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World's Fair 1982 Guide Book
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Page 7 · Read text
ne visitor to the Holiday            Don't miss "Your Place in the Sun"
          Beach Resorts "Your Place         your opportunity to discover the                                        -                                          undiscovered vacation secret of             in the Sun" exhibition                                -                                      Northwest Florida and the Mississippi            located in the Gchnology
           and Lifestyle Center     will    Gulf Coast. And your opportunity to                            -                                      win valuable prizes!win a $10,000 super-grand prize vacation
anywhere.
    There will be 190 additional free
prizes, worth a total of more than                      Phrsft j:,"f#:1ilffij:l;""$45,000 in free lodging, transportation                                                  Mississippi Gulf Coast is YOURSand services to eligible visitorsx to the                                   when you and your family accept our"Your Place in the Sun" exhibition.                                                invitation to meet with one of our
                                             vacation consultants after enjoying
                                            our audiovisual presentation.
                                           Relax for three days and two
                                               nights in luxurious beachfront
                                       accommodations valued at more
                                          than $100 and absolutely free!

                                                                 1*'Tob"rom" ekgtble, you and" yow family must attend one of ow
                                                                     spectaculm audiouisual presentations. Mcne than tlvee shows are
                                                                                    offered euery how of eachFair day.)
                                                                                                                                   Offer made ro generare namis ro promote sales of rimeshare  unirs





                                                Holiday Beach Resorts
                           www.butkus.us        . WINDHAM CoMPANY.                                                                             "                                     @Holiday Beach Resorrs 1982
                                                                                The 1982 World's Fair official cuidebook 5
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Page 14 · Read text
Welcome to Knoxville
                      RLD'S FAIRHOME OF THE 1982





 Q rne 1982 World',s Fair official ouidebook
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Page 15 · Read text
"Energv Turns the World" is the theme of The 1982
                world's Fair.
                             It was chosen as a counterpoint to that negative
                                             "Energy                                                                      a                catch phrase of the                                                                         Crisis,"                                   1970s - the                                   projection              doom-and-gloom                                                      cast the                                             that                                                   world                                                                   into a
              shadoWV and uncertain future.
                Through focusing on the energy question and the
                 creative energv of humankincl, the Fair will demon-
                 strate that tomorrow can bring new answers and a
            new quality of life.
                Energy                        touches                                 every                                      aspect                                                                                                         it is                                                of life - whether                   production               the                                  of                              food or                                       the manufacture                                                             of
                products. Despite this clependence, people are often
              unaware of energy's major role in their lives due to the
                separation of the common man from high technology
              and manufacturing processes. This tends to engender a
               sense of isolation...a feeling that energy problems are
              remote and bevond one's control.
               The 1982 World',s Fair, by giving a new understanding
                of energy, its wiser use and more efficient production,
              can help. lt can help promote new and higher stan-
               dards of life in less developecl countries while main-
                 taining high standarcls in nations that now enjoy them.
                   Knoxville is an especially appropriate site for a world's
                    fair with an energy theme. One of the world's great
               energy centers,  it is home of the Tennessee valley
                 Authority, the nation's largest public utility; the oak
               Ridge National Laboratory, and the University of Ten-
                 nessee, which conducts extensive energv research.
                These institutions, along with the U.s. Department of
               Energy and a number of leading national corporations,
                 are joining the Fair in sponsoring an international
               energy symposia series clesigned to spawn new
                 solutions to the worlcl's energv problems.
               The three-part series brings together a body of in-
                ternational experts to analyze and define energy
               problems, to consider energy options and to reach a
               consensus on those with greatest promise for the
                 future.
                                                                  1851                 Every world's fair - from the first in London in                                                     1974                to                 the                  most recent                                        in spokane,                                          wash.                                                          in                                                   - nas                  marked             been                                                      in                                                   science,                         by innovations                                                     the                                                                                   ar-                                                                        arts,
                chitecture and commerce.
               The 1867 World',s Fair in Paris introduced aluminum
             and natural gas heat, as well as the first ice cream soda
             and the first departn'lent store. Inventors displayecl the
               telephone, wpewriter and elevator at The 1876 World',s
                  Fair in Philadelphia. Exhibitors demonstrated television
                 for the first time to the public in The 1939 World's Fair
                  in New York ciw.
                   History may be macle again in Knoxville.
               By providing a showcase where nations, states, in-
                 dustries and organizations may address the energv
              concerns of humankind. The 1982 World's Fair marks a
               turning point in the understanding of energy.



www.butkus.us
                           The '1982 World',s Fair Official Guidebook 13
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ffiIilIRATTHEOIiD
       BIISGH





The lairest land of all is The Old Cor:ntryl Busch Gardensl an authentic re-creation oI the Europe of


classic cuisine oI Italy while strolling violinists serr
France presents international perlormers in acts that are mognifique. And-in
England, youll thrill to what may b"^Q. scariest roller coaster in the world:
thtthirteen-story Loch Ness Monsteri One admission price includes over 100
rides, shows and attractions.  Itt the fairest of the Old World plus all the
latest thrill rides of the New. And it's only at Th                      -
Gardens, Williamsburg. hxt 5 minutes away fI
burg and one hour from the beautiful Virgini:
inJormation, write The Old Corurtry Busch Ga
Williamsburg, VA 23L87. TAI(E TIIE GRAIID lrzv'. Vr rr..f*Vrr-                                                                VI..LAMSDURG,VA.
14 The 1982 World',s Fair Official cuidebook
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U.S. Senator
Jim sasser


                                                                It is my pleasure as a u.s. senator from Tennessee to wish you a fun-filled and
                                           interestihg visit. The 1982 world's Fair afforcls you a wonderful assortment of
                                      entertainment and educational exhibits which relate to the energy
                                     achievements and needs of countries throughout the worlcl.
                                   You will enjoy sampling the cultures and the foods of people from around
                                       the gfobe.  I believe the Fair represents a great step forward in relating im-
                                                                        as energy - to a truly unique variety of en-                                      portant public concerns - such                                     tertainment and exhibits.
                                          Again, welcome to The 1982 World's Fair. I hope you also have the time to
                                                    visit other major tourist attractions in every section of the state, beginning
                                      with the oreat Smoky Mountains nearby.
                                      Tennessee is a great state for fun. Have a good time.





                                   Jim Sasser
                                             u.s. senator


U.S. Representative
John Duncan


                                                                                       I would like to take this opportunity to welcome you to East Tennessee and
                                   The '1982 World',s Fair.
                                             This region has a reputation for its beauty and its people's hospitality, both of
                                   which  I am sure Vou will enjoy during your stay here.
                            We take pride in our surroundings and achievements, and we are more than
                                   happy to share them with you. The people of this area have been preparing for
                                               this historic event since 1974, and finally their labors have borne fruit.
                                     The energy theme provides a common thread tying together the manv
                                          diverse and international exhibits at this exposition. There will be at least 21
                                          nations participating including, for the first time at any worlcl's fair since 1904,
                                     the People's Republic of china.
                                                                            I hope vou will be both enlightened and entertained by The 1982 world's Fair
                                  and leave with pleasant memories and thoughts of returning to this unique
                                       region of our country.





                                 John
                                            U.S.                                                        J. Duncanwww.butkus.usState of Tennessee                                         Representative,
                                                                    The 1982 Worlcl',s Fair Off icial cuidebook 15
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U.S. Commissioner Ceneral
Charles Fraser


                                       As the u.s. commissioner ceneral,  it is my pleasure to welcome you to The
                                       1982 World',s Fair.
                                         During the past two years,  I have had the opportunity to observe the talents,
                                                          skills, and labors of the extremely dedicated Knoxville International Energv
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   I                                         Exposition organization, and the vigorous support of the federal government.
                           am truly proud of their accomplishments and feel honored to be part of this
                                     worldwide event that the Knoxville community  is hosting.
                                              Just as in past great world's fairs, where nations have joined together to
                                        share with the world their unique cultural heritages and technological
                                    developments, so it is in Knoxville where the international community will
                                         explore and exchange the inventions of science and the splendid creativity of
                               human energy. Together we will make The 1982 world's Fair a remarkable and
                                 memorable experience. Together we will grow, learn and share these new ideas
                                               in our quest for global peace and harmony.




                                      charles E. Fraser
                                             u.s. commissioner General, The 1982 World's Fair

Chairman of the Fair Management Committee
Thomas Bell


                                                                     It is with special pride that  I welcome you to Knoxville and The 1982 world's
                                                   Fair. Your visit to this great international exposition is certain to instill in you
                                   memories to last a lifetime.  I am sure that the great state of Tennessee, the
                                           beautiful smokv Mountains and our well-known southern hospitality will





                                       the day you return.
                  -.U--*,a€K-zf
                              Thomas R. Bell
                                  chairman of The 1982 World's Fair Management committee

16 The 1982 World',s Fair Official Guidebook
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Educational Activity
lnternational Energy symposia





  The International Energv Symposia      Critical Paths, Conflicts and constraints   special toPic Presentations on
 Series is the principal eclucational             . Alternative Policies for lmproved    Alternative Energv Futures, In-
 activiw of The 1982 World's Fair and     Energv Productivitv and Production      ternational Institutional serves as the energv cornerstone for                                         Arrangements, and integration of
 the Fair. The purposes of the svm-     Symposium  ll                      work sessions. Based on this analvtical
 oosia Series is to Provide the oP-         svmposium   ll was conducted Nov. 3-   discussion and integration process,
 portuniw for experts in energv-           6, 1981, and provided the participants  recommendations and resolutions
 related areas to identifY and discuss    from 35 nations an oPportunitY to     were made for svmposium   lll.
 crucial energv issues, to explore        conduct an in-depth analvsis and
 factors and inter-relationships in-        discussion of the topics identified to   symposium lll
 volved in a world-wide transition to    be of world significance in SYm-              Finallv, the third symposium will be
 higher energv Productivity, to         posium  l. The program format for      conducted Mav 24-27,1982, and is evaluate current international energy   Svmposium  ll was built around a work   designed to bring to a conclusion the
 policies, and to formulate con-         and plenary sessions' format. Each of   work performed in symposia  I and  ll.
 structive solutions for increasing        seven concurrent work sessions were   A group of distinguished energy
 energv productivitY in the way that     keyed to a position Paper and a case    experts from around the worlcl will
 energy is produced, converted and      studv. Four of the work sessions were   meet a final time to ratifv the fin-
 consumecl.                             organized around geograPhic           dings of the previous sYmposia. Dr.                                              divisions of the world:               Armand Hammer, chairman of the
                                                              Market       board at occidental Petroleum,  is the symposium  I                                    . lndustrialized Nations:
  svmposium I was conductecl oct. 14-  Economics                            chairman of svmPosium   lll.                                                                                                 Ministerial-level individuals and  17, 1980. RePresentatives from 35           . lndustrialized Nations: Non-Market
 nations focused on defining the        Economies                                technical experts will seek a process                                                                                                    exchange nature and extent of the world               . Efi€rgV Surplus Industrializing         for the continuation of an
 energy problem. Four fundamental      Nations                                    of technologv and resources.
 issues were addressed:                    o Eh€rgv Deficient Industrializing       The final outcome of the In-
     . Worlcl Energv Productivity and       Nations                                   ternational Energy symposia series
 Production: The Nature of the           Three work sessions focused on         will be the identification of global
 Problem                                    issues of world-wide significance:       energy commonalities and an agenda                                                                                     continuation of the deliberations.    . lmproving world Energv                  . Nuclear Energv                       for                                                                 A world-wide communique an- Productivitv and Production: The Role      . Biomass Energv
  of Technologv                           o Efl€rgV for Rural Development       nouncing the conclusions will be                                                        sessions were devoted to      issued at the close of Svmposium  lll.     . Toward an Efficient EnergY Future:     Plenarywww.butkus.us                                                                     The 1982 World',s Fair official cuidebook 17
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Dr. E.G. Silver, oak Ridge National Laboratory
Energy: effective force
  Energv cannot be seen or felt as       clerstand that these stores of fossil
other raw materials like iron or water    energy, though large, are limited. He
or wheat, but it figures more           has learned that in the not-so-distant
prominentlv in our everyday lives.       future he will have exhausted at least
  until the 1gth centurv, even        some of them, especiallY the oil and
scientists did not clearlv understand     gas on which he has come to rely to
the concePt of energv. Each of its      oower his cars and trucks, make
manifestations             -  heat, motionwas   and       fertilizersand make andsteamplastics,from electricity.heat homes,Inelectrical phenomena                   -                     thought to be    just a few clecades, man has usecl up aseparately studied and
quite disconnected.                   major portion of the fossil energv the
  Today, we understand energv to be   earth has stored cluring hundreds of
                                                    of                   work                                                         Vears.    capacitY             for cloingthe                        - for       millions                                                                                          is faced with a                                             humanity                        and                                    so now,heating,         for moving                   People
goods, for turning machines, for         terribly urgent problem: what will we
shaping and joining metals, for        do when the supplies of gas and oil
lighting and communicating, and all    become scarce, and how can we save
the thousands of other activities that   some of them for the non-fuel uses
animate our world.               we need? This is the Problem we call
  And we understand that all forms of  the "energv crisis."
energv share the same basic nature          First, let's be clear about what the
and can often be substituted for       energv problem  is, and what it is not'
another.                            The world is not "running out of
  Long ago, men's muscles, Plus those   energv." The sun still shines and
 of a few domesticated animals,           delivers its bountiful energv; there are
 provided all the energy he had, and        still vast supplies of coal, oil-shale and
 onlv wood provided heat and light. As   tar sand. Nuclear energY, a resource
a result, lives were hard and material    not derived from the sun, is virtually
goods were few. Then man graduallV     limitless.
 learned to harness other sources of       Deuterium, found in ocean water,
                                                                  source                                                           inexhaustible                                  ships,                                      be another                                                  will          the             wind to                      Propel energv       -                                                                         use                                        we learn to make                                             once                                  to                    wood                   and                                          of energv              wheels,         turn water to
 burn for steam.                          of it in fusion reactors.
  As man learned to control these        The true oroblem is reallv threefolcl.
 energy sources, his aPpetite for            First, we are rapiclly depleting the
 energy grew. This was partlv because   known reserves of liquid petroleum,
 his numbers increased and Partlv       and at least for the next decade or
 because he learned to enrich his life    two none of the other more plentiful
 by using more energy Per Person.       energy sources can be substituted for
 when man created machines that            it in its most important use: powering
 burned wood to make steam, he        the world's motor vehicles, at least
 began to outstrip the sun's ability to    not economicallV.
 supplv that energY as fast as it was         This brings us to the second Part of
 being used up. Forests were being cut  the problem. None of the alternative
 down faster than thev could grow      energv sources can Provide cheap
 back, and energv began to be in short   energy. The era of abundant, cheap
 supplV.                               energy is past, and this imposes
   But then man learnecl that the earth  wrenching and often Painful ad-
 houses vast stores of the sun's energy,  justments to our economy. The great
 collected and stored millions of Years   ongoing debate about future energy
 ago in the form of coal, Petroleum         is not about which source will be
 and natural gas. We call these energv    cheaP (none will), but about which
 sources fossil fuels because thev are     mix of resources and uses will be least
 the remnants of Plants and animals       costlv and most acceptable.
 that once lived ancl stored solar          The third aspect of the energy
 energy.                             problem concerns the environment.
   Mant(ind began to use these fossil       All energv options can have adverse
 fuels in ever-increasing amounts to     impact on the environment, and their
 build and move ancl shape, and to      wastes post potential dangers. This
 grow more food as the world's          includes acid rain and sulfur from oil
 population mushroomed.              and coal, radioactive wastes from
   Now, man is beginning to un-           fission and fusion, large volumes of
                                                  tailings from all low-concentration
                                         sources of fuels, strip-mine damage to
 18 The 1982 World',s Fair official Guiclebook
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our land, and huge land needs for
                                      solar collectors.
                                     This is not to sav that these
                             problems cannot be overcome, but
                             managing them adds costs and risl(S
                                  that must be understood, evaluatecl
                            and finallY accepted realistically. The
                                     potentially most intractable en-
                                vironmental problem is tne unac-
                                 ceptable world climate change that
                         may be caused bY increasing the
                           amount of carbon dioxide in the
                            atmosphere by burning fossil fuels in
                                 great quantity. This mav effectively
                                Prevent us from uslng all our vast
                               remaining fossil energy reserves.
                               So how can the world deal with this
                                 threefold oroblem?
                               The first major answer is con-
                                     servation, using less energv. This does
                                 not mean living less comfortablv;  it
                            means getting more use out of a
                                 given amount of energv bY wasting
                                        less and using it more efficiently.  lt is
                               accomplished by more fuel-efficient
                                       cars, better-insulated buildings, more
                                      efficient machines and appliances, less
                                         fertilizer and fuel-intenslve
                                     agriculture, and the like.
                                  Higher prices have already caused
                          much of this to happen in the united
                                      states. In the decade from 1970 to
                                  1980, energv use rose less than half as
                          much as the increase in the Gross
                                   National Product. Most experts believe
                                   that much more can still be achieved
                                  so that energv growth can continue
                                 to be slowed down.
                                     Here, each inclividual can do much
                                 to help since the ultimate result
                              depends on millions of decisions and
                                    actions bV home-owners, consumers
                             and workers.
                               The other Part of the answer is new
                                 technologv. The kev concept is sub-
                                                          energv                                                         scarce                                      stitution                                     - replaeing                                                                   alternatives                                            with plentiful                                                    (oil and gas)
                                   (uranium, deuterium, coal, oil shale
                             and solar). This is where much of the
                                        scientific and technical challenges lie.
                                      This list barelv scratches the surface.
                              The energv future offers a limitless
                                   perspective of new technologies, new
                                   opportunities for involverhent by all
                                   of us, new global interdependences,
                           new ways of living in harmonv with
                                our earth. The 1982 World's Fair Casts
                               a light into that future bv which we
                                can glimpse its Promise.
                                      Editor's note: Dr. E.c. Silver is
                                        assistant manager of the Nuclear
                                  standards Management center at oak
                                 Ridge National Laboratory.www.butkus.us
                              The 1982 World',s Fair off icial Guiclebook 19
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International Pavi lion
united states of America
                                        America's laser discs, Apple Computer
                                                     Inc.'s software, and the "touch-
                                             sensitive" video screens of
                                          Elographics, Inc., an oak Ridge, Tenn.
                                             firm. All three corporations have
 country: united states of America      loaned equipment to the u.s. Pavilion
 language: English                        for the duration of the Fair.
 Population: 220 million                Tney2.4 million u.s. Pavilion lies at
 Area: 3.61 5 million square miles         the center of tne 72-acte exposition
                                                    site. Visitors enter the pavilion on a
   "Talk-back" computers and a          spacious concourse between the main
 speciallv commissioned IMAX motion     exhibit hall and the IMAX theater.
 picture are highlights of the united     TheV are then transported by
 States Pavilion at The 1982 World's       escalators to the topmost of the five
 Fair.                                       exhibit levels, through which thev
  There is enough computer and        descend.
 electronic wizardry to fascinate both       In brief, the five exhibit levels will
the serious student of energy and the   include the following:
 inquisitive child.
  The s1.2 million |MAX film literallv     |ntroduction
shows the "big picture" of America's     The main element of this level is a
energv resources and technology. This  curving time sculpture that illustrates
cinema spectacular, procluced and      the changing mix of energy resources
 directed bV Oscar-winner Francis          in our historv and the accelerating
Thompson,  is projected onto a screen    rate of their consumption.
65 feet high and 90 feet wide.          Geographical distribution of energy
  The 33 "talk-back" computers,          sources, both in the unitect states and
placed throughout the five exhibit     around the globe, is depicted by
 levels of the u.s. Pavilion, allow in-      changing images on map formats.
 divicluals to pursue the energy sub-      Talk-back computers provide
jects that interest them most. visitors   animated presentations of key energy
are able to touch computer screens     terms, which give the viewers a frame
ancl call up either cinema or written     of reference for the following
 information about a multitude of        exhibits.
energV-related topics.
  More than 400 industrial films were    History
carefully screened and edited for this      six public expositions from the
project by Ramirez and woods, the     American past are presented as
Manhattan firm that designed the u.s.   chronologieal milestones. Depicted
 Pavilion's exhibits. Random-access       both pictorially and with artifacts,
programming of the computers        they summarize the changing roles of
provides a variety of subject             various energy resources in American
sequences for visitors to call up.          history since the early 1gth century. A
  This new process was made possible   batterv of newscasts bring pavilion
by an integration of three              guests up-to-date on challenges to
sophisticated technologies: SonV of     American energy developers and
                                        procedures.
                                       Transition
                                  on the third deck, visitors are im-
                                   mersed in a national energy debate
                                       presented on 20 video monitors. Bv
                                      pushing a button, visitors can bring to   four major areas: industry, home,
                                                         life a cross-section of Americans, who    transoortation and commerce. Talk-
                                              relate their opinions on energv issues.   back computers illustrate "hidden
                                       Overhead, at the center of the deck, a  energy" in an array of typical in-
                                   suspended light sculpture that por-       dustrial and agricultural products by
                                            trays energy supply and demand         revealing the amount of energv
                                         serves as an introduction to the next   needed to bring them from the state
                                 two exhibit levels.                       of raw materials to finished consumer
                                                                                      items. Component parts of an
                              Demand                              automobile, provided bV oeneral
                                A glowing tower of light expresses    Motors, show modern internal
                                     the proportionate uses of energy in    combustion technologv. Visitors can
22 Tne 1982 World's Fair Official Guidebook
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enter a transparent house to examine    AdditionallV, pertinent tools and ar-     Architects
energy-conserving features that can      tifacts from each of these industries       Finch, Alexander, Barnes, Rothschild,
be adcled to existing homes.             are exhibited.                              Paschal, Inc.
                                  on the whole, this exhibit will leave
Supply                            an impression that the Unitecl States is
  Qn the ground level, visitors are        optimistic about its abilitv to meet its
invited to examine, in more detail,       dav-to-dav and long-term energy
video displavs about nine major fielcls   requirements.
of energv production: coal, oil, natural      All u.s. Pavilion exhibitrv, including
gas, nuclear power, hvdropower,        the IMAX film, are open to Fair visitors
biomass, geothermal, solar and other    at no cost.
energy forms such as wincl power.
                          www.butkus.us                                                                        The 1982 World's Fair official Guidebook 23
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lnternational Pavi lion
Ealy





                                ment of renewable sources of energy.   by ENEL using Pirelli cable; the
                                          At the entrance of the ltalian         townwide, house-heating plant with
                                                Pavilion, an exhibit is dedicatecl to the   water heated in a single, central plant
                                       40th anniversarv of the first self-        bv FINMECCANICA; and ENI's glove-
                                          sustaining nuclear chain reaction          girdling network of gas pipelines.
Country: ltaly                       which took place Dec. 2, 1942, in
Language: ltalian                       ichicago cluring an experiment carried   Renewable sources of energy                                      ,out bv a small group of scientists led       Photovoltaic cells and geothermal-Popufation: 57 .217 million
Ateaz 117,492 square miles                        ,: bv the ltalian phYsicist, Enrico Fermi.    powered electric aeneration are the
                                          At the left-front of the ltalian         main focus of the DNEL displav.
  The ltalian Pavilion focuses on the      Pavilion. CNR*-Pininfarina exhibits a      Renewable energv sources are also
contribution made in the Past cen'       full-size moclel of an automobile         featured in the geothermal, agro-                                                             CNR      industrial display ancl in the cNEN'sturies bv ltalians in the fielcl of sicence  which was clesignecl as part of a
and technology as it relates to the      research project "Aeroclvnamic lm-       exhibit of the ToKoMAK installation
production and transportation of      provements of Vehicles."              and the DELPHOS photovoltaic plant.
energv.  lt also reviews the clevelop-      The pavilion is clivicled into four        FINMECCANICA showcases its
                                           different sections:                       miniature generating plant, reversible
                                                                               turbine hvdroelectric plants,
                                    Production of energY                 pioneering work on solar energv, and
                                         lncluded in this section are the CNEN   applications of photovoltaic cells.
                                           scale moclel of its fuel-elements           ELECTROCONSULT shows its large-
                                           testing reactor, PEC; ctata on the         scale geothermal work in IMPREGILo
                                    worldwide activity of refining, ex-       presents examples of their work. EFIM
                                            ploration, and production for oil, gas,    exhibts solar panels ancl a solar-
                                     uranium ancl coal by ENI; a display of    powered boiler.
                                     the NIRA reactor, "superphenix;," and     The ENt presence in this section
                                    a look a the production of oil by EFIM.   takes the form of nuclear and
                                                                        geothermal power, a solar-powered
                                    Transmission of energY               farm, desalinization, solar cells, aeolic
                                     The second section of the Pavilion    power and an anaerobic digester.
                                    shows a scale model and Panels of an
                                      experimental 1000k v electric tran-      Energy saving
                                          smission line built at Suvereto, ltaly,       FTNMECCANICA shows a co-
                                                                            generation plant that uses waste heat
                                                                     from other plants and a modular-
                                                                        engine by Alfa Romeo allowing dif-
                                                                                ferentiated use of fuel with savings in
                                                                           urban traffic of up to 20-30 per cent.
                                                                              EFIM exhibits light-weight railway
                                                                                               rolling stock, a "Blue Flame" furnace
                                                                    and a heat:Pump.
24 lne 1982 World's Fair Official Guiclebook
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Pavi lionlnternational
France





                                         sporting one passenger by the TGV is    with energv-related scenarios at their
                                           equivalent to the cost of fuel alone in   proper locations outlines the coun-
                                         carrying one passenger bY air over        try's technological Progress ac-
                                        the same distance (372 miles). This       complishecl. Under the map, a room
                                            fantastic modernization of the railwaY   equippecl with an auclio-visual sYstem
 Country: France                      system is shown in the exhibit as an     enables visitors to enjov a Language: French                          electrified scale moclel.                   technological tour of France. The Population: 53.71 million                     In the same vein, a life-size model of   ceiling of the room is built with Ateaz 212,736 square miles              the car of the future is also displayed:   mirrors in a fashion similar to solar                                        the Renault EVE economy research       panels to enhance and multiPlY the
  A model of the worlct's fastest train,   vehicle. Thanks to drastic im'           viewing of the map and its moclels.
 the "Bullet Train," and cars of the      provement in air clrag reduction         The French exhibit also houses
 future are featured at the French         (0.239) and advanced electronic          several museusl frieces to stress the Pavilion   a pavilion dedicated to       control of engine and transmission,      importance, of .sclence to the arts.        -               of energy and             gasoline consumPtion figures         Two electric engines (one by Froment, conservation production of nuclear electricitv'         achievecl are 57 mpg at 56 mph and     the other by Pixii), evidence of the
   The exhibit, covering an inside area   43 mpg at 75 mph for this medium-       first technological achievements of
 of 11,932 square feet and an outside.     sized seclan.                            the 1gth century, are on Permanent
 area of 2,285 square feet, is near the     Because France has alwaYs Played a     display.
  pavilions of the united Kingdom ancl    pioneering role in the field of natural     The governmental bocly in charge
 the European Economic CommunitY.    sources of energy, a solar home          of the French Pavilion for The 1982
   The exhibit stresses conservation     model shows French techniques as      world's Fair is the "Direction des
 gains made                              well as lines of improvement currentlY
 energv con                            being tested.
 percent of                            The displaY of a reconstituted, ancl
 1980 and it                       much faster, breeder-reactor
  high as 27 percent in '1990. This is the    illustrates France's heacl start in the
  result of careful Planning and            nuclear-electro industry. visitors are
  research in different economic sec-     allowed to walk into the core of the                        41
  tor9.                                    reactor and can obtain information   A section on transportation           regarding the security measures                        :
  highlights the development of the     adopted to maintain a very high
  Bullet Train, also known as the ToV,      production. Also on exhibit are                                               1982
                                                                                                                                    FAIR which goes as fast as 235 mph bet-      moclels related to off'shore
 ween Paris ancl LYons. lt has been       petroleum research.                                                                                                                                                                                 It  calculated that the cost of tran-         A gigantic map of France enlivened                                                              /'(_.G                           www.butkus.us                                                                         The 1982 World',s Fai                                                       ,.         _ss' -
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International Pavilion
European Economic Community





                               among its member states.              munity's exhibit focuses on research
                                      These common policies are con-      and development programs  it has
                                               siclered fundamental factors in the     implemented. one such project the
                                         creation of European unitv, the idea    European Economic community  is
                                       being that positions taken jointly by a  showcasing is Eurelios, a S25 million
                                   group of industrializecl countries with   solar plant at Adrano, sicily.
          European Economic                                                                                                      JET                                                                                                     seecountries:                                                                                        can also                                                                                                Fair visitors                                              270                                           than                                                             million inhabitants                                                                                                will                                more                                                                                              - Jointcommunitv                                                                                                                  step                                                                                                 next                                                                                                 major                                                                                           the                                                                                        Torus                                                     on the in-                                         more                                                                      European                                           carry                                                 weight                                                  far                                                                                  -Belgium, France, Federal Republic of     ternational scene.                            in the Communiry's                                                                                                     fusion Program.
cermany, ltaly, Luxembourg, The         As an outgrowth of this iclea, energv  When it begins operation near the
Netherlands, lceland, united Kingdom,   conservation  is a kevnote of the       end of the decade, JET will be the
Denmark and Creece                  European Economic communitY's        world's largest Tol€mak device. lt mav
languages: Danish, Dutch, English,      presentation, with common energy      also provide a missing link between
French, German, ltalian, Greek            policy and projects being highlighted.   existing elperiments and an ex-
Population: 270 million                    After conservation. the Com-         perimental fusion reactor.
Area: 680,944 square miles
  The European Economic Communitv
unites 10 nations - Belgium, France,Fecleral Republic of cermany, ltalv,
Luxembourg, The Netherlands,
lceland, united Kingdom, Denmark
                             desire to    Creeceand          -  in a common        a peacefulestablish                 and prosperous
Europe.
  The goals of the Community (to
improve and sustain economic well-
being in Europe to guarantee peace
among the member states and to
help other nations with trade and aicl)
are an integral part of this exhibit.
  The energy theme of the Fair is also
of particular importance to the
Communitv. Even before the outbreak
of the "energy crisis," it had at-
tempted to formulate and to im-
plement a common energv policy

26 The 1982 World's Fair Official 0uidebook
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I                  ionlnternational Pavi
Federal Republic of Germany





                                            direct contrast to the simple lines of                      Wfri,CCI},TE
                                       the aluminum columns upon which                                                                 : l'.t:'                                                                                                                                                                                                                                                       1',1," :'Ii.it.:i.i                                    photos and materials are mounted.                                                                                    ii:                                                                                                                                                                                                                    :::      i  ;     :.j                                     Overhead, multi-colored sails cover
                                       the ceiling, coming together at the
                                               pavilion's center. The floor of the
Country: Federal Republic of oermanv   pavilion is especially beautiful, madelanguage: oerman                                  up of three-color ceramic tilesPopulation: 61.3 million                                      arranged in a quarter-circle pattern.Area: 95,994 square miles                                          Following the spiral still farther,
                                                 visitors glimpse historical develop-  "Energv In Mind," oermanV's exhibit                                 ments in research and technologyfor The 1982 World's Fair, is a                                         that have formed the foundations forpowerful graphic disPlaV that                                          todav's miracles and tomorrow'spresents Cermany in Progressive,                                      hooe.dynamic terms.                                      Emphasis is placed on the
  Spiraling inward towards its core,     production, conservation and futurethe exhibit proceeds in steps and                                         of energv. Among the displays arebegins with an introduction of Cer-                                            solar panels, a dvnamics machine
manV -  its sociologv, architecture, art  from Werner Von Siemens, and a full-and culture.                                              sized, operating overshot waterwheel.  The complexitv of the storv is in                               A balanced discussion of the ad-
                                     vantages and drawbaclc of solar, wind
                                  and nuclear energy  is presented as
                                               well.
                                         cuides and literature are available
                                            for elaboration of the exhibit theme,
                                  and a selection of German souvenirs
                                       are on sale.www.butkus.us
                                                                       The 1982 World',s Fair Officiat cuidebook 27
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International Pavi lion
united Kingdom



   country: united Kingdom
   Language: English
   Population: 55.901 million
   Area: 94,209 square miles
      visitors to the united Kingdom
    Pavilion will see some of the most
   advanced energy technology in the
   world, and explore today's energv
    frontiers and sample British life in this
   changing energy world.
       Britaift'has a long history of energY
   achievement5. British scientists
    discovered ma}v of the most fun-
   damental laws of energv and
   pioneered the use of fossil fuels.
    Now B#tish energy expertise  is at
   work worldwide laving the foun-
    dations for a new energv world -   where oil andrgas are Precious
   commoditites, where conservation  is
    a way of life, and where some of the
   most unlikely sources of energy have
    ootential.
     united Kingdom's exhibit tells the
    storv of how this energy island, built
   on coal and surrounded bY oil, is
   responding to the challenge of
    building a new energv age. The
    pavilion is in the northwest portion of
   the Fair site.





                                                                         '.ttl





 28 The 1982 World',s Fair official cuidebook
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www.butkus.us
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I nternational Pavi lion
Iapan





country: Japan
Language: Japanese
Popufation: 116.78 million
Area: 1 42,7 26 square m iles
  Japan is a land of timeless beauty
and traditions.  lt is also a land of
advanced industrialization in a time of
severe international energv problems.
  Reflected throughout the
remarkable Japanese Pavilion is the
statement that the energy issue is a
problem that must be solved through
international cooperation.
  The Jaoanese Pavilion is divided into
three zones to provide two-wav
communication and to build the
theme climacticallV in a titillating and
enjovable wav.
  In the first zone, various aspects of
Japanese society, industrv and culture


30 The 1982 World',s Fair Official Guidebook
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Fusion power, the process that makes the sun andFind moler
the stars burn, with no dangerous radioactive waste and no harmful pollution,
has been called the ultimate answer to the world's energy problems. lts com-
mercial application may not be feasible until early in the next century. In the
experimental fusion program by General Atomic Company in southern Califor-
nia, Toshiba is responsible for supplying the key elements which make this
process possible,
  Using natural steam  f rom the interior of the earth to turn turbines, Toshiba makes
more than half of the world's geothermal turbine generators, including those now
in use in California at the Geysers, the world's largest geothermal power plant.lr          IaaatS aDaC                  Saving energy is anotherUff    l3l}
part of the Toshiba answer, ln the past ten years,
for example, Toshiba has reduced power con-
sumption of ordinary 19"color TV sets by BO%.
These energy-saving sets are being produced
for America in Toshiba's factory in Lebanon,
Tennessee.
Toshiba tcchnology do crboth.
At Toshiba, with over a century of experience, more than 100,000 people are dedicated
 to expanding the applications of technology in electronics and energy.
    TOSHIBA. . . In Tourchwww.butkus.usuritlr TorrrcrFFow
                                                                  The 1982 World's Fair Official Guidebook 31
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Austra/ia





Country: Australia
Language: English, Aboriginal
Population: 14.62 million
Area: 2,965,368 square miles

  The Australian Pavilion emphasizes
Australia as a stable and reliable ex-
porter of energy with the theme
"Australia
  On the lower         - Energylevel downof theunder."pavilion,
the country and its lifestyle are
portrayed through a sequence of
spectacular static images ancl video
monitors. specific areas covered here
include energy resources, resource
development, energy technology and
energy exports.
  To provide an evocative image of
the Australian countryside ancl svm-
bolize the countrv's need for
decentralized energy sources, an
external "family of windmills"  is im-
mediately to the north and east of
the pavilion. The windmills, varving in
height from 25 to 75 feet, are set in
an area denselv landscaped with a low
coverage of Australia's grevillea
specres.
  Additional landscaping, Australian      high. Another area is devoted to a
eucalyptus and tree ferns irrigated       series of changing exhibits covering
with water pumped by the windmills,   topics like: sport, The Arts, Film,
are along the eastern side of the        Science, Agriculture and Architecture.
pavilion. This area also contains a solar      In conjunction with Australia's
hot water system of Australian           participation in the Fair, there will be
manufacture which provides hot        presentations around the city in wide-
water to the pavilion.                   ranging fields of Australian artistic
  The upper level of the pavilion          talent. These commence June '16,
houses a section on energv con-        which has been designated as
                                                                 DaV.servation
audio-visual        - programa spectaculardescribingmulti-screenthe      Australia'sThe attendantsNationalstationed
physical aspects of the Australian land   throughout the 8,000-square-foot
on screens 19 feet wicle and 12 feet      pavilion are young Australians
                                   brought to Knoxville for the Fair. Thev
                                        are outfitted in a distinctive uniform
                                  and are available to answer visitor
                                               Inqutfles.


                          www.butkus.us
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