Historical reference
World's Fair 1964 Guide Book - PT. 3 Reference document
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- M. Butkus collection
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- World's Fair 1964 Guide Book - PT. 3
- Document type
- Reference document
- Language
- English
- Pages
- 69
- File size
- 7.7 MB
- Category
- Historical reference
- Document date
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tIIt
-INE'IJSTFIIA
long. is covered with lightweight Fiber-
glasand restson just four pylons. Next
to it rises one of the tallest structures
at the Fair, a 14o-footmicrowave tower l through which TV shows originating at
U.S. POST OFFICE the Fair are transmitted. Windows at r3 the baseof the tower look in on the con-
The nation's most mechanizedmail serv- trol equipment and the engineers and
ice is in operation in a purely function- monitors on duty. Itt al building put up by the Fair, and the * Admission:free.
public is invited to watch. A multitude Highlights iI of new sorting and handling machines
enablesthe Post Office to deliver twice- FRorvrDRUMBEATTo rELsrAR. For the
a-day, six-day-a-week mail to all Fair tour through comunications history,
exhibitors.A nine-foot-high ramp leads the visitor. in a moving chair with ear-
visitorsthrough the working area,where phones, is whisked through scenes
they may watch the machines in opera- showing the progressof man's efforts to
tion while a recordednarration explains communicatewith others. Movies, stage
what is going on below. setsand specially projected pictures tell
* Admission:lree. the story with a theatrical three-dimen-
sional effect, accompanied by music and
The maximum height of the New York a narration.
State pavilion's tallest tower was set by TELEPHONES AND TIC-TAC.TOS. ThC tCCh-
federaf aviation authorities at 226 feet nological exhibits in the lower level of
becauseof the Fair's proximity to La- the Bell pavilion are interspersedwith
Guardia Airport. In 1919-1940.,when games.Visitors may test-their own mu-
planes used shorter landing approaches, sical pitch or they may play tic-tac-toe.
there was no height limit. The development of the telephone is
'illustrated,and guests may use actual
"picturephone" instruments developed
by Bell TelephoneLaboratories.The Vis-
ible Speech exhibit transforrns voices
into visual symbolson a TV screen.The
products of more than 80 years of re-
search and development by the Bell Sys-
tem are on display. A large illuminated
wall screentraces the various networks
that tie together local, national and in-
ternational calls.
BELL SYSTEM t4
Man's sprediest communication was
once by drumbeat and smoke signal.
Now he sends messages around the
world by bouncing them off satellites
in space.The siory of this breathtaking
advancein communications is told vis-
ually in a l5-minute armchaiS ride in
the giant "floating wing" that comprises
the upper story of this pavilion. In a POOL OF INDUSTRY I5
lower level, an exhibit hall is devoted
to the technology of modern communi- Every night as darknessfalls a spectacu-
cations and its history of continuous lar display of synchronizedwater, fire-
development. The wing itself, 400 feet works. color and music at the Pool of
E2
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rt
Industry caps the day and launches the
evening at the Fair. The largest foun-
world. tain in the the Fountain of the this is the Planets, sends roughly 10,000 tons of
water into the air in shifting patterns, sometimes as high as 150 feet. Rockets Ifouse
released from are 464 launchers, lights pow- of Good, Taste close casting to I 50 million candle
er throw color effects on water and sky, Edward Durell Stone the music and of a 60-piece symphony
orchestra sounds over loudspeakers-all designed it.
with coordinated timing and effects.
The fountain, covering 25,OOO square And you can see it
feet, composes its patterns through 2,000 at the IVeruYork lWorld'sFair.
nozzles and is completely automated-
allowing split-second timing so the
water can bc synchronizerl rvith the
fireworks, lights and music. Each night,
one of five different musical programs
is presented.
The Fair generated so many new tele-
phone numbers that the Manhattan Yel-
low Pages included a World's Fair classi-
fication in its listing It also has a
World's Fair information page in the
front of the book
Hamntond lll-102 Spinet Organ, in u,alnut,
contentporarystyling. $l 525.*
this is the
Organ
of good, taste
BOY SCOUTS T6 OF AMERICA Hammond designed it.
You can,see it
The Scout ServiceCorps, composedof a
differentgroup of ll0 boys and ll lead- in, the House of Good Thste.
ers each week, demonstrates scouting ( I{ear the main gate. skills in an open-air pavilion. In cano- )
pied booths, Scouts and Explorers put And at your
on exhibitionsof knot-tying, map and
compassreading and fire-making-and Hammond dealer's.
invite onlookers to try their hand.
Within a 100-seatCouncil Ring, visiting scout units join the Service Corps in HAMMOND
various special shows developing the
pavilion's theme, "The Wonderful ORGAN World of Scouting." Programs include muslc's most glorious aoice
seamanship,signaling and rope-spin-
* F . O B . f a c t o r y , s u b j e c t t o c h a n g e w i t h o u t n o t i c e .
@ 1 9 6 4 , H a m m o n d O r g a n C o m p a n y
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-INE'USTFIIAL
ning, as well as a nightly campfire with
singing and storytelling. Members of Parking at the Fair is controlled in a near-
the Service Corps, wearing distinctive by office where automatic machines re-
red jackets and Unisphere armbands, cord each automobile in and out of the
are also stationed about the fairgrounds. parking lots. When a lot is full, switches
They form honor guards for distin- are thrown, signs reading "Available
guished dignitaries and take part in ,Parking" change to "No Available Park-
other Fair ceremonies. ing," and arrorrys light up, pointing to
g ServiceCorps' hometlwns are listed at the nearestlot with open space.
the pavilion for visitors who wish to
know if any boys from their .area are
on duty. From late May through Sep-
tember, the boys come from 12 states;
during the other weeks they represent
troops in the New York area.
* Admission:free.
The life-sizeddinosaursin Dinoland were
created in upstate New York. They were
floated down the Hudson River on barges,
causing a monumental traffic snarl on f8 RHETNG'LD
New York Cityls West Side Drive.
The charm of another era gives this ex-
hibit its special quality. Three eating
places-an old-fashioned restaurant, a
tavern and an outdoor cafd-are re-
created by Liebmann Breweries beside
a tree-lined park on a cobblestoned,
gaslightedNew York City street of 1904.
The buildings .and shops along the
street display Victorian products. Con-
tinuous entertainment is orovided
about the area.
* Admission:free.
a-, Highlights
'. T RUSSIAN ORTHODOX
GREEK CATHOLIC FUNoNTHE srREET.There is continuous
CHURCH entertainment on the bandstand at the
center of the exhibit; from time to time
This pavilion is a replica of the historic special guests appear. including Miss
RussianOrthodox chapel built at Fort Rheingold. In addition, a barbershop
Ross,California,inl82J,at a time when quartet and other performers entertain
the Czar was claimi.ng part of the West along the street and in the tavern and
Coast as Russianterritory (Rossiya, the cafd.Park bencheson the green provide
original name, means "Russia"). Inside excellent seats for watching the fire-
the simplewooden chapelis the main ex- works at the nearby Pool of Industry.
hibit: an icon whose gold covering is REsTAURANTS.The Rheingold Tav-
encrustedwith jewels. It is one of a ern and the adjacentSidewalk Cafd spe-
type modeled after the famous l6th cialize in sandwiches,beer, coffee and
Century icon of Our Ladyol Kazan.whose soft drinks. At the opposite .end of the
miraculc'ruspowers were recognized by street,The Town House Restaurantpre-
the Church. Other religious .objects sents a turn-of-the-century setting for
complete the exhibit. A kiosk sells re- brunch, luncheon and dinner with the
productions of the icon. first glass of beer on the house, as a
* Admission:free. gestureof old-fashionedhospitality.
84
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t
TheGuideStepprinciplemakesothershoesobsolete!
You can't seethe difference.You feel it.
The GuideStep principlewas developedby a leading[astern Universityafter
30 yearsof researchingthe running,walking,activefoot.
Result:the first shoe developedfor the foot in action.The Guide Step last
is scientificallycalibratedin nineteenplaces(ordinarylastsare usuallymeasured
in only six).
GuideStepsare designedto providemore toe room for easyflexing;designed
to fit more snugly at the heel to reduce rubbing;designedto providea stronger
mid-step.You can feel the wonderfuldifference.But you can't see it.
DiscoverGuideStep,the shoesfor men of action.Take the 10 Step Comfort
Test.GuideSteps,$12.95 to $ L7.95.
S h o w n : b r o w n 4 -
eyelet blucher with
" L i v i n g ( F o r m u l a z. n..EJnX-1000;"ru Leather negluidefitepshoe
u p p e r s . A l sbol a c k . aquaIitvprod ::i,:'-: I i':?l'.'; ii; il i:,,.tsrs^.a b
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- I NE I J S T F I I A
An exhibit traces the 75-year history of
Parker handwriting implements; anoth-
er displays photographs of various his-
toric occasionswhen Parker pens were
used.
* Admission:free.
Highlights
'../ SCOTT PAPER INTERNATIONAL PEN FRIENDS. FUTthCT-
ing the Fair's theme of Peace through
A l5-minute tour through an indoor Understanding, and in cooperation with
"Enchanted Forest"-complete with People-to-PeopleInc., headed by former
bubbling spring, real and artificial trees, PresidentEisenhower,the company sup-
and a ceiling of simulated leaves-tells plies any interested visitor with a form
the story of paper from woodland to on which he may fill in his name, ad-
home. A separate building has special dress,age and his interests. A computer
rest facilities, including a lounge and a matches this information with data on
diaper-changing room. The two other participants abroad,and within seconds
major structures are a 5O-foot-high dec- suppliesthe name and addressof a for-
orative tower and a special building set eign pen friend on a special overseas
on stilts, 14 feet off the ground, that mailer. Parker expects to supply more
housesthe exhibit offices and has a pri- than a million names during the Fair's
vate lounge. In the landscaped park out- two years.
side are canopied shelters and benches HrsroRrcsrcNATUREs.Picturesshow the
for relaxation. signing of historic documents, among
! TheJorestcomesalive in the tour of the them the German and Japanesetreaties
exhibit building. Pictorial displays show of surrenderending World War II.
how trees are grown, cut, and floated to
mills; other photographs show how The World's Fair fire department consists
they are barked, chipped, pulped and of more than 100 specially trained men,
bleached. On a large rotating cylinder, all of them retired from the New York
words and pictures describe the paper- City Fire Department. They use special
making processesthat follow. Another I 7-foot pumpers-instead of the usual 2 5-
part of the forest is devoted to a, series footers-so the engines can turn around
of exhibits concerning the company's in the fairground's narrow streets:
products.
* Admission:free.
20 PARKERPEN
The launching of a million internation-
al friendshipsis the primary aim of this CONTINENTAL 2L
pavilion, which offersvisitors the names INSURANCE
of pen friends from other nations. Nine-
ty writing desks equipped with pens, The theme of the pavilion is "Great Mo-
postcards and stationery are available ments of the American Revolution." The
for this (or any other) correspondence. fagadeof the exhibition building forms
86
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ItI
-I N DI JSTFI
a strikingly modern shadow box, which
frames an outside projection screen for Robert Moses, president of the Fair, has
showings of a musical cartoon view of servedin an uninterrupted seriesof public
history. On display within the building postssincel9ll. In all, he has held 16
are dioramas, large color transparencieS city offices and l2 state'offices (he once
and works of art. had six official state and city jobs at the
* Admission:Jree. same time). Now in his mid-seventies,he
still fills two posts concerned with New
Highlights York City's highway system.
,,CiNCMA ,76,,,
A PARADE OF HEROBS. A
continuous lO-minute screen show, is
seenfrom a viewing platform that holds
200 spectators.In cartoon and song, the
show tells of RevolutionaryWar heroes,
some known to all Americans,some ob-
scure.Among them:
g SharpshooterTimothy ("Double-bar-
reled") Murphy picked off a British gen-
eral at the Battle of Saratoga.
CHUNKY CANDY 9 Lady in uniform. Deborah Sampson, 22
fought as a Continental soldier.
g Mountedsclut Allan Mclane gathered A transparent candy factory-two glass-
intelligence and funneled British food walled buildings connected by a cooling
into Patriot larders. tunnel-enables visitors to watch candy
\ Marblehead.fishermen.ledby John Glov- bars being made in an almost complete-
er, successfullyextricated Washington's ly automated process. The pavilion,
defeated force by boat from the Battle called "Chunky Square," also has a
of Long Island, and later rowed it to playground of I I abstract sculptures
successat Trenton. that youngstersmay climb on.
q AbledrillmasterGeneral Friedrich Wil- * Admission:free.
helm von Steuben; who could swear in Hightights
four languages,molded an army.
g Commanderin Chief George Washing- cANDy rN pRoDUCrroN.With the normal
ton. manufacturing speed slowed to make
BATTLEs,MApsAND pATNTINGS.A Conti- every step readily understandable, can-
nental soldier (the exhibitor's familiar ' dy bars are produced, cooled, wrapped
trademark) stands inside the exhibit and boxed. The freshly made candies
building in a color transparency of a are sold at a sales booth.
paintingby Tom Lovell. Dioramas show STATUESTo PLAY wrrn. In the "Sculp-
thewinter encampment at Valley Forge; ture Continuum" playground, children
the Battles of Bennington, Fort Moul- may clamber all over the plastic abstrac-
trie and Long Island; and, on a simulat- tions. which vary in height from two to
ed sea, Captain John Paul Jones's Bon- 14 feet. As an extra surprise for the
hommeRichard,her guns blazing, fight- youngsters,when the statues are viewed
ing Serapisrail to rail. Also on the ex- through special peepholes, they align
hibit floor: in the form of recognizable objects-a
S Patriotic paintings, commissioned by duck. a man standing on his head. a
Continental Insurance over the years, giraffe and so on.
are on display.
g Transparenciesdetail some of the oper-' The rooJ of the Berlin pavilion is made
ations of The Continental Insurance of plastic so flexible that a bit of it was
Companies. pulled down into a funnel-shaped runoff
\ An illuminatedmap of the U.S. shows, for rain; the water drains into a pool in-
by push button, facts and figures about sidethe pavilion.
the entire U.S. or any of the 50 states.
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a
rt $n
Carrier at the Fai.r. Ttie House of Good Taste. you can see Carrier year-
round residential air conditioning here.t
*
,*
The Festival of Gas Building. Gas is the
fuel that cools this buitding. See the
C'arrier Hermetic Absorption Machine
that uses heat to produce refrigeration.
#
*
The Electric Power and Light companies' Tower of Light. The cooling for
this building starts with a carrier centrifugal Refrigerating Machine.
carrier was first to adapt the centrifugat principle to refrigeration. The
equipment is on display and operating.
There are many other buildings at the Fair which are air conditioned with
carrier units. visit them and you'll understand why there is more carrier
air conditioning serving more people in more places throughout the world$ than any other make.
Administration Building o Christian Science Pavilion o General Electric
IBM Pavilion D National Cash Register c New England States Exhibit
New York City Building c Press Building a Schaefer Beer tTransportation
Building D. U. S. Pavilion o Vatican Pavilion tr Atomedic Hospital
l Air conditioning company @"
3
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-lNE IJB?FITA
seatedaudience is carried past a number
of stages;there are reflecting mirrors.
startling visual and sound projections,
and, in the climax, neutron countersand
other instruments to document graph-
ically the demonstration of controlled
thermonuclearfusion.
23 cLArRoL * Admission:free.
* Length ol show: 45 minutes; 250 people
Women only are allowed in this exhib- admittedeveryfour minutes.
it: a round glass structure called the Highlights
Clairol Color Carousel, which has 40
private booths on a slowly circling turn- cARousELTHEAT,ER.In the first part of
table. During a six-minute ride in one rhe program,separateauditoriums,each
of the compartments, each visitor is holding 250 people, circle into position
given a complete hair-coloring analysis. and are carried past stages on which
Special devices on the Carousel'ssteps Iife-sized,three-dimensional, animated
show the ladies how they would look in human figures move, talk, laugh and
varic'rushair shades and styles.In the act out the story of electricity in the '90s moving booths, the visitor hears a home from the Gay to the present:
recording of hair-coloring information \ A late l9th Centuryhomeis shown. Its
'lpersonal information" inhabitants struggle with all the latest and fills out a
card. The cardsare fed into a computer luxuries: telephone, gas lamps, gramo-
which, on the basis of the information, phone, kitchen pump, a hand-cranked
suggeststhe most flattering hair shades clotheswasher and a hand-pumped,air-
for eachwoman. suction vacuum cleaner. '20s * Admission:free. 9 A home ol the comes next, with
coffeemakers and sewing machines,
The Unisphere is the largest globular "monitor"-topped refrigerators and a
structureever built by man. It is also the homemade cooling device for hot
largest structure in the world fabricated weather: an electric fan that circulates
entirely of stainlesssteel (470 tons were air over a cakeof ice.
used).The National Arts Club has cited 9 The'40s are recalled with the little,
the result as "one of the most outstand- round television screen, enlarged a bit
ing achievementsin structural sculpture by a water-filled lens, plus some odd
of this decade." applications of electricity: e.9., house-
wives mixing wallpaper paste with cake
mixers.
\ The glories ol today glitter in a living
room at Christmastime, a glass-enclosed,
electrically heated patio, a kitchen that
all but runs itself.
THE coRRIDoR oF MIRRoRs. Visitors
pass through a hall in which giant.
photos of GeneralElectric scientistsand
engineers-at work on laser rays, space
GENERAL ELECTRIC technology. nuclear experirnents and 24 low-temperature research-are reflected
Under a huge, gleaming dome suspend- and re-reflectedin mirrors until it seems
ed from spiraling pipes, the GE exhibit, that whole armies of scientists are
called "Progressland,"depicts the his- present.
tory of electricity, from its beginnings THEsKy-DoMEspEcrAcur,^nn.By means
to the mighty bang of nuclear fusion. of a dramatic new prolection technique,
"The multipart show, produced by Walt the interior of the great dome is filled
Disney,usesa unique theater. Here the with the sights and soundsof the great
90
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F
"But cloes FUJITSII
ttctttctllv make
tlrcir uu)rt transistors ?"
,7 7
l
They certainly do !
FUJITSU rnakes transistors, cliodes, thin filrn integrated circuits,
semiconductor circuits, and all the other components that go into
that fantastically cornplicated rnachine called an electronic computer.
Why I llecause only by rnaking all the parts ourselves can we be
absolutely strre of the quality of olrr FAC()M* series of computers.
FUJITSLI I-IMITEI) \r'as the first Japanese firrn to enter the corrl.
puter field, atrout trventy years ago. They developed the first dornestic
computer for designing Japanese lenses. That rvas over ten years ago.
The FACOM 231 displayed in the Japan Pavilion is used
throughout Japan for data processi.g, data communications, and
pfocess control.
FLIJ ITSI I LIMITEI) Japan's leading manufacturer of communi-
catiorts ancl clectrorric svsterns.
* F A C O M : F u j i t s u A u t o m a r i c C O M p u t e r
Visit the FUJITSII Display in the Japan Pavilion No. I.
FAJ'ISAP R E S I D E N T: K A I ' { J l R OO K A D AUMITEN Co^^unicetiont etld f,hct ronict roKYo,JApAN
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-INE'1'STFIIAL
natural sourcesof energy: fierce electri- play school-the Child's World Center
cal storms. flre, a blazing sun and thou- -takes careof small children for a mod-
sands of spinning atoms. A narrator erate fee while their parents look at
describesman's historic search to har- the pavilion. Visitors may ascend to the
ness energy and introduces the fusion third floor on glass-enclosedescalators
experiment to follow. and then descend through the exhibits
FUsroN oN EARTH. In the first dem- via inclined walkways. Or they may ride
.thermonuclear onstration of controlled to the roof of the building aboard ele-
fusion to be witnessed by a large gen- vators enclosed in a huge glass tower,
eral audience,a magnetic field squeezes which offers a spectacular view of the
a plasma of deuterium gas for a few mil- Fair.
lionths of a second at a temperature of * Admision: Jree.
20 million degreesFahrenheit. There is Highlights
a vivid flash and a loud report as atoms
collide, creating free energy (evidenced THE LETsTJREurE. Audio-visuat presen-
on instruments). tations and live programs are offered
ELEcrRrcLrvrNG. Apart from the sched- dealing with such subjects as recreation,
uled show, a model all-electric com- sports and travel.
munity is on display with the latest A TRUcKLoAD oF FooD. A glass-walled
electrical innovations for the home, trailer truck, containing the 9o-day food
public buildings, industry and space supply for an average American family,
exploration. is a feature of a large and varied food
exhibit. Elsie the Cow. representing the
The Ford pavilion featuresa unique musi- Borden Company, stars every 15 min-
cal combo called "Auto Parts Harmonic utes in a fanciful show with animated
Orchestra." The instruments include a figures.
harp made of a transmission housing, CRYSTAL PALI\CE OF FASHION. ThC SCC-
drive rods, brake cables and part of a ond level of the center functions as a
Falcon body; and a trumpet fashioned fashion headquarters.Amid decorations
from a section of axle, fuel pump parts, inspired by London's Crystal Palace of
a rocker arm shaft, heater hose and a 1851,four fashion shows a day are pre-
headlamp housing. sented in an amphitheater. Kiosk booths
exhibit the latest in fashion, from cos-
metics to accessories.
HousE wrrH THE Mosr. The first level
is mainly devoted to the home: what to
build it with, how to furnish it. At the
center of the floor is a full-sized seven-
room dream house fitted out with the
last word in modern materials, furnish-
ings and design ideas. The Gallery of
Kitchens presents the latest in equip-
ment and appliances for the kitchens
BETTER LTVING of today and tomorrow. The Prom- 25 enade of Interiors is a comprehensive
This pavilion, third ,largest at the Fair. exhibition of interior decorating, lively
is a giant showplace 'for .the products, with a variety of new fabric, furniture
servicesand ideas that enrich America's and lighting ideas.
standardof living. Some 250 exhibitors THE cR.EATTE LrFE. The "Better Living
carry out the theme with displays that Art Gallery on the roof presents "Four
fall into six major categories: food, fash- Centuries of American Masterpieces,"
ion, home, leisure, health and security. selected by a group of curators from
There are great {ood exhibits, up-to- leading 'museums. The Better Living
date fashion shows, displays of home Theatre. on the second level, features
furnishings, art shows and concerts. A plays, concerts, fashion shows, movie
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premieres and lectures. An FM radio
station broadcasts programs from a stu-
dio adjacent to the theater.
LADTEs'HAVEN.In the Official Hospi-
tality Center for the Women's Organiza-
tions of the World, visiting members - . /
of any ctf 265 women's clubs are made ZO JULIMAR FARM
welcome.
ATTHE srocK MARKET. Visitors are en- A number of gardens-Polynesian, Ren-
couraged to seek advice about financial aissance,herb, English, and so on-com-
investments at a stockbrokerage office prise the main exhibit of this pavilion,
in the lobby. which is sgrnstlred by a new corpora-
REsTAURANT.The Hilton International tion that sells "packaged gardens," i.e.,
Food Bazaar has moderately priced fcnd garden designs custom-fitted to the cli-
prepared in five separate kitchens by ent's requirements. The tiny pavilicln,
chefs from Hilton hotels around the which is in the style of a contemporary
world. Southern plantation, was designed by
noted architect Edward Durell Stone,
The dern<llition clause in exhibitrlrs' con- and the exhibit gardens are by his son,
tr.lcts requires th.rt at thc F.rirls end ev- Edward Jr The company's line of gour-
erything must be removed to a depth of met foods-Hawaiian coffee, Swedish
four feet, and the plot must be gracled pancake flour, exotic jams and jellies-
and planted with grass is on sale in the pavilion.
* Admission:free.
KOREA PAVILION
Has an original Korean restaurant, entertainment,
handicrafts (for sale), a wonderful f ilm
and slide show. Admission is free.
Tefephone: AR l-62LO
OPERATEDBY KOREATRADEPROMOTIONCORP.
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INEDT'ETRIA
SCHAEFER rryffi27
This restaurantand exhibit area is roofed
with air-filled plastic disks that look like
E4^i huge pillows. The hand- and footprints
of some 75 celebrities are set in the
pavement, the history of brewing and v the 200-yearrole of the Schaeferfamily
in it are depicted inside, and a gallery
of outstandingsports photographsis on
display.The restaurant,offering Ameri-
can-styleluncheonsand dinners, is in
a large wing that adjoins the exhibit
building. In the center of the restaurant
staridsan illuminated fountain l2 feet
ti tall; nearby are ornamental trees that f,nl at night appear to be filled with twin-
A BrilliontBreok-through klingfor ]00fireflies.and a curvedOutsidebar,are a100beerfeetgardenlong,
which the exhibitors claim to be the in ModernMqp-moking! largestin the world. At the bar there
The Officiol Souvenir Mop shows qll build. are televisionsets for watching activi-
ings qnd exhibits more cleorly thqn your ties elsewhere at the Fair.
* Admission:lree
9wn eyes could ever see them. Mognificent
color, fine detoil.
DETUXE EDtilON . . . JUST $2.S0
Send for this Deluxe Edition, on fine cloth,
rolled in q colorful tube, suitoble for from-
ing. (Actuol size 26" x 331/n".)
This only Officiol Souvenir Mop of the Foir,
in oddition to the 3-D detoil of the Foir site
on one side, feotures o color mop of oll Foir
qpprooches on the olher. 28 PEPSr-coLA
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o This pavilion brings a small-scaleDis-
DEIUXESOUVENIRMAP TimeInc. neyland to the Fair in a salute to the
P.O. Box 1003,Westbury,New York children of the world. A series of in-
Pleosesendme- copiesof the DeluxeOfficiol geniousWalt Disney animations is the
SouvenirMop of the New York World's Foir. main show. The U.S. Committee for the
I enclose$2.S0 (checkor money order) plvs 254 United Nations Children's Fund oper-
posfoge& hqndling for eoch copy ordered.(Add atesan adjoining building with its own locol soleslqx whereopplicoble.) exhibit area. In the larger building a
nine-minute boat ride takes visitors
through miniatu re settings f rom many
countries, where Disney-made figures
City-Stete-ZipGode-
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f
NEC-Forging the tuture through electronics
This 98-ft. diameter antenna is NEC's contribution to the new worldwide
TV relay network and, by way of orbiting communication relay satellites,
will afford you a good chance of seeing the 1964 Tokyo Olympic Games.
NEC, the world's leading manufacturer of telecommunication and elec-
tronics ecluip-ent, demonstrates at the Fair a variety of other advanced
electronic equipment, such as the Electronic Travel Brain that will work
out rn'orld tour planning at your desire.
Make your plans now to include the NtrC Exhibit at the Japanese Pavil'
ion in !'our Fair tour itinerar)'.
[' o [Jox l, laf.ana wa, Tol.yo, Japan,)rplxxr l'lecnt' (onptny Linilatl
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T
of children, animalsand birds sing and glass-fronted building is a revolving
dance. In the adjoining pavilion of the geophysicalglobe nearly 20 feet in cir-
U.S. Committee for UNICEF, which is cumference; a lO-foot pylon flies the
also spoqsored by the Pepsi-Cola Com' flags of the 35 nations where the bank
pany, are pictures of children from has branches.
countries around the world, indicating 4 The ServiceBranch expects to handle
the needsserved by the United Nations more than $500 million of regularbank-
agency.On top of this smaller pavilion ing transactions during the two years
is the l2O-footToweroftheFour Winds, of the Fair.
which is visible from most of the fair-
grounds.
* Admission:f ree.Boat ride: adults,9 5 cents; A consulting ornithologist was hired to
children.60 cents. help keep birds from dashing themselves
againstthe brilliant Tower of Light. Tests
Hightights indicate little likelihood of this. but if
cTRDLTNGTHE GLoBE. The boat ride, necessarythe light will be turned off.
called "lt's a Small World-A Salute to
UNICEF," carries spectators past such
familiar scenesas France'sEiffel Tower,
a Dutch windmill and India'sTaj Mahal.
The animated figuresdance,cavort with
droll animals, and in their various lan-
guagessing a song called "It's a Small
World." composedespeciallyfor the ex-
hibit.
HELr FoR cHTLDREN.In the smaller pa- 2n
vilion, UNICEF greeting cards, books, )V EAsTMAN KoDAK
gamesand postersare on sale.A garden
has photographicdisplayson the theme The world's largestoutdoor photograph-
of every child's right to security, good ic prints in color, visible from almost
health and education. From the Tow. every point in the Fair, call attention to
er of the Four Winds dangle colorful the unusual pavilion below. which has
shapeswhich twist and dance in the an undulating display roof of reinforced
breeze. concreteand l5 exhibit sections,includ-
ing two theaters. The pavilion has a
threefold purpose: to demonstrate the
wealth of experienceto be gained from
photography, to provide scenesfor on-
the-spotpicture-taking,and to show the
influenceof photography on various as-
pectsof modern life, among them sci-
ence,leisure,medicine,industry and ed-
ucation. Multilingual attendants are on
hand.
FIRST NATIONAL * Admission:free.29
CITY BANI( Highlights
New York's First National City Bank, FLoATTNGcARpET.The roof of the build-
which is the only bank with a branch ing provides a variety of backgrounds
at the Fair, has two buildings-one for for photographers, including gently
visitors and one for the use of Fair ex- sloping walkways, sculptured fountains,
hibitors and employees. pools containing exotic flowers-and
g The Visitors'Branch has a multilingual even an area simulating the moon's sur-
staff and specializesin foreign currency face. Reachedby stairways and escala-
transactions.Besidethe entrance to the tors, the roof is 361 feet in length and is
96
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*r
lT'S FOR YOU -The Belf System Exhibit of
Gommunications Past, Present and Future
Visitthe Bell Systemexhibitand be our guest
as upholsteredarmchairs,each equippedwith
itsown speaker,takeyou on a movingtour of the
historyof communications--oneof the theatrical
highlightsof the Fair.
Then, see for yourself the new technology
that is now bringingpeopleever closertogether,
makingbusinessmore productiveand efficient,
strengtheningour nation's defense. you and
your children can play ingeniouselectronic
gamesdesignedto demonstratetheseadvances.
This excitingexhibitis easyto find. lt's in the
heart of the Fair at the head of the pool of
Industry.Come in today-it's all for you!
(nignt) At the Sell Sysfem exhibit yw'll ride in
individuol eosy choirs through the moin presenlolion
-see ond heor o dromotic show in mdern comfclrt.
z-x
/az - v-\ BELL TELEPHONE SYSTEM REH
.W Serving you
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- I NElUSTFI I A L
supported by an unusual arrangement n Movietechniques,home and profession-
of columns that from a distance makes al, are shown in two exhibits that also
it appeat to float. display the latest in movie equipment.
cot-oR GrANTs.Five color photographs,
each l0 by 36 feet in size and illumi-
nated day and night, are mounted on a
tower 80 feet high which rises above
one end of the pavilion. The prints,
changed every four weeks, are selected
from among thousands of photographs
taken by specialcamera crews that trav-
eled through much of the world looking
for striking pictures of nature and of
people at work and play.
sEErNG, HEARING AND LEARNIxc. A l5- MEDO PHOTO SUPPLY 3l
minute color movie, The SearchingEye,
made by the noted film technician Saul In this circular one-story structure is
Bass,gives a child's view of common- the Fair's only complete camera shop,
placeand unusual wonders of the world. at which cameras may be either rented
Utilizing a new multi-image, 70-milli- or bought. Film is sold and developed,
meter projection process, the movie is and slidesand movies of the Fair are on
shown in a large, air-conditioned circu- sale.
lar theater which is built into the base
of the eight-story picture tower. In the Three of the Fair's roads are named aft-
smaller theater, entered from the roof er former Presidents-Harry S. Truman,
of the pavilion, there are fashion shows Dwight D. Eisenhower and Herbert Hoo-
and demonstrationsof Kodak's textiles ver, all honorary chairmen of the Fair.
as well as other nonphotographic prod- KennedyCirclewasoriginallynamed Fed-
ucts. eral Circle,but was renamed after the as-
ANswERsAND ExHrBrrs. On the ground sassination.It is the only area of the fair-
floor is a potpourri of servicesand dis- grounds named for a deceasedPresident.
plays.Attendants in an information cen-
ter direct people to photogenic events
being held at the Fair, specialistsanswer
questions on photography, and techni-
cians make free minor camera repairs
and adjustments. Included among the
exhibits:
! "AdventuresinPhotography"is a display
of pictures illustrating the range of pho-
tographic opportunities for the average
camera user. a1\ t
9 The ScienceArea is devoted to exam- J'/ PAN AMERICAN
ples of photography's value to science HIGHttrAY GARDENS
and explanations of the science of pho-
tography. This large garden area, one of the few
9 Prizewinningphotographshave been as- pavilions that are sponsoredby the Fair
sembled from a variety of competitions itself, honors the completion of the
and are accompanied by a rare collec- Inter-American Highway, the common
tionof color pictures supplied by Nation- artery for seven countries from Mexi-
al GeographicMagazine. co to Panama, which opened in April
1 X-ray usesfor determining the fitness 1961.The tropical plantings in the gar-
of pilots and airplanes, solving crimes dens are of kinds found in the jun-
and proving the authenticity of works gles and mountains through which the
of art are demonstrated. great highway runs. Eastman Kodak
98
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-INC'|JBTFIAL
has donated 12 photo-murals of high-
way scenes.
* Admission:free.
Flushing Meadow, once a large dump, is
described in detail in F. Scott Fitzgerald's
novel The Great Gatsby. He called it a
JOHNSON'S \trAX "vallev of ashes." 34
This pavilion, a great gold disk which
seemsto float 24 leet above the ground,
is supported by its zurrounding columns.
It housesa 500-seattheater in which
a documentary movie dramatizes the
theme of brotherhood. An exhibition
area at ground level offers a climbing
contraption for the entertainment of
children, a home care information cen-
ter and a shoeshinecenter that provides
free shines. Seen from a ramp is the
GENERAL CIGAR International Court. which shows the 33 wide range of materials man has used
This is a small pavilion, but it has a as floors, from marble to teakwood. Pa-
lot going on. There is a Hall of Magic vilion guides are foreign students.
in which people are made to disap- t* Admission:free.
pear; spectators watch movies of sports HiShliShts events-including parachute-jumping-
filmed from startling angles; a machine -To BB ,lr,rvr." This l2-minute color
blows l2-foot smoke rings 150 feet into movie, produced by Francis Thompson,
the air every 20 seconds. whose documentaries have won many
* Admission:free. awards, uses three projectors, as many
screens,and stereophonic sound to show Highlights the daily lives of people around the
MAGrcsHow. A magician causeshuman world. They grow up, fall in love. work,
beings and objects to appear from no- play and grow old, demonstrating that
where, float about and vanish, in this "men everywhere share at the deepest
l0-minute show staged three times an level the same drives, dreams, foibles."
hour in the pavilion's theater. Visitors cHILD ENTERTAINMENT cENTER. Grown-
may also puzzleover a "hand machine" ups can peek from hidden areas while
-two life-sized hands projecting from children climb through a "nonsense ma-
strips of metal with nothing behind chine"-a mazelike device full of mir-
them, which move and make human rors that fracture images, squeeze-bulbs
gestures. that emit strange noises and cranks that
LrovrE rN THBRouND.General Cigar and operate robots.
Sponrs llLusrnareo co-sponsor a bird's- nbur cARE TNFoRMATIoN crxrpn. Elec-
eye view of sports in motion, projected tronic computers answer such questions
on a l60p screen sunk in a well. Visitors as "Do new car finishes need cleaning
may move freely around the well,. look- and waxing?"
ing down at baseball, football, hockey sHoEsHrNE cENTBR. Ten polishing ma-
and other games photographed from chines operating simultaneously can buff
above. The climax is a parachute se- the shoes of 100 visitors an hour.
quence in which the viewer himself
seems to be descending; it was filmed About 80 per cent of the Fair's exhibits
with a camera strapped to an actual are free.
jumper.
t00
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Surroundedby beautifulgardens,the $tepinto EnchantedForestof Scott PaperCom-
pany is an oasisof rest for wearyfeet. the$cott Relax in comfortable lounges.Then
wanderthroughthe EnchantedForest EnchantedForestof Scott products.. . the productsthat
.. . andrelax serveness,andyoueverywhereso well at athome,the Fair.at busi-
Scott . . . paper productsthroughout the NewYork World'sFair
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I NE ' US T F I I A
penguin, a lovesick polar bear and a si-
renlike mermaid act out the advantages
of modern air-conditioning.
The lagoon surrounding the Chrysler pa-
vilion's five buildings covers about six
acres,but is only 20 inches deep.
TOWER OF LIGHT3'
The world's most powerful searchlight
beam rises from the center of this unu-
sual building, whose exterior walls con-
sist of 600 aluminum prisms fitted to-
gether to form an eye-catchingpattern.
Sponsored by investor-owned electric
utility companies throughout the na- DU PONT 36
tion, the buildingis enteredby a moving
ramp that carriesvisitors over a reflect- Show businessand science are artfully
ing pool and depositsthem on a giant combined in this big. circular pavilion.
turntable. The turntable revolves past A musical revue called "Wonderful
seven chambers,stopping at each for a World of Chemistry," written and pro-
new episodeof a musical presentation duced by Broadway composer Michael
called "The Brightest Show on Earth." Brown, is presented simultaneously in
* Admission:free. two theaters by two casts. After the
* Show takes25 minutes. show, audiences watch a modern-day
alchemist perform feats of wizardry Highlights through chemistry.
ARouNDTHETHEATEn.Inside the-show * Admission:Jree.
chambers, three-dimensional animated Highlightsfigures and special audio-visual effects
and songsillustrate the wonders of elec- cHEMTcALcorvrEDy.Bright music and
tric power and light. The scenesinclude technical tricks (for example. conversa-
a research laboratory of bubbling test tions and stagebusinessbetween filmed
tubes, whirling turbines and sparking actors and live ones) help make "Won-
coils;a "beautyparlor" in which an ani- derful World of Chemistry" a lively
mated "Madame Cow" extols the pleas- show. The revue traces in song and
ures of warm electric milkers on icy dance the evolution of chemistry, from
winter mornings; a house filled with ancient Greeceto today. It includes an
glowing wires that lead to modern elec- excursioninto the world of fashion, fea-
tric appliances;a barrage of 4th of July turing clothes made of Du Pont fibers
fireworks; and a dazzling Christmas se- and createdby some of the nation's top
quence. fashion designers.
TowER oF LrcHT. In the center of poLyEsrER pREsTTDIGITATIoN.In the
the pavilion, visitors may examine the dernonstration following the show. a
I 2 one-billion-candlepowersearchlights performer picks up a red-hot rod, with
-equal to 140,000 automobile head- his hand protected only by a paper-
lights-that create the central beam, thin piece of plastic; he paints a stripe
which points qtraight up and is visible from an electrical outlet to a radio and
for miles around. the radio begins to play; he makes a
ELEcTRTCALcLrrdATE coNTRoL. Behind a piece of ice burst into flame. In all,
double-glass window in a special cham- there are about two dozen demonstra-
ber near the exit is a frosty, iridescent tions of startling usesfor products made
cave; in the cave figures of a cheerful by Du Pont.
to2
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ffion't misstheNorelcoeleetronticdiorama!J
Be our guests for an automobile trip along a model electronic roadway of the
future,circling high above New York. .. and for a model steamboat cruise around
historic lower Manhattan... down the East River, under the Brooklyn Bridge,
into the lower bay and up the Hudson.
- : : = : i ' - ' i - , J ; r ' . _ ] ; i t / ( : ) , . - , - . _ : t , ^ . . : - .( _ : . . . - , i l i , :
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PDF verified 2026-10-10.