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World's Fair 1982 Guide Book Reference document

Reference document for World's Fair 1982 Guide Book. 59 pages in German, French, English. Read the original PDF, download or print a copy without registration.

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M. Butkus collection
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World's Fair 1982 Guide Book
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Reference document
Language
German, French, English
Pages
59
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8.1 MB
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Historical reference
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Appalachia is not onlv the subject of
numerous articles, books, federal
studies, media presentations,
universiw theses, historical
documents and corporate researches;
it is also a major theme being
showcased at The 1982 World's Fair.
The Fair's Folldife Festival, which is
whollv devoted to the discovery of
the Appalachian experience through
its arts, crafts, music and lifestyle.
  southern Appalachia inclucles west
virginia, virginia, south carolina, North
Carolina, parts of Maryland, Tennessee,
Georgia and KentuckY. The historical
and topical relevance of this region
becomes apparent with the
realization that  it is one of the worlcl's
richest in natural resources, yet has
the highest poverw level of any area
in America.
  The predominant cultures that
suppliecl the pioneers of this territory
were the Germans, swiss, French
Hugenots, welsh, English and scotch-
lrish (by far the dominant in sheer
numbers).
  This strong Scotch-lrish influence
can be traced to settlers who were
clriven to America bv heavy English
taxation and the potato famines of
the 1700s.
  These clever, mostly-literate people,
many of whom were teachers and
classical scholars, brought a frugal ancl
industrious nature to the colonies.
Blessed with the abiliw to make clo
with what lay at hand, their skills
encompassed agriculture, animal
husbandry, wooclworking, leather
working, metalworking and many
others. with their businesses
destroyed by English taxation, most
were forced to take passage as
"redemptioners" and to fulfill terms
of indentured servitute.
  This group carries the distinction of
being the best educated migrants to
the Vouthful colonies, and by the year
1775, tne most populous.
  Preventecl by Indian treaties from
migrating west of the Appalachian
Mountains, thev traveled southwest
into virginia to the carolinas. Like
their ancestors and influenced bV
established settlement patterns, they
claimect land in mountain coves and
high meadows and the hillY country
of the Blue Ridge Mountains.
  Fiercely inclependent and freedom-
minded, thev joinecl in strong support
for the cause of an independent
America.                     www.butkus.us
                                                                      The 1982 World's Fair Off icial cuidebook  1 53
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I





     GEBRINGSYOI.J    ,'I)PWITH              PEOPLE':
                          GE-is proud to sponsor the internationally acclaimed "upwith
                             for the7982 World's Fair. Featuring young men and wb-en                 feople'fghow
              from all over the world-it is a lively spirited, inspiring musical                                               WE BRJNG             show for people of all ages.                                                        C,OOD THINGS
                                                     TO LIFE.
                                www.butkus.us             GEl{ ERAT ETECTRIC
                                                                                 The 1982 World's Fair Off icial Guidebook 155
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-





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156 The '1982 World',s Fair Official Ouidebook
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"OFFICIAL AERIAL TRANSPORTATION SYSTEM OF K.I.E.E."                        Transport
                                                                   A visit by automobile to The 1982
                                                                                              Worlcl's Fair cannot only be a good                   GONDOLA SYSTEM:      time, but it can be accomplished
                            The Sky Transpo gon-     jamswithoutor tryingthe frustrationsto find a placeof trafficto park.                                 dola system is the quick-       As visitors approach Knoxville ancl
                                      est way to relax and travel      enter the city, they will see trailblazer
                                                                                                                                  areas.                             from the north and east      signs directing them to parking
                               gates of the Fair to the      forTheseeasysignsidentification.bear the Fair's flame logo                               Sunsphere.  lt is also the       For the estimated two-thirds of
                                  easiest route to the Folk-       visitors arriving by auto, more than
                                                 life Center. Von Rollgon-      '13,000 parking spaces are available on
                                dola systems have safely     canweekdavsbe foundand onanotherweekencls5,000anclspaces                              transported millions of      holidays when most downtown
                                 passengers in   i nstal lations     employees are not working. The Fair is
                               throughout the world.           provicling 10,000 to 11,000 of these                                                                                  spaces at distances up to about a mile
                                                                     from the Fair gates. These Fair-
                                   Von Roll, a Swiss corporation,  is one of the      designated lots have a standarcl s6
                                              largest aerial tramway manufacturers in the       parking  / transportation fee, which
                                          world, having built over 640 systems since       includes round-trip shuttle bus ser-              II   1902. Von Roll has designed and built tram-        vice. K-Trans, the city-owned bus
     ways for Disneyland, The 1965 New York World's Fair, Gatlinburg, Busch 9ardens'      system, provides charter service for
    New York City'3 Roosevelt lsland and over 40 other places in the United States.           lots which are more than 2,000 feet
                                                                     from a Fair gate.
                                                                                       K-Trans has augmented bV its service
                                                                         by adding 40 more buses to iB fleet
                                                                                   of 80, with plans to lease more as
                      CHAIR SYSTEM:             Fairneecled.fromBusesvariouswillhotels,also operatemotels toanclthe
                                                                                                       as well as for the                        Sky Transpo's chair       campgrouncls,                                                                           convenience of visitors staying in                            system is the most spec-       Pigeon Forge, Gatlinburg and other                                tacular way to be trans-        outlying areas.
                              ported from the heart of        The 1982 World's Fair will ac-
                                                                                                    buses                                                                                           these                                                               commodate                                                                               when they                          the fairgrounds to the                                                                                                                    special                                                                                            arrive at the                                                                                                                    Fair with                       Chinese Pavilion and        unloading and boarding areas at two
                                Funland.  lt providesa safe        of the gates.
                              and thrilling bird's eye view         unloading and loading facilities for
                                    of the World's Fair.                charter ancl tour buses will be cen-                                                                            tered in the north parking lot ad-
                                                                                  jacent to the North Gate.

               Avold hot crowds and tlred feet.
             Anlve where you're going refreshed.
          Make the mosl of your tlme at the Fair.
                  Uee Sky Tranrpo,
           the olflcial aerlal transportatlon systems ol
                The 1982 Wodd's Falr.
       THE1982
         I'I'ORLD6FAIR-                       MAY-OCTOBER.I& XMXUU.E,TETS{ESSEE T'SA

158 The 1982 World's Fair Officlal Guidebook
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ATDOIMR.O'

I


      oooqnd we ileqtyou thqtwoy.
              OnbDollqrolfers
        lowest unlinited mileoge rolcs
     plus free gifis with S&H Green Stqmps!

        From Escorts to Lincolns.
           Dollar has low rates
          available on a full range                                  World's            of cars with no mileage
          charge. 1600locations                                             Fair
         worldwide and citywide.                                                       Special      We feature Escorts,
         Mustangs, Fairmonts,
          LTD's, Lincolns                                                            mention this ad
         and other fine cars.
                                                                                    and get

              In Knoxville, call
     615-970-2777                           DOUBTE                                        BONUS
                                        S&H GrcenStamps
            At Dollar, you're the
            greatest! Call toll free:
     800-421-6858
  trlCILLAFI           RENTA CAR.                                www.butkus.us
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Official Artist
Peter Max





                                                 Introducing the unique 1982 World's     Each tree is carefully sealed in a
                                                Fair Dogwood tree. lt blooms pro-       Drotective cover with detailed instruc-
                                                     fusely at an early age. lts ivory blooms      tions included to further ensure its
                                       and leaves are larger and more clus-       successful growth. We guarantee that
                                         tered. lt's branchier and sturdier       our trees meet the quality and shipping
                                   too-a new tree so special that it has      standards of the American Nursery-  World-famous artist Peter Max is the                                            been designated the official tree ofthe      man's Association. official Artist of The 1982 World's Fair.
                                                                                the  Max, whose paintings and limited        1982 World's Fair. Or choose
 edition graphics have been exhibited       pptented "First Lady" white flowering
 in major museums throughout the       dogwood, noted for its distinctive       Enclose check or money order and mail to:
world, will house his Peter Max              variegated leaves which change from       Leof ond Tree Co.
 "Liberty" at the U.s. Pavilion during        green and yellow to a brilliant scarlet      P.O. Box 1982the Fair.                                 and blue-lavender by Fall. All our       Smortt, Tenn. 37378  Max's work includes being com-
missioned bV the U.S. Postal Service to     dogwood trees are beautiful additions     #-World's Fair @ $ 14.95 ea.create a stamp commemorating           to any landscape. They require only                                                                                   #-First Lady @ $ 12.95 ea."Expo 74," Tne 1974 World',s Fair in          minimal care and grow easily in almost
Spokane, Wash. He also was com-          every state. Trees will be shipped     #-Red        @$ll.95ea.-                                                                                                                                    -missioned to create the book "Peter       during the planting season for your     #-Pink     @ $11.95 ea.Max Paints America" to commemorate                                                                                      -                                                      area.                               #-Nativethe Bicentennial and chosen by the                                                                 Ten nessee
U.S. General Service Administration to                                        White   @ $ 9.95 ea. -
design bilingual welcome murals for                                                                Shipping & Handling      $2.00canadian and Mexican border stations.
  Max has also created the philatelic                                                                                                                                    - Taxcachet representing the united states                                                       Tennessee residents add 6% Sales
for the UNICEFF International Flag
stamps Program. He painted six
"Ladies of Libertv" at the white House
as part of President Reagan's Fourth
of Julv celebration in 1981.
160 The 1982 World',s Fair Official Guidebook
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Surrounding Areas
 Nashville
   A visit to Tennessee would not be    home. The fabulous 4,400-seat oprv
  complete without a visit to Nashville,    House at opryland usA is the largest
   also known as "Music City, usA."         broadcast studio in the world and the
     Just a few hours drive west of The    most sophisticated theater in
   '1982 World',s Fair, Nashville  is the        America.
   capital city of Tennessee, but better      But Nashville has even more for the
  known for the orand Ole OprV and the   music lover. A trip to Music Row is a
  Hermitage, the home of President       must. In this small area, comprised of
  Andrew Jackson.                    two avenues and several connecting
    Chronologically, Nashville was born     streets, are most of the 237 music
  as a pioneer fort erected in 1779, but    publishers, 34 talent agencies and 57                                                                 Every visitor to the  for "Music citv, UsA" the founding was  recording studios which dominate
                                           Life   1925.                     year National        Tnat was the
       Accidental                 Insurance                                                industry.                           Co. of                                         Music Row and the Nashville music        Boardwalk'  this yeartis a winner  and
   Nashville was granted a license to           Nashville is blessed with a wealth of                                                                               For a complete  list of prizes  operate a radio station and clear        Greek architecture, the prime                                                                         and gifts that include:  channel 650-WSM came into being.      example of which is the Parthenon.
   From the inception, a show was        This beautiful edifice is an exact
  aired as the wsM Barn Dance. But two    replica of its famous namesake in  years later the name "Crand Ole OprV"   ancient Creece. The focus of tourist       r982
  was adopted. Then, in 1943, after         interest is in the delightful displav of
  three previous moves, the OprV           art and history.                                  Custom Van  relocated to the 3,000-seat Rvman          Like all of Tennessee, Nashville and
  Auditorium where it remained until        its setting amidst Middle Tennessee                                                                         Turn to center spread ad  Marcn 1974.                          beautv is breathtaking.
    The OprV now has a S22 million                                                               in this oublication.


I   ...America'sSelf-Reliance                       unwindAtTHEaotttTu,                                                                              NEIryS@ Campgro        !        Showcase, Created By                           EARTH
                                                                                                         ning;i;*                                                                                     5   rrmnnorrmrinnnrsubws. |                                                              |=?3  "r{oreTha,nAMasazine...                                    t                            2         A WaY of Lif-e"'Iq'll=                                                               I                                  I
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                                                     pla                                                 Ct J,tl=aine'oA  ergy, transportation, housing, food, and MOTHER's Eco-Viuage                                                                                        is an easy anct tne Show-Hows for each day of your vis- 5D                                                           rive from Knoxville  it. But reserve your site today! (First EO                                                                he Great Smoky come, first served . . . and the available -
e                                                                           I-26 to Hendei- sites may fill up fast! )              o
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                                    BRrNo rHrswww.butkus.usaD FoR YouR DottAR DrscouNTs  I I I I I I I I I I II   I  lIII f ;1;.....".-'I I I I f t f I f I I I  I                                                                                                                                                                      I
                                                                                The'1982 World',s Fair official ouidebook 163
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Black and white wlural
Remembering Fairs Past
 London                                the Atomium, svmbol of the 1958
   Depicted at the top of this mural is    Brussels Exposition. The high tower
 the first world's fair, The creat Crvstal   with the face on it to the extreme left
 Palace Exhibition staged in London in      is the Tower of the Sun which was the
 1851. Sponsored bV Prince Albert        centerpiece of Expo'70. Beneath it
 during the reign of Queen Victoria,     can be seen "Aquapolis,' the floating
 the fair consisted of a single structure    citv that was the centerpiece of Expo
 made of metal, glass and wood which    '75 in Okinawa.
 covered 19 acres. lt was 1,851 feet
 long (to correspond with the date)      Chicago
 and more than 6 million visitors at-       The three-towered structure  is
 tended. Since that time, there have      actuallv four towers. lt was the
 been some 70 expositions of world's     Federal Pavilion at the Century of
 fair caliber.                              Progress in Chicago in 1933. This
                                           structure was also the Temple of
 Paris                                  Music for The 1901 Pan-American
   Next follows a montage of cen-        Exposition in Buffalo. unfortunatelv,  it
 terpieces from past world's fairs.       was also the site of President
 Spectacular vertical towers have been   McKinley's assassination.  lt seems he
 a trademark of many fairs of the past.    liked the Fair so much, he decided to
 The first, and highest, was the Eiffel      stav an unscheduled extra dav which
 Tower built in Paris for The 1889 paris   proved his undoing.
 Exposition.  lt was the first use of steel
 and was purposely a spectacular         Philadelphia
 exercise to exemplifv the marvels of      The 1876 Philadelphia centennial
 this "new" material. lt is almost 1,000    Exposition displaved to the world that
 feet high and remains the tallest        the united states had come of age as
 structure ever built for a world's fair.    a technological and economic power.
                                    The Corliss Steam Engine shown here
 Brussels                             (bottom centen was the largest
  The geodesic dome in the center is    engine ever built bV man and stunned
 the U.S Pavilion from Expo '67.          the world. lt was used to power
 Towering above  it, on the mural,  is      machinerv at the fair. lt also marked
                                      the beginning of energv as an im-
                                        portant world's fair subject. A subject
                                    which continues here in Knoxville in
                                         1982.

                                      France
                                           Notice the hand and the torch of
                                        the statue of Liberty. France brought
                                               just this portion of the statue to the
                                         Centennial Exposition to help
                                           celebrate the 100th anniversarv of
                                        America. After the fair, it was retur-
                                   ned to France until comoletion of.the
                                                  final statue and its installation in New
                                      York Harbor in 1886.
                            New York
                                      The Trvlon and Perisphere was the
                                       centerpiece of The 1939-1940 New
                                      York World's Fair. With this fair,
                                     America Uust emerging from the
                                          Depression) became filled with
                                  renewed hope as images of its mar-
                                              vels were described on radio and
                                         transmitted via magazines and
                                        newspapers.
                                         For copies of this poster, suitable
                                             for framing, send s6.95 to: Levitan
                                        Design Associates, 39 w. 29th st., New
                                          York, N.Y. 10001
168 The 1982 World's Fair Official Cuidebook
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www.butkus.us
                          The 1982World's FairOfficial 0uidebook 169
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Yesterday, Today and Tomorrow
The sunsphere
  Rising high above The 1982 World's     lakeside clining at the base of the       overlook space to the bottom of the
Fair site, 266 feet into the air, is its      Sunsphere. A VIP dining area is on the    sphere. constructecl with an efficiencY
theme structure...the stunning sun-     second level of the Sunsphere. The      of floor space, it is a masterful                                                                                                       construction                                                                                            of innovative                                                                       example                                                            on the                                                      housed                                                    Restaurant,                                    Sunspheresphere.                                                                                 The glass-encased                                                                                        design.                                                                     and                                                                                              is an elegant                                                                       levels,                                            third and fourth  Each morning the sun's first raysplay across the surface of its 24 l€rat    sit-down restaurant with coclcail         elevators can carry uP to 500                                                                              passengers each per hour.gold-dust, ref lective'glass skin.            servrce.
  Each evening its lights wink on and     Designed by community Tectonics,      The Sunsphere's design has also
cast a glow across the Fair's landscape,    Inc., and constructed by Rentenbach    employed every fire safety factor
 distinctive for miles awaY.               Engineering co., the sunsphere  is        possible including sprinkler systems,
  World's fairs have a great tradition    unique in a number of ways. Seventy-   smoke evacuation system and com-                                                                                                      is the first      munication svstems on every level. of theme structures, some of the       four feet in diameter, it
most notable examples being Paris'      spherical building in the unitecl states.     Interestingly, Herbert Bebb, founder
 Eiffel Tower anct seattle's Space          Unlike a geoclesic dome, this struc'       of communitv Tectonics, was a
 Needle. In keeping with this great        tural system encapsulates space ancl     designer at The 1933 World's Fair in
 tradition and the theme of The 1982    supports floors.                         Chicago.
world's Fair, "EnergY Turns The          To create an atrium effect, some
 world," the sunsphere has been         floors do not touch the skin, but
 designed as a monument to the sun,
 the source of all energY.
   In the early stages of Planning, it
 was also decided this s4 million
 monument would serve another role,
 it would explain the historical
 significance of the sun.
  Through a multi-sensory displaY at
 its base and on the third level, plus
 other ctisplays on the observation
 level, the sun co. (a major multi-
 source energY comPanY) has
 producecl an exciting, informative and
 entertaining "adventure in energy."
   At the entrance, Fair visitors walk
 through the sunscope, a thrilling
 sensory experience that shows the
 earth's depenclence on the sun.
  on the first and fifth levels, sun spot
 graphics can be founcl, detailing the
 impact of today's energy sources.
   The 266-foot height of the sun-
 sphere was chosen because  it affords
 a total panorama of the Great smokY
 Mountains and the surrounding land-
 scape, while providing a unique view
 of The '1982 World's Fair site and the                                                                                                                                                                           s.,1
 city of Knoxville. The exact height is
 the result of careful studies using
 photography and hot air balloons.
    All food facilities founcl in the
 Sunsphere are operated bY the
 specialw Food Division of Hardees
 Foocl systems, Inc. This includes a fast-
 food service operation that provides




                          www.butkus.us
                                                                        The 1982 Worlct's Fair off icial Guidebook 173
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WORLD'S
                  Landscaping
                                                 Some of the most pleasant memories visitors will take    FARE!                                                  awav from The 1982 World',s Fair will be relaxing strolls
                                              down tree-shaded walkwavs,.a quiet interlucle beneath a              When you come to the 1982                                                            stand of tall oaks bv the waters of the world Lake, or
                    Knoxville World's Fair, don't         viewing a botanical display in the forecourt of an in-
                   miss the Menu Fare at The             ternational pavilion.
                                                            But the landscaping at The 1982 world's Fair is more                Hungry Fisherman Restaurant,                                                         than aesthetic: Visitor comfort, traffic control, preser-
                 a seafood adventure and more!        vation and residual use all figure prominently into this
                                                  monumental project.
                                                        takeside
                                                        Water is a life-sustaining source and the Waters of the
                                                     World Lake, stretching from the L & N Depot to the U.S.
                                                                         Pavilion,  is a lovely representation. Visually beautiful, it
                                                                   also exerts a cooling effect on the site.
                                                           Along the western side of the lake, a ring of turn-of-the-
                                                           centurV cobblestones curves along the water's edge.
                                                              Nearbv, a stand of heavv-canopied shade trees stretches
                                                    from the L & N Depot to The 1982 World',s Fair Operations
                                                              Center, providing the perfect setting for picnickers and       * A menu variety of oyer 45 items,                  folks with a yen to sit and enjoy the view.
           including 10 All You Can Eat meals.             At the northeastern corner of the lake stands the 1,400-
       *  With any meal, enjoy our All You               seat State of Tennessee Amphitheatre. This lovely, curving,                                                                     tentlike structure's open-sided construction invites seating         e44 Eat, 24-item Salad Boat....                                                    on the sweet-smelling lawns. small-leafed trees provide a           including homerhade macaroni salad,                                                                     lacy filtered lighting. while listening to the strains of           potato salad, three bean salad,                                                             Bartok.or Berlioz, one can lean back and survey the glories            cole slaw and more.                                                               that surround international pavilions.
       * A million-dollar nautical atmosphere.
       * A free meal for kids under 6.                Elm Tree Theatre                                                                     Just as care ha's been taken to preserve the 75-Vear-old L
       * A free dessert with every meal.              & N Station and other turn-of-the-centurV buildings, so
       *  Only 3 minutes from I-40lI-75.               have countless trees and shrubs been 0runed and                                                        maintained in their original locations on the Fair site. One
                  Mixed Drinks Available.                   such preservation has resulted in an original and
                                                                     delightful stage setting called the Elm Tree Theatre. This
                                                               giant elm has been left intact to stretch its long green
                                                              limbs to form a roof above visitors who rest in its shade
                                                            while watching musical and varietv acts.
                                           F.i
                               3f        secondAdjacentcreekto the Australian and canadian pavilions is the
                                                                                   =.t:b         Second Creek Parkland, where visitors can enjoy a respite
              p@ffii'i'x         =6o3        fromazaleas,sunrhododendronand fun. Here,andthe planterswhole areafilledbloomswith petuniaswith                                    fl    ,/  \ F|SHERMAil                                                    and marigolds.
                                                       The eye is also enchanted by two wooden bridges that
                                                         span the creek. Man-made toadstools offer a place to relax
                                                               and, just barely visible through the trees, a splash of white
                                                                     hints at a victorian gazebo.
                                                                             ln all, some 8,000 trees, 6,000 shrubs, 12 acres of sod,      MAJOR                           BANQUET                                                    and 10,000 annuals have been planted throughout the Fair   CREDIT CARDS                            FACILITIES                                                                          site and that doesn't take into consideration the glorious
                                                                 botanical displays prepared for the forecourts of the
                                                                  international and corporate pavilions. Thp IIUIIERY FISIIERMflII     When The 1982 World's Fair ends, Knoxville will inherit a
                                                                         park to grace the downtown area. Com-       6800 Baum Drive Knoxville, Tenn.            beautiful citv
               Phone: 588-5317                        mercial, residential and convention facilities will be
                                                               situated amidst these lovelv surroundings.
    OTHEF LOCATIONS: MEMPHIS, TNi NASHVILLE, TN; SOUTH HAVEN,  l\,4S,
         CHATTANOOGA, TN; N4AFIETTA, GAi STONE N4OUNTAIN, GA;
       BlRi,4|NGHAM, AL; GREENVILLE, SC; W COLUN,IBIA, SC; CLOVER, SC;
                   CHABLOTTE, NC; GREENSBORO, NC

174 Tne 1982 World',s Fair Official Cuidebook
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A lot of enelgu/ under one name.
                                            Sun. A lot more than an oil      and delivery of energy from a
                                     company.                               variety of sources.
                                          For almost 100 years, Sun has           Oil. Coal. Oil sands. Natural
                                    been supplying valuable and needed   gas. Geothermal. And synthetic
                                        products to Arnerica s industry and     fuels. A lot of energy under one
                                       consumers.                         name. Sun.
                                            Today, Sun Company  is a broad-        Helping to make a new day.
                                     based energy company. Sun is
                                    working to help secure Americas
                                     energy future through its commit-
                                  ment to exploration, production
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Yesterday, Today and Tomorrow
Souvenirs and Mem orabilia





  There are numerous inclividuals in       This montage, designed bv exhibit       Also represented are license plates,
the United States who are serious       designer Leonard Levitan, represents   arm patches, replicas of world's fair
collectors of world's fair memorabilia.   but a tiny fraction of typical world's     towers, cups, key chains, stamps,
There are enough of them that they      fair memorabilia. Every world's fair      paperweights, soda cans, ashtrays,
maintain a worlcl's Fair collectors'        strikes its own medal and produces its   piggy banks, bumper stickers, spoons,
Society, publish various monthlv      own guidebook, the most popular of    pins, plaving cards, dishes, decals,
newsletters and conduct an annual         all world's fair souvenirs. The red book  bookmarks and postcards.
convention in New York.                    in the center is the very first world's     A unique idea for a souvenir, callecl
  unlike most fanatic collectors,            fair guidebook from The '1851 crystal    the passport, came from Expo '67 in
however, world's fair collectors are      Palace Exhibition. lt was a red hard-      Montreal. This was a small passport-
idealists of the first magnitude and     bound copy embossed in gold, with      like booklet for the fair with a symbol
pure internationalists. Talk to one       elaborate descriptions and fold-out     on the outside, which was sub-
about his collection and he will         panoramic engravings.                  sequentlv stampecl like a regular
seldom dwell on the objects for long.     The corniest souvenir ever             passport at every pavilion. They have
what is more important is the         produced was the frying pan in the    become a standard feature of every
significance of the souvenir.           upper left. The concept was to create    world's fair since.
  They will do almost anything to       a fitting souvenir for The 1901 Pan-        For poster-size copies of this photo,
journey to a worlcl's fair site and, once  American Exhibition in Buffalo.           suitable for framing, send s6.95 to:
there, thev will record in precise         The orange Trylon and Perisphere      Levitan Design Associates, 39 w. 29th
detail the tiniest facet of its planning.   on the right was a salt shaker that          st., New York, N.Y. 10001.
A dinner with the world's Fair           unfortunately stabbed one's foocl as
collectors' society must be bedlam'as   one seasoned  it.
thev argue the pros and cons of every
world's fair, past and coming. For
them, the magic of a world's fairs is
the very best mankind has to offer,
and it should not be forgotcen.


                          www.butkus.us
                                                                   The 1982 World's Fair official cuidebook 177
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"Help" is a very big word.                         the needs of millions ofAmericans from coast
              As much as the "world" is a very big place.       to coast.
                But a Seventh-day Adventist reilizeithat a         Internati onally, the Seventh-day Adventists
               person's need is never too big. And wherever       proliferate and grow The fact is, of the
                that person is, it's never too far away.               1,021 doctors sent overseas by 59 different
              Which is the reason whv vou'll find The         denominations, 438 of them are Seventh-day
              Seventh-day Adventist Church serving people      Adventists. And just as astounding, of the
                  in need, in not only every corner ofthe United      world's 225 countries [157 belone to the United
                States...but also in every corner of the world.       Nationsl 192 of them are served-by Seventh-
                 Domestically, The Seventh-day Adventist       day Adventists.
             Church proudly offers Loma Linda University             It's not unusual to see us working with por-
            -one of the world's foremost medical schools       table cardiac units in remote areas like Thai-
             and research centers.                                 land. Or bringing education and The Word
                   In addition, our nationwide Adventist             of God, in addition to advanced agricultural
              Health System assists hospitals in need by         technology into some ofthe world's most
               reconstructing their medical and financial         barren lands.
                operations. while at the same time, supporting     We talk in languages called Bulu, Xhosa and
                the health needs of the surrounding                 Zuht.
              communities.                           We rebuild physically, emotionally, and
             And there's more. A lot more.                        spiqitually.
             The Church and its lavmen have been         We wipe tears. We mend wounds. We heal
                establishing and operating numerous nursing       hearts.
             homes, hospitals, health retreats, colleges,            Christ once said, "Go ye into all the world."
                  clinics, and inner-city programs which serve      We took him very seriously.




Come visit our exhibit in The Lifestyle and Technology Center, Space D.      For more information call 'l 800-253-2875
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Amusements
FUN FOr AII
  Seven acres at the southwest en-
 trance gate to The 1982 World's Fair,
 bordering the People's Republic of
 China Pavilion, have been developed
 for the enjovment of thrill seekers.
 Familv FunFair, The 1982 World'S Fair
 amusement area, features 13 exciting
 and unusual "adventures," including
 one of the largest ferris wheels in the
 world.
  A partial list of rides and attractions
 to be offered, many appearing for
 the first time in North America, are as
 follows:
 Ciant Ferris Wheel
   This giant wheel carries guests to
 162 feet above the ground for a
 panoramic view of the Fair and the
 surrounding Knoxville area.
 Ranger
   This unique ride is presented for the
 first time anywhere in the United
 states. cuests board a futuristic
 spaceship vehicle and are propelled in
 a continuous 360-degree loop. Riders
 are suspended upside down at the
 top of each looping motion.
 Log Flume
   Proven to be the world's most
 popular familv thrill ride, guests board
 a "hollowed-out"  (fiberglass) log as it is
 carried through a circuitous white
 water flume. The log is finally lifted to
 a high, down chute for the rushing
 white-knuckle climax.


                                                                               Pirate
                                                                                      Riders climb aboard a 17th centurv
                                                                                       pirate galleon which swings in a
                                                                  pendulum arc, suspending riders in
                                                                                   mid-air nearlv 50 feet above the
                                                                               ground.

                                                            Wave Swinger
                                                                                Cuests ride in an undulating circular
                                                                               path suspended in individual chairs
                                                                          beneath the ornate rococo canopy
                                                                            above.
                                                                        The FunFair also offers many other
                                                                        unique attractions including remote-
                                                                                   controlled boats and cars, an elec-
                                                                                    tronic shooting gallerv and a unique
                                                                                     Frisbee-painting game. There are also
                                                                         a number of games where par-
                                                                                         ticipants can test their skills and win
                                                                                                  pflzes.


182 The 1982 World',s Fair Official 0uidebook
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'1


    Architects
                ln August 1976,Ine 1982 World's Fair Design Team,
           under the leadershio of Executive Architect Bruce Mc-
             Cartv, consisting of a joint venture between McCartV
            Bullock Holsaple, Architects and Barge Waggoner sumner
          and Cannon, Engineers, were selected to begin the initial
           planning of the 7o-acre site between downtown Knoxville
          and the universiw of Tennessee.
           From the beginning, the major objective has been to
           convert this abandoned railroad yard into a vital in-town
         communitv through the interim development of a world's
              fair.
           The organizing element of the plan is a new lake (an
           extension of the existing creek) that reaches from the
           restored L & N terminal on the north to the U.S. Pavilion
          on the south. The lake will be retained as the main feature
            of a nine-acre park after the Fair. The topographv of the
              site, with variations in elevation of up to 60 feet, has been
          used to advantage by the utilization and adaption of the
         many existing site features.
              Circulation  is made possible bv the conversion of the
            on-site existing automobile and railroad bridges into
           pedestrian walkways accessible to the handicapped and
           the elderlV.
          A conscious effort has been made to retain other
              historical features of the site. cranite pavers, railroad ties
         and large building stones have been re-used extensively
            for walks and retaining walls. The existing landscaping has
          been reinforced by the addition of hundreds of large
             trees, planted in wire baskets to facilitate relocation as
           necessarv to complete the residual plan.
             During the past four years, the design team has been
          expanded to include a number of consultants and
            associated architects. Under the direction of The 1982
           World's Fair Executive Vice President Ed Keen and Vice
           President charles smith, their manv talents have been
         combined to create a unique site for staging the Fair.
                world's Fair Design Team
                 Mccartv Bullock Holsaple, Architects
                 Barge Waggoner Sumner Cannon, Engineers
                  Bruce McCartv. FAIA Executive Architect
                  Dou9las McCarty, AIA Design Coordinator
                  william H cannon, PE ExecutiveEngineer               Don Nlauldin, P E Project Engineer             ffi

                Consultants
                   Barton                      Aschman Associates,                                                        and parking planning                                             Inc -  transportation               Famco                         Engineering,                                                     engineering                                    lnc    structural                                       -                    handprints/Atelier  105                                          environmental graphics design                             l.C. Thomasson   mechanical-    and electrical engineering                  Leonard Levitan- and Associates    exhibit design                  Pageantrv World, Inc   pageantry-                                     -            R Duell and Associates                                                   site planning                                      -                 Rucker and Associates                                              specialty l!ghting                  Oeologic Associates   -geo-technical consultant                                   -
               Associated Architects
               Adams                             Herz and Walker                           Craft
                  Barber                                 Mclvlurrv                     and                                       renovated- entrancebuildingsgates and service buildings                                    -               Communitv Tectonics                                               international  oavilions                  Dewitt S Dykes   merchandising-        and snack shops
                Eugene Burr   renovated                               -         houses and Folklife                            -         international  pavilions                   Lindsay and Maples
                      lvlcDuffie and Associates                                   -      merchandising and snack shops                                       -                   McKissack and McKissack                                       - renovated buildings
               Construction Manager
                 Rentenbach Engineering co
                                www.butkus.us
                                                                                The 1982 World's Fair officiat ouidebook 183
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Yesterday, Today and Tomorrow
            The 1982 World's Fairchronology of
  sept. 30, 1974                          charles sievers, clinton city ad-        Aug.28,1976
   Knoxvillian Stewart Evans hears King   ministrator.                                     U.S. Department of Commerce
Cole speak at the annual meeting of      Harold shiplev                       endorses an Energv Exposition in 1982
the International Downtown              Dennis Cloud, Integon Insurance.       for Knoxville. Application is sent to
                                                                                                                                   Ex-Executives Association in Tulsa, okla.,      Margaret Gaiter, Beck cultural         the Bureau of International
about the success of The '1974 World's   center.                                    positions in Paris.
Fair in Spol€ne, Wasn.                  James Smith, Park National Bank.        Nov.20,1976
  Nov.4, 1974                          Robert worthington Jr., lawyer.         Bureau of International Expositions
  Downtown Knoxville Association          Site committee: Fortune and          accepts Knoxville's plan.
approves consideration of a world's     Copeland                                     Aptrl 26,1977
fair for Knoxville.                          Finance Committee: Morgan and         President Carter approves The 1982
                                                                                                                            a  Aug.3,1975                        smith                                  world's Fair and s20.8 million for
  Mavor KVle Testerman appoints a      Covernment Affairs Committee:        Federal PaviliOn.
world's Fair Advisorv committee.         Worthington and Sievers                   April 27,1977
  Members:                            Feb.20, 1976                       The Bureau of International Ex-
  Jake Butcher, united American Bank,    The 1982 World's Fair site is selec-      positions approves The 1982 World's
chairman of the AdvisorV committee.    ted:73.4 acres in the Lower second        Fair.
  Mrs. Georgia Lobetti, American        creek Vallev and near the L & N Depot.    Dec.7,1978
Savings and Loan, secretarY.                April 29, 1976                          President carter signs a
  E.B. Copeland, E.B. copeland cO.           s.H. Roberts Jr. is elected president    proclamation which endorses the
  Quinton cullev, vinylex corp.           of the Knoxville International Energy     exposition and directs Secretary of
  James Dempster, Dempster Division    Exposition corp. (KIEE).                   state cvrus Vance to issue invitations
of carrier corp.                          Developers of The 1982 World's Fair    to foreign governments.
  George Morgan, Vallev Fidelity Bank.   include:                            Aug.5,1979
  Jack Walker, Family Pantrv Markets.      Jake Butcner                              KIEE kicks off the 1,000-dav count-
  Bvrl Logan, H.T. Hackney co.                E.B. copeland                       down.
  Jack Proffitt, Proffitt's Department     James smith                       oct.12,1979
                                                                                                                                                                                    isstores.                                      Pat wood                               s30 million private loan pacl€ge
  Mrs. Cail Litton                           William clemons                      signed in New York.
  Mrs. Eileen Klebenow                 Oeorge Morgan                     Dec.21,1978
  William Fortune, Rentenbach          Rodnev Lawler                                        Bill authorizing s20.8 million for
                                                                                                                                             U.S.Engineering.                               William Fortune                       construction and upkeep of the
                              Tom sudman                            Pavilion is approved by con9ress.
                                        Robert worthington  Jr.               Dec.30,1979
                                                                                                           Italv signs participation contract.
                                                                                   Jan. 50, 1980
                                                                                                      Official groundbreaking ceremony
                                                                         with Mavor Randy Tvree, City Council,
                                                                            Jake Butcher fihe '1982 world's Fair
                                                                       Board chairman), and s.H. Roberts Jr.
                                                                                     fihe 1982 World',s Fair president).
                                                                                   Jan. 10, 1980
                                                                                             No-strike agreement signing takes
                                                                                place between Knoxville Building
                                                                              Trades council and KIEE.
                                                              May 1, 1980
                                                                             Croundbreaking ceremonv signifies
                                                                              the start of construction for the first
                                                                                      international oavilion. The date also
                                                                          marks two vears from the Fair's
                                                                       opening day on MaY 1,1982.
                                                                                          July.3, 198O
                                                                                   President Carter appoints Charles
                                                                                         Fraser as U.S. COmmissiOner oeneral.
                                                                                   July 14, 1980
                                                                       oround broken to mark the start of
                                                                                construction for the second major
                                                                                   structure to be built for The 1982
                                                                              world's Fair.construction was in high gear at The 1982 world's Fair last year as in-                                                                           Dec.17, 198Otensive foundation work was being done on the tifestyle and Technology                                                                        The 500-Dav countdown celebration
center. The lOO,OOO-square-foot exhibition facility features presentations    is conducted. American Cas Industryand attractions revolving around the energy theme of the Fair.                                                                      announces that it will sponsor a
                                                                                              pavilion.
184 The 1982 World',s Fair official cuidebook
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Jan. 25, 1981                      Aug.24,19?1                        Steel skeletons of international
  Construction on the Sunsphere         Topping off ceremonies for the       pavilions climb into the sky from
begins.                             Sunsphere take place.                 the Fair site with the first com-
  May 1, 1981                            oct. 28, 1981                        pleted international pavilion
  The Knoxville International Energv      The U.S. Embassv in Peking officiallV   standing behind the construction.
Exposition celebrates the one-year-to-   confirms that China will participate in    This cluster of three pavilions is
go countdown.                      The 1982 World's Fair.                 merefy a small portion oJ tne 72-
  July 21,1981                         Nov. 1, 1981                               a(/.e Faat site which will ac-
  The first meeting of the Fair's          The second session of the Fair's      commodate a proiected 60,000
Commissioners Oeneral tat(es place.      three-part International SVmposia        visitors per day during the May to
Nations represented include ttaly,        Series begins. Energy experts from      October, 1982, international ex-
France, West Cermanv, united         more than 40 nations gather at the      position.
Kingdom, Japan, Australia, Mexico,       Hyatt Regency Hotel for a four-day
Saudi Arabia, Korea and Canada.         conference.
   tuaY 22,1981                         Dec.1, 1981
  Secretary of State Alexander Haig       The American Bus Association an-
hosts representatives of 14 foreign     nounces that The 1982 World's Fair is
countries at a reception and briefing     tlie top tourism event in North
in washington, D.c. for The 1982        America in 1982.world's Fair.                    www.butkus.us
                                                                       The 1982 World',s Fair Officiat Guidebook ,185
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Yesterdav, Today and Tomorrow
Construction Progress
 A massive combined financial effort,   in operating capital. This three-Vear      restructuring the interstate highway
ranging from individuals to the         loan will be repaid from the revenues   svstem; about s75 million in private
nation's largest banks, resulted in        of the Fair which are now projected     investment for hotels, Parking
financing for The 1982 World's Fair.     atsl2o million.                         complexds, and office buildings; more
  Various federal agencies, including          It is a measure of the confidence of   than s100 million in construction on
                                                                                                                                         Fair                                                                                                          to the                                                                                            s39 million                                                                                                  Fair                                                                                                                  site;                                                                  that such                                                                          the                                       communiw                                          banking                           and     the                 of the Interiorthe   Department                                                                                                                  s24                                                                                   as                                                                                              and                                                                                       43-bank                                                                                              consortium;                                                                                   the                                           prestigious                                                                     from                                                                     institutions                                                         financial                           Ad-   Economic DeveloPmentthe
ministration, were instrumental in     New York's Chemical Bank, Atlanta's       million from federal and local ex-
providing s7.45 million. An additional     First National, London's Barclav In-       penditures for urban redevelopment
s5 million came from an urban           ternational, American SecuritY in        programs.                                                                                                                                alsoDevelopment Action orant.             washington, 0.c., Nashville's com-       some 37,000 new jobs have
  As part of its urban redevelopment   merce Union, the North Carolina        been created. After the close of the
program, the ciw of Knoxville also       National Bank, and the First National      Fair, the total impact of this sub-
sold s1'1.6 million in bond anticipation   Bank of st. Louis are participants in       stantial effort in downtown renewal
notes in 1978.                         the loan.                                       will result in nearlv 17,0OO new and
  In effect, the Fair is a temporarv       A budget committee comPosed of    permanent jobs.
tenant on a site dedicated to a          representatives of the participating       Anv surplus funds from the
massive redevelopment project that    banks and three local corporations      operation of the Fair will be placed in
will eventuallV include commercial       monitors all expenditures made bV      a community trust fund. That trust
and residential construction.           the Fair. Arthur Andersen & co.            will be set up as a foundation for the
  The initial funding for the Fair's       conducts audits on behalf of both the   benefit of the Knoxville community.
operation came from s1 million in      bank consortium and the Fair.            Furthermore, the city of Knoxville
pledges made bV more than 1,000            All told, the Fair's operating budget    will enjov the residual use of the
local citizens. These pledges ranged     and disbursements will amount to     many buildings that have been
from as low as s100 to as much as      more than s100 million.                 restored or constructed for The 1982
s25,000.                                          In total, the Fair has generateo        world's Fair.
   ln october 1979, a consortium of 43   some s5oo million in construction and
local, regional, national and in-          investments in the Creater Knoxville
ternational banlG financed s30 million    area. This includes s224 million for
Knoxville Blossoms
  Seventy-two acres of abandoned       considerable growth as a result of the   The freight depot is now an in-
 railroad tracks, outdated retail           expositions they hosted.                 ternational boutique and gallerv and a
 operations and dilapidated industrial     The heart qf this redevelopment  is   German beergarden is in the foundry.
 buildings have blossomed into the site  the U.S. Pavilion. Congress approved      The adjacent downtown area has
 of The 1982 World',s Fair in Knoxville,     520.8 million for the structure, which     also received a facelift with a number
Tenn.                                     features a dramatic Presentation         of new office buildings, en-
   Rising from the ruins are a mile-long   about American energv strategies for   tertainment and convention facilties,
 park, a lake, imProved commercial      the present and future.  lt will serve as    utilitv improvements, par|(s, sidewalk
 land and new residential develoP-      a permanent energv resource center    replacements, tree plantings and wall
 ments.                         when the Fair is over.                    murals. An additional s225 million was
   Knoxville is following in the foot-       The revitalization Program also         allocated for major interstate highwav
 steps of Spokane, Wash., which hosted   includes the renovation of the historic  imorovements to facilitate access to
 Expo '74 and reaped tremendous       L & N Railwav station, built in 1904. on   the Fair.
 benefits in the areas of employment,   the northeast corner of the site, it       The Fair has generated 37,000 new
 new business and civic improvements.   features shops, offices, boutiques and   jobs (17,000 of which will remain
 chicago, seattle and st. Louis can also    restaurants. other renovated struc-     permanent) and an additional 1,000
 be cited as cities that experienced       tures on the fairgrounds include the    new Class "A" hotel rooms have been
                                             five-storv candy Factorv, the L & N      constructed.
                                    Depot and the L & N Foundrv Building.    Former Secretarv of Energy John C.
                                                                                             sawhill, who has visited The 1982
                                                                                 World's Fair site, said: "The Depart-
                                                                 ment of Energv has given full support
                                                                                   to this worthy effort. Situated among
                                                                          the ultra-modern exposition halls are
                                                                                     certain structures preserved because
                                                                                   of their architectural and historical
                                                                                          significance. In Knoxville, energy ef-
                                                                                       ficiencv and preservation have
                                                                   worked hand-in-hand."
 186 The 1982 World',s Fair official cuidebook
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Board of Directors
                                                      *RobertKeith Bell                                                                         J. Pennington
Student, University of Tennessee                             Attornev, Robert J. Pennington Law office                                                        .Richard E. RaYDesignated Board Member for
  UT student covernment Association                       Manager, Tennessee operations
*Thomas R. Bell                                       Aluminium Co. of America (ALCOA)
President, East Tennessee Natural oas                            s.H. Roberts Jr.
David Blumberg                                               President, The 1982 World',s Fair
Ceneral Agent Emeritus,                              James H. RObinSOn
  Massachusetts Mutual Life Insurance co.                     Director of Federal Programs, Knox County schools-Dr.                                                  -Avon W. Rollins    Edward J- Boling
President, University of Tennessee                               Liaison officer, Minority Economic Development staff*John        F. Brennan                                        Tennessee Val leV Authority
President, chemical separations corp.                        Mrs. Patsy L- scruggs
James S. Bush                                                      Civic Leader, CitV of Knoxville
                                                 -Thomas E. sudmanPresident, Johnson & oalvon, Inc.
cecil H. Butcher Jr-                                           President/Chief Executive Officer,
Chairman of the Board, United Southern Bank, Nashville         united American service corp.
united American Bank of washington countv                 Kyle c. Testerman
Jake F. Butcher                                              Attorney, Testerman, Hofferbert & Mills
Chairman of the Board/Chief Executive Officer,                 Al underwood
  united American Bank                                        President, Miller's, Inc.
                                                        .Richard R. Van SickleRichard s. childs
vice chairman of the Board, city & countv Bank               President and Plant Manager, Rohm & Haas Tennessee, Inc.
william J- Clemons                                           H. Pat Wood
Real Estate Developer                                         vice President, Lawler-wood Associates, Inc.
.Litton T. cochran                                   .Hndsay Young
owner/operator, McDonald's Restaurants                      Attornev, Mccampbell, Young, Bartlett, Hollow & Marquis                                                        .Robert F. worthington Jr.E.B. Copeland
President, E.B. copeland & co.                                 Attornev, Baker, worthington,
Dr. Doris Scott crawford                                         Crosslev, Stansberry & Woolf
Management Consultant
Ralph D. culvahousecommercial Manager (retired), Knoxville utilities Board      Board of Directors/Ex officio
Roger A. Daley
President & Business Manager, Knoxville News-Sentinel Co.    Ben Adams
Mrs. Sarah Moore Green                                    chairman, oak Ridge world's Fair committee
Member, Knoxville city school Board                       Frank H. Deller
Ms. Erma G. Greenwood                                     Executive vice President,
Attorney, cramer, Johnson and creenwood                     Greater Knoxville Chamber of Commerce
custave M. Handly                                   The Honorable John R. Johnson
Chairman of the Board (retired), Miller's, Inc.                  Mavor, citv of Morristown
Dr. Robert Harvey                                   The Honorable Dwight w- Kessel
Vice President, Knoxville College                           CountV Executive, Knox,Countv-James       Haslam                                        Jim overbey
President, Pilot oil co.                                           President, Downtown Knoxville Association-Roger         F. Hibbs                                      The Honorable Jack Reagan
President, union carbide/Nuclear Division                     Mavor, citv of oatlinburg
John M. Holliday                                   Don sherwood
President, Knoxville Building and construction Trade           President, Blount County Chamber of Commerce
council                                             The Honorable Randy Tyree.1.o.    Johnson                                                Mavor, city of Knoxville
vice President and General Manager,                      Greg Kern
  Robertshaw controls co., Fulton svlphon Division            Executive Director,
Eugene L. JoYCe                                                   Knoxville communitv Development corp.
Attornev, Jovce, Anderson & Meredith
Rodney F. Lawler                                     *Management committee
President, Lawler-wood Associates, Inc.
George A- Morgan
Chief Executive Officer and chairman of the Board,
  valley Fidelity Bank and Trust co.
                         www.butkus.us
                                                                       The 1982 World',s Fair Official Guidebook 189
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