectualy there! . Seems lke T cam reach right into
The picture”

“Taking stereo pictures is as easy as picture:
making with a regular 35mm camera, All you need
‘sone of the stereo cameras on page 22. One vet of
controls adjusts both lensesand abutters and you
‘ee standard 85mm color flim.

Here's why you sce third dimension depth in
stereo pictures. Two lenses are spaced on the
famera” about. the same distance as your eyes.
Tach lens takes its own picture. When you View
these pictures together they merge to form one
scene. You see it exactly as it was when you took
the picture.

‘A’ wonderful thing about stereo is how it sep-
arates a mass of objects putting each object in its
Droper place In depth . for instance, in a mass
‘of dowers each lower siands out by itself

Scenes look real
as life viewed
in the stereoscope

‘When you place your stereo pictures in the viewer
and take your fist look, it's Just as If the clock is
‘turned back and you're standing again in the same
spot you took the picture. Your let eye sees the
picture taken with the lef lena, your right eye
fees the other picture. they merge in your vision
forming one color scene in truetolife realism.
Foreground objects actly appear close, with
middie-ground and background objects taking theit
Proper place in space.

‘Manufacturers of stereo cameras mount these
plewures for you for a reasonable price or You can,
‘mount them yourself. Stereo-Realitt and. Tioca
pictures can be projected with TDC Stereo Projec-
{or for viewing in tree dimensions.

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