Photographic advertisements — pages 405–425 Historical advertisements

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    'ADAiltS.THE     HANDGAI{IERF.
                            (Nr:wurrn's itr.u Apeus's Petrxrs,)

   This  Caurrra                                                   Takes Plates,
 bae been eltirely                                             Ro l-holder, cr
                                                                   Cut   l'ilrls,   is
 re-designed  for                                                                       litted wi.h a l'o
 abe season rE9z,                                                     cussing Screerr
                                                                                           lor  use as an
aod   is now  a                                                         ordinary Cam-
 Perfect   Instru-                                                             era, and weigbs
                                                                                corrrplete,with
neDt   tn  evety                                                   Changing- bor,
 detail.                                                                             4llbs. only.

THEHIGHEST0LA$$& il0STPERFEoTHAtl0oAfilERAlT lS P0SSIBLET0 BUY.

    LENS.-Itoss'5x.1  Rapid Symrnetrical of  5lio, equivaleut focus, whicft  is specially
selectcd by lVfessrs,Ross & Co. for our purpose, When fittcd on the "Adarrrs " Carl6ra it  is
placedonaspecialnrount,containinglrisDiaphtagnr, itt conne<:tionwith rhe Shutter. but
ihc orlginal lens-tube, 0ange, and stops are,.rupplied, so that  it uay be used trn any othtr
caulera.
    SHUTTER.-II    is litted with Newuran's latest Patelt Pneuruatic Regulariou, tLus any
e x p o s u r e b e twe e n 1 $ 1 ;a Dd Ise c.u ra yb e g ive n withcer tair r r y- bytuer elysetr ingtheIndicatci
at ttre required speed. Another:advartlagels.tbat it is entitely grtailected by darup, heat cr
other clliratic iofluences.  It works in tho diaptrragurslct, aid c'pensfrt-rurh,d cl6ses to ttrtt
c e n t r e , t h usg ivin g So p e rce n t.o fllg h t, A S b u tte rg oing.r clossgir es5oper-erposedcentor ly,T bus
a uruch quicker eiposure ruay be given, Snd tbe Plate will  te as uCll        as-wben a
rnuch slower etposure  ls urade in ao ordinary caruera.
    FILMS.-The  Carnera is so constructed as to;,llow  of tbefittingof anDasturanRoll-
holder without alteratlon except 1o r,heltoll-holder itstlf.  The Sbeathsin the Cha:rging-box
are so deslgned tbat Cut Fihus or Plates luay be cartied at will,  Durilg exposure tEe Films
are held on four sldes.
    FOCUSSING.-TheCameraisuradeto  focus fronr two yards to inlinity,and is accuratelv
marked to various dlstances betwten, arrd can be set to work as a tiredfocusCaureraif
desired. A focussing screen is supplied, so tbat it tnay-be-lixed on to a st;rnd, and rhus usecl
as an ordinary Carneia, and is so arranged as to €ulilcly dispeosr with a foctissing cloth,
   CHANGING PLATES.-A  surall Chaugittg-bor,wlriclr holds twelve plates, is contailerl
In the Canrera, and wherr a plate lras to be t harrge.ltt is uicrely rrt cessary tb pull a aurall
lover, which raises tbo lrlatc about <.rneinch irt tlte Chartgirtg-bag;tlrrs is then-raised and
placed a t tlre frout of the series of platcs.  Att irrdicator t lrows t. uu rber of plates erposed.
The Bor itself is detaclrable,arrd wben thedozeu plates ire t.rposed it carr be removed and
another Bor substituted in the open tield.
    FINDERS.-Thereare  two F-inders,one sLowing tbe borizor.tal picture and the other
vertical.
   GENERAL RE,MARKS,-Every stuall poirrt has Leen carcfuily cousidered in the cou-
struction of this Carrrera. The Sheathsare Newrrranand Adaurs patent,'l'abletwlrich brirrg eitlrer'Plates or Filrrs accurately iuto focus witlrout regald to tlre thickrrcss. A           is plovide d
for uraking notes of the ex posures.   I t is li t ted w ith two lrusltesarrd screw for use t,ri ir r ripod
stand. Eiposures nray bc urade by ttreatrsof a cap whett tlesircd,  It  is covered in r:eal
Elorocco leather, is exquisitely linished, atrd every part is of tbe very lrighe:t quality and
workEraDship.
   The courplete Iostrurnent is enclosed ln a bardsoure cloth-riled, solid leather case, with
nickel spring Iock aod slilg  strap'
                                _ _
  Pnice fon {-plate,              in-"*"",   *,,n  one Changing-box,                       "o-pf"t"
     FIFTEEN             GUINEAS  NETT  CASH.
    Extna Changing-boxer, 45/'- nett.   Roll-holder, including Fitting, 47,6 nett.
5 x 4 ditto, EIGHTEEN  GUINEAS  NETT  OASH,
     Extna Churrglng,.boxcs,SSr'-nott.  Roll'holdon, including Fitting, 62,6 nett.

                               'I-ripod     lior  th<.rserequlrlrrg e        Staud.we can recouuueud our "Lightliug,"  as Cescribed
on pate 3, as DelDg rlgld alld easy ol erecuon.

                                                           1892

THE BRITISH JOITRNAL ALI{ANAC ADVERTISEMENTS.
Watsonts "ALPHA"   Camera.
        DE LUXE MODEL.

                                                                                IIIS  C'arrrr:ra is rlesignetl
                                                                                  for  usc   irr   tlre  hand,
                                                                       but   is  erlso completely
                                                                         rdeptcrl  for general use
                                                                                       rr lren  nrounlctl  on  a  Triood,
                                                                         Irrvirrg    :rll   tlre   nlovenlenls
                                                              usuallv    found      in      l.-ielrl
                                                                                                          ( ' a r n o i a s ,    i r r . l u d i n g    r e v c r s i n g
                                                                b a c k ,  s s i n g  n r o t i o n a t ' f r o n t
                                                      and  bacli,  aud  rlouble  exlr'rt-
                                                                 sion  by  rack  and  pinion.
                                                       The     s hole    design      is
                                                             extremely    simple   and    free
                                                             from   cornplicated't,orkm;rnshipnlovenrents,
                                                                         antl   the                        is   o[
                                                             our  best  quality.
                                                                   1'he  preciiion  arrd accuracy

       Camera rhowing Swlng.Movementol Front.

                  S P E C IF I C A T I ON .
  A  well  seasoned mahogany  Canrera  covered  rvith  leather,  and   sith   external   nretal
6ttings  finished  b'lack, making  an  unobtrusive  whole.
  Extenslon     lr   obtalned   by  drawlng
the   front   forward   and  by   racking
out   the  base,  and    is   of   sufficient
length   to  allow   of  using   the  single
components  of  Convertible  Lenses.
  Swlng  Movement    is  provided  both
to   the   Back   and   Front    of   the
Caocra.
   f,iring      Front.     A    very    great
arnount   of   rise   is  obtained,   as  not
only  does  the  Lens  panel   rise,   but
also  the  main  Front   itself.
  Qeversing   Bach    is   provided,   so
that  pictures  can  be  taken   in  either
horizontal   or  vertical   oositions   with-
out  movement   of  the  Camera.
  Wide'An6lle   Work   can   be   done
s,ith   the  Camera,   and   a   separate
rack  and  pinion  motion   is  provided,
so   that   Lenses   of  verv   short   focus
rvorking   inside  the  Caniera  body  can
be  accurately   adjusted,   and  the  base
of  the  Camera   being  dropped   out   of
the   horizontal   plane,   there    is   no
 interference  with  the  angle  of  view.         Camera arratrgcd lor  Wide.Antle  Work.

W . W A T S O N & S O N S , L t d . , 3 1 3 H i g h H o l b o r n ' L O N D O N ' W , C .
               An d  l$ 6 CREA T PORTL A ND S TREET ' W.'
  rnd at t6 Forrest Road, EDINBURGH.   (Dep0t:-Z Easy Row' BIRMTNCHAM.)





                                    407

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            tHE   BRITISH  JOURNAL  ALMANAC  ADVENTISEIV'DNTS,
     THE  BRITISH
 hT  e B        r it i s       h An                  c             am                   era            schutz                                                      llli                                                    iffi .$"fi                                     ll3uof"?,T.7':?""'},: lin,     ancl         which                before                         the                               rvar was                                  used                                          by                                                                 all the                                                        leading                                                                  sporting                                                                 and Press photo-
graplters.  The words   " bctter  " and  " best  " are often misused  but, as manufacturers,
                                                          havinghaving   longlong  experienceexperience   of
                                                               the requirernents   necessary
                                                                             in  an  instrument   designed
                                                                         for   Press   and   advanced
                                                       amateur   work,  we  feel we
                                                      have  every   right   to  claim
                                                                 that  the  British   Anschutz
                                                                                  is  the   finest  camera   ever
                                                         designcd   for   this  class   of
                                                         work.
                                                      The   British   Anschutz   is
                                                                             light,  compact,   strong,  and
                                                            lvhen extcnded    it  is as rigid
                                                         as  a  box.   In  appearance
                                                                                                                it   is neat  and  unobtrusive.
                                                               the  bellows   being   of  besi
                                                             b l a c k      l e a t h e r , - a n d           t h e
                                                       body   covered    with    the
                                                                      finest  morocco.      Its  con-
                                                                  structional   details  embody
                                                               the   erperience    of   ntany
                                                              years,  and we have  elimin-
                                                         ated the few weak points  of
                                                               the German  model.'  There-
                                                                          fore, we have madethe  back
                                                         frame  of alumipium   instead
                                                                        of thin wood,  tbe front main
                                                           panel  is made  in one plece,
                                                             tbus  giving  a secure holding
                                                                          for  the  strut  brackets:   anil
the wood used is the finest mahogany instead of the  brittle  ebonised  pear wood,
and the per-isbablerubber-ball tube h- s been replaced by the  virtually  indestruct-ble wire release.
  The  great feature,.how-ever,-of the British Anschutz ls  its focal plane sbutter
which consists of a blind u'ork^ing-imm-ediatelyin front of the plit6,  Thisblind
has tw.o slits-,.one-slit leing  of 6xed width, narirely, ttre iutt *iatfi-oi  tle  pi"lu. ^,ia
the'lhe other adjustable by the ve-ry stmple mo*,emeni       .  .iiae-""ltiiUtl,iJii."jf.
     lormer givesexposures.of A.to .16sec._andTime"f and Bulb exposures of any
ouraJron.  lito.tatter  glves th€ htgher spceds f rom  ,l  to #hn sec.  The Anschuti
toca_lptans sDutter not onty glves an immense variety of e.rpbsures,but as no part
of .the exposu.retime  is lost through the shutter.opAning ind-iGing,   a greater
volunre of light reaches the plate in an-y given time  ttrei *iitr-tle-'bCtweEn-lens
snrrrrer...rn cgnse.gu.enceot thls great efliciency, fully exposured negatives can be
oDratneoIn a lalr ttgnt wttn erposures even as short as ,nln sec.
  on  account of the simplicity and strength of construction. we can thorouehlr
recomnrend Tbe   Britich   Anrohutz   crhem     for use abroad-a"a-in    -.-"-p'i-cdclinrates.           Very.special                        care.will                             be given                                               to eiport                                                      or<lers,                                                    ^nd cuitomers havi our                         tguarantee             ttrat                  tlrerr lnstructions                                        will                                be faithtully                                                 carried                                                            out.

  The  Eclitot  oI  Tlu  British   Journal  of photoaraphu,   in the issue ol
Novembel 14th, 1919, says of the British Anscdutz C"a,mera:-
  "The  outfit is certelnly one which,after-the closestinspectionof it, we certecornnrendto thoserequiringan instrurnerrtfor pressor simiiarwoik."

                                                           t920





                                    4 1 4

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           IHE  DEITISE  JOUINAL   T,LU,TNTC ADVERTISEMENTS.
THE "BRITISHER''REFTEX
   THELlollTEST,togT oorttpAoTAltDEoUltoEgTREFIEXtArDE.

                                                Of Britieh  Monulacture  oncl
                                             workmansbip througbout.
                                          A hantlsome and thorougbly
                                                      practical inatrqment.  Built  of
                                                     the  flnesi met€ria,ls, and con-
                                                      structed  by  the  most  skillecl
                                             workmen.
                                                                llho boily is ol well-seaeonetl
                                m ahogany,    scr ewetl  end
                                             tongued throughout, reversing
                                                   lens cone, revereing brck, urd
                                                  self-cappinglocal plane ehutter,
                                                Reversible   focussing  hood.
                                           Coveled  with   best   glnin
                                             morocco leather.





    TrrE 'BRITTSHEn    "  Rrl'LEx  ig a mustcrpiece of ca,mer& construction,
echievetlonly alteroareful study of the rerluirenrents of those workcrs barr6ling o
comera of this description antl our owtr long erlrerience wilh  tllis class of instru.
ment.   rt is ertrernely light and tbe materials are of ilre very best; we invite the
oloseut scrutiny  arrd comparison  with  otber modelg.  Never betoro trae:a Refler
A, D, STAtDy& c0.,Jffifrfil,Hdi,,lb,lollDot{,                                            7;l;





                                 4 1 6

t'Coupled"m       A           Miniature   AtI"$J4.5x 6 cm.  with  rising and cross front
                                                           The split image wide-base range-finder is absolutely accurate at all distances to  infinity
                                                             and the coupled focussing lever is conveniently placed at side of baseboard for speedy            BABY          manipulation.   Optical  eye-level finder and sports finder for action subiects.   All  the
                                                                           Sibyl  features  endorsed  by  the  Editor  and  leading  writer   of  the   " Amateur    Jf$& SIBYL         Photographer " are retained, including rising and cross front and the famous " N. & G."
                     3['xl*"x3rt"                    vibrationless shutter,  I second to  li200th.
               PLATES on,FILMPACKS!
*                                                          Thesuppliedmodelwithillustratedfocussingis screenfor4|  xand6 cm.threeand doubleis fitted darkslidesatwith a 3-ii.  f/4.5€21.RossFilm-packadaptorsXpres lens.  lt  is
                                                                  are available. The coupled focussingshould make the latter popular with  the serious
                                                                  worker  for series of exposures in rapid succession.
                                                                         ThenewSibvlweighsonly I I oz.ondis smollerthonthc moiorityof minioturc
                                                                                comeros. lasiston seeingond hondtingit ot yout usuoldeolers,gr writc to our
                                                                       ncw oddressfor furthet porticuldrs.Our firstiloor showroomsore ot fgur
                                                                                                                                                  se1ic*wc      con  Dut you  in  touch  with  out  nedrest   stockist'
                   NEIVMAN  & GUARDIA   LTD.
                                                                   NE\/Y ADDRESS
                                                Sf. Margaret's House, 19-23, Wells Sfreet, W'l3





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D     f8iipplemen$.]            TEE  BRITISE   JOI'R,NAL  OF' PHOTOG-R^APIIY.





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