Sears Tower Color Exposure Meter Model no 9704 User manual

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       Directions for use
      Adiust the TOWER to the sensitivity of the film.you ore
      using by turning the red knob on the right side of the meter.I                                      .|00         lf th"e speed of"your film is    ASA, turn the knob until
       1. oppeors in th6 left window. lf the speed is 200 the turn
       untii 2. oppeors in the window. For speeds or volues be-                                                .|50     tween these two numbers such os    ASA, odiust to on
      intermediote position on the smoll horizontol strip, in this
      cose between l. und 2.
     The Meter is now reody for use.
         lf you ore troveling obrood ond buy film thot is roted in
     DIN only your TOWER meter shows the DIN scole os well
      os the ASA.
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Refl ected Light Meosuremenl
meosures from the comero position the light reflected from
the obiect to be photogrophed. Slide bock the tronslucent
roller-blind so thot the honey-comb cell con obsorb the
light reflected by the obiect. Sun, strong reflected light or
ortificiol lomps must not shine directly on to the honey-
comb cell. To ovoid this the hond moy be ploced in the
poth of unwonted light obout lS" owoy from the meter. lf
the brightness ronge is very uneven toke o reoding with
the meter held close to the most importont port of the
obiect. This close-up reoding is very importont for portroit-
ure etc. Be coreful not to shode the obiect with your own
body.

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lncident Light Meqsuremenl
The reoding is token with the meter directed from the
object to the comero position, ond with the tronslucerrt
roller-blind only portiolly opened, until it is in line withthe red morks F cbove the scole windcw.
Attention. strong direct sunlight should be shielded frorn
the meter with your hond. For inoccessible ob jects meosure
of the neorest convenient point which receives the sorne
light os the obiect.

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    effiliE
                                    light Volue
The TOWER is scoled for the new "synchro-Compur"  shut-
ter with light volue scole. Reod ofi the light volue ,,1,,
     ond:hgyn            set your Comero occordingly,'  being coreful ofholf vof     ues.                                                                                                                                                                   .,

Digitally signed by Mike Butkus
                                          DN: cn=Mike Butkus, o=Butkus camera manuals,
                                               ou=butkus.org, email=mike@butkus.org, c=USMike Butkus Date: 2023.04.25 18:05:27 -04'00'

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Aperture ond Shutter Speed
 lf your comero does not possess the light volue shutter then
you hove to.tronsfer the indicoted light volue to the "L" window
by turning the.knurled wheel on the-side of the Meter opposite
to the "1" window. By th.is meons you obtoin outomoticiily the
correct time/shutter combinotions from which you con chbose
the most suitoble for your subiect.
Attention. When the needle sfops.between ony two light volues
thenilreil thisilil5 "between"uerween voluevqtue shouldsnouto beoe correcilycorrectly oolustedodiusied i;In ih;the"1" window. For o Comero with the shutter sireed'slole  o,f r/s,
1/to,1/to, 1lzs,1lzs, 1/so-,1/roo1/so, 1/roo secondsseconds thethe shuttershutter speedspeed scoiescoie ofof thethe TOWEHToWEFi
is reod os follows:                                           \   \d-(rCDl\)\  \  \-\                         5- @ (tl e, c,  (tr
                J'1. I.l  .l .l                                          tf         f    f    f
                                  _\- 6\-  3\- g\- E\-

Cinemotogrophy:
meosure in the usuol woy ond odiust the light volue in the
"1" window. Under the Cine frome per second Sccle  is
found the correct operlure for your comero.
(24 ond 28 Fromes per second ore morked on the Cine
Scole by two smoll intermediote lines.)

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Color Films qnd Color Prints
Color films ore m.ode eiiher for normol Doylight or for Tungsten
]jght. Doylight hos o higher proportion of blue light roys.Tungslen light hos more red light roys. With the wrong lijht
the pictures con hove incorreCt color rendering, porti-ulorly
with reversol color film.
The volume or quontity of Blue or Red light con be determined by its
Color.Temperotuie_mecisured in degrees Ke-ivin. The more blue the light,
the highei is its Color Temperotuie: A toble on the lost poge of Tnii
instruction indicotes the octuol Color Temoeroture.
The Color Finder helps you to ludge the color content of the light.
Open the Color Finder by gently pressing ogoinst one side, dnd
compore thq red verticol field with the odiocent squore meosur-
ing fields. With blue light (doylight) one of the lower fields
oppe.ors equivolent in color to the comporison strip. With
reddish light (ortificiol light) one of the upper fields will do so.

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     Color Finder
      Direct the Color Finder to the light which illuminotes your sub-
4    iect. Te reoding should be token with the Color Finder os
      for os possible held verticolly in line with the field of view thot
   I      is to be meosured, toking core not to shodow the Color Finder.
    With Doylight Color Film you con obtoin without deloy foult-
      I    less pictu.rgs r-f tfr^e pgosuring_field D resembles the comporison'field      strip.   . With Artificiql Light Color Film the meosuring      B
     should resemble the comporison field. lf necessory correction
      filters moy be ploced in front of your Comero Ldns. An en-
      glov.ed^ chort on lhe reverse side of the Meter indicotes o ronge
    of LIFA color filters monufoctured by the firm LIFA of Augs-
     burg which *Lll correct the color temperoture of the prevoili-ngt     light to suit thot of the film you ore using. A chort ior Kodo[
      filters is to be fou.nd on poge 15. Write to the SEARS Speciol
     Service Dept. for the needed-filters.
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Use filters with core.",r=@@For instonce: Doylight Color Film. Evening Light-the Color
Finder indicotes Meosuring Field c (4000' K). The chort requires
Color Filter B 6. Now, if you wont fo reproduce on Evening
Atmosphere do not use o filter. lf, however, you do not wont
the piclure to oppeor reddish then use o filler. Note, when
using filters thot the exposure time hos to be increosed. The
corresponding filter foctor is given by lhe monufoclurer. Wrile
to SEARS Speciol Service Depg{ment for the informotion oncl
prices of lhese speciol fil            ifv the lens front di
of your comero to ossure                    ter.

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