PRIMAR-REFLEX II BOOKLETON PRICES AND ACCESSORIES Product booklet

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           In   selecting the 35 cameras which we present in this booklet we have been guided by the desire to
              provide the exact camera for the specific requirements,  taste and spending capacity of both amateur and pro-
               fessional photographers. Uppermost in our mind during our comparative study of cameras and prices was
              the need to ensure quality, and this you will find whether the cost be $15 or $500.

             This wide price range reflects an even greater variety of types: a complete selection of direct view and reflex
         35mm cameras, single and twin lens reflex, folding, box, movie and stereo cameras.

           Our favorite child of this vast brood    which we present with some pride     is the most novel camera of                                                   -                                     -             the post-War years, the camera which every reflex owner has sighed for .    . the twin'lens reflex with inter'
              changeable lenses, the REX REFLEX. For years the inherent optical and mechanical problems to such a
                                                                                                  President of Photorex            camera have baffied leading manufacturers -.--... and it is to Mr. Andr6 Grange,
             of St. Etienne, France, that we are indebted for the final realization of this camera.
           The REX REFLEX comes with two Berthiot optical systems: a standard 75mm and a telephoto l50mm.
            Each system is complete with Prontor VS shutter, is mounted on a front plate and is interchangeable with
              the other in a matter of two seconds. By distributing the REX REFLEX in the United States we feel that we
            are doing our share in widening the scope of amateur and professional photography, and that we are
            making an important contribution towards the greater satisfaction of the camera world.

                                                                 BIBER PHOTO CORPORATION
BIBER FOTO CORPORATION. 153 WEST 23rd STREET' NEW YORK 11' N. Y.

RESOTUTION
 POWER OF
TETEPHOTO tENS

The picture right rePresents a
blow-up of 240 times trom the
original negative. That Portion
                                           isof  it which was enlarged
shown in actual size below. The
 resolution Power of the 150mm
Berthiot lenses is such that the
maximum possible enlargement
 is a function of film grain, not
of lens. This Picture was taken
with the aid of the 1 meter
{3 feet) close-uP sPeciallY de-
 signed for, and suPPlied with
 tne camera.

 :
E
 tnv.FOR  B E I T ER

TECHNICAT INFORMATION REGARDING THE REX REFTEX
   The main drawback of the conventional twin-lens reflex has been     and taking lenses, though moving at different rates hcause of their
    the distortion caused by the semi wide-angle lens of 75mm. As is       difference of focus, remain in relative focus thanks to an ingenious
                                                                                                                               gears.    well known, this lens accentuates perspective, and most noticeably      system of helicoidal brass
    so in portraiture; moving the camera away from the subject is an
                                                       As the image shown by the viewing lens is naturally greater than     unsatisfactory compromise as it reduces the useful image size of
                                                                            that seen by the taking lens, a frame showing the actual field    the negative. With the REX REFLEX 150mm telephoto lens, how-                                                                     -
                                                                 but not the image size which remains 2r/a squate     is etched     ever, the 2/+ x 2V+ frame can be almost filled by a head and yet                                                           -
                                                            on the ground glass. Additional marks show parallax correction for    true perspective is maintained. In order to obtain the maximum                                                                  use with the two sets of "Proxar" lenses.
    performance from the famous Berthiot lensgs    each one strictly                                                  -
     controlled before and after installation on the camera     the     The semi wide angle group, made by Angenieux or Berthiot, is com-                                                               -
    focusing of the 150mm lenses has been limited to 7/z ft. Two sets      posed of a taking lens of 75mm, f3.5, and a viewing lens of 70mm,
    of specially designed "Proxar" lenses are supplied for best per-        f2.9. The full ground glass frame applies naturally to the 75mm field
    formance at distances of 3 ft. and 4Yz ft.                      of view.

   The viewing lens of the telephoto group has a focal length of     Each set of lenses is held by a plate cast under pressure and rest-
   100mm only and an aperture of f3.5. Had it been similar to the     ing on four machined bosses which keep the plate absolutely
     taking lens (150mm, f5.5) the image reflected in the ground glass       parallel to the film plane. Both 75 and l50mm lenses are mounted
    screen would have been insufficiently illuminated for accurate      with V-S Prontor shutters fully synchronized for flash and strobe,
:    focusing under difficult light conditions. There were also other     and provided with self-timers. Two small levers unlock the optical
t    considerations mostly of a mechanical order. As it is, both viewing      groups and permit instantaneous change. /n
ErF OR BETTER

www.butkus.us

Special attention has been paid to ensure a film plane absolutely  PRICE tIST
parallel to the lens board. This has been achieved by first, designing
a new type of pressure plate, secondly by providing steel guides
which hold the film both from above and below: the two rollers
are flush with these guideS.          REX                                                                 LThe winding is semi-automatic, i.e. only the first exposure need be        REF  EX
brought into position visually. The winding mechanism is locked                CAMERAS & ACCESSORTES
every time the shutter is cocked, thus controlling double exposures,
and automatically advances the film counter.
                                             91
The body is light yet exceptionally strong, and made of aluminum   F,Wts
                                                                     15Omm lenses  .........................................$298.50alloy cast under pressure. Moving and exposed parts are stainless     Rex Reflex with 75mm &
steel.                                                         Case with two flaps                                          1E.50
                                                                                      I set of four Proxar lenses .........-........                   10.00
Every camera before it is put into circulation has been tested by                                                               Adapter ring for 75mm lens (Ser, Vl)
actually taking a full 12 exposures of specially designed targets.
                                                               Adapter ring for l50mm lens (Ser. VI) ........................ 1.50
This film strip bears the same number as the camera, and is filed                                                                                                                                                                                   Elrl
away with other information relating to the manufacture and      Filters (Ser. VI)                                                 2.50     t-                                                                                                     F
process-lesting of each camera.                                   Sunshade   .................                                                 2.00        lrlo
                                                                   BIBER roR a