Historical reference
World's Fair 1964 Guide Book - PT. 1 Reference document
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- M. Butkus collection
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- World's Fair 1964 Guide Book - PT. 1
- Document type
- Reference document
- Language
- English
- Pages
- 40
- File size
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- Category
- Historical reference
- Document date
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\
tr.oo
OFFIGIAL
I\IE\,V
YOFt]<
vt/oFlLtrI'si
F llFl
ME_L.FEEooKa19Ej,4/1965
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-
ETIIE
UPH
A dramatic exhibit of man's survivalAilthrough the ages
Be sureto visit theTravelers building with a walled eity...Columbus sailing to
its distinctive Red Umbrelladome, at the the New World...the stark drama of
Pool of Industry. a Civil War battlefield...and many
There, you'll experience the colorful other stirring events.
"Triumph of Man" in a wonderland No one-adult or child-should
of panoramie, you-are-there settings. miss this uniquely exeiting experience.
You'll follow man's triumphant emer- Presented by The Travelers, its agents
genie from the dawn of time to the and brokers-marking a century of
dawn of tomorrow. protection and service.
You'll stand on the plains of prim- You can get all types of insurance
itive Afriea...walk the streets of an- under the Trauelersumbrella.
cient Rome. You'll see the plunder of The TRAUELERSINSURAI{GEGompanies
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$eethe World'sFaip..,
thenseethe world,onTWA
If the Fair gives you a taste for travel abroad, bound transatlantic flights. Whether you
consider the advantages of flying TWA. prefer a planned tour or a do-it-yourself
Truly an international airline, TWA links trip,TWA hasthe right destinationsand the
70 U. S. cities with 15 world centers in right pricesfor you. And now you can fly
Europe,Africa and Asia. You get one-airline TWA to Europe at the lowest jet fares in
serviceall the way; no time lost waiting for airline history. Only TWA can offer this
connections with other carriers. You can combination of routes and service. For
enjoy a first-run film by Inflight Motion reservations,call your nearestTrans World
Pictures.Inc. on both eastbound and west- Airlines office.or your travel agent.
P,E, Be sure to visir rhe TWA exhibit at
the Transportation and Truvel Pavilion, Nationwide
with its fascinating history ol aviation and Worldwide
an exciting presentation of the future in dcpend on 7WA supersonic air travel.ItI
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].w#*.
Mr, Mosesandfinx Falkenburg
viewthe N.Y,World'sFair
The settingis the elegant "Top of the Fair" Restaurant,overlooking
the World's Fair grounds.Behind the scenes,Gas assurescomfort
for everyone.lt cools and heats not only this Heliportbuilding,but
almost 80% of the entire Fair. And Gas preparesthe fine food for
virtuallyall the World's Fair's 75 restaurants.
For example, at "Festival '64-the American Restaurant," by
RestaurantAssociates,in the Festivalof Gas Pavilion,Gas sets the
table with a unique array of authenticAmerican dishes.Try them!
At the Fair, you'll also see new ways Gas-the fuel of efficiency
and economy- serves you today, at home and in industry.
See why Gas is first at the Fair...first in the world of the future.
AMERICANGAS ASSOCIATION,INC.
Do it tomorrow'srvay...withGas
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aYrltt lEtlota ot
tltllrCltllOOra
CC'NTENTS
HOW TO USE THE GIIIDE r3
llap: Appnoaches to the Fair 4 How to See the Fair r3
Map: Plan of the Falr 6 List of Restaurants A
Welome by Robert Moses lo The Fair in Plctrres 42
INDUSTRHL AREA ,6 TRANSPORTATION AREA 196
INTERNATIONAL AREA rr8 LI\KE A.}TUSEMENT AREA AA
FEDERAL AND STATES AR"EA t72 Flushing Bay Area 2K
The Ctty Museums 2ro Sporc Schedules 276
Calendar of Exhtbidons 216 A Day at the Beach 27t
Festival at Llncoln Center 26r 7lpls and Gardens of New York 2tt
Muslc, Dance and Drama 266 The United Nations 2U
The Olymplc Tlilals 270 The sights of the city 29O
APPENDIX: The World's Fair Corporation, 296; Pavilion Architects and Designers, l0l ; Exhibitors
and Concessionaires,)O4; Picnrre Credits, 307; Index, 308.
ASTATEMENTBY THE EDITORS:Everypossibleeffort has been made to pro-
vide an accurateand full description of all Fair pavilions in this Guide. Where
errors or omissionsoccur, they reflect changes in plans made by exhibitors after
the Guide went to press.
Publlshcd by Tlme Incorporated, New York
@ 1964 Time Inc. All rights reserved. All illus- byQ United States Steel @ 196l New York World's
trations and photographs of World's Fair exhibits Fair 1964-1965 Corporation. Published simulta-
and attractions by permission of New York World's neously in Canada. Library of Congress catalogue
Fair 1964-1965 Corporation. Unisphere @ presented card number 64-19066.
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Seethe up-to-the-minutestory
of the populationexplosion
at the EquitablePavilion
Every7L/zsecondsa baby is born in the U.S.A.EveryI8L/zseconds
someonedies in the U. S. A. Every1 I secondsour populationin-
creasesby one.
Seeit for yourself: the whole,fascinatingstoryof our changing
population-on the Demographat the EquitablePavilion.
A giganticmechanicaI marvel,the Demographshows,minuteby
minute,how eachof our statescontributesto the dramaticcycleof
birthsand deaths.lt alsoportraysmanyother interestingaspectsof
the U.S.population.
Be sure to see the EquitableDemograph.You'llfind it on The
Poolof Industry,with its Fountainof the planets.
' ri':' '
The Life Assurance Society of the United States T|TABLE
N. Y., ice: 1285 Avenue of the Americas, N.Y. 10019 O1964 i:i]'*':::::: : Home Off
iii i.'.'
iiiiiii:':r ::::.:::,,
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RobertMosesand the U nisphere.
vt'ELCc|ME TC' THE FATFI
The Fair aims to be universal, to have something for everyone.
What is it you want? Vast forces dormant in nuggets of impris-
oned sunlight? Machines tha t fly,think, transport, fashion and
do man'S work? SpiCeS,perfumes, ivory, apes and peacocks?
Dead SeaScrolls? Imagesdivine and graven? Painted lilies and
refined gold? The products of philosophy, which is the guide
of life, and knowledge, which is power? We have them all.
Study the Fair. Come often. When you get here, don't rush. Be
wise. Space your visits; save your arches, spare your muscles,
use your head; patronize buses,rolling stock, rides, ramps and
escalators;spot the oases and cultivate repose in the midst of
multifarious activities.
We welcome you to the Fair.
ROBERTMOSES
President
New York World'sFair 1964/1965
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TAKE. A FTJN-F'ILLE,DRIDE ON
WALT DISNE,Y'SMAGIC SKYWAY
RiJn the Magic Skyway in the comforr Irtspact Henry Ford's Quadricycle
of new Ford Motor Company convert- . . . Ford Motor Company winners on
ibles. Zoom through the Time Tunnel the raceways of today, from Monaco to
to prehistoric times-see cavemen, Daytona . . . and idea cars of the future
battling beasts and erupting volcanos. like the Allegro, the Cougar II.
Trnrul the Magic Skyway into the l l . , q r t h e " A u t o P a r t s H a r m o n i c
fabulous future. Visit the breathtakino-- -------------D Orchestra." See the Magic Mirror andSPace City. much, much more. Come be our guest
at the Wonder Rotunda. . . enjoy seven
acres of Disney-delightful fun.
from the laser beam to radio telescopes. LOCATEDIN THETRANSPORTATIONAREA
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J
Dramatic. life-sizereplicasof nine is as life-like and authenticas mod-
different types of dinosaurs are ern scienceand painstakingresearch
shown in this fascinatingand edu- can make it. You'll see the 70-foot
cationalSinclairRefiningCompany Brontosaurus,one of the largest
exhibit, located in the Transporta- l a n d c r e a t u r e st h a t e v e r l i v e d . . .
tion Sectionof the Fair. g i a n t T y r a n n o s a L l r u s t. h e m o s t
ferociousflesh-eatcrof all tinte...
A re-enaetmentof life on earth as Ankylosilurus, thc "walking for-
it was some60 million to ltlO mil- tress"pltrsother awesomedinosaurs.
lion vearsago, the Sinclair cxhibit so realisticthey look alive!
PETROLEUMPRODUCTS
RETAILEDEXCLUSIVELYATTHE FAIR
For the convenience of all Fair visitors
who come by car, Sinclair Servicc Sta-
tions, located at both of thc Fair parking
l o t s , w i l l o f f e r e x p c r t s e r v i c e a n d t o p
quality Sinclair Products.
D R I V EW I T HC A R EA N DB U Y . . . A TT H ES I G NO FT H ED I N O S A U R
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HclWTCI SiEE THE FAIFI
Dates and Times I5
USI NGi THE GIJItrIE Tickets I5
This Official Guide to the New York Getting to the Fair l5
World's Fair 19644965 is a com-
plete listing of what the Fair has Parking f 6
to offer-exhibits, amusements, res-
Where to Stay 16 taurantsand services-and how to
find them. Getting about the Grounds f6
AII of the Fair's 150 pavilions are Information Booths 20
describedin the Exhibits section be- Centers for News 20
ginning on page 56. This section is
divided into five parts, correspond- Computer Travel Services 20
ing to the five areas of the Fair
Souvenirs 20 itself-Industrial. International,Fed-
eral and State, Transportation and Hospitality Centers 20
"\ Lake Amusement. There is also a
-l( s€ctionon Flushing Bay (page 246). For Special Events 24
:\ Banking 24
The map on pages 4-5 shows the
approachesto the Fair; a complete Mailing 24
map of the fairgrounds. with all
Telephones 24 pavilions keyed by number, is on
pages6-7. and individual maps of First Aid 24
eachexhibit area are under the area
Police and Fire Protection 24 headings.
Lost Children 27
On page 14 appearsa map showing
where Fair services can be found. Playgrounds 27
The 27 pages that follow present a Lost and Found 27 primer of facts and figures about the
Fair (seeheadingsat right), including a Public Lockers 27
convenientchart of World's Fair
Rest Rooms 29 restaurants.A portfolio of pictures
(pages42-14)shows many of the at- Book for the Blind 29
tractionson the grounds. In addi-
tion. for the visitor from out of For Relaxation 29
town, there is a roundup of things to For Viewing 29
do in the New York area,startingon
page248. A complete index of ex- Strollers and Wheelchairs tt
hibitors, concessionairesand archi-
Newsstands ll tects is at the back of the book.
Photography 3'
I 3
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Hclvt' TC' SEE THE FAIFI
Dates and Times IND. The fare is l5 cents from all sta-
tions in the city's 216 miles of subway
The Fair will remain open a total of system, except from the Rockawayg
360 daysduring its two seasons-from where the fare is 30 cents. All subway
April22 to October 18, 1964,and from stations have signs directing riders to
April2l to October17, 196r. Gates to Grand Central Station or Times Square;
the grounds open at 9 a.m. (Sundays from these points, directions to Fair sub-
and holidaysincluded).Some pavilions ways are clearly marked. For the benefit
alsoopen at that hour. but most open of fairgoers, New York City has put 430
at l0 a.m.; all remain open until l0 new cars on the eight-and-a-half-mile
p.m. or later. Some amusements remain run between Times Square or Grand
open until 2 a.m. Central Station and the Fair (Willets
Point Station).These"World's Fair Spe-
Tickets cials" have extra-large windows to pro-
vide a view of the New York skyline
Singleadmissionsto the Fair, $2.00 per along the elevated route to the Fair.
adult, $1.00 per child (age 2-12), are It By Long Island Rail Road. Special
sold at each of the eight admission gates. air-conditioned express trains shuttle
During July and August of 1964 all chil- between Pennsylvania Station in Man-
dren will be admitted on Mondays for hattan and the LIRR's World's Fair Sta-
25 cents; there are also special prices tion adjacent to the main entrance of
for groups of schoolchildren from the the Fair. The run takes 12 minutet and
New York area accompaniedby a teach- trains leave about every 12 minutes in
er. Books of tickets are available at the each direction. The fare from Penn Sta-
gates at a reduced rate: $10.00 for a tion (one way) is 50 cents, or fairgoers
book of 20 adult tickets; $15.00 for 20 may purchase a $2.50 package, which
children's tickets. These books, as well includes a round-trip ride and one ad-
as singletickets,may also be purchased mission to the Fair. Special service also
in advance by sending check or money is provided linking the World's Fair Sta-
order to: tion with all parts of Long Island, and
TicketSalesCashier reduced-rate packages and fares are of-
AdministrationBuilding fered from Long Island stations. (For
New York World'sFair 1964/1965 Corp. information call REpublic 9-420O.)
Flushing52, New York. tt By taxi. New York City cabs charge
a standard rate of 25 cents for the first
Gefting to the Fair one-fifth mile, five cents for each addi-
tional fifth, plus tolls.
Fairgoerscan travel to the fairgrounds * By boat. Transportation will be avail-
from New York City by automobile, sub- able to the Fair Marina from pier 8l
way, railroad, bus, taxi, boat or helicop- at West 4lst Street in Manhattan and
ter. Here are directions: from the Parkchester Beach Club in
* By car, through the Queens Mid- the Bronx. Hydrofoil boatg which skim
town Tunnel, or across the Queensbor- over the water on winglike foils, pro-
ough, Triborough, Bronx-Whitestone or vide transportation from South Street
ThrogsNeck Bridges. These routes con- in lower Manhattan to the Fair Ma-
nect with the three major highways rina. Other hydrofoils run from East
leading to the fairgrounds: Grand Cen- 25th Street and from Hunts Point Ave-
tral Parkway, the Van Wyck Express- nue in the Bronx. Private boat owners
way and the Long Island Expressway may also tie up at the Marina.
(seemap, pages 4-5). Fifteen hundred * By bus. Visitors can reach Flushing
specialsigns bearing the Unisphere sym- Meadow by bus from Manhattan and
bol have been posted in and around the the Bronx, and from Westchester and
city to guide motorists to the Fair. Nassau Counties. Buses operate from
* By subway, via the IRT subway divi- the West Side Airline Terminal on Man-
sion or, transferring, via BMT and hattan's West 34th Street, from the
l 5
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- H C ' W TC ' S E E T H E F A I F I
George Washington Bridge Bus Termi- AII hotels and motels listed have signed
nal, from both LaGuardia and Kennedy an agreementwith the World's Fair not
Airports, and from regular stops in to raise ratesduring the 1964/1965Fair
Westchester and Nassau. There is also seasons. The Hotel and Motel Guide is
bus service (via the Q44 bus) from the free, and available from local travel
Bronx. Ratesrange up to $ 1.00one way. agents or upon request to:
* By helicopter. Regular flights, which World's Fair Housing Bureau
take from five to nine minutes depend- 30 RockelellerPlaza
ing on place of origin, leave for the Port New York, New York 10020
Authority Heliport at the Fair from Telephone: Clrcle 7-010O(area code212).
these points: the Wall Street Heliport; Room reservationsmay be made through
and Newark, LaGuardia and Kennedy travel agents,by writing directly to the
Airports. In all. ttrere are 30 flights hotel or motel of choice,or by writing
daily to and from the Fair, between the to the World's Fair HousingBureau.Re-
hours of 9:J0 a.m. and I l:30 p.m. Each questsshould include first, second,third
helicopter carries 25 passengers;the and fourth choices. The Housing Bu-
fare is about $8.00 per person. (For in- reau does not arrange for accommoda-
formation call Illinois 8-7400.t tions in private or apartment houses.
Parking Getting about the Grounds
The Fair has four huge parking lots A model of the Fair, on view in the
with a combined capacity of 20,000 cars. American Express Building just inside
Theseare the East and West Meadow the main gate, will help visitors decide
Lake areas, the Lawrence Street area where to go first. For touring the Fair,
and the Flushing Airport parking area there is a wide choice of conveyances.
(see map, pages 4-5). In addition the More than 300 Greyhound vehicles-
9,000-carSheaStadium parking lot will of four specially designed types-run
be available to fairgoers when not in through the grounds. Rapid-transitand
use for sporting events. The charge for sightseeingtours are available.
parking at the four Fair lots is $1.50 * Rapid transit. Two types of service
per day (closing hour, 3 a.m.). For are provided: -,
persons who park at Flushing Airport, g Picture-window buses run clockwise
there is a l5-cent bus shuttle to the and counterclockwisearound the per-
entrance gates; there is free shuttle imeter of the grounds, touching each
servicefrom the two Meadow Lake lots. of the eight admission gates and mak-
No trucks or trailers may be parked ing 35 stops in all. This is the quickest
in the Fair lots; pets may not be left way of moving between widely separat-
in cars or taken on the fairgrounds. ed areasof the Fair. The fare is 25 cents,
For automobiles that are disabled at the for the whole trip or one stop.
Fair, the Sinclair Oil Company main- q Tractor-powered"Glide-a-ride"trains
tains two stations (one at the East offer service across the fairgrounds,
Meadow Lake parking area and one at either east and west or north and south.
Flushing Airport) which will provide The fare is 25 cents. White (for north-
towing and repair service. and-southservice)and green (east-west)
flags distinguish thcse shuttles from
Where to Stay similar trains serving sightseers.
* Sightseeing.The Fair may be toured
There are 376 approved hotels and mo- and viewed in a great variety of ways:
tels in the greater New York area, with { Glass-domed,air-conditionedcoaches,
a total of more than 100,000rooms. A which have a recorded lecture describ-
complete listing, including rates, loca- ing points of interest. make a grand
tion and other pertinent information, tour of the fairgrounds in an hour and
is provided in The New York World's a half. Fare is $1.00 for adults, $1.50
Fair, 1964/1965 Hotel and Motel Guide. for childrenunder 12.
t 6
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rffuntwiththeMICRONITEh[er ivesyouthebestcombinationof KENT
fter-actionandsatisfyingtaste SATISFIESBEST
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Festit'c,lo/'Gas Patilion ot the New York World's Fair,
designed bt' Walter Dorutin Teague Associates.
Be sure to visit the Gas Industries the increased awareness you will gain of
Pavilion at the Fair and help us ce lebrate the new concepts in every day comfort
"The Festival of Gas." and convenience that modern Gas is
There is fun for the rvhole family at developing for you and your family.
this fascinating exhibit . a thrilling In The Kitchen of the Future, iust
ride on the Giant Carousel; interesting for one example, you'll watch dramati-
shows in the "Theater of Food," where cally new Gas appliances automatically
famous chefs give their secrets of cook- emerge from bare walls, floors, ceilings
ing with Gas; a fabulous PuPPct Show; as they are needed bY the housewife,
and you'll want to eat in thc delightful and disappear when no longer in use.
'64-The American When you see the limitless possibilitiescomfort of " F cstival
Restaurant" by Rcstaurant Associates of serving Mankind, which the scientists
-air-conditioned, like 80% of thc Fair, and technicians of the Gas Industry are
by dependable, economical Gas' And developing, you will agree: "Gas is the
perhaps most rewarding of all will be energy of the future."
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tlhelfuturco.o
Mbdd oltllomornow
@ f eOONew York World's Foir 1964-1965Corpororion
This advertisement sponsored by the foltowing
GAS EOUIPMENT MANUFAGTURERS
suppliers to the Gas lndustry:
AMERICANMETER CO. . AMERTCANSTEEL ptpE, A Division of
Americancast lron Pipe co. . EcoNoMY GovERNoR co., A Textron company
E. F. GRIFFITHSCO., A Textron company . MUELLER CO.
PIPE LINE SERVICECORPORATION. ROCKWELLMANUFACTURINGCO.
THE SPRAGUEMETERco., A Textron division . supERtoR METER DtvtstoN,
NeptuneMeter Co. . THE TAPECOATCO., lnc.
u.s. PIPEAND FOUNDRYco. . vuLcAN DtvtstoN, Reeves Brothers, Inc.
in co-operation with The American Gas Association
UVEM0DERNF0RwrTH.Gns
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HC'l^'TCl BEE THE FAIFI
I Glide-a-ride Area Tours are shorter vide continuous news coverage at the
(from l0 to 45 minutes) sightseeing Fair. In the center of thdse 60-foot-high
trips. Each also features a recorded lec- steel archways giant electronic informa-
ture. See {oute map. available at infor- tion panels that can be read 100 feet
mation booths, for boarding locations' away carry summaries of World's Fair,
Prices range from 50 cents to $ 1.00. local and international events. There is
{ Four-passenger "Escorters," open- also a special Press Building for mem-
sided, Fiberglas-canopiedvehicles, may bers of the working Press.
be engaged as taxis on a meter basis,
or by the hour or day. These vehicles Computer Travel Services
have driver-guides who will help pas-
sengers plan their tour. The cost is In the Transportation and Travel pa-
about $9.00 an hour for two passengers, vilion, as part of the Data Patterns ex-
or $l1.00 an hour for four. Minimum hibit, an electronic computer provides
charge is $1.00 for 20 minutes. "instant itineraries" for tours of New
{ Greyhound guides will also accom- York City, the U.S.A. and the world.
pany families or small groups on in- The fairgoer need only indicate to the
formative walking tours. Guides may Univac Real-Time Computer where he
be engaged at any of the information wants to go and what his interests are.
booths on the grounds. To aid fairgoers In secondsthe computer provides a per-
in planning tours, Greyhound has l0o sonally tailored listing of locations, de-
blue-uniformed representatives roving scriptions and routet all arranged in the
the fairgrounds. most efficient order for traveling, and
I Besidesthese services,there are many estimating the amount of time the trips
rides which are intended primarily as will take and the costs involved. There
entertainment but which offer striking is no charge for this service.
views of the Fair, such as the Monorail, In addition, a Diners' Club exhibit in
the Belgian aerial ride and the Swiss the same pavilion has an electronic de-
Sky Ride. They are described fully in vice that reports the entertainment and
the Exhibits section of this Guide (pages prices of 600 Manhattan restaurants
56-247). In addition, sightseeing flights and night clubs. Attendants help in
over the grounds in 25-passenger heli- making reservations.
copters leave every few minutes from Hertz Transportation Center offers
the Port of New York Authority Heli- travel information and reservations.
port on the fairgrounds.
Souvenirs
Inforrnation Booths
At 36 Brass Rail newsstands, refresh-
Near each of the entrance towers and ment stands and restaurants the fair-
spotted elsewhereabout the fairgrounds goer may buy a varietY of souvenirs,
are 2l Greyhound information booths including the Official World's Fair Sou-
where the fairgoer can get information venir Map (regular edition $1.00; de
concerning the Fair, including advice luxe edition $2.50) and the official
as to congestion at various pavilions, World's Fair Souvenir Book ($2.50),
unlisted specialevents or changesin pro- both published by Time Inc. These pub-
grams. Most booths have a bilingual or lications, as well as the Official World's
multilingual attendant, and each booth Fair Guide, are also available at 32 spe-
is connected by teletype and tele- cial sales booths. The Arlington Hat
phone to the World's Fair Information Company sells souvenir hats and bal-
Center, manned by 40 operators. loons at several locations.
Centers for News Hospitality Centers
Eleven "Communication Arches" built Special welcoming facilities have been
by the General Foods Corporation pro- established for a number of groups.
20
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l
The world'sfairestknow...
if it'sthe finestin cosmetics
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What nakes it sogreat?Just this'
? Crown'sspecialqualityof tastewidensthe rangeof drinksa whiskeycan make-
long,short,sweet,sour,hot.cold.Whenentertainingat homeor in your
fav"oritetavern,you'll find no onewhiskeytloessomuch,sowell,as Seagram's? Crown'
so manypeoplehavediscoveredthis to be true that ? crown is by
faitne totf ptif.rred whiskeyin America.Suchpopularity,t00,is the mark
of a GreatEntertainer.
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Hc'li' TCl gEE THE FAIFI
* In the Coca-Cola pavilion, the USO For fairgoers who have American Ex-
maintains a "referral and information press credit cards, personal checks are
lounge" for servicemen and their de- cashed immediately.
pendents. Advice is offered on hotels;
other personal servicesinclude free tick- Mailing
ets to some New York theaters and
Madison Square Garden events. There are 60 letter boxes scattered
* An official Women's Hospitality Cen- about the fairgrounds. The World's Fair
ter is sponsored by Purex on the roof of Post Office, located in the Industrial
the Bettcr Living Building in the In- Area, is designed as an operating postal
dustrial Area. This is a meeting place service as well as an exhibit. It handles
for women's groups from all over the a daily mail volume equal to that of a
world. Organizations may arrange for middle-sized city.
teas, luncheons and receptions. Inter-
ested groups should write to: Telephones
Direoor ol Womm's Activities
New York World's Fair 19644965 Corp. There are some t.400 public telephones
Flushing,New York I 1380. on the grounds,900 located within vari-
* The Masons and trre Boy Scouts have ous pavilions. All have "Touch Tone"
pavilions at the Fair. New York Rotar- dialing, the new push-button method
ians maintain an information center that is being put into general use by the
in the National Cash Register pavilion Bell System. In addition, the Fair fea-
where Rotary Club members can get tures a number of "family booths"-
information on daily meetings and pro- white oval. air-conditioned units ac-
grams, and daily luncheons are spon- commodating four to six PeoPle. in
sored by Rotary International in the which hidden microphones and speak-
Texas pavilion. ers replacethe conventional instrument,
making it possibleto make group calls.
For Special Events Three of these are located in the Bell
Telephone pavilion.
Four large open areas are used for out-
door meetings, assemblies.concerts and First Aid
other special events. They are the grass
Parade Ground in the Industrial Area, The World's Fair Medical Department
and the three concrete-surfaced "Com- maintains five first-aid stations spotted
mons," the Enterprise and Industrial about the grounds (see map, page l4).
Commons in the Industrial Area, and In each station are nurses and a first-
the Transportation Common, Iocated in aid attendant, and three to five physi-
the Transportation Area. cians are on duty on the fairgrounds at
all times. First-aid treatment at the
Banking Fair is free. In addition, the Fair main-
tains the Atomedic Hospital, located
A Visitors Branch of the First National near the Post Office in the Industrial
City Bank offers complete banking serv- Area. Here a staff of nurses and doctors
ice to fairgoers in its pavilion in the can handle as many as 30 patients in
Industrial Area. The bank sells travel- two-bed wardt providing sutures, minor
er's checks, exchanges foreign currency surgery and other emergency treatment.
and will even arrange for a loan. Tellers The hospital does not keep patients
speak several languages. The American overnight; those requiring further treat-
Express pavilion in the Industrial Area ment are transferred to local hospitals.
also sells and cashes traveler's checks
and money orders, has a foreign cur- Police and Fire Protection
rency exchange and maintains a speedy
"check-clearance-by-telegraph" service The Fair has its own police force. At
to banks in cities all over the world. peak hours, there are some 100 police
24
www.butkus.org/postcardswww.butkus.org/postcardsView original page 27Page 29 · Read text
This, os you con see, is o
new kind of wogon. This is
the Buick Skylork Sports
W o g o n . P e o p l e w h o s i t
bock here like ir becouse
now lhey have lots of heod-
room. Becousethe third seot
fsces forword. Becouse o
new kind of heot- ond glore-
o b s o r b i n g g l o s s s k y r o o f
lets the oulside world in.
B e c o u s e t h e y e n i o y t h e People who sit up here like
smoolh Buick ride. Becquse it loo. Of course. ll's o
they like ils looks. Buick, isn'l it?
ry
\a
For o closer look, visit the Buick Exhibit of lhe Product Plozo in the Generol
Motors Euilding.And while you're of it, see oll the other Buicks-then go drive
one of your Buickdeoler's.Becouseobove oll, il's o Buick.
Buick Motor Division
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From the M. Butkus archive. Original publisher and archive notices are retained.
Check the model and edition against your equipment.
PDF verified 2026-10-10.