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World's Fair 1982 Guide Book Reference document
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Page 3 · Read text
Domestic Exhibits
COMSAT
The space age comes into living rooms and offices
everyday through the technology of tetecom-
munications. Now the opportunitv exists to view first-
hand the operation of these communication marvels at
the coMsAT (communications satellite corp.) displav in
the Lifestyle and Technology center.
The exhibit, open for viewing from 10 a.m. to 10 p.m.
claily, stresses COMSAT'S role as a pioneer in cleveloping
commercial applications for satellite communications
services and technology.
The design of the exhibit emphasizes three areas of
interest: the busihess market, consumer market and
regulated businesses.
The business market area includes a domestic and
international teleconferencing display. This area is
equipped with several booths where fairgoers mav
come to see themselves interacting via TV monitors with
friends and relatives in adjoining booths. This telecon-
ferencing demonstration utilizes the revolutionary 4.5-
meter Torus Antenna. The antenna, an integral part of
the COMSAT clisplav, is near Sculpture Court No. 2 on the
Fair site.
The second area highlights coMsAT's new venture into
the consumer market. A clirect-to-home broadcast
svstem is presented and sample programming is
described, along with an illustrative display of the system.
The final section of the exhibit highlights regulated
businesses. lt includes an illustration of international
telecommunications services, international maritime
services, research and development and specialized
telecommunications products. Fun, as well as
educational, this section serves to illustrate how a
satellite signal actually works.
sun comrany
Visitors can experience the light,
heat and motion of our planet's
principal star at The 1982 World's Fair
in a displav presented bv sun com-
pany, one of America's largest energy
firms.
The display, which tells the story of
the sun as the source of almost all
energy on earth, is at the sunsphere,
theme structure of the exposition
that rises nearly 300 feet above the
Fair site.
visitors to the sunsphere enter a
"sunscope" at the base of the tower
to experience a three-minute ad-
venture of light, sound, music and
color. They then ride an elevator to
observation levels in the gold-glass
sphere for a spectacular view, plus a
look at "sunspots" that tell more
about the sun and energv. For nearly a century, Sun Company development of energy resources in
The display will provide information has been working to help provide for the United States and around the
about many of the earth's energy American energy needs. tt is the world.
resources, including coal, gas, oil and nation's 18th largest industrial cor- For more information on the
alternative fuels. poration and is involved in the Sunsphere, see page 173.
60 The 1982 World's Fair Official GuidebookView original page 3Page 4 · Read text
Faarlield
Communities
Step into the world of tomorrow's
vacations at the Fairfield Communities
exhibit in the Lifestyle and
Technology Center. A rustic touch of
nature brought indoors welcomes
visitors and ushers them into an
exhibit area that offers a scenic
preview of luxury resorts spanning
America from the Atlantic seaboard
to the majestic Rockv Mountains.
This experience is followed bY a
spectacular panoramic audio-visual
presentation introducing visitors to
of the future conceptthe vacation - people toFAIRSHARE. idea allows This
enjov a wide range of destinations
and luxuries that up until now thev
mav have only dreamecl about.
Upon departure from the theater,
visitors learn how thev can experience
this luxury today. Fairfield will offer
an opportunity to visit one of its
seven uniquelv designed recreational
resorts to see the FAIRSHARE concept
in action. A three-day/two-night
vacation is free for simplV visiting the
exhibit. In addition, visitors to Fair-
field's exhibit will receive a 32 mm
bronze commemorative world's fair
medallion.
Grand Strand
Myrtle Beach ancl south Carolina's
"orand strand" will clisplay the many
features of the Southeastern United
states' premiere vacation destination
in their 1,500-square-foot exhibit.
The exhibit will pictorially and
graphically show visitors why south
Carolina's "Grand Strand" is not onlv a
vacation paradise, but also a great
place for new industrial and business
opportunities.
The exhibit will be highlighted with
free vacation drawings daily. Also
featured will be alarge "talking map"
of area attractions and a seven-foot
Rubik's cube showing
photographically the manv out-
standing features of the area.
Attractive hostesses will be available
at all times to answer visitors'
questions and exhibit visitors will be
surprised and captivated by the "A
Touch of Mvrtle Beach" portion of the
exhibit. www.butkus.us
The'1982 World's Fair official cuidebook 61View original page 4Page 5 · Read text
Domestic Exhibits
Dairymen
innovation A'product - milk that is does not have to be refrigerated - making its national debut at the
Dairymen exhibit of The 1982 World',s
Fair. Visitors can see, hear about and
even taste the new milk, called Farm-
Best, in a 3,000-square-foot exhibit
area in the Lifestyle and Technology
center.
The focal point of the exhibit is a
spectacular theatrical performance bV
f ive computer-animated characters.
They deliver a fast-paced, entertaining
nine-minute presentation called "The
Magnificent Magical Milk show."
There will be five continuous shows
per hour.
The "performers" inside the theater
are Dr. Louis Pasteur (the father of
pasteurization) and his wise-cracking,
able assistant, Hoover the Owl; Farmer At the end of the show, the to sample FarmBest, too.
Brown; Clara the Cow and lovable audience is invited to sample Farm- Also included within the exhibit are
Oranny. Also included in the theater Best in the tasting centerjust outside two large television screens showing
show is a dramatic slide presentation the theater. Others browsing interesting videotapes about Farm-
with multiple special effects. throughout the exhibit wilt be invited Best and Flav-O-Rich dairy products.
visitors are invited to drop bv the two
information booths.
Nine large lighted color panels on I
the back wall of the exhibit portrav
the numerous occasions for using a
varietv of FarmBest and Flav-O-Rich
milk and dairy products.
Dairymen, Inc., a dairy marketing
cooperative of more than 8,000 far-
mers, believes The 1982 World's Fair is
the perfect place and time to in-
troduce FarmBest to Americans. lt
points out that other significant
product innovations, such as the ice
cream cone, have been introduced at
world's fairs.
62 The 1982 World',s Fair Officiat GuidebookView original page 5Page 8 · Read text
The Aluminum lndustry
of source and inexhaustible free, clean wind - the power century since the 4th has providedenergy - used windmills to help in grinding grain.when Persians
Todav, wind power is again becoming a source of energv
use as the Aluminum lndustry's vertical-axis wind turbine
exhibit demonstrates.
Based on a design patentecl bV G.J. Darrieus in 1925,
the turbine uses curved rotor blades, attached to a
rotating vertical tower which allows it to accept wind
from anv direction. A motor at the base is used to start
the turbine; thereafter, the wind must blow to keep it
operating. Average annual wind speecls of 14 miles an
hour are needed for low-cost, energv production.
Aluminum also continues to perform many vital,
energy-saving functions. lt delivers electricitv. lt saves
fuel in cars and truclc. lt clads manv skvscrapers, helps
preserve food ancl contains beverages.
Perhaps al uminum's greatest energy-saving attri bute,
however, is its recyclability. Aluminum can be used
repeatedly, saving 95 percent of the energy otherwise
needed to make new metal from ore.
The Aluminum Industry exhibit was made possible by
grants from the following aluminum companies: ALCOA,
Reynolds, Anaconda, Kaiser, Howmet, Norancla and
National Aluminum.
The most exciting
event next to
theWorlds Foir!
NOW AVAILABLE,,, A Unique opportunityfor
you to entertoin your guests in the only
locotion overlooking the World's Foir. Now
open for reservotions, Window on the World is
the meeting ond entertoinment center
designed specificolly to meet the enormous
demond for event locotions during the Foir,
This bi-level, 40,000 sq. ft. spoce is directly
oooosite the U,S. Povilion ond occommodotes
groups of '100 to 800.
Put your event in the spotlight. Our full-
service plonning stoff will orronge oll the
detoils brunch, -or forV,l,P.o lovishreception.cocktoilForbuffot,on occosioncosuol
with the excitement of on internotionol event,
reserve your own privote Window On The
Worldl
Open For Reservotions
Contoct: Clore Whelon
(61s) 637-2035
Window On The World
Henley Street of Cumberlond Avenue
P,O. Box 45003
Knoxville. TN 37904
Visit our street level speciolty shops for o world
of gifts ond souvenirs, "Window On The World"
www.butkus.us
The 1982 Worlcl's Fair official Guidebook 65View original page 8Page 9 · Read text
Domestic Exhibits
control Data
Fair visitors can see a dramatic seven-minute, multi-
image slide presentation featuring Control Data Corp.'s
PLATO computer-based education svstem, then try the
svstem themselves at the Control Data booth in the
Lifestyle and Technology center.
The 18-projector show, called "The Power of
Knowledge," tells of the important role that computers
plav today in helping to harness the wealth of
knowledge available to us.
The presentation focuses on control Data's efforts to
acldress manv of societv's unmet needs. lt shows PLATO
instruction in a variety of settings, from high school
students to pilots and engineers. Some of the exciting
uses of computers in designing and manufacturing
better products are discussed.
After visitors view the presentation they will have the
opportunity to 90 to one of '10 PLATo terminals for a
demonstration of the svstem and experience first hand
how it feels to participate in computer-based education.
Visitors will be able to select from a varietv of subjects
such as basic skills, high school skills, personal growth
topics, manufacturing simulations and others offered via
computer-based education.
The 2,850-square-foot exhibit will be staffed bv trained the terminals and provide answers to anv questions
professionals who will help instruct visitors in operating about computer-based education.
Selling direct to the public at
low niitt prices since 1966
FAMOUS NAME BRANDS
"Sheets-Towels-Rugs
"Spreads - Comforters
'Shower Curtains
'Bath & Kitchen ltems
Monday-Friday'til 8 pm o Saturday 9 am - 6 pm
Sunday1pm-6pm
o@ @@ SUBURBAN VILLAGE GREEN
SHOPPINGCENTER MERCHANTSVILLAGE PIGEON FORGE SHOPPING CENTEB
SozsKingston Pike 52l lCamelia Boad 34ON.Parkway Drive 1 1s27Kingston Pike
693-0241 587-3901 453-1910 966-0789
66 The 1982 World's Fair Official OuidebookView original page 9Page 12 · Read text
Oilwell Division/U.S. Steel
visitors to united states steel's exhibit at The 1982
world's Fair will experience a trip to an oil field.
They not only see working models of an oil drilling rig
and an oil field production pump, they can also inspect
equipment actually usecl in oil exploration and
production.
This equipment has integral working components cut-
awav and covered with transparent plastic for easy
viewing, a main feature of the exhibit is a graphic of a
large drilling rig drawworks or hoisting unit, plus a swivel
usecl in drilling for oil and gas, as well as a production
pump and complete pumping unit.
An exhibit about a new seamless pipe mill oilwell
Division is builcling at its Fairfield Glabama) works, and
displavs showing other machinery, equipment and
supplies used in the search for and production of energY
are other features of the oilwell Division exhibit. The
new Fairfield works pipe millwill produce some 600,000
tons of tubular products for the oil and gas inclustry.
The exhibit theme, "Equipping Energy Industries
Worldwide," illustrates the vital role played by Oilwell
Division and u.s. steel in production and distribution of
energy. lt complements the overall Fair theme, "Energv
Turns The World."
The U.s. steel exhibit occupies about 2,500 square feet
in the centrally-located Lifestyle and Technology
Building. until 10 p.m. each day of the Fair. Thev can be readilv
oilwell Division hosts and hostesses are available to identified by their grav blazers and black skirts or
answer questions and discuss the exhibit from 10 a.m. trousers.
Ford Motor co.
Perhaps more than any industry, automobile
manufacturers have felt the impact of inflated energy
costs.
Through its exhibit theme, "Energy/New Technotogy,"
Ford Motor co. is encleavoring to demonstrate to Fair
visitors the major technological advances which endorse
conservation while passing along savings to the con-
sumer.
The centerpiece of the exhibit is the new Alternative
Fuel vehicle GF\0. This concept vehicle, a two-passenger
sporw urban car, is capable of operating on natural gas
or methane - the same fuel used to heat houses. It can be refueled at home using a small compressor.
Although this vehicle is slightly more expensive than a
comparable gasoline-fueled car, it is cheaper in the long-
run since it costs substantiallv less to operate from a fuel
standpoint.
Ford Motor Co. has been evaluating alternative fuels
suitable for motor vehicles for a number of years.
Research indicates no insurmountable technological
issues which would prevent an eventual use of these
fuels in conventional internal combustion engines.
In addition to the AFV, there are a number of cars and
trucks on display at the Ford exhibit. Among these is a
cut-away model of the 1982 Ford Escort and an actual
1982 Ford Escort; 1983 Ranger compact pick-up truck
and the new propane-powered cranada.
www.butkus.us The 1982 Worlcl's Fair Official ouidebook 69View original page 12Page 13 · Read text
Domestic Exhibit
Holiday Beach Resorts
America's undiscovered vacation
secret - NorthernGulf CoastFloriclais theandsubjecttheMississippi -Resortsof the Holidav Beach
exhibition in the Lifestyle and
Technologv Center.
Entitled, "YOur Place In the sun," the
presentation addresses itself to
vacation opportunities in Northern
Florida and along the Mississippi Gulf
Coast, and introduces the new con-
cept of "timesharing" to the
vacationing public.
The Holidav Beach Resorts exhibit is
more than 2,000 square feet. lt in-
cfudes a reception area, a 44-person
capacitv theater, and a vacation
consulting area for visitors.
The 12-minute entertainment and
inf ormational audio-visual spectacular
runs continuouslv each day from 10
a.m. to 10 p.m. The presentation uses
18 projectors and a stereo speaker
svstem created especially for Holiday
Beach Resorts.
The show tells the largely untold
vacation story of Northwest Florida
ancl the Mississippi Gulf coast. The
beautiful white beaches, the public
attractions and the manv other
recreational opportunities available in
the area are revealed, including sports
fishing, snorkeling ancl swimming.
Holiday Beach Resorts, a subsicliary
of windham co., is developing,
marketing and managing timeshare
conclominiums in Pensacola Beach, than 350,000 visitors to America's And because the timeshare concept
Destin, Sandestin and Panama CitV, fastest-growing vacation allows resort exchanges, the show also
Florida and Biloxi, Miss. phenomenon, timesharing, the features scenes from the more than
In addition to introducing these newest and most economical trend in 500 national and international
properties, the audio-visual presen- long-term vacation planning. timeshare locations.
tation eclucates and informs more The multi projector and sound show Modern graphics and huge
depicts the total holiday ambiance of photographic murals compliment the
the area and the resort, from the Holidav Beach Resort exhibition
luxurious familv appointed con- reception area. There also are moclels
dominiums and the green waters of of the properties and printecl
the gulf, to the top-ratecl golf courses literature about the vacation at-
and grass tennis courts. tractions.
More than 100 Holiday Beach Resort
employees are staffing the exhibit to
provide additional information and
help to Fair visitors.
The exhibit was designed and
produced bv windham co. specificallv
for The 1982 World's Fair.
70 The 1982 World's Fair Official GuidebookView original page 13Page 16 · Read text
u-'.*.;.;3i5
j
.f
{'
Above, Creyhound lines brought visitors from all
palts of the u.s. to the 1939 New York world's Fair
and took them through the fair on board custom
Greyhound shuttle trams.
Coach and combine coast-to-coast sightseeing with visits
to both fairs.
At the 1964 New York World's Fair, Crevhound's in-
novations in transportation technoloEy reached another
high point. In keeping with the automation and space
Age themes of the fair, Oreyhound thrilled fairgoers
with its own version of futuristic transport. As for the
more practical aspect of its participation, creyhound
organized a separate companv, aptlv narned Grevhound
at the world's Fair, Inc., that provided full tran-
sportation, sightseeing, guide and information services
on the fairgrounds.
visitors to The 1982 world's Fair will see still another
dazzling displav of technological advancement made
throughout the world. For creyhound, as the official
motorcoach carrier of The 1982 world's Fair, it means
the continuation of its long association with America's
great world's fairs..
Above, packaged tours combining transportation,
lodging and admissions
novation were introduced- a travelby Creyhoundindustry in-atchicago's -1955 Century of Progress World',s Fair.
Bottom, Greyhound at the World',s Fair, Inc., built a 60.
passenger Glide-A-Ride to provide sightseeing and
shuttle transportation throughout the 1964 New Yorkworld's Fair. www.butkus.us
The 1982 World',s Fair off icial Guidebook 73View original page 16Page 20 · Read text
corporate sponsors
Lay's Co. General
Known throughout the Southeast modern in the nation.
for its fresh meat Products, LaV's The Lav's name appears on everv Electricentertains voung Fair visitors with the companV product. Third and fourth
LaV's "3 Little Pigs." These costumed generation members of the family are ceneral Electric, one of the world's
characters have souvenir pictures or still activelv involved in the company. best known comPanies, ProudlY
visitors mav want to take pictures of Lav's meats are the official Meats of presents one of the world's best
them with members of the familv. The 1982 WOrld',S Fair. The products so known musical groups, UP with
Lav',s Co. started in Knoxville in 19'13 chosen include: LaV's famous hams, People, in special appearances during
as a retail meat market. In 1920, it which are hickory smoked for as many The 1982 World',s Fair.
became a full-line meat Processor, as '1 5 hours; LaV's bologna and lunch The music of UP With PeoPle
beginning operation on Jackson meats; Lay's bacon; ole Timer Sausage, celebrates the brotherhood of man.
Avenue, onlv a mile from the Fair site. new recipe that enhances old'time Performances include international
Todav, the plant covers nearly two farm-fresh flavor; Touchdown FranlG; folk songs, a medley of hit tunes and
square blocks and is one of the most and 3 Little Pigs Wieners. original music.
Up With People has traveled to
more than 42 nations in 10 vears.
Performances have been made before
factory workers, royal families, heads
of industrv, school children, the sickconergy Marketing and the aged. stages have ranged
ln one of the seven renovated the energv-efficient nature of the from carnegie Hall, high school
houses on the Fair site, Conergv interior. The entire house has been gymnasiums, super Bowl )0/1, and the
Marketing, Inc. will host the Energy retrof itted with energy-saving White House. Cast members travel
saving House. The quaint, cld- devices. about 32,000 miles annuallV.
fashioned exterior will reveal little of A non-profit, educational Program, up with People was created to build
understanding and communication
among people, cultures and countries
while giving Voung people a unique
learning experience. Each Vear aboutGerber 7,000 students apply for the program.
World's fairs are much more fun for child-care services are Provided, General Electric is pleased to renew
the entire familv if baby and the although there is an attendant on its long association with UP with
toddlers are happy. clutv at all times to assure a smooth People for this special Knoxville
Cerber, the world-famous babv flow of traffic in the center. presentation. cE emplovs more than
products company, is sponsoring the The center is oPen and staffed 28,000 persons at plants and offices in
baby care center at The 1982 World's during the Fair's hours of operation. lt 135 cities throughout the Southeast.
Fair. This facility offers clean, com- is in House No. B on 11th street. Through its presentation of Up With
fortable, private surroundings for Cerber Baby Foods, the favorite of People, General Electric once again
achanging and nursing infants, or three generations, are the Official "brings good things to life" in
feeding hungrv toddlers. Baby FOOdS Of the Fair. They are spirited, tuneful presentation of
Gerber is making this free service available in all restaurants on the Fair family entertainment that can only
available to families visiting the Fair site and at commissaries on the brighten a visit to The 1982 world's
with infants and small children. No exhibition grounds. Fair.
coca-cola
Visitors to everv world's fair have overhead, visitors to the "Century of in osaka, Japan relaxed in the
come together in a sPirit of Progress'l Exposition in chicago in American Park and lifted a welcome
brotherhood and a vision of sharing in 1933 stepped up to the "Fountain of toast to the "real thing.'
an international communiW. TheV Light" and, for a nict(el, enjoyed the visitors to The 1982 world's Fair will
have also shared the universallV- "pause that refreshes." find the familiar red and white label
popular soft drink, coca-Cola. serving At The 1964 New York World's Fair, of coca-cola, as well as TAB, sprite and
coke is a tradition carried on through 24,000 people a dav toured Mello Yello at speciallv-designed kiosks
11 international exhibitions during the reproductions of the Taj Mahal, Hong about the site.
past77 years. And The 1982 World's Kong and Rio de Janeiro. And theY all The official soft Drink of The 1982
Fair is no exception. found that things go better in the world's Fair, coca-cola is familiar to
Travelers to the 1905 Lewis and Clark "World of Refreshment" with Coca- foreign visitors and Americans alike. lt
Centennial Exposition at Portland, Ore. cola. is now sold in 145 countries, making it
refreshed themselves with Coke. Amid futuristic buildings and the most popular soft drink in the
fantasy, visitors to Expo '70 world. with neon lights cascading electronic www.butkus.us
The 1982 World',s Fair official ouidebook 77View original page 20Page 24 · Read text
Pageantry world
So manv ingredients are necessarV
to create the breathtaking spectacle
of color, pageantry and international
flair that is ultimatelv a world's fair.
Helping to create this festive, in-
ternational atmosphere are the flags
and banners that snap smartly in the
breeze, crowning the Pavilions and
ooles with ribbons of glory.
The official supplier of flags and
banners for The 1982 World's Fair is
Pageantrv world, which has coor-
dinated the pageantrv needs of every
Olvmpics and world's fair in the nation
since 1932.
Working closely with Fair architects'
Pageantrv World's involvement goes
far bevond the supplying of flags and
banners. lt has worked to create a
master plan that integrates all site
graphics and Pageantry.
ln a world of constant flux, a firm
dealing in global Protocol must be
constantly sensitive to changes in the
international scene. Pageantry World
maintains continuous contact with all
foreign nations and has created a flag
reference librarv second to none.
Expert in this field, it also con-
tinuouslv adapts flags and banners to
new uses.
Color-coded banners are used to
identifv different entrances and at-
tractions on-site and certain graphics
and designs are incorporated into
banners to direct visitors efficiently to
as first aid needed stations - such modules or restrooms.
walk along any Fair thoroughfare or
byway and look overhead. The eye
will be assailed bv brightlv-colored
banners, intertwined through the
overhead latticework sections which
project from Pavilions. TheY helP
transform walkwavs into refreshing
shade areas as well.
The work of Pageantrv world can be
evervwhere seen - providingWorld',s colorfulFair. of The '1982 memories
is the perfectvaca- ItsIts beautttul,JUStbeautiful,justabout _nore D^-ch | )€ar,lc,long. Myrtl_e_Beach, - -,- rvM.,+r^ duuuLabout Ilote l a tinntiontron sDotspotroryouasnnt fnrilorforvou aaDou ala llyear Buildingatth atouiexhibitinth Ofemanoreman Fair:F:ir ThenThen comevi-.-comevi -- someof
lmmln9.
the Fai[ come
Carolina's
GrandStrand.
SOUTH CAROTITU'(S GTIAND STRAND
Post Office Box 2 I I 5 Mytle Beach , SC 29577 1803) 626-3906
Recis[erat ourexhibit fora free vacation-awarded datly' www.butkus.us
The 1982 World',s Fair official 0uidebook 81View original page 24Page 26 · Read text
OccIDENTAL PETNOLEUPT CORPORATION
welcomes you to the
1982
World's Fair
used for many kinds of energy needs. Occidental would
like to tell you more about oil shale' a very special
resource found right here in Arnerica, by visiting our
exhibit on oil shale.
www.butkus.usView original page 26Page 27 · Read text
TheWorldbFair
A'iisittoGe
Visit an authentic turn-of-the-century general merchandise store. And
breathe fresh country air redolent with the fragrance
of real sour mash whisky.
GEORGE DICKtrL
p.m. Closed Saturday, Sunday & Holidayst Tour hours: Monday-Friday 9 a.m. -3
MADEINTENNESSEE.gOPROOF.GEORGEA.DICKEL&COMPANY'TULLAHOMA,TENNESSEE'q 1982View original page 27Page 28 · Read text
Corporate SPonsors
Anheuser-Busch, lllc.
Anheuser-Busch, Inc., the world's wooded site at the center of the
leading brewer, is a major participant fairgrounds. The stable exhibit is at
in The 1982 World',s Fair, lending the the intersection of Clinch Avenue and
world-famous Budweiser ClVdesdales 11th street, nOrth of the Korean and
to the color and pageantrv of the saudi Arabian pavilions and adjacent
dailv world's Fair Parade. to the candv Factorv.
The clvdesdales, which for nearlv 50 Visitors can view the horses' in-
years have been a symbol of Bud- tricate grooming and dressing
weiser, travel some 60,000 miles an- preparations as the handlers prepare
nuallv and make more than 300 public the animals for daily parades through
appearances. Thev pop up the fairgrounds. Visitors can also see a
evervwhere, from state fairs and local Budweiser stake wagon built for the
parades to the colorful Tournament 1904 World's Fair in St. Louis on
of Roses and Orange Bowl Parades. displav here.
A descendent of huge horses bred A two-horse team pulling a Bud-
centuries ago to carrY knights into weiser stake wagon will lead the
battle during the Crusades, the world's Fair Parade every afternoon.
clydesdale is one of the largest breeds The oarade winds its wav through the
of horses known to man. A tvpical heart of the fair and includes the Du
hitch horse weighs more than two Pont-sponsored marching band, in-
tons and stands at least 18 hands high. ternational musical groups, majorette
A clvdesdale is characterized bV its teams, bands, flags and floats.
house A renovated stockings white fleecv fourbay color, - onehasof sevenbeen the site a cluster near on blaze the face in of white feet, aand - whereand a black mane and tail, converted to a beer garden,
Each horse wears a custom-made guests can purchase Anheuser-Busch
black and brass harness, valued at products and watch the horses from a
about s38,000, and custom-forged large wooded deck.
shoes, which weigh four pounds each. Anheuser-Busch is also sponsor of
Anheuser-Busch breeds clvdesdales the Budweiser/ Bar-B-Q/ Bluegrass
for its three traveling eight-horse Entertainment, featuring the music
hitches at Grant's Farm in St. Louis and foods of East Tennessee. Two
countv. Between 20 to 30 foals are food areas, a stage and a tent (which
a born each Vear. The 70 to 75 seats up to 200 people) occuPV
clvdesdales which make their home at 5,000-square-foot area directlv east of
crant's Farm comprise the largest the U.S. Pavilion.
band of Clvdesdales in the nation. A bluegrass band performs dailv on
The Budweiser clvdesdales are on the stage situated in front of the tent-
public display dailv. Eight clvdesdales like covered seating area.
housed in a speciallv-constructedare stable set on a www.butkus.us fiberglass andtimber
The 1982 World',s Fair official cuidebook 85View original page 28Page 31 · Read text
Corporate Sponsors
Co.Stroh Brewery
just prior to the turn of has now reached an all-time high. Last For anyone familiar with world's six-year spanfairs and expositions, the presence of the centurv. Among these was the Vear, stroh's and its recent acquistion,
Co., shippedthe stroh Brewery co. at The 1982 1887 American Exposition in London. F. & M. Schaefer Brewing part of Queen more than 9 million barrels of beer.World's Fair should come as no sur- This extravaganza was
prise. The Stroh's name is synonomous Victoria's jubilee, and the gold medal The oroducts were distributed in 28
with at least four such regional, won bV stroh's was very impressive. lt states as well as the District of stroh'snational and international resulted in the addition of a white-on- columbia. The mammoth
gold ribbon label being added to Brewerv of today is a million lightcelebrations, here and abroad, since years awav from the small "brauerie"1887. everv bottle.
Now, stroh's is making its mark The medal stroh's earned also was operated by Johann Peter stroh in
again. Stroh's and Stroh's Light are the depicted on all stroh's stationery of Kirn, cermanv back in the late 1700s.
official Beers of The 1982 world's Fair. the 1890s and on the Stroh's label. Todav, stroh's has a brewerv in
in World',s Fair The 1893 Then, atAdditionally, stroh's is complementing
highest Detroit - featuringfire-brewedthe comPanV'sprocess the earned singularlv-unique, stroh's the chicago, by sponsoringthat distinction
a modern facilitv in This generated and another and medal. award an authenticunique Strohaus, - gold-on-blue valley, Pa. ribbon LehighBavarian-stvle new diagonal near the beergarden
eastern edge of the fairgrounds. The label, and the medal was depicted on current production of the stroh
Strohaus features cerman food and promotional items and used until Brewerv co. is more than double the
live entertainment, and is open dailV approximately 1914. volume produced in 1968 when Peter
from 10 a.m. to midnight. According to Stroh's historian Peter W. Stroh was elected president of the
History is something of which Blum, the brewerv also participated companv. under his guidance, stroh's
Stroh's certainlV has a lot. consider and won medals in the 1911 Industrial has grown steadily to its Present
1912' oromrnence. in Brussels Exposition andtne the largest family-that firm - the Paris. From one beer lover to another in Expositionowned in America won Hygienic brewerv - - in a The popularitv qf Stroh's products stron's.three exoosition-related awards
Gilman Co.
0ilman Co., Inc. is the supplier of the plements, leisure-time products and
official Paint of The 1982 world's Fair. other commoclities. ln addition,
Based in Chatanooga, Tenn., the 72- oilman is involved in research and
year-old company supplied the paint development of new Products to
for the Fair structures, enfiancing the meet the future needs of both in-
color and atmosphere of the in- dustry and consumers. The comPanY
ternational exposition. also manufactures architectural
Gilman supplies specialW coatings to finishes for the homeowner and
a variew of industries producing commercial buildings.
furniture, automobiles, farm im- Indian Crafts, Ltd., exclusive exhibitor and
merchandiser of American Indian artistry
at the 1982 World's Fair announced that
J.L. Searle has been commissioned to pro-
duce two commemorative bronze editions.Eastman Kodak She will be Crafts,
No one would consider a visit to this with free literature, arrange free Ltd. durine twelve
global celebration complete without a camera loans and demonstrate instant bronzepaintings.e-d n fiftypictorial record of its wonders. Manv photo products. For visitor con- ' J.L. Searle's work is of Indian subjectwill preserve this record on Kodak venience, Kodak photo products are matter and she has won numerous medals
film. the official Film of The 1982 also available at other concessions and best-of-show honors at maior art
World's Fair. throughout the fairgrounds. shows. She is listed in American Artists of
Kodak is also providing trained Beginners and aclvanced Renown and other publications of
personnel to offer photo information photographers alike will appreciate established artists.
at kiosks at each of the entry gates. the trouble Kodak has taken to
They will be happy to provide visitors iclentifv the most scenic Fair locations.
Signs have been erected for iden-
tification purposes.
But the fun is just starting. six
whimsicallv-costumed characters have
been created bV the Fair and spon-
sored by Kodak. Throughout the dav,
about the thev will circulate View original page 31Page 32 · Read text
Official
Suppliers
The following firms have been
designated official suppliers for The
1982 World's Fair and each of their
oroducts are official items being used
during the event:
American Express
Avis
Bell Limousine
Dairymen, Inc.
Delta
Eastman Kodak
coca cola
Federal Express per week l.uurflirnfied mileageFord
Yale Lock
Kimball Piano and ANDSEETHEWORTD Co.Organ
Kern',s Bakery FROMTHEFAIR
American Home Foods(Gulden's) Don't limit your stay in this 24Hont Mountain Smokey beautifi-rl it all. Resenratlon Servlce one locale...see location to
JFG Coffee Visit Nashvilles Grand Old Opty. Iho:ville (615) 970-4689Greyhound See the famousjack Daniel Narional Watrs: 1-800-237-8396Lay's Distillery in Lynchburg.
Philips Information Enjoy the Cher okee Indian Fl0rida watts : 1 - BOO -282 - 0 129
in Asheville. SeeSystems Reservation Call us I(noxville, Gatlinburg, even for FREE airport pick-up. Atlanta. Everything's a beautifulstokely-van camp
stroh drive from the fair, in the CDW insurance avaitable at approximatelY
$5 50 per day hr most locations State taxesword Processing comficrt of a Lindos car. and gasoline extraKingtron Special3 and 4day
Leaf & Tree rates available.
Rates subject to change without noticecimarron carpets AII cars come equipped with airgunn-O-Matic conditioning and AM/FM radio.
automobiles.Gerber's Featuring Chryslers and other fine
nmliner toursMcKee Baking
Texaco rent-a-car
H.J. Heinz bus charte
1886 U.S 19 South, Clearwater, Florida 33516
Cars available in most Florida cities.
www.butkus.us
The 1982 Worlci',s Fair official 0uidebook 89View original page 32Page 36 · Read text
Tennessee
The Tennessee exhibit in the Beale street Blues. Just ask them
Lifestvle and Technology Center where to ride a real steam train, a
showcases the host state for The 1982 stern-wheel riverboat or a white
world's Fair with a visual vacation. water raft - and have a good time Tennessee faces from Dollv Parton Tennessee stvle.
and DavV Crockett. Tennessee places This exhibit will show visitors wnv
from the Creat Smokv Mountains to Tennessee is the "Right State at the
the Mississippi Delta. Right Time" for business opportunities
A free 1982 Tennessee guidebook is too. Business development personnel
available and trained hostesses will be will be available to give specifics on
glad to help visitors locate some of the manV advantages Tennessee has
the things that Tennessee is famous for new and existing comPanies.
for, from the crand ole opry to tne
North carolina
mountains diamond the among Tucked away - have beenthere'sfound.a multitude 1982 ln Winston-Salem world's of The eastand to the
Fair is a land of natural beautv and of things to do. old salem, the 18th
com- Moravian restored centurV Carolina. Northvariety - provides a look at the munitv, Past. 100 0f these mountain than More
peaks reach more than a mile into the The North carolina school of the Arts
skv with Mount Mitchell, the highest, gives an opportunity to see the
at 6,684 feet above sea level. performing arts up close.
The Blue Ridge Parkwav traverses Reynolds House allows an op-
these lovelv mountains and provides portunitv to see great worlc of art
breath-taking views of what lies to the while visiting the home of the
east. Each turn reveals a new sight founder of the R.J. Reynolds Tabacco
and adventure. co., the world's largest. lt's also
A short distance from the southern possible to tour the tobacco plant
end of the parkway is cherokee, itself in Winston-Salem and the Schlitz
where its Oconaluftee Indian Village Brewerv.
preserves the heritage of the proud To the east is North Carolina's
cherokee from 200 vears ago. During sandhills, birthplace of golf in
the summer, the story of the America. The historv of the game is
Cherokee and the "Trail of Tears' is told in the world Golf Hall of Fame in
told in the outdoor drama "Unto Pinehurst, along the world-renowned
These Hills." Pinehurst No. 2 course,
Farther south is Fontana Village Farther to the east are Nortn
Resort, just a short distance from 480- carolina's historic beaches. lt was here
foot high Fontana Dam, the highest that the first English settlement in the
dam east of the Rockies. The 3o-mile New World was established almost 400
Fontana Lake provides a multitude of vears ago bv sir walter Raleigh's
water sports inclucling plenty of good colonists. However, it vanished a few
fishing. years later and its dtsappearance
To the north, some active ex- remains one of the world's great Weekly Shopping Guidecitement is available through the unsolved mVsteries.
Nantahala Gorge. The white water on North carolina's outer BanlG, an Sewing Westem North Carolina and
Nantahala, French Broad and Little abundance of other history was made. the Western Piedmont
Tennessee rivers are favorite spots for At Kittv Hawk in 1903 the wright Also Offering Complete rafting, canoeing and kavaking. Brothers initiated powered flight and
Here, too, at Boone the outdoor their efforts are preserved in a Typesetting Services
drama, "Horn In The West" tells the national historic site. . Books . Magazines . Periodicals
storv of Daniel Boone and the set- It was also on these sandy beaches 76 Patton Avenuetlement of the area during the that such pirates as Edward Teach, P.O. Box l52ZBRevolutionary War period. better known as "Blackbeard,'i and Asheville, North Carolina North carolina is rich in gems and "calico Jack" roamed. 28813 minerals, nearlv 400 different ones.
And the Tar Heel State is the onlV one FranchisesLAII Available
where each of the four most preciousgems emerald, ruby, sapphire and 704/255-0754 - www.butkus.us
The 1982 World's Fair official cuidebook 93View original page 36Page 42 · Read text
Entertainment
world Festival of Entertainment
At The 1982 World's Fair, the name bluegrass, nostalgic and international with high school bands from all over
for entertainment is the World music from various groups and in- the countrv. These bands will also
Festival. Throughout the Fair site, one dividuals performing dailV at perform on stage in concert along
can enjoV street entertainers, strolling numerous theaters and stages on the with jazz bands, clogging groups,
magicians, mimes, jugglers and site. The on-site list will continue to choirs and other music ensembles.
puppets all in vivid costumes. Tnese expand as attractions are added. The Fair site will orovide continuous
peaking each nightperformers- will be present 12 hours In addition to these concerts, the entertainment,
each dav throughout the six-month world Festival presents a Folklife with an amazing fireworks show.
run of the Fair. Festival on Wednesdav evenings and a' Nighfly, the World Festival presents
Further, the stokely Folklife Festival Pops Concert on Sundavs with music international sVmphonies, theater,
will feature traditional music, dance, from such entertainers as Ava Barber, opera, ballet, celebrity performances
crafts; exhibits and films from south- Roberta Peters, chet Atkins and Peter and championship sports. These ex-
Central Appalachia throughout each Nero performing with the host travaganzas will be staged at facilities
12-nour dav. Different performers will Knoxville svmphonv orchestra and near the Fair. seoarate admission
comprise each weeklv schedule. other regional svmphonv orcnestras. tickets will be required for these
The admission ticket also covers a There is a dailV Parade, featuring events. Telephone and charge card
varietv of concerts made uP of folk, numerous parade units and The 1982 orders will be accepted by contacting
countrv, pop, contemPorarV, world's Fair Marching Band, along 615 | 971-1750.
National Weeks Theme
Republic of Korea Federal Republic of Germany
May 17-23 July 19-25 weeks(National Dav is May'18) (National Dav is Julv 21)
MaY 17-23
France Hungary Folk Medicine week
MaY 24-26 Aug.16-22
May 24-5O
European community canada Roots of Appalachia weet(
MaY 27 Aug.23-29
June 7-15
Italy saudi Arabia Storytelling Week
May 2g-June 6 Aug.3o-Sept. 5
(National Dav is June 2) (National Dav is sept. 23) June 14-20
FamilY week
The Philippines Mexico
June 10-12 sept. 15-19 July 5-11
(National Dav is June 12 Occupational Week . The People's Republic of China and
Australia Panama weeks will be announced tulY 20-21
June 14-20 later. old Time Radio Reunion
(National Dav is June 16)
Aug.2-8
united Kingdom Native American week
tune 21-21
(National Day is June 23) Aug.9-15
Cospel Week
united states of America
June 28-July 4 sept.6-12
women's culture week
Japan
July 12-18 sept.13-19
(National Day is Julv 12) coal Mining week
Oct.11-17
Harvest Week
oct.18-24
FamilV week
The 1982 World',s Fair Official cuidebook 99 www.butkus.usView original page 42Page 43 · Read text
Entertainment
State of Tennessee Amphitheatre
j'i
One of the most striking structures fabric and the open-sided design formances are visible from across the
at The 1982 World',s Fair is the provide a striking outdoor feeling, Waters of the World Lake, increasing
futuristic fiberglass "tent-stvled" State while the twin 76-foot pealc of the the actual audience size to nearly
of Tennessee Amohitheatre. main audience structure create a 6,000
The translucence of the fiberglass dramatic visual effect that can be For some theatrical productions a
seen throughout the fairgrounds. "black box" effect can be created by
An added benefit of the open-sided enclosing the rear of the stage with a
design is that it extends audience large curtain. This allows better use of
viewing beyond the actual enclosure. stage lighting svstems.
There is covered seating for 1,443 To provide acoustical excellence, the
spectators with enough room around saddle-shaped stage creates a band-
the perimeter of the amphitheatre shell which directs sound toward the
for up to 1,000 more. ManV per- audience.
After the six-month Fair is over, the
State of Tennessee Amphitheatre will
become Knoxville's permanent out-
door home for artistic and cultural
events.
Designers of the amphitheatre were
McCarty Bullock Holsaple, Architects of
Knoxville and Geiger Berger, Engineers
of New York.
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Check the model and edition against your equipment.
PDF verified 2026-10-10.