Home/Butkus archive/M. Butkus collection
Historical reference

World's Fair 1934 Guide Book - PT. 1 Reference document

Reference document for World's Fair 1934 Guide Book - PT. 1. 40 pages. Read the original PDF, download or print a copy without registration.

40 pagesOriginal document6.8 MB PDF
World's Fair 1934 Guide Book - PT. 1 manual cover
Read the manual Original PDF
Download PDF
Loading your manual…Open PDF directly

Document details

Brand
M. Butkus collection
Model / document
World's Fair 1934 Guide Book - PT. 1
Document type
Reference document
Language
Check the original document
Pages
40
File size
6.8 MB
Category
Historical reference
Document date
Not specified in catalog

Search available document text

Find a term, then jump to its page in the original PDF. Image-only pages may not be searchable; check the PDF for exact wording and diagrams.

Page 3 · Read text
O You ore cordiolly invited to visit Here ore o thousond unforgettoble
the Generol Motors Building with its  things to see-oll,  of course,free!
new Holl of Progress!..  . Beoutiful
disploys,oll new, form the settingfor
scientific demonstrotionsof obsorb-
ing interest;for entertoining,instruc-
tive exhibits,ond . . . by populor de-   Chevrolet,  Pontioc, Otdsmobite,  Buick,  to  Solle,  Codilloc,                                                            Bodies by Fisher, GMC Trucks, Yellow Cooches, Generol Cobs,
mond!..,the doily ond nightlyopero-  ACDelco-Remy,Spork Plugs,NewHyottDeporlure,Roller Beorings,Winton  Engine,Guide Lomps,MoroineDelco,ond
tion of thot greot ossemblylinewhere  InlondCondilioners,Products.DelcoFrigidoireHouseholdRefrigerotors,Applionces. CoolersAlso exhibitsond  Airby
                                                           Generol Molors Acceptonce Corp. (GMAC), Generol Exchonge
you see outomobileswww.butkus.org/postcardsoctuolly built.                                                                Inluronce Corporotion ond  Generol Molors Export Componv. cgaA
View original page 3
Page 12 · Read text
I      OFFICIAL
 Gt]IDE  BOOK
                  OF' THE
  WORLD'S FAIR
      g3+oF'        r





                 PUBLISHED BY
  A CENTURY  OF' PROGRtrSS
                  I I.{TERI{ATIONAL EXPOSI TI OI{
               CHI CAGO

                    '-
            pHot:ocRApHS By KAUFMANN & FABRy co.       ""
              .           OFFICIAL PHOTOGRAPHERS


Copyright  1934 by The Cuneo Press,  fnc.                                          Printed  in U.  S. A.



             www.butkus.org/postcards
View original page 12
Page 14 · Read text
HOW TO GET TO THE EXPOSITION
             FROM CHICAGO
         |FHERE    are twelve entrances to the. Exposition, including three
                      I   pier landings. The land entrancesare:  North Entrance (I}th
            street), 14th, 16th, 18th, 23rd, 27th,31st, 35th Streets,and South
           (Farm) Entrance.
           By automobile or taxi you may drive to any of the land entrances
           through Grant Park or by the South Shore Drive.   Privately oper-

                                      the North and l4th  Street entrances. AF        aatedshortparkingdistance,spaceexceptis availableat      adjacent to the entrances, or within

                              ten minutes bus ride of the North Entrance.F         largeGrant pubticPark withinparking area (small charge) is at lVlonroe Street in
            ^ Chicago Motor Bus system (free transfers) reaches all entrances.
            ^ Street cars (free transfers) direct to 14th, 18th and 23rd Street
           entrancesand close to 3lst and 35th Street entrances.
            ^ South Side Elevated Railroad (free transfers from other elevated
             lines) crossesstreet car lines (no transfers to street cars) at Roose-
             velt Road (12th Street), Cermak Road (22nd Street) where you may
           take street cars direct to grounds. You may leave the Elevated at 3lst
            or 35th Street and take street cars to within a short walk of gates.
                 r  Illinois Central Railroad runs beside the Exposition grounds with
            local stationsat lzth,18th, 23rd,3lst, and 35th Streets.All but the
           LZth Street station are close to the gates.  The  Illinois  Central
            tracks run north through Grant Park with stations at Randolph and
         Van Buren Streets, offering an additional convenient way to reach
            the Exposition from the north.
;          a Motor Boats and Speed Boats, on adjustable schedulesaccording
             to traffic and weather on lake, from Chicago River (Merchandise
           Mart and Michigan Avenue Bridge) and Navy Pier to Exposition
            landings. Lake side hotels and clubs run boats to the Exposition.
          a Steamers from Michigan Avenue Bridge and Navv Pier to Island
            Pier (23rd Street) at ExPosition.
            ^ Private Yachts may discharge passengersat Island Pier or 31st
           Street Pier (General Motors Bldg.).
            ^ Airplanes-Amphibian  planes on regular schedule from Municipal
            Airport to airport at Exposition (3lst Street).
              Police of Chicago, elevated railroad, street-car and bus conductors
          and officials received general praise last summer for  their courtesy
          and promptness in giving directions to World's Fair visitors.
           Time may be saved by looking at the map and going to the Ex-
            position entrance nearest to the exhibits that you wish to see first,
           but  if that entrance is not the most convenient for you to reach you
               will find that the Exposition's own bus service inside the grounds
               will take you in a few minutes to any part of the Fair.
                                      tsl

                   www.butkus.org/postcards                                                        ,flI
View original page 14
Page 19 · Read text
TRANSPORTATION
                 AND SERVICES
                  w.ithin  the Exposition grounds
                    As soon as you enter the Exposition everv
                          effort  will be made To offer courtesies and
                      services to make your visit agreeable.
                 TRAINED  EXPOSITION  GUIDES   in
uniform are everywhere in the grounds and buildings. They  will
direct you to wherever you wish to go and if necessarywill transfer
you to other guides to see that you get to your destination.
  INFORIVIATION BOOTHS are at the entrances of  the main
Exposition buildings and at other convenient locations.  Trained
attendants will  supply information about  the Exposition, about
points of interest in Chicago and about hotel and lodging accommo-
dations. Copies of the Offcial Guide Book, price 25c, and of the
\Iiew Book may be obtained at the Information Booths. Telegrams
may be sent from any Information Booth.
  Information, covering hotels in  all parts of Chicago, also wilt be
given at the booth of the North Shore Hotel Association at the
North Entrance.
  CHECI{ING BOOTHS.  At North Entrance (l}th  Street), 18th
Street and 23rd Street entrances. Garments, umbrellas, hand bag-
gage or parcels may be left.  Fee 10c for twelve hours or fraction.
 COMFORT STATIONS, free to visitors, will be found near the
entrances and in  all principal buildings and other convenient loca-
                                                       f t o l

           www.butkus.org/postcards
View original page 19
Page 20 · Read text
tions throughout the Exposition.
High-grade, sanitary toilet accom-
modations with   all  conveniences
for  both men and women are
maintained. For those who desire
it a smaller number of pay accom-
modations are provided.
  LOST AI\iD FOUND.   Articles found should be taken to the
nearestInformation Booth from which they will be sent to the Lost
and Found  offices in  the General Exhibits  Group.  Losers may
inquire at any Information Booth.  Finder  will be given a receipt
for the found article at the Information Booth at which he turns  it
in. The Exposition will  turn the article over to the receipt-holder
if not called for by the owner.
  LOST CHILDREN,   or older persons lost,  will be taken with
every kindness and care to the building of the Travelers' Aid Society
in the 23rd Street Plaza.  Inquiry may be made for the lost persons
at any Information Booth, which will immediately telephone to the
Society Building.  The excellent service of the Travelers' Aid Society
is known throughout the United States and is without charge.
  CHILDREN   I\{AY BE LEFT  AT ENCHANTED   ISLA}.[D
PLAYGROUND.   Parents or elders in charge of children between
3 and l2 years old may theck them at Enchanted Island after 10
                                                      [ 1 1]

             www.butkus.org/postcards
View original page 20
Page 21 · Read text
a. m.  Before checking, the children are inspected by official doctors
 to ensure safety of  all.  The children are cared for  in playground
 and adjoining playroom by attendants who are experienced gradu-
 ates in recreation work and of kindergarten colleges. Fee for checking
 and registration, z5c.  Standard diet lunches provided for 25c and
 up additional.  Children aged 3 to 12 may be left without checking
 and registration for a fee of 10c.  Medical inspection and privileges
same as for registered children.
  EMERGENCY HOSPITAL  is in the Hall  of Science. Ambu-
 lances and medical staff on duty day and night.  Emergency treat-
 ment is free.  Protracted caseswill be transferred, when safe to do
 so, to a nearby city hospital or to that of the patient's choice.
               TRANSPORTATION
          V/ITHIN  THE EXPOSITION  GROUNDS
  BUSES.  Principal transportation is by Exposition motor buses.
 Fare, 10c. Children under 12 years old, 5c.
  ROLLBR CHAIRS, single or double, pushed by experiencedguide,
throughout the grounds and the Exposition buildings.  Tours may
be arranged. Minimum charge, regular service, 50c per person for
30 minutes.  After  first 30 minutes the rate is 25c per person for
each additional 15 minutes. Special taxi service,zoc per person for
10 minutes.
  JINRIKISHAS,   one passenger, pulled  by  experienced guide
throughout the grounds and Exposition buildings. Minimum charge,
60c for 30 minutes.  After  first 30 minutes the rate is 30c for each
additional 15 minutes.
  MOTOR LAUNCHES,  on the lagoons:  Round trip  sightseeing
trips around both lagoons,fare 2Sc-children under 12 years, 15c.
  MOTOR LAUNCHES, shuttle servicebetweenlandings, fare 10c
per passenger.
  ITALIAN  GONDOLAS:  Rates-S0c  per hour per passenger.
               Bus Tours of the Exposition:
  NON-STOP TOURS:   In charge of special guides, leave North
Entrance (lzth  Street) in Exposition buses from opening hour until
noon, for round trip of the Exposition grounds.  Fare, 50c.  Chil-
dren under 12,25c.
  GRAY LINE PERSONALLY CONDUCTED  TOURS.  Groups
of not more than 15 visitors leave North Bntrance (lzth  Street)
from opening hour to 8 p. m. conducted by  official guide-lecturer.
Stops at principal buildings. Time of tour 3 hours. Fee, g1.  Indi-
viduals and private groups may engage Gray Line  official tour
lecturers for fees scaled from $1 per hour for one person to $4 per
hour for 10 persons.
  TAXI STANDs-convenient  to lzth,16th,  18th, 23rd streetsand
South entrances
                                                    i rz1

         www.butkus.org/postcards                       &
View original page 21
Page 22 · Read text
RESTAIJRANTS
     CAFES     SANDWICHES
                 you are in the Exposition you will be in easy\I/HEREVER
 Y v  reach of any kind of eating place that you wish to patronize.
Throughout the grounds, placed for the convenienceof visitors, you
 rvill find attractive spots to lunch or  dine, in  large variety and
suited to every taste and budget.
  You may choose a restaurant where you may enjoy yourself in
luxurious surroundings while a celebrated orchestra plays for you.
You may sip your chosen drink while watching the artists of an
elaborately staged floor show. You may take your tea on a terrace
or balcony overlooking gardens and the lagoons or lake. You may
dance. You may enjoy your  rest while you dine or lunch  in a
sidewalk cafe, watching the crowds drift  past.  You may try  the
unusual foods and exotic flavors of strange foreign restaurants in
picturesque surroundings of far away countries or you may sample
the special dishes famous in different parts of our own country.
  Dainty, popular-priced meals served in attractive modern restau-
rants may be your choice.   If you are in a hurry you may snatch
a sandwich or make a good meal at one of the numerous stand up
counters.
  Lunching or dining at the Exposition is a rare enjoyment. The
gay and attractive surrounditrgs, the multitude of interesting sights,
the bright  skies and refreshing lake breezes give added zest to
appetite.
  In the guide to the Exposition grounds which follows you  will
find all the different places to eat or drink marked with a  * and
information given about them for your convenience.
                                     r 13I

           www.butkus.org/postcards
View original page 22
Page 24 · Read text
HOW TO SEE
       THE EXPOSITION
       have come here to see in epitome the great drama of man's Vou
   r  struggle to  lift himself in his weakness to the stars. The spec-
 tacle is enormous, for  it includes all the manifestations of min,s
 restlessenergies-the  patient laborious researchesof the cloistered
 scientist, exploration, adventure, war, the vast works of industry,
 the slow climb from the naked cave man to his descendantof todat,
 the outbreak of the play spirit in luxury, in works of art, in music
 and in the insatiable curiosity for seeing new and strange things,
 for thrills, sensationsand excitements.
   All the world has been drawn upon to contribute to the spectacle.
The knowledge of a lifetime of study, the labor of years in preparing
 demonstrationsthat will be plain to all, are spread before you.  The
 treasures of science and art  that you  will see are priceless. No
amount of money or the travel of a lifetime could give you the oppor-
 tunity of seeing all these things brought together, except at an Inter-
 national Exposition.  This book is prepared to give you plain direc-
 tions for finding everything.
   with nerv buildings, new color plan, new illumination effects, the
addition of more than a dozen picturesque ancient and  foreign
 villages, great unique water spectacles built  out over the lagoons,
a new Midway on the rsland beach on the lake shore, additions to
 the scientific and industrial exhibits, the World's Fair of 1934 will
seema different place to those who saw it in  its first year.
            PLAN OF THE EXPOSITION
  The simplest way of understanding the Exposition as a whole is
by an understanding of its fundamental plan.
  The basic purpose of the Exposition is to illustrate the dependence
of modern development on scientific research. This is the century
of scientific advancement. Enlargement of opportunity  for man's
energiesand for better living is due to the efforts of scientific men
throughout the world.  Therefore, as background for the Exposition
as a whole, there has been located in a great central building a
complete non-commercial display of the basic sciencesat work, to
show in actual demonstrations in animated exhibits the new powers
of mankind and how they are applied to our uses.
  In  the industrial exhibits the result of  this basic plan  is seen
throughout the Exposition in an effort on the part  of exhibitors
to demonstrate processesin  their exhibits, to show methods rather
than products and to illustrate with apparatus in action how science
is used. Purpose of the exhibits is to show how things are done,
rather than what is done.
                              tlsl

              www.butkus.org/postcards
View original page 24
Page 25 · Read text
Agriculture in  its own great building and collateral areas shows
the scientific growing of foods and the new methods of distribution.
   . Tremendous changes that electricity has brought to human living
are illustrated in the Electrical Building.
  Transportation  is dramatized in  the historical  exhibits and  in
the parade of airplanes, stream-lined trains and automobiles in the
Travel and Transport Building.  The essential service of the  rail-
roads to  civilization  is shown.  In  great special buildings motor
manufacturers show cars being made, historical exhibits and all the
parts and materials of the modern car.  "Wings of a Century," the
pageant drama of  transportation, uses the greatest collection of
historic trains and vehicles ever assembled.
                     Story  of the Government
   In the U. S. Government Building, at the head of the quadrangle
of the Court of States, is told in a fascinating show the multiplicity
of servicesthe government performs for its citizens-crime  detection,
health, scientific research, exploration, the expanding services of the
Department  of Labor,  the great peace-time works  of  the army
engineers, the services of  the navy and marine  corps.  Foreign
countries have exhibits in government and private buildings.
  Accompanying the immense spectacle of material achievement is
seen the progress of man himself from his animal beginnings to his
present status. You see primitive aborigines living and working as
they did centuries ago.  In the Social Scienceexhibits you see the
struggle of man through the ages and his struggle today to adjust
himself to his environment and his new powers.  Collateral with
this is the fascinating group of complete modern homes, showing the
new methods of economical building  for health and effrciency and
the new arts of furnishing, decoration and labor saving equipment.
Care of children, their happiness and educational play  is demon-
strated in Enchanted Island.
                   The Foreign Vllages
  Nowhere on earth has ever been assembled such a collection of
picturesque villages from strange foreign lands and from long ago
as you  will see at the Exposition.  There are the Spanish Village
with  its ancient castles, the winter Black Forest Village from Ger-
many, the old English village of the time of Dr. samuel Johnson,
the American Colonial Village, the rrish  Village, the Swiss Village
at the foot of the Alps, the rtalian  village with  its leaning tower,
the Tunisian  village,  the saharan "oasis,"  the famous Belgian
Village, a new Streets of  Paris, the quaint Midget  village,  the
"Streets of Shanghai," the Dutch village and the Mexican Village.
   Northerly  Island's lake shore beach is the location of the new
Midway with  its perpetual carnival.  The blare of strange music,
the mysteries and fantastic amusements of the Midwav  are here.
                                                       [ 1 6 ]

         www.butkus.org/postcards
View original page 25
Page 26 · Read text
High above the lagoons is the aerial cable track, 210 feet overhead,
between the 628-foot observation towers of the Sky Ride, highesf
man-madestructures west of the Atlantic coast.
  The continuous program of events ttrroughout the Fair includes
athletic sports by land and water in which famous individual stars
and teams will compete for championships. Free musical entertain-
ment appealing to every taste will be a continuous feature of the
Exposition, with  gala operatic performances, concerts by famous
orchestras and bands and appearancesof celebrated musical stars
dancers and artists of the stage and radio.
                   The  Art  Exhibition
  A short distance from the Exposition in Grant Park  is the Art
Institute of Chicago, where, for safety in  its vast range of perma-
nent galleries, will be housed the World's  Fair  art  exposition of
1934, the greatest comprehensive show of modern painting, prints
and sculpture ever gathered in  this country.  A multitude of new
works and priceless loans of old and modern masters are in the
epochal exhibition.
             How  to LJse the Guide Book
  This brief introductory explanation will give you an understand-
ing of the underlying plan  of  the Exposition.  As you see the
sequenceof purpose that connects everything, then, wherever you
start, you will be in key with  the great show and can follow up
the idea.
  To serve all visitors most effectively this  official guide book  is
arranged geographically.  It takes you into the Exposition from the
North Entrance and covers the grounds step by step, listing and
explaining the  buildings, attractions and  exhibits as you would
come to them in their order, going from north to south.   It would
have been pessible to  classify the buildings and exhibits under
various headings-as  Science-Agriculture-Manufacturing,    etc.-
but that would have involved a confusion of crossing and retracing
our course.
    If you wish to  follow out a certain line  of thought or study
along a special seriesof exhibits-such  as the oil industry, chemistry,
automobile manufacture, sociology, or along almost any other line
of progress and knorvledge-a  look at the Index beginning on page
6 will enable you to check off the locations of the various exhibits
on your subject and will show you exactly how to get to everything
and route yourself systematically from the start.  The list of exhib-
itors in the back of the book, beginning on page 170, will  tell you
the locations of  their separate displays.  This  list  of  exhibitors,
combined with the general fndex, will give you the location of every
feature in the Exposition.
                                                       I 171

              www.butkus.org/postcards
View original page 26
Page 28 · Read text
The Aaenue ol Flags
  ENTERING THE EXPOSITION AT
     THE NORTH ENTRANCE
        * Indi,catesRestaurant.  ! Indi,catesAdmi,ssi,onC harge.
   OU have come through the gates and are in the circular plazaV
  r   inside the North Entrance at rzth street. uniformed Exposi-
tion guides are on duty here to direct you.  Checking booth and
free comfort station are in the pavilion around the praza. Beyond
the central flag staffs you  will  find a roller-chair and jinrickisha
stand.
  *WELSH ROTISSERTE, lunch counter and restaurant, is at the
eastside of the circle.
  From here starts the Northerly  rsland bus service across plane-
tarium Bridge, but we will go straight south, into the Fair.
  \TORTH EI{TRAI{CE  BUS TERMINAL   is at your right.  The
Exposition bus transportation system, also the Non-Stop Bus Tours
and the Grey Line Personally conducted rours  start from here.
  couRT  oF HoNoR   is next.  Dignitaries and processionsmake
formal entries here past the reviewing stand.
  14TH STREET ENTRANCE:   At the west end of the court of
Honor.
 ADMINISTRATTON   BUILDING   faces the  court  o.f--Honor.
This is the Exposition office building, containing no exhibits and is
not open to the public.
 THE AVBNUE oF FLAGS is before us. The long rows of giant
leaning flag staffs, with  their modernistic supports, arch above the
main highway of the Exposition.
 SEARS-ROEBUCK BUILDING,   at your  right, welcomes you
                                                      [ 1 e ]

              www.butkus.org/postcards
View original page 28
Page 29 · Read text
*:,T::::,

                                                                               Itali.an  Paaili.on
                                                   Czechosloaah Paailion
                                                         Swedi.sh Paai.lion

with many conveniences,including: bureau of information, registra-
tion, telephone and telegraph offrces, indoor lounge and spacious
roof terraces with easy chairs overlooking the lagoon. The strik-
ingly modern building, designed by Nimmons, Carr and Wright,  is
in key with the architectural scheme of the Exposition.   It  is win-
dowless and is refreshed by air-circulating equipment equal to that
of 1,800 ordinary six-room houses.
  A talking moving picture with an educational and entertainment
show, the mysterious talking  radio  robot, animated map  of  the
United States, demonstrations of laboratory inspections, a series of
historical dioramas and a home wood-working shop are features of
the extensive exhibits.
   In the garden adjoining the building  is a bungalow, completely
furnished, decorated and equipped by Sears-Roebuck.
  *Cafeteria restaurant is on the main floor.
 LAGOON THEATER,  at the left, adjoining the Avenue of Flags,
                                l20l

         www.butkus.org/postcards
View original page 29
Page 30 · Read text
iitiirfflriifiriui



                                                                                                                                                                             Il
                                                                                                Ii

                                                                                                                                                                                                                            :I
                                                                                                                                                                                                          .lII

                        l1::i::r:i:il'::iir:in:1.:;i;i:l:i::i:ii;'::l;i
                                                                 fll:,::f,ll;liit,l:tiir::l;lti.rt
    Sears Roebuck Building
        Illinois H ost Buildi.ng

 is one of  the new lagoon features.  There are g,000 free seats
 in the water-side auditorium.  orchestra and operatic stage is built
out over the water. Here daily free entertainment will be given and
many celebrated stars will be seen and heard.  program of events
 is displayed at the entrance.
  *Thompson restaurants are at each end of the semicircle.
                          Lincoln  Exhibits
  ILLINOTS Hosr  BUILDTNG  houses one of the most compre-
hensiveLincoln exhibits ever gathered. The Lincoln rooms include
an exact reproduction of the parlor of his Springfietd, ill., home.
Seventy-two original documents, and photostatic reproductions of
many others, are in the collection, which includes intimate personal
letters, Lincoln's partnership agreementsin his own handwriiing and
important state papers.  Relics include an axe handle carved with
his own name, "A. Lincoln, New Salem, 1834,,,and the ,,betrothal
stone," a flat rock inscribed "Abraham Lincoln and Ann Rutledge
werebetrothed here July 4, 1833."
  The George Frederick Wright  portrait and the long-lost portrait
by Thomas Buchanan Read are in the exhibit.
  Rotunda of the  Illinois  Building  is decorated with World War
battle flags. A lecture theatre, lounge and rest room are in the
building.  Illinois products and industries are shown in a series of
dioramas. The architect is Charles Herrick Hammond.
                           l2r l

             www.butkus.org/postcards
View original page 30
Page 31 · Read text
SWEDISH  PAVILION.   The building, erected by the govern-
ment of Sweden, is occupied this year by an extensive exhibit pre-
pared by the Swedish Arts and Crafts Association. The importance,
stressed by Swedish manufacturers, of intimate  collaboration be-
tween artists and workmen,  is shown in  exhibits  of  glassware,
ceramics, silversmithing, pewter, furniture and  textiles.   Articles
of everyday use, but  of  exquisite design and workmanship, are
shown in an elaborate and dignified display.  The work of promi-
nent Swedish artists in making designs for practical reproduction in
manufactures shows the progress in decorative and technical quali-
ties that are sought for in distinctive Swedish products.
  CZECHOSLOVAKIAN  PAVILION.   This young country, about
the size of the State of Illinois, but with 15,000,000population, has
highly developedindustries which are important in the world market.
The Skoda Works are one of the world's largest armament plants,
making also machinery and locomotives.  In the pavilion you may
see an exhibit by the Czechoslovak Manufacturers' Association of
fine Bohemian glass and china ware, damask linens, embroideries,
costume jewelry, gloves, shoes,musical instruments, hops and malt.
   Exhibits appealing to tourists show the attractions of the cele-
brated health resorts-Karlsbad,  Marienbad and Piestany, with the
background of Carpathian mountain scenery and the picturesque
native costumesof the region.
   *Czechoslovakian restaurant, table d'hote and a la carte.  Indoor
and outdoor tables.  Also lunch counter.  Orchestra.  Floor show
and dancing by guests, 8 p. m. to midnight.
  ITALIAN   PAVILION   with   its  impressive entrance under a
 gleaming giant airplane wing houses extensive exhibits illustrating
 the progressof Italy.  Two large extensionshave been built on either
 side of the pavilion to increase exhibit space in the Exposition of
 1934. On the lawns around the entrances are modern bronze Italian
 sculptures. Around the main rotunda of the pavilion is one of the
 largest and most dramatic mural paintings in the Exposition.    It
 depicts the government's control of  all transportation facilities by
 land, water and air.  Reclamation of 11,000 square miles of agri-
 cultural land by which Italy's wheat production has been increased
 more than 50 per cent is shown. A  frieze of translucent photo-
 murals shows the historic and scenic beautiesof Italy.
   Products of Italy and its colonies are seen in the bazaar annexes.
    *Italian  restaurant, indoor and outdoor tables. Table d'hote and
 a la carte service. Orchestra and dancing by guests.
    Italian Wine Pavilion:  Displays the wines of each province in
 Italy.
    xl-ight lunches and wines.
   tVenetian Glass Factory. A circular building north of the Italian
                            1 2 2 1

          www.butkus.org/postcards
View original page 31
Page 33 · Read text
Pavilion houses a complete Venetian glass factory.  Ten  Italian
artist-craftsmen are at work blowing molten glass and fabricating
the glass art products for which Venice is .famous. The exhibit
includes a museum of mediaeval and modern glass.
  GLADIOLA  GARDENS,  with a display of beautiful and rare
gladioli growing outdoors in a landscaped setting beside the lagoon.
         THE SKY RIDE
  tSKY RIDE mainland tower is near the south end of the Avenue
of Flags. The spectacular steel web towers of the Sky Ride, rising
628 feet in  the air, are the highest man-made structures west, of
the Atlantic  coast.  At  their tops are observation platforms from
which is obtained a matchless view of the Exposition spread out
below you like a brilliantly  colored map, with the lake on one side
and on the other the miles of buildings of Chicago.  At  night the
scene is an incredible spectacle of colored light and movement.
  Aerial cable track of the Sky Ride crossesthe lagoons at the 210-
foot level for a trip between the towers, which are 1,850 feet apart.
In the boat-shaped observation cars the ride is a thrilling  novelty,
enjoyed in perfect safety.
  To make possible this tremendous attraction five great companies
joined forces  These were: Great Lakes Dredge and Dock Com-
pany, Mississippi Valley  Structural Steel Company, Inland  Steel
Company, the Otis Elevator Company and John A. Roebling's Sons
Company.
  The Sky Ride  is one of the outstanding engineering works of
the century.  The network of steel cables connecting them is one of
the world's longest suspensionbridges, equal in length to the Ambas-
sador Bridge at Detroit connecting the United States and Canada.
During the 1933 Exposition 2,616,389persons went up the towers
and crossed in the observation cars.
  CHAPEL CAR, St. Paul, of the American Missions of the Roman
Catholic Church, is near the 16th street entrance as the exhibit of
The Extension Society.
  The St. Paul was dedicatedby Cardinal Gibbons March 14, 1915,
at New Orleans.  Since then  it has traveled thousands of miles,
chiefly in the south and southwest, visiting lumber camps, construc-
tion gangs and isolated communities.
  16TH STREET, JapaneseEntrance.
       THE LAMA  TEMPLE
  TBENDIX LAMA TEMPLE.   This resplendent shrine, known as
the Golden Pavilion of Jehol, is an exact reproduction of the original
temple built for the Manchu emperorsof China in 1767.  It  is filled
with a treasure of statuary, carvings, jewels, bronzes and rich embroi-
                                                           | 241

         www.butkus.org/postcards
View original page 33
Page 34 · Read text
The Lama Temple
 deries. The celebrated explorer, Dr. Sven Hedin, was sent to the
Orient by Vincent Bendix, Exposition trustee, to find and bring back
a typical Lama Temple.  His quest was ended when he found this
brilliant  relic of the Manchu dynasty.   It was crumbling to ruin,
but a staff of Chinese artist-craftsmen was set to work to duplicate
each piece of the structure. No nails were used. More than 28,000
different parts were carved and numbered and shipped to Chicago.
  As the scarlet and gold temple stands in the Exposition,  it  is 70
feet square and 60 feet high at the center.  Its double-decked roof
of copper shingles is covered with $25,000 worth of Z3-karat gold
leaf. On the exterior, 28 columns in red lacquer support the lower
deck. Twenty-eight other columns, 30 feet high, form part of the
wall.  Inside, twelve 37-foot columns support the gilded ceiling and
the upper deck. Carved grilles in red, blue, yellow and gold, enclose
the windows. The cornice beams are gilded and carved with images
of dragons, cats and dogs.
                     Treasures of Taoism
  The temple is arranged and equipped for the Lama worship.  Its
treasures include a huge bronze incense burner dating back to the
Ming dynasty-1368  to 164*a   large antique wooden statue of
the "smiling Buddha," bronze prayer wheels, the throne and screen
of the Ta Lama, or high priest, and his ceremonial robes, the great
bronze temple bell, prayer rugs, a drum made of two human skulls
joined together, prayer tables with  scrolls of the Lama scriptures
and ceremonial weaponsfor banishing demons. Besidesthese ritual
                         lzsl

            www.butkus.org/postcards
View original page 34
Page 35 · Read text
objects the temple contains a
                                    great treasure of pagodas, carv-
                                    ings and offerings of jewels in
                                   jade and carved work. Chinese
                                      interpreters explain the worship
                              ceremony and the meanings of
                                    the details.
                            CHINESE PAVILION.  The
                              Jade Pagoda, one of the finest
                             known examples of  this  art,
                                     peculiar to China, is the central
                                    feature  of  the  exhibits.  The
                                pagoda, fifty-one inches tall, is
                                    the product of more than six-
                                  teen years' labor and is valued
                                       at $500,000. Even  the  bells
        The ChineseGote            hanging from the curved roofs
                                        of the separate stories, and the
chains which support them are carved from solid jade. A number of
other large jade pieces, including flower baskets and lamps carvecl
to eggshellthinness, surround the Jade Pagoda.
  The teakwood Gate of Honor before the pavilion and Chinese Gar-
den is an example of the most elaborate workmanship put by the
Chinese on these ceremonial arches.
  tChinese Theatre, with performances by troupe of native artists.
  *Chinese restaurant, featuring native dishes, dance music and
floor show by Chinese entertainers.
  JAPANESE Concession.

      THE HALL OF SCIENCE
  HALL OF SCIENCE.   This building and  its exhibits are the
heart of A Century of Progress. Before you enter  it  will be well
to look at the Hall of Scienceas a building.
  Many miles of spectaclesand exhibits are before you, but here
not only  the scientific plan but  the  art and architecture of  the
Exposition are brought to a focus.
  The architecture of the World's Fair is one of the first expressions
of the new era of progress that  strikes the visitor.  Examine the
Flall of Scienceand you will be prepared to understand the modern
thought in architecture which indicates the trend of what may be
the great public buildings and public squares of the future.
  Consider that where you are standing deep water was rolling only
a few years ago.  You  are on man-made land-a   creati-on of
                                                                     l 2 6 l

          www.butkus.org/postcards
View original page 35
Page 36 · Read text
Man  Cotnbatting Ignorance, by John  Storrs
 engineeringscience. The whole Exposition is a demonstration of
 man's advancitg control over the forces of nature.  The architec-
 tural commissionof the Exposition decided at the beginning that  it
 would not be in keeping for this great expression of u century of
 progressto hark back to antique times and house itself in the tiadi-
 tional manner in buildings copied from ancient Greek temples and
 the Roman Forum.
                  An Example of the
                  Architecture  of- the Exposition
  Architects for years have been emancipating themselvesfrom the
time-worn shackles of tradition. There have b..tt  scattered exam-
plesof buildings making use of new materials and of the new knowl-
edge and powers of  lighting and ventilation as well as the new
studies of conveniencein plan, according to the use that was to
be made of the building.
  Here, at the World's Fair, for the first time the architects have
had the opportunity on a great scale and in many different build-
ings of suggestingwhat the architecture of the future may be.  you
will see'further on in the Exposition, the new ideas applieh to familyr
dwellings. We are considering,now, the great exhinii buildings.
  You will note that windowless construction is a characterisiic of
them. This is practical. By the use of artificial lighting the exhib-
itor avoids the variability of daylight and has constant control over
                      tzz1

             www.butkus.org/postcards
View original page 36
Page 38 · Read text
the volume and intensity of light.  Constant, controlled circulation
 of fresh air  is easily provided  for.  There  is no waste space nor
 dark areas. Shut-in effect is avoided by terraces on which you mav
 walk outdoors from any floor.
   Beauty of the new architecture is peculiar to itself.    It does not
 seekto veil itself in the aroma of ancient history.    It  is a dynamic,
 stimulating expression of the living age.  Its great planes and sur-
 facesgive opportunity for striking, impressive,daring or tender color
 effects-a new field for the color senseof the artist-decorator.
                             filumination
   Night surpassesthe day in the beauties of this new color decora-
 tion. The possibilities of night color decoration have given this great
 opportunity of floods of changing colored light over these buildings.
 Sciencehas given the artist-decorators these new mediums of color
 expression.
  Enter now the Hall  of Science. This superb example of the new
 architecture is the design of Paul Philippe Cret, of Philadelphia.
The building  is in the form  of a gigantic letter U, with  its arms
extendingeastward to the shore of the lagoon and enclosing a court
 of three acres.  At  the southwest corner is the square Carillon
tower from which the chimes sound every quarter hour.
  You are entering by the north ramp ascent.  Before you  is a
semi-circle of  tall pylons, chief ornament of which  is the heroic
statue,in high relief, by John Storrs, of man combatting the serpent
of ignorance. Entrance by the ramp takes you direct to the main
 (upper) floor, which is the best place to begin.
  The theme of  the Exposition  is  the dependence of  industrial
advancementupon the pure sciences. In  the Hall  of Science the
fundamental facts of the basic sciencesare shown to you as far as
possiblein  life processesand in demonstrations in action.  These
exhibits are non-commercial. They show you the facts upon which
knowledgeis based. They show you the powers arising from knowl-
edgeof these facts of nature.  They show you where we are today
in science,and give you the vision of the expanding knowledge and
power that the future holds for us.  The exhibits are made under-
standableto visitors without  scientific training.  They are the key
to the understanding of A Century of Progress.
                 Plan of the Science Exhibits
  To make these fascinating displays systematic so that the place
of each science would be more readily understandable, they are
divided into  six sections: Mathematics, Geology, Biology, Chem-
istry, Physics and Medicine.. Complete story of the scientific exhibits
is told in the Handbook of the Basic Science Exhibits, obtainable
at the entrances to the Great Hall, or at information booths.
                        lzel

             www.butkus.org/postcards
View original page 38
Page 39 · Read text
Entering the Hall  of Science by the main north entrance up the
ramp from the Avenue of Flags you are in the North Wing of the
building and in the Mathematics Section. To see all the exhibits
in their order you might turn to your left here and walk out to the
end of the North Wing and start back.
                          Italian Scientific Exhibit
  At the end of this wing you will  find, as an introduction to the
basic scienceshow, the scientific exhibit of the Italian government.
Here you  will see the beginnings of  scientific city  planning and
construction by the builders of ancient Rome. A model of the port
and adjoining buildings of Rome of the Caesarsis accompanied by
scale reproductions of antique Roman aqueducts and military roads.
A scale model of the pleasure galley of Caligula, recently uncovered
by the draining of Lake Nemi, is shown. Nearby is the oldest known
model of a ball thrust bearing, the parts of which were recovered
with  the galley.   Its  bronze ball  rollers are supposed to have
supported the turning pedestal of a statue on the galley's prow.
  A complete model reproduction of a Venetian galley of the 17th
century is shown with models of modern Italian merchant and war
vessels.
  The exhibit includes models of Alpine tunnels and of pioneer
electric installations in Italy.  A pioneer Italian automobile of 1899
is shown in comparison with modern Isotta-Fraschini engines.
                       Danish Exhibit
  Next in this wing is the scientific exhibit of the Danish govern-
ment.                      4
  Three historic astronomical observatories in Denmark-those   of
Stjerneborg, Tycho Brahe's observatory, and the observatory of Ole
Romer at Uranionborg, are shown in scale models. A wood carving
of Ole Romer shows the astronomer at his home telescopewith the
apparatus he devised to keep the instrument trained on the star he
was studying.
   Murals of Danish city and country scenery surround the exhibit,
which includes modern astronomical equipment and scientific appa-
 ratus.  The  telegraphone, invented by Waldemar Paulsen, is a
recording phonograph which can be connected with a telephone to
 reply to a call in the absenceof the subscriber and to take a message.
  The Danish and Italian exhibits will be removed after the Fair to
be permanent exhibits in the Museum of Science and Industry  in
Chicago.
                  GEOLOGY
   Leaving this section, we start now to begin the tour of the basic
 sciences. We are in the Geology Section, in which the story of the
 origin and growth of our planet is told.
                                                        t 3 0 l

          www.butkus.org/postcards
View original page 39

From the M. Butkus archive. Original publisher and archive notices are retained.
Check the model and edition against your equipment.

PDF verified 2026-10-10.