Master Reflex BOOKLET Product booklet

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The Refined Mechanical Qualities of the Master Reflex:
Control  mark  for  the cocked shutter: One lever movement  cocks the  shutter and ad.vances the
film   -  therefore  no double  exposures. This manipulation   is registered in a little window where a red
mark  shows up. As soon as the shutter has been releasedo which means that  the exposure  is madeo
the red mark disappears.
An automatic  counter  signals immediately how many  of the 12 exposures on the standard 6x9 cm
(2Y4x31A"1film have been made.
The buih-in delayed action device runs down almost inaudibly  in approximately  l0 seconds. Close-up
pictures  ranging  up  to natural  size (1:1)   are obtainable  without  expensive accessories. Simple
intermediate  tubes produce  the samo results as did formerly  the double extension. And the ground-
glass image  still ensures precise focusing up to the moment  the shutter  is released.
The camera  is synchronized  for regular  and, electronic  Jlashes.
A knob   is pressed, and  the  lighthood  springs  up. By  pushing  in the black  front  panel,  it can be
converted  into a direct-vision  view  finder  with  correction   of parq.Ilax  for  sport snaps. Extra  masks
for special work  with  accessory lenses can be supplied  on order.
The light-metq,I camera body  is extremely  convenient  to handleo and by means of the projecting  die-
cast tripod  bushing  the camera  will  always stand straight  in a horizontal  position.  All  outer metal
parts of the Master Reflex are either  chromium-plated   or made of a hydronalium   alloy. In spite of its
versatilityo the whole camera weighs only approximately  900 grams.
An Euerready  Case completes the equipment  of the Master Reflex.

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The Special Lenses in the Master Reflex

are of great value  to the  vereatile  amateur  and professional  photographer.   In  every case the image
on the ground-glass  will  be marked  by the lens  in the camera.

Standard  Lenses
           Zeiss Tessar ff 2.8 focus B0 mm                 catarog""
          Primotar  f/3.5 focus 85 mm                                                         T:' lli;

Special Lenses

          Zeiss Tessar f/3.5 foeus 105 mm                            Catalogue No.  f 100i 2
          ZeissTessar f/3.5 focus 165 mm                                                     'r', 'r',
          Primotar  f/3.5 focus 180 mm                                                                llili:
          Tele Megor  f 5.5 focus 250 mm                                       rlooi7

              All  of the above-mentioned  lensee are coated to eliminate   reflection.

Furnished   with  these  lenses,  the  Master  Reflex,  as a valuable  one-lens  reflex  camera,  deserves
particular  mention  where  modern  photographic  equipment   is concerned,  and  it  is certainly  being
preferred  by  amateurs  and  professionals   for  prees photographyo  sports and  etudio, as well  as for
scientific  work.

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                         ERCOITA CANIERA CORP"
                                            Sole American Distributors  ;,|,h,q            527 FIFTH  AYE., l{ewYork  17, N[.Y.   Yo"/  .



III/9/l 3180951 7,0