Sears catalog cameras 1956 — part 2 Product catalog

New Tower No. 1 Flash Camera in
Complete Picture-taking Outfit

owest low-priced camera

prevention .fo0l-proof operation
or film!

‘Double pictures impossible .. lowest price camera we know featuring
double exposure prevention ». reduces wasted film and ruined photos

+ Quality xed focus lens -. no adjusiments 10 make .. large,
finder. synchronized for Nash pictures

We proudly present our latest low-priced camera .. developed to meet the
reat demand for a simple fash camera that produces professional quality full
lion or regular black and white photos.» we believe it's at the top of the box
‘meta market.» check the outstanding features of the No. 1

‘Automatic double exposure prevention

won't take one picture on top of

another’ shutter releases only after fim is wound «Signal shows when film
iS'exposed and not wound. Large. more brilliant view finder makes viewing
feasier, auicker, Sharp len is fxed focus (fom 6 fe to inity just am and

Shap. Large shutter button presses toward body to reduce camera moverne
Simmite operating instructions printed right om camera. Smart-looking, e
forhold black bakelite body with bright chrome-plated tel. Plastic neck cord
lash unit plage into side for instant use. Takes 12 photos 24.234 on 120
black and white of olor roll lm

Complete outSit includes: No. 1 Camera, flash unit with batteries, fash
guard, No. S ash bulbs, 3 rolls 120 black and white Tower Oreho lm, portrait
Fene and filter kit, choice of brown or Bright red plaid careyall bag.
3 9878—Complete Out (with brown carry-al bes) We. 4 Ibe, Ro... $1395
3.€9877—Complete Out (with red plaid carryall bag) We. 4 Ibe. 8 o2.. 1395
3 € |_—Tower No.1 Comero only. Shipping weight IIb. & cz 49
3 € 9760—Flosh Unt only. With batteries. Uses No. § bulbs. We. 12 08.. 325

Lowest-priced Tower Camera

Alttletic Tower Comore -
S275 erin comactaie a
blicity of operation kcal for children or be
fnoere takes 8 big photos 134x235 on 127
flor or biack and white ral nt Gece over
Stee pat.

“Stok modern backplate boy. Lares eve-
level eel viewfinder for ey sighting. Big
fHungertype shutter rele. Srapahot shuter
Blas tine crpoure, Fined focus lena, joe a
[in snap. Standard enble eens socket sad
pod wack, Webbed carrying stan
53°C 9655- Shining weight 1 Ib sas

16... SEARS, ROEBUCK AND COD

www.orphancameras.com

Low-priced, easy-to-use

‘Tower Flash Cameras

Sears own precision-made box cameras . . beautiful
color pictures or flash snapshots are easy with these
simple cameras . . but you'll get excellent results

buy one of the big outfits for everything you need!

s7k0 Thrift-priced Flash Outfit with
— = Tower All-Metal Flash Box Camera

BBDB + Our lowest-priced complete outfit .. everything you need
to take big color pictures or regular snapshots
‘Big beginners outfit includes Tower Flash Box Camera, fash unit wth batteries
4'No. § flash bulbs, one roll Tower Ortho 120 film large tweed-eflect carrying
cave with strap for carrying entire outfit

ewer Box Camera .. our standard beginner's cameratwith sturdy all-metal con-
fraction =. bay ft separately or in the convenient outfic with everything you need
to start taking fash snapshots of your family and friends -- just aim and snap and
You have your picture wit this ety-to-use box camera . no adjustments to make.
lash shots indoors or at night are just as eaty just plugin flash unit on cam-
bulb, and take the picture. Large two-way waist level viewfinder makes
tary. Lens in fixed focus from 6 fe. to infinity. Boch snapshot and time ex-
posure shutter speeds. Phingertype shutier release button. Camera opens cot
Fltely for easy’ loading. Allemetal body. with black leatherewe covering
‘brushed chromecplated front, Hand carrying strap on top. Takes 8 photos 2143314
fon color or black and white i20 rll lm.
13°C 9821—Complete Outi. Items listed above. Shp. wt. 4 Tbs $7.50
3.€7—Tower Fash Box Comera ony. Shipping weight 1 Ib. 9 ox 398
3 C 9656--Flash ettachnent. For Tower Box Camera .. synchronized to camera for
instant use. Plugs into top. Uses No. § bulbs. Batteries included. Wt. 12 02..82.39

Tower Photo Processing Services

Send all your color or black and white films to Tower Foto Service for expert
developing, fine printing and enlarging .. satisfaction guaranteed. See com
plete detatis on pages 74 and 75.

Adal your wow camera and equipment to your Convenient Scare Easy Terms order. Soe page 72

Brand new
thrills with

UNDERWATER
PHOTOGRAPHY

It’s exciting to photograph the wonders of the
underwater world with these outfits

Popularized by movies of underseas life and adventure, underwater
4 photography is fast becoming one of the new, thrilling habs the cou
ver. Underwater swimming equipment ts now joined by underwater
Dhotographic equipment for taking photos of the wonders of the deep.
There te ent you'll want»: whether iste simple water tight
container for your own camera «or the deluxe professional type outfit
‘sing the Rellefex eamera. Order lnformation book below. Add posta
3.C 955~Gvide te Underwater Photoprophy. Sh. wt. 7 om $1.89

The New “Rolleimarin”

wotertight housing

complete with fash attachment

$375.0

Complete Underwater
the Rollefex- Automat
‘camera (not included) see page 13,

‘Gives fully automatie contro of the cam-
fra under water. Pressure-prooted for safe
‘operation as deep a8 830 feet 100 meters)

and typical handling of the camera
‘adaptable for underwater photography be:
use of easier viewing before and duting exposure, Groundgass viewin
fd focusing made easier through magaifer and prism:

Includes rotating, lick stop filter turret for two filters, Dependable
coutling to focusing knob. All controls easly handled underwater.
Powerful B-C Bash unit with long extension arin synchronizes

flash to camera. Housing weight 14 Tbe. above. wi
under water. Shipped postpaid trom New Vork Ci
ber of your camera tohen ordering.
3.€6289TF—Rolleimarin Housing. Postpaid. (Show. wt. 18 tbs.)$37500

Daveo Underwater Unit
with Brownie “Holiday”
“Gee” GET.95 wor

Underwater Housing with Kodak Brownie

imera. Coupled contro for clicking shut-
ter and winding lm. Watertight plastic
Container and controls. Price includes hous
ing, “Holiday” Camera, neck cord

#9.€6266Y-Postpoid. (We. ba Box) $17.95

om Underwater Exposure Meter
' =) Eepeentontrciaraeer maori

lng of correct ex needed.
‘Just insert correct interchangeable slide for tifer
ent films used into meter.» point meter and yor
an select correct expomure from table on front with
no computing. Includes slides for popularspeed
films. Easy to read underwater. Glass water tight
ion bottom. Meter can also
tography. Postpaid

2 Ibs.) $3.00 dows:

$2995

Underwater Camera “Blimp”

Rubberized Container for holding any small camera
fof reflex camera for underwater photography. Spe=
lal eeal makes container water-tight st a0 harm C0
‘camera, All controls of camera are tied fa normal

‘manner because of pliablity of container
{9 Coreen Pops Shoe wt 1). 8698.)

www.orphancameras.com

Imported Tower

Twin Lens Reflex

Reflex comerat are 20 popular, 20 easy to use because you

s8¢ large image of your subject on screen ..
Twin-Lens Reflex Camera hot two matching lenses .. one
one projects actual image on screen for
brilliant image before ond

taker pick
focusing ond viewing. You #
during octual exposure

Sears Lowest-priced Tower

Twin-lens Reflex Camera and Outfit

S.pe. Outse

84250

$4.50 down
Compare these outstanding features for a
twin-lens reflex camera less than #40!
‘Fast £3.5 anastiomat coated lens
* Fool-proof double exposure pr

* Shutter speeds up to 1/200 sec.
* Ground:glas viewing, focusing sereen

* Automatic focusing with matched lenses
+ Synchronized for fash

* Controls eosly visible from above

* Bul-in magnifier over viewer

‘Now you can enjoy all the advantages ofa twin-lensrelex camera at an exceptionally

Jow price. Compare the features of this fine, German precision-made camera, with
models costing much more.

‘Watch your picture come into sharp focus, correct composition, and in full color

con the big negativesize ground glass viewing screen, an you'll know why the reflex

sa favorite with prize-winning proteesionals:
take better photographs, too, with the fine quality [3.8 coated anastigmat
tures described above make this one of your best camera,

‘Sturdy all-metal construction. Takes 12 exposures 2343234 on 120 color film or black
and white ten

3 €.09009—3-place Out. Tower 30 Camere, B-C Flash Unt, Leather Cory-ll Beg. Shin
i : $4250

‘Add postage. Shp. wt 3 Ibs. 3595

inping weisht 1 pound, 450

nant. With batteries. Folding aluminum relector.

[Attaches to tripod socket. ‘Uses No. bulbs, Spe. wt. 1 $7.95

{iment shipped from Chico, Philedelphia, Deller,

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