World's Fair 1964 Guide Book - PT. 2 Reference document — PDF Download

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IF
I
SEETHEFAIR

An outdoor terrace offers American food, and
Iamb, chicken and beef prepared in the Moroc-
can manner. There is also a supper club, the
Thousand and One Nights.

Millstone at the Fair recalls early New England,
with clam chowder, beef pies, johnnycake.

The Hitching Post offers cafeteria service and
Spanish-American specialties. Beer only.

Beef,lamb, chicken and goat, served on rice or
wheat, are on the menu. SIKORSKYS.61
Plate specialsoffer both Polynesian and Ameri- can foods and include appetizer and beverage. SIGHTSEEING

The glass-enclosedTop of the Fair offers a spec- tacular view in addition to fine food. HELICOPTER
The Tea House provides such foods as spiced Verticaltake-offis flying'smostexcitingex-
spareribsand marinated meats with side dishes. perience.Enjoya spectacularviewof theentire
Fairj41ne ride.Seelocationof all exhibits,
The favorites of New York of the 1900s (for ex- all points-iffiterest.Savetime. Snapyour ample, oysters Rockefeller and beef Stroganoff) are at the Town House. ownaerialphotos.Famoustwin engineSikor-
sky5-61Helicoptersfly youon the Fair'smost
SchaeferCenter has an ample buffet (chickens. dramatic,panoramic,sightseeingtrip. All
hams) and tables around a fountain. flightsleavefromandreturnto heliport.
. PIACE- Roof-topHeliportin the Trans- The Main Restaurant (expensive) specializes in
grilled steaks and chops. The Combo (moderate) portationareaof the Fair.
has an American menu and quick service. The o TIME- Continuous
Barand Barbecue(moderate) offers hamburgers, . FARE-Adutts96.50,(chitdren$3.50) roast beef. Open for night games. o TICKETS-At Heliport,or at selecttickel
The Granada and the Toledo both offer Continen- sourcesinsideor outsidethe Fair,or ask
tal cuisine, with specialties from every part of anytravelagent.
Spain. There are flamenco dancers. SIGHTSEEINGHELICOPTERSOPERATEDBY:
The smorgasbord has hot and cold specialties,
including herring prepared in a dozen ways. NEWYI|RKAIRWAYS
Le Chalet has a balcony and wooden tables, and 1 2 t h y e a r - o v e r o n e m i l l i o n
serves cheese fondues and Swiss wines. p a sse n g er scar r ied on r egular ly
scheduledflights betweenKennedl
The Frontier Palace re-creates a Western dance International, Newark and lacuaf- Airports and Manhattan's Wall hall, serving up steaks and fried chicken as well diaStreet Heliport and to the Fair. as entertainment. A chuck-wagon offers 91.00 your See travel agent or New York
suppers after l0 p.m. Arrways.

Both lunch and dinner are buffet, with sweet
and sour crisp noodles and various curries.

The Galaxy Cafeteria, one of the largest at the
Fair, has l0 international styles of foods.

A cafeteria offers fried chicken dinners and West
Virginia ham sandwiches. No bar.

.Tad'sSteaksserves, in cafeteria-style,a $1.19
dinner featuring charcoal-broiled sirloin steaks.

An American menu, with emphasis on seafood,
is served in a nautical ddcor.

I 3 9

s;

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SNACK    EIAFIS

Only eating placeswith a capacityof 50 or more are     MASTRO  PIZ,ZA (5). Six varieties of pizza pies,
listed All have tables unless otherwise noted  In ad-        plus beer No tables
dition to these, there are many cafes. small snack
bars and refreshment stands in all areas of the Fair      MINNESOTA   (lll).  A sidewalk cafe serving sand-
                                                       wiches, soft drinks and beer
AERIAL TOWER  RIDE AND WAFFLE  RES-
TAURANT   (lft).  Hot plates, beer and a de luxe      MISSOURI  (lO7). A cafeteria that offers hot and
"Bel-gem" waffle                                         cold plates, sandwiches, hot dogs, etc

CENTURY GRILL    (llt).   Hamburgers, foot-long      II{OROCCO (7t).  Mint  tea, biscuits and Moroccan
hot dogs                                                   appetizers, plus kafta.a spiced hamburger

DENMARK    (t4).  Danish open-faced sandwiches,    NEWYORK  STATE (106). Hot plates and sand-
pastries and beer at the Kattegat Inn                 wiches at an automat; hamburgers at a counter

HALL OF EDUCATION    (t).  A  cafeteria serving     POLYNESIA   (Et). A sidewalk cafC serving both
hamburgers, hot dogs, sandwiches and beer            American and Polvnesian food

HAWAII   (142). Freshjuices flown from the Islands,     RHEINGOLD    (lt).  A sidewalk cafC serving hot
plus chop sueysand other specialties No tables           and cold plates, sandwiches and, of course, beer

HOLLYWOOD  (lOO). At four stands. snacks from      SEVEN-UP  (f7). A variety of unusual sandwiches
soup to waffles, plus beer Self-service                     at the Internatronal Sandwich Garden  Self-service
HONG KONG  (56). Duck, chicken. shrimp or lob-     SUDAN  (79). Sudanese "hamburgers" (charcoal-
ster in baskets at the Bird Cage Garden                roasted lamb patties), plus beer and cocktails
MARYLAND   (94). Fried chicken, crab-cake sand-     TEXAS  (l4l).  At five areas,specialtiesfrom shrimp
wichesand soft drinks at the ChesapeakeBay Wharf          to Texas beef  Self-service
RUFFINO   Itoty',prizegbign





...\MnenI   vou dine lto         Itolion!

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,.ELECTRONICTAKEYOUROWN       PH(lT(
ATTHETOSHIBAEXHIBITION
 Come  to  the  Toshiba booth  in  the  Japan
 Pavilion No. 2. Stand in front of the TV camera,
 press a button, and a few secondslater see your
 own "electronic photo" on the TV screen.
  The ToshibaPickup Storage Tube "memorizes"
 the  still picture and projects it any time up to
 about half an hour afterward.  lt's one of a
 thousand electronic marvelsdevelopedby Toshiba,
 oldest a nd most respected name in electricityin
 a | | Asia.
   Don't miss this fascinatingtry-it-yourselfdemon'
 stratio n.
 For J'urther informatiort, please contact
TOKYOSHIBAURAELECTRICCO., LTD.
NEW YORK OFFICE:                                         Pi ckup
 530 FifthAvenue,New York36, N.Y.,U.S.A.    Storage Tube


I o k y o S h i b a u r a E | e c t r i c C o , L t d T o k y o , ) a p a ^ Q u a | i t y S i n c e l 8 7 5

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                  preroddctyls_ll_\,dnd li.le-sizedcAv,emenw,ove,
                    at Travelcrs Insurdnce,mon discoverslire. The Lebanon
                   pav,ilionexhibirslossi/s80 milliln v€ors lld

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A NAVAL BATTLE is re-createdfor lascinatedspectatlrs
as J ohn Paul J ones's" BonhommeRichArd"(right)
defeatsthe "Serapis"in a ContinentalInsurancediorama.
Elsewhere,realisticdisplaysbring to life historic
figuresand suchdistantplacesas Israel and Malaysia.

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AN ANTIQUE AUTO, this copyof
Ford'sfirst gasolinebuggy is .
one of a variety of vehides0n dkplay.


A MESSENGERIN SPACE.
T elstar starsin a numberof exhibits,
includingthe Bell System's(below).
Almost everyWe ol satellite,rocketand
capsuleryay be seenat the Fair.

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,
                                                      , /                                                   \               I




A HOTEL BEIIEATH THL' SEAis a |earureo.f
the.future,asloreseenin GM's 1964-1965l:uturama;
theguestsenioysubmarinewewsand trips in

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J
                   ra
                      r { <                            ICE DANCER GezilaHeadol Sweden
                                               starsin the I ce-Travaganzaat the                                    l     New York City building.The show has,
                                  amongotherthings,an indoor ski run,
                                       moviescreensand six revolvingstages.
tr,                                                                                         l a    , t     l -
  ,                                                                    tr rl aa





    A FLAMENCO DANCER from Madnd
    perlorms in the Spanish pavilion.
    More than 80 nations are
     representedat the Fair  with displays
      ol national products, pezples and customs.

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MICHELAIIGELO'S  PIETA  is only one o.fthe prodigies
ol art at the Fair. El Grecls, Picassosand a Rubensare
shown. as are ancient tredsuresfrom China, India, Sudan
The.\,vie with clntemplrarv works-the  biggestin size
being the wall ol pop art 0n New York State's Theaterama.

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IFYt}UHAVEN'TSEENACY-      -+





                                                             ^.dA'
     N  EEN   Y(lRK"
I  Everybody wants to see the world's largest store, for where
else can you find so many wonderful things from  all over the
world. . . at prices that remind you  "it's smart to be thrifty"?
You'II find a cordial welcome waiting for you, plus fascinating
displays, demonstrations, exhibits, fashion shows, and many
thoughtful services to make your visit to New York pleasant.
I  Here, too, you can see and study the largest official walk-
around model of the Fair, as well as special Fair exhibits.. . the
bestway to pre-plan your own trip to the Fair, saveyourself time
and footsteps. If you've already visited the Fair, bring your
friendsand relatives to seeMacy's exhibit. They'll love it. Macy's
Exhibit Center, 5th floor, Herald Square, open during store hours
through August 15. No admission charge.
       Maey*S   at  thg  Faif:  see the new ideafor your life of
           leisure  . . . houses you buy furnished and fitted  out so all you
         have to do is turn the key in the lock and start living. Substan-
              tially  built  yet surprisingly   thrifty   in price, these Leisurama
         houses are so complete they have General Electric  Kitchens,
         even dishwashers and washer-dryers. Where does Macy's come
           in? We furnished the houses, down to teacups and towels-
                    f  Leisurama  North  to be built  in Montauk  on Long Island;
          Leisurama South in Lauderdale  at Ft. Lauderdale, Florida.   . -
          both superb resort areas. Built  by All-State  Properties Inc.,
          designed by Raymond  LoewylWilliam   Snaith  fnc-, decorated
         and furnished by Macy's. See both houses on the Court of the
         Moon, between the Avenues of Commerce and Europe.

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    Gatheredarlund the Pool of Industry, 4j  pavilionsffir
    spectacles,staqeshows,architectural wondersand a glittering
    testimonialto America'sindustrial strength.The hundreds
     of companiesrepresentedin this areo, comprisinga rough crlss
     sectilnof the nation'seclnlmy, haveput 0n displayas wide a range
     ol produas and servicesas have ever beenassembledfor a fair.

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/

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ' ^ t ,,p'



\      theDelightfulaudienceCanouselmovesandof Pnogness-whereelectronicfigures Mammothdrama on theSky-Domobiggest projectionSpectaculan-screenbigin
        enact a warm, whimsical play in the won-   the world, the epic struggleof man to con-
         derful Walt Disney  style.                         trol Nature's energy.





      Awe-inspiningAtomic Fusion- a man.  Fascinating  Medallion  City. Beyond the
      made sun  -  demonstrated  to the general   arch  is a  real all-electric city        with
        p u b l i c i n  t h e U . S . A .  f o r  t h e  f i r s t  t i m e . A   h o m e s  a n d  s t o r e s , c i v i c a n d    i n d u s t r i a l
        h i g h l i g h t o f y o u r v i s i t  t o  t h e W o r l d ' s F a i r !   buildings  -  even a space observatory.
   Comeandbringthewholefamily.0pendaily,l0AMtol0 PM.
    0ntheAvenueof CommercenearthePoolof Industry.AlIMlSSl[ltlFREE.

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INElUSTFIIAL AFIEA:
THE PAVILIclI\IS II\I E]FIIEF Pavilion
Number

ALL.STATE PROPERTIES AND MACY,S-TWO IOW.COSI, 79
space-savinghouses are on exhibition in this joint display.
AMERICAN ExPREss-One million dollars in real currency 4,
hang from a "money tree"; there is also a model of the Fair.
AMERICAN INTERIORS-From furniture to fixtures, every- I I
thing that goes into the home is on display in this pavilion.
BELL SYSTEM-A show traces communications from the 14
tom-tom to Telstar,and displaysexplain the scientific aspects.
BETTER LIvTNG-The good life is exemplified by hundreds 2,
of products and services,plus films, concerts and art shows'
BoYscouTsoFAMERrcA-Exhibitions of knot-tying, map- f6
making, fire-startingand other scoutly skills are.put on daily.
cHUNKY cANDY-Sweets in the making can be seen through 22
the walls of a transparent factory; there is also a playground.
cLArRoL-This is a hair-coloring display, just for the ladies. 2,
cocA-coLA-A l5-minute round-the-world journey gives 40
visitors the sights and soundsof five widely scattered regions.
GONTINENTALINsURANcE-The American Revolution is re- 2l
created in animated cartoons, dioramas. paintings and song.
DU PoNT-A musical revue presentsa lively history of chem- t6
istry; there are also demonstrations of chemical wizardry.
DYNAMTC MATURTTY-Exhibits show secrets of retirement. l8 . J
EAsTMAN KoDAK-TheJ . history and techniquesof photogra- 3O -:fit,'1 phy share billing with photogenic settings for camera buffs.
keep maps and counters LIFE-Animated EQUITABLE track 7 I'1 the world. and around explosionin America of the population
FESTIvAL oF GAs-The uses of gas are shown in moving 3
pictures,cooking demonstrations and new-product displays. t
FIRSTNATIoNALCTTY BANK-This is the Fair's only bank; 29
changing foreign currency to dollars is one of the specialties.
FoRMIcA-A full-sized house uses Formica throughout. 12 $
cENERAL cIGAR-A magician causespeople to float in the tt
air and vanish; sports movies feature startling optical effects.
GENERAL ELEcTRTc-Exhibits include a revolving theater, 24
Walt Disney displaysand a demonstration of nuclear fusion. $
HALL oF EDUcATrox-Noted Americans discuss today's 8 4t
problems; present and future teaching methods are shown.
i
HousE oF GooD TAsTE-Fully furnished houses provide I
guides for home-building and decorating in three styles.
INTERNATIONAL BUsINEss MAcHTNEs-Computers are .6
demonstrated with puppets, films and working models.
60

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lbo  exhibits you
 maynot harrethought
    you coutd see.

        An American  Airlines  idea to broaden your visit.





   Washington.65 minutes lrom N.y                Boston, 6o minutes  Irom N.y.
  American Airlines ofrers a good choiceof
flightsbetween NewYork and eachof these
two ciries.Coach fares are only $ t3.50*to
Bosron,$ I5.35*roWashingron.
  You could seeone city as a side trip from
the Fair;seethe other on thewaybackhome.
If you arerr'there y€t,,seeone on the way in.
  Look us up and see.

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INEIIJgTFIIAL
Pavilion
Number
JoHNsoN's wAx-A color motion picture is shown on the t4
theme of world brotherhood. There is alsc'a children's center.
JULIMAR FARM-The exhibit presents a variety of gardens. 26
MAsTRo Przz&-Visitors may try their hand at making pies. ,
MEDo pHoro sUPPLY-Complete film service is provided. 3l ,j
MoRMON cHuRcH-Pictures and films tell of the Church. 2
NATIoNAL cAsH REGISTER-Fast-thinking business ma- 42 i{a
chines include an automated bank, computerized cookbook. d OREGON-In the Flushing River, experts demonstrate log- 4
rolling, woodchopping, ax-throwing, jousting and clowning. ' ' I

i PAN AMERICAN HIGHWAY GARDTTVS-TTOPiCAIPIANTSANd t2
photomurals of the long, rugged highway are displayed here.
PARKER PnN-This is a clearing house for international pen 20 .liq
pals; names of foreign participants are provided by computer. 1
PEPsr-coLA-Walt Disney's exhibit consistsof a nine-minute 28 j
boat ride past settings which represent many foreign lands.
POOL OF INDUSTRY-At nightfall, fireworks, music and the I5
world's largest fountain all combine in a spectacular show.
PROTESTANTAND ORTH ODOX CENTEn-The work of ma ny 4'
church groups is illuminated in film, sound and historic art.
RcA-Live color television originates here and is piped to re- M il..
ceivers on the fairgrounds; visitors may watch the process. 'a
RHETNGoLD-Little Old New York-a gaslit street and park r8
of about 1904-is charmingly re-created in authentic detail.
RUSSIAN oRTHODox CHURCH-A jewel-encrusted gold 17
icon is the principal attraction in a diminutive wooden chapel. J4n ScHAEFER-A gallery of outstanding sports photographs is 27
combined with a history of the brewing industry in Germany.
scoTT PAPER-The story of paper is told in a magic wood. r9
SEvEN-UP-sandwiches of l6 nations are the attraction here. t7
slMMONs-Whimsical displays show sleeping habits from lo
rock pillow to modern mattress. Beds for napping are for hire.
STNGERBowl-Olympic trials are among the features sched- 46 d uled for this stadium; machines for the home are displayed. : powerful searchlight most world's TowER oF LrcHT-The ,, ,.
Y show. offers a musical which also this building, blazesfrom
TRAVELERS INsURANcE-"The Triumph of Man" is present- 9
ed in dioramas which trace history,from the invention of tools.
U.s. POST OFFICE-A narrated tour of the Fair's operating r3 f post office explains the modern mechanized mail system.
.. rvoRLD's FArR PAvILToN-This is the Fair's auditorium. 4l ':.
,..
62 i
l.d

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Gonfusing, isn't it?

    The Waverly Decortron can pick
     the fabrics  that belong  in t/our home.
     Electronicaf ly.
    Schumacher  Exhibit, Better Liying Genter
     Waver-ly'seducatedelectronicdecoratorcan singleout therightfabrics           yourdecoratingproblem.AndthecoorOiniteOtibrics          for
to usewithit. Seethe beautifuiWaverlyfabricsat the Schumacher
exhibit.Andat the saryqtiffio,we'lltellyouwhatstorenearestyour
homehastheanSWerfabrics.Youransw-erfaorics
     Don'tleavewithoutplyinFthe WAVERLY BONDED FABRICS
                                                                       F O R S L I P C O V E R S ,D R A P E R T E S A, N D U P H O L S T E R Y .WaverlyDecortronwithyourquestions!

    A DIVISIONOF F. SCHUMACHER& CO.,58 W.4OTHST.,NEWYORK18, N. Y.

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-rNEllJ

HTDDENAssETs.The innards of a house,
such as wiring, plumbing and heating
systemsthat normally stay out of sight, are on view in the open-wall structure. IJ ,{
,i{
Of the thousands of trees that were grow-
ing in Flushing Meadow, 200, ranging HOUSE OF up to 50 feet tall, had to be transplanted 3q: I
GOOD TASTE becauseof construction. Another 5,100 ,ca were planted especially for the Fair. In rl
Three houses-traditional, contempo- addition to the trees, about 10,000 ?
rary and modern-fully furnished and pounds of grass seed were sown and
provisioned down to liqueurs on the 415.000 flowers planted.
coffee table, are on exhibition in this
homemakers' center. The buildings are sponsored not by one exhibitor but by *1
scoresof building, decorator and house- {{
wares companies.Their aim is to pro-
vide visitors with a yardstick of home
building and decorating standards. In
addition, there is a stripped-down house d that enables visitors to look into the I
walls and seesecretsof construction that ,a.{'
ordinarily invisible. are cents. ^l * Admission:25
2 MoRMoN cHURcH-.' Highlights {
rRADrrroNAL HousE. This house of A striking pavilion, dominated by an
white plastic clapboard, with terrace artificial cloud and set amid ever-bloom-
and swimming pool. is an adaptation of ing gardens, contains twin exhibition
a rambling New England farmhouse. It halls that provide movies and dioramas
has three bedrooms and displays such telling the story of The Church of Jesus
features as a party room with indoor Christ of Latter-day Saints. Several im- barbecuefireplaceand a kitchen with a posing works of religious art are on :JII
sewing nook. display.
coNTEnpoRARy HousE. Sliding-glass * Admission:Jree.
walls and a living room skylight make Highlights
this a house of light and space.Furnish-
j ingsare both antique and contemporary, rHE pAvrt,lox. A white cloud, visible for i&
there is a separatefamily robm, and in a great distance, hovers around three
the garageare a Finnish steam bath and towers-replicas of the east towers of dressing room. Most of the rooms open Salt Lake City's famed Mormon Temple. It
onto sundecks,and the grounds have no It is illuminated by colored lights at
fewer than three pools,as well as a sum- sunset. A gilded statue of the angel
mer house. Moroni is placed atop the center spire.
ntroDERNHousE. Edward Durell Stonels A reflecting pool stands in front of the
"inward looking" house was designed building.
for the suburban lot, with the house THE GARDENs.Mormons from all over
enclosing the grounds to ensure pri- the world have contributed flowers and
vacy. A patio is in each corner, and a shrubs to provide five complete changes
garden is in the center under a glass of blooming plants from spring to fall. dome. The l6-foot-long living room is Small circular pools, with water run- $
hung with modern American paintings ning over pebbles, are shaded by wil-
on loan from museums, galleries and lows and tall poplars.There are benches
artists. on which fairgoersmay rest.
64

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"ll   you miss Elsie's show at
the Better Living Center, you
  haventt been to the Fair"
    (lt'sa realtreatfor the wholefamily)

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,1
"Meet me at the
KodakPictureTower!"
                              See the world's largestoutdoor
                                             lor prints atop the Kodak Picture. . . Andwalkright into adventurel                             T o w e r . K o d a k p h o t o g r a p h e r s
You'llfindbeauty,color,dramaand   s e a r c he d  t h e w o r l d  f o r  t h e s e
entertainmentunderthe sweeping  pictures.
iloondeckroof-and atopit, tool       e a movie like no movieYou've
                                  seen before-"The SearchingAnd untoldopportunitiesto take                                  Eye,"-in the circular, air-condi-
unforgettablepictureshere,there   tioned Kodak Tower Theatre. lt's
andeveryruhereat the Fairl          free.
                              See the latest in photograPhic
                                 uipment and get helpful tiPs on
                            cameratechniquein the Kodak ln-
                                  formation Center.
                              See how photography can add
                                            tra fun to your leisurein Kodak's
                                "Adventuresin PhotographY."

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See the fascinatingstory of the  workings of man and machine.In
      atom in EastmanChemical Products'  the X-rayExhibityou'll also see the
       air-conditionedDome Theatre.          rld's largestradiograph.
          e the AmateurMovie Exhibit-    See news photos being received
         seewhy it's easierthan ever to      photo-facsimilemachines.See
        ke sparklinghome movies.       also how professionalphotogra-
       See the History of Photography pherscontributeto fields from Ar-
       Exhibiton loan from the famous    itectureto Zoology.
       eorgeEastmanHouse collection.   See a fascinatingmovie about
       See demonstrationsof the new  the motion picture business,show-
     Kodak lnstamaticCameras.They  ing how Hollywood and TV create
      load instantlyand take beautiful entertainmentfor the whole world.
       picturestime after time.           Seean outstandingcollectionof
       See a full-scalemodel of Tiros,    lor photographsin the Kodak
        d photos of Earth relayed from  Salon Area.
      the satellitein orbit.                ee how photographyhelpspro-
       Seea robot Astronautgive a fas-     e "PeaceThrough Understand-
        nating demonstrationof micro-  ing" all over the globe,in the Inter-
       film'sapplicationto spacetravel in  nationalArea.
      the RecordakExhibit.                             EASTMANKODAKCOMPANY,
        Su" how X-raysrevealthe inner      ROCHESTER,N. Y.   @
     Plusworld-famousclownEmmettKelly,Jr.to entertainyouandtheyoungstorsasonlyhecant





h

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