Sears Tower 30 User manual

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                                                                                  '8F      (Referto Figs.1 and2)                                     "{
                                      {              A. Reflexviewer hood B. Reflexviewer hood release C.
                   {               Red and green visual double-exposurelock marker O.
            {                         Film winding knob E. Carryingstrap F. Distanceand
        ,f                             depthof field scales G. Coupledfocusingrings H. View.
Y                                        ing lens J. Lensopening(f/stop) scale K. Shutterspeed
                                             dial  L. Color corrected picture.takinglens M. Shutter
                                    cocking lever N. Cable releasesocket P. Lensopening
                                            (f/stop) lever Q. Shutter releasebutton R. Film spool
                                 knob for attachingnew roll of film



        COPYRIGHTI955SEARS.ROEBUCKAND CO,

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B A C K

                      A N D

                      S I D E V I E W


S. Magnifyinglens for critical focusing T.
Camera case lock lever U. Flash contact
V. Flashgun or accessoriesshoe W. Film
window with slidingcover X. Tripod socket
(on camera base)



                                                 Fig, 2

olflslanding      c;a11rera  features

                   Fast f :3.5 Anastig mat coated pictu re-
                      taking lens. Automatic visual focusing
                     with matched twin lenses.Synchronized
                        for photo flash bulbs and electronicflash
                        units. Shutter speeds trom t/ZS to ,t/M.
                    Big hoodedground.glassviewing screen
                        for viewingand focusing.Built-in magni.
                          fier for critical focusing.Double-exposure
                    prevention

loading
                           Frs'6                            Flg, 7          Iilltr
                     . .. shouldalwaysbe done in the shade,neverin bright light.Use No. 120(12.
          exposure)bfackand white or color film.
            1. Pull out lowerfilm spoolknobs(R) and, with a slightturn, lock into position.
           Film winding spool should be properlylocatedin upper knob opening with
            slotted end next to winding knob (D).
            2. Insertnew roll of No. 120filminto lowerfitm openingagainstspring.Retease
            film spool knobs(R) back to normal"in" position.Make sure that film roll is
           properlycentered betweenspool knobs. (Fig. 6)
            3. Breakseal on new roll of film. Pull film (coloredside up) around film track
            to film winding spoolin winding knob opening.
            4. Threadtaperedend of film throughlongthin slot in film windingspool.Turn
          windingknob(D) until film is securetyfastenedstraighton film track. (Fig. Z)

pietures



Removelens cap. The correct lens opening
(f/stop) and shutter speed for each picture
dependson the subiect,amount of light and
type of film used. lf an exposuremeter is not
used, consult the Exposure Guide for ex.
posure informationwhen taking black and
white or color pictures.

BIACK  AI{D WHITE FILM:
 TOWER Ortho, Pan
 Kodak Verichrome, Plus-X
 Ansco Plenachrome,
 Suprcme                EXPOSURE    GUTDE
.COLOR FILM:
 Kodacolor. Ektacolor,
 Plenacolor
                                                     L I G H T I l I G
 S U B J E C T                BrightSun     HazySun,      Cloudy      CloudyDull   0pen Shade   DeepShade                            ClearSky      skv         Bright.No      No Sun,     SubjectsNot       in Woods.
                             Strong        Indistinct      Sun or       Dark Sky    UnderTrees,   UnderTrees
                        Shadows     Shadows     Shadows                 PorchRoof,etc.  Porch Roof,etc
                                    shutter            shutter             shutter           shutter   lens   shutter   lens   shutter
                               speed           speed            speed           speed    stop   speed    stop    speed
  LIGHT
 Beach, Marlne, Snow
 Scenes,         Distant Scenery                People.    1/50       1/s0       1/50     1/n    f :5.6 1/50   f :4.5 1/25 With or Wilhout



 AVERAGE
 Nearby People, Gardens,     1/50       1/50   f:8  1/50      1/50       1/50       1/25  f :3.
 Houses not in shade.


 DARK
 People         In dark                clothlng,                1/50  f :5.6 1/50      1i25       1/25     Time   f : 1 Dark Foliage,              Flowers,
 Animals, Buildings.                                                             1 sec.

ure guide


 After selecting proper settings, proceed as

Turn shutter speed dial (K) until speed is
oppositeblack arrow. (For example,t/50
would line up with black arrow).
Move lens opening (f/stop) lever (p) until
pointeron lensopening(f/stop) scale(J) is on
proper lens opening (f/stop). (For example:
normal setting,Bright Sun, would be f:ll).
Pressin viewerhood release(B) to snap open
hood.
Sight into viewer.

. Turn coupled focusing ring (G) until subiect appears sharp in viewer. The
                   image you see on the ground glass will be reproducedin exact size in the
                            final picture. Watch your subiect in the viewer until the expressionis best.
                                     . To insure critical focus, use magnifier (S) when necessary.
                                     . Press down shutter cocking lever (M).
                                     .  Hold camera steady and move shutter release button (Q) slowly to the left.
                    Exposurelock marker (C) will show red after picture has been snapped.
                                     . Turn film winding knob until Number 2 appearsin film window (W). Film is
                            in position for next exposure. Exposurelock marker now shows green. This
                      prevents double exposure.
l r o

lirne
     exposlrres




Picturesmay be taken under dull lighting con.
ditions, either indoors or outdoors, without a
flash bulb. When taking time exposures,place
camera on a tripod or other firm support. (A
tripod socket is provided in base of camera (X).

CDS1|feIS   coNrtNuED


. Turn shutter speed dial (K) to "B" and set the lens opening (f/stop)
  pointgron "16".
. Focusthe subject or scene as before.
.  Sight into viewer. Then press shutter releasebutton slowly.
.  For outdoor pictureson yery dark cloudy days,hold in shutter release
  button about 1 second.
.  For indoor pictures, hold in shutter release'buttonabout 2 to 5
  seconds,dependingon amount of light.
  For best results, insert a cable releaseinto cable release socket (N)
  to prevent camera movement.Be sure subject and camera do not
  moye during time exposure. Pose your subiect in a comfortable
  positionso that they'will not accidentallymove for duration of ex-
  posure. Remember,"8"  Setting iS uSed only fOr time exposures.

llash   lrhologralrhy

              For better lighted plctures, u8e photo flash
               bulbs. Your TOWER..30'rReftexCamera is
             equippedwith an accessoryshoe (V) to fit all
             shoe-typeflash units. Standardbracket-type
               flash units can be mounted in tripod socket
                (X). Your camera also uses flash guns with
             European-typeconnectors.TOWERNo. 9765
               flash unit is recommended.Forflash pictures
                 in color,use Tungsten(indoor)Typefilm. Use
               settings as recommendedin FLASH GUIDE
                table,or as recommendedby flash bulb manu-
               facturerson bulb carton.

h photography
C O N T I N U E D

Speedllghtg,such as TOWERNo. 68ff1or No.
9745 can be used for action pictures at all
shutter speeds.Use Daylight color film when
taking indoor pictures with a Speedlight.Ad.
vancefilm and cock shutteras before.Be sure
you always use fresh photo flash batteries in
flash gun.

Fig .1 2                          F i g . 1 3                          F i g . 1 4

                     1. After last exposure(Number 12)turn winding knob until film is
                 completelyrolledonto film winding spool.
                    2. Open cameraand pull out upperfilm spoolknoband film winding
                knob (D) and removeexposedroll of film. (Fig.121
                     3. Seal roll with gummed sticker.Film shodld be devetopedas soon
                 as possible.(Fig. 13)
                     4. Move empty spool from lower film openingto upper film winding
                  o p e n i n g . M a k e s u r e s l o t t e d s p o o l e n d  i s a g a i n s t w i n d i n g k n o b .
              Camera is now ready for a new roll of film. (Fig. 14)

Alwaysopen camerain shade,neverin bright light.

                                          Brightlylighted subjectsassureyou of getting better
                                      blackand white or color pictureresults.

                                   Hotd cameralevel and steadywhen snappinga picture.
 irnportanl                Make your picturesinteresting.Give your subjects
                                  somethingto do.
relTrinders              When takingflash bulb pictures,connectflash unit
                                            to carneraBEFOREinsertinga flash bulb.

                                 Wind f ilm immediatelyafter each exposure.

                                                All camerapartsfit and operateeasilywhen
                                       instructionsare carefully followed.


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