Historical reference
World's Fair 1964 Guide Book - PT. 4 Reference document
Reference document for World's Fair 1964 Guide Book - PT. 4. 47 pages in Swedish. Read the original PDF, download or print a copy without registration.
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- M. Butkus collection
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- World's Fair 1964 Guide Book - PT. 4
- Document type
- Reference document
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- Swedish
- Pages
- 47
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- Category
- Historical reference
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INTEFINATICINAL
0fficialWorld'sFair wELL-srocKED sroRE. A small branch
of the Nordiska Kompaniet department COLORSLIDES
soldindividually. 35mm(2x21 store in Stockholm displays and sells hundreds of examples of Swedish crafts-
O W h e n y o u r e t u r n h o m e , f i l l i n manship in crystalware, ceramics, met-
your collection with Wolfe slides al, textiles and other ficlds. to commemorate the New York
World's Fair and show to your swEDrsH AND sAvoRY. "Restaurant
friends. Sweden" offers a smorgasbord table
O 8-16 mm movies also available. with a selection of up to 40 dishes daily.
O Select any or all of the Official* The SkAl Bar features Swedish beers,
W o r l d ' s F a i r S l i d e s b y W o l f e aquavit and other thirstquenchers. - backed by over 13 years
experience in producing Hi-Fi
color slides-the ultimate in true The Unisphere, symbol of the present
color reproduction. Fair, stands on the same spot where the
o r l d ' s F a i r O W s l i d e s a r e s o l d Trylon and Perisphere, twin symbols of - individually write for free list.
For com plete 88-page Wolfe the l9J9 Fair, were located. Between
Worldwide catalog of thousands fairs the circular area was maintained by
of views from 98 countries, send the city as a garden. 25 cents.
* W0LFESLTDESARESENT0N
APPR0VAL. THEYlAygT0BEG00D!
WOLFEWORLDWIDEFILMS
Dept. 45, 1657 Sawtelle Blvd.
Los Angeles,Galifornia90025
Distributedin associationwithPhotoLab,Inc.,
OfficialLicensee,N.Y. World'sFair,1964-1965
t'tl1 0.^
\,(,, INTERNATIONAL
PLAz.A
A multitude of small exhibits along
promenadesmake the Plazaan interna-
tional fair within a fair. Among the
sponsorsare governments and trade
groups from almost every part of the
world. Their displays include works of
art and f<xrdspecialties,raw materials
and manufactured goods, photographs
and motion pictures,travel and indus-
trial information. Artisansdemonstrate
traditional crafts,and entertainerspre-
sent their countries'music. Most of the
exhibits have small cafds which serve
specialnational dishes,and a large cafe-
teria-style garden restaurant offers a
wide choiceof foreign delicacies.
t* Admission:lree
H ighlights
ART AND TREASURE.A Brazilian com-
pany'sexhibit of prccit)usgems features
the "Flora Brasilcira,"a jcwcl-studded
gold flower wortlr $ 100,000.A Me'xican
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artisans' association displays a circular
stone calendar used by the Aztec Indians
centuries ago, and a l5-foot-high statue
that once was a column in an Aztec
temple. India's exhibit includes a dem-
onstration of ivory carving and a collec-
tion of jewelled carpets valued in excess
of one million dollars. Burma has con-
tributed a display of pearls and rubies.
wAREs FoR sALE. Among the national
products on sale are rugs from Turkey,
silverware from Norway and straw hats
from Taiwan. The work of artisans and
manufacturers from Thailand to Italy is
on display; West Germany alone is rep-
resented by more than 100 manufac-
turers.
prcroRrAl,Drspl.Ays. An art center ex-
hibits and sells contemporary oil paint-
ings from around the world; artists do
portraits of visitors in oils or charcoal.
There are many photographic exhibits,
and Monaco shows a film of its latest
annual Grand Prix auto races. The win-
ning car is on display.
FooDs. Belgian waffles, beer from the
Philippinesand a kind of shishkebab
from Yugoslavia are but a few of the
food specialtiesdisplayed,sold or served
by various exhibitors. Ecuador's bana-
nas are presentedin exotic dessertsand
squeezedintojuice. Luxembourgfeatures
wines, cheeses,pastriesand onion soup.
The Mediterranean Center offers pack-
ageddelicaciesfrom North Africa.
cARDENREsTAURANT.Mode rately priced
dishesof many foreign cuisinesare fea-
tured at the cafeteria. Visitors may as-
semble a truly international meal and
dine in the garden under colored um-
brellas.
HALL OF FREE69
ENTERPRISE
The principles and benefits of "free
competitive enterprise, properly regu-
lated, unhampered by unwarranted in-
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-I NTEFINATIG,N
terference" are explained in a variety
of ways in this one-story steel and con- The rockets shot off nightly at the Foun-
crete building, sponsored by the Ameri- tain of the Planetsare worth $1,000. By
can Economic Foundation. A theater in the Fair'send $165.000worth will be used.
the round has a show on "bread and
butter issues" and, for those who can
spend the time, there is even an ac-
credited graduate seminar in economics,
given in two-week sessions, at the
pavilion.
* Admission: lree.
* Stage show takes 15 minutes; perform-
. ances Tre c7ntinu7us.
Highlights
AMERICAN-ISRAEL
EcoNorvrrcs oN srAGE. The seats in PAVILION
an oval theater slowly swivel to follow
a show called "Mr. Both Comes to This spiral-shapedbuilding, with boul-
Town," staged on sets that encircle the ders hewn from King Solomon's Mine
audience. An animated wire figure rep- set at its entrance, curls around itself
resents man's dilemma: as producer he like a chambered nautilus in red ma-
wants higher wages for his work; as hogany.The winding walkway conducts
consumer he wants to buy goods at the visitor through 4,000 years of Jew-
lower prices. ish history. Successiverooms re-create
rvroNEY rN MorroN. In a three-di- the sights and sounds of various epochs
mensional, animated wall panel Ameri- by means of music, artifacts and dio-
ca's corporate economy comes to life. ramas. Open shops, including a snack
Polarized light makes money appear to bar, line the low end of the spiral. The
flow through transparent tubes, to show pavilion is sponsoredby the American-
how it is channeled into purchases, pay- Israel World's Fair Corporation.
rolls, taxes and profits, until the books * Admission:adults, 75 cmts: children un-
are balanced. der 12, 25 cmts; childrm under 6, Jree. Spe-
TREE oF EcoNoMrc rrrn. A symbolic re- cialgroup rates.
volving "rree" standing l2 feet high is
Highlights designed to demonstrate the factors of
economic growth: the natural resources REBTRTHoF A NATrox. The l5-to-20-
that man taps, the jobs at which he minute walking tour begins in a city of
works, the tools he uses and the goods Biblical times. The visitor finds himself
he produces and buys. strolling down a narrow stone street;
THE ANSwER MAcHTNE. On giant he seeswomen milling grain, scribesat
panels, 120 basic economic questions work and the Temple of Solomon in the
are printed. When the visitor punches background.A secondscene,called "Dis-
a numbered button on the wall panel, persion," shows Jews scattered around
a machine prints out the answer. the world. rnaking their contributions
ENTERPRISE ECONOMICS. B.A. 204.0. at different periods to the cultures of
This is the title of a graduate seminar Europe,Asia and Africa. A display of the
offered by Adelphi University's Busi- Ten Commandments in various lan-
ness Institute and accredited by the guages indicates the special impact of
State University of New York. Adelphi their moral traditions. The tour ends in
faculty members and distinguished out- the streets of Haifa of 1964. Displays
side economists lecture. Two or three contrast the new and the old; models
credits toward an M.A. degree can be of an ancient Mediterranean barge and
earned in the seminar, which is given a 20th Century Israeli ocean liner are
in two-week periods of l0 classroom side by side. Israel'sscientific and social
hours. progressare also depicted.
t t 2
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IN THE INTERNATIONAL SECTOR
This exhibit is a brief introductionto
ChristianSciencein which many are
finding a new world where there is:
,,,pro7rableaithin il skepficalage f
,,,peeceand spiritualrefreshment
amidtheconfusionsof dailyliaing
.,,healingof spirit,healingof mind,
heqlingof bodythroughthere-
storingplu)erChristJesustaught
We invite you to explore
,..fhisneu)worldof ideas
, . . thispracficnlunderstandingofGod
qnd man
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- I NTEFTNATICINAL
sHopprNc MALL. Shops are stafTed by are housed in buildings reminiscent of
young lsraeli students. On sale are hand- Alpine chalets. A tourist information
wrought jewelry, ceremonial religious center and a restaurant are part of the
objects and hand-embroidcred blouses. pavilion. Electronic equipment in the
-FALAFEL- AND FRANKFURTERs. Thc Time Center controls l0 modern Swiss
stand-up snack bar serves kosher foods clock towers which provide accurate
and Israeli specialties such as falat'el, a time at the Fair entrances.
spicy vegctable patty eaten between * Admission:free.
slices of a xrft, round bread. * Hours: The Chalet Restauranl remains
1pm until midnight to accommodatepatr1ns
oJ the adjacmt Swiss Sky Ride.
Highlights
TrMETo rHE sPlrr sEcoND.The "Time
Center." near the entrance to the pavil-
ion, is a concentrated display of the con-
trols which regulate the official clocks
of the Fair. At the front of the exhibit
are the dials and indicators of a large
SWTTZERLAND "Master Clock," so accurate that it can 7l measure irregularities in the earth's ro-
In an exhibit area sponsored by the tation. This clock registers the year, day,
industries of Switzerland, displays of hour, minute, second, lOth of a second
clocks, watches, chocolates and cheese and lOofh of a second; visitors are in-
You {F
!+irf Cant
Make
a
Wrong
Move...
PARTNERS IN PLEASURE
FLEISCHMANN'S
GIN and VODKA
F L E I S C H M A NGNI 'ST { - 9 0P R O ( ).F DISTIL L EDFROMA MERICAGRAN IN. F L E I S C H M A NVN0 'DSK A - 8 0P R 0 0 F
0 l S T l t L E DF R 0 MA M E RICANGRA IN. THEFL E IS CHMANND I S T I L L I NCGO R P N, . . YC. ,
t54
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vited to take pictures in front of the
clock as a permanent time record of
their visit. Smaller clocks at the Center
showthe correct time at various places
around the world as well as solar, si-
dereal and other types of time.
cEMsoF THEWATcHMAKER'Snnr. Three
small buildings house a two-million- SIERRA LEONE 73dollar display of fine Swiss watches. In
a daily drawing, a valuable Swiss watch One of the most interesting aspects of
is given away. this pavilion is the architecture: a build-
sHopsAND Tor.JRs.In a hall connecting ing of three conic shapes floating above
the watchmakers' exhibits and the res- glass walls. The shapqs are reminiscent
taurant, chocolates and cheese are for of this West African country's moun-
sale,and representatives from various tain peaks and carry out the design of
parts of Switzerland give information the three pyramids that appear on the
to prospective tourists. nation's coat of arms. At the reception
THEcHALETREsTAURANT.A dozen chefs desk under the center cone, hostesses
and 60 waiters and waitresses in native wearing colorful dress greet visitors and
costumeprepare and serve the fondues, guide them on a tour that includes a
ramequins, raclette and other dishes stage show, displays of industrial prod-
that have made the Swisscuisine famous. ucts, striking photographs of native and
The country-inn restaurant has tables tourist life, crafts, and an exhibit of
on the main floor, on the balcony and exotic African woods. The building, de-
outside on the terrace. Six fine Swiss signed by the Greek-American architect
wines, never sold before in the United Costas Machlouzarides, will be disman-
States.are also available: tled after the Fair and shipped to Sierra
Leone to become a perrnanent exhibi-
When the Fountain of the Planets in the tion hall.
Fair's Industrial Area is in operation, it * Admission:IO cents.
utilizes nearly two and a half million gal- Highliehts
lons of water-either in its pipes or in
the air. AFRTcArN DANcE. The pavilion's fea-
ture attraction, visible throughout the
building and even from the street out-
side, is a show which is presented on
a raised stage under the main cone.
Two troupes perform intricate dances,
and acrobats entertain with feats of
skill and precision,
FRoM MTNERALsro DrAmoxps. The en.
tire center of one cone is devoted to
diamonds, a major industry in Sierra
In one of the highest rides at the Fair, Leone.The display shows how diamonds
cabins holding four passengerseach are are transformed frorn rough sto{res to
suspendedon cables I I I feet in the air- cut and finished gems.
The cables run between the Korean and NATTVEARTrsANs..Near the pavilionis
Swisspavilions;a one-way trip covers small cocktail bar, a woodcraftsman
1,875feet, takes four minutes and pro- demonstrates how the exotic African
vides panoramic views not only of the masks and statueson display are carved.
fairgrounds but of Manhattan Island. Close by, a weaver works to make cloth
Tickets may be purchased at booths of the kind worn by the hostesses-Both
near the two pavilions. carvings and the cloth, as well as other
* Admission:75centsone way; cars leave items, are on sale at an information
every I 2 seconds. counter.
t 5 5
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v
I NTEFINATIC!NAL b
an exhibit on one of its chief products,
rubber. Films are shown continuously in
a small theater.A collectionof art works
is in the pavilion's restaurant, where
waiters offer assortedcurries from wag-
ons, and visitors may order such dishes
as satly-marinated beef cubes broiled
F" and dipped in spicy peanut sauce.
I T MALAYSIA * Admission:lree.
A new country-the l4 FederatedStates
of Malaysia-uses visual devices and
taped commentaries on pickup phones
to acquaint visitors with its people, gov-
ernment, industry and arts. In the cen-
ter of the two-story pavilion, orchids
and ferns surround a small lily pond.
An exhibit of the Malaysian way of life
includes a color diorama of a village. -,F
Elsewhereon the ground floor are scale | > PAKT'TAN
models of a tin mine and the Parlia-
ment .House in Kuala LumPur. The This exhibit presents a mosaic of his-
country's industry and commerce are tory and change,from magnificent rel-
shown on the second floor-including ics dating back thousands of years to
Itrs a wonderful rum
OOI{O IS THT(IITTYPUERTORICAI{RUMCOI'PIETIIYOUATITYC(lilTR(ltt[l) FR(}MTHI
GROWIT{G(}TTHESUGARCANTRIGHTTHR(IUGHT(} THTSEAL]NG(lF THEB(}TTIE.THIS
SUPERVISI()NGIVESDONO IHATTXTRA])ICREE(lT SM(I{)THNESSTHATMAKESAtt RUM
DRINKSTASTEBETTER.01{THEISTANDTHIYSAY"IT:SASIIGHT'ASA TR(IP|CAIBRIEZE:'
W H I T E O R G O L D L A B E L . A O P R O O F . S C H T E F F E L T &N C O , , N E W Y O R K
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detailedmodelsof mammoth dams and PAKISTANIBAZAAR.A wide assortment
thedream city of Islamabad,Pakistan's of items, from toys and trinkets to lux-
unfinishedfuture capital. The new and urious rugs, is for sale.
theold also are blended in the pavilion RESTAURANT.Inside, under the pavil-
itself,a modein structure of lava stone ion's illuminated dome, or at outdoor
toppedby the petal-shapeddome which tables under gaily colored canopies,fa-
is traditional in Islamic architecture. A vorite Pakistani dishes are served, in-
restaurantserves national dishes, and cluding a variety of. kebabs (cubes of
souvenirsand handicrafts are sold. spiced meat cooked with vegetables)
* Admission:free. and Murgh Korma (a chicken dish).
Hightights
Under the pavilions stretch 160,000 feet
cLoRrEsoFTHEpAsr. Statuesand paint- of gas and water pipe, almost two million
ings,pottery, jewelry and manuscripts conductor feet of elecric cable and 45O
of Islamic calligraphy illuminate peri- million feet of relephonewire.
odsof Pakistanihistory.
! Pricelesrelics which have never be-
fore left Pakistandepict life of the Indus
ValleyCivilization(2500 to 1500 B.C.).
In the collection are terra cotta god-
desses,limestonebusts, colorful cosmet-
ic jars made of paste and earthenware,
and toys-including whistling birds and
little bullock carts.
9 The Westernperiod of.influence in an-
cient Pakistan (200 B.C. to 600 A.D.) -l/
offers statues of gods carved in Greek- I v AFRICAN PAVILION
Romanstyle,plus a number of Buddhas.
9 The Islamic Period (comprising the A village of round huts representing 24
Eighththrough the l grh CenturiesA.D.) nations of sub-saharanAfrica stands on
is portrayed through Mogul color min- a broad platform erectedon stilts above
iatures,costumes, pottery, metalwork, water. A giant model of a banyan tree
glasswareand illuminated manuscripts towers above the platform. Built into
lettered in gold. the branches of the tree are small huts
rHE pRocREssrvEpREsExr. An exhibit that make up the pavilion's restaurant.
displaysthe art and craftsmanship of Within the privately sponsored village
the peopletoday: contemporary embroi- are caged wild animals, an entertain-
dery, ivory, brass and wood workman- ment area where tribal groups demon-
ship and current architectural designs. strate their skills and-a less primitive
The nation's industrial achievementsare touch-a movie theater. ihe huts, an-
portrayedthrough the display of a vari- cient in design but fashionedof plastics
ety of finished products. Pakistani mod- and wood to suggest Africa's modern
els appear in periodic fashion shows outlook, dispiay museum collections of
and there are exhibitions of paintings folk art and offer for sale African prod-
by Pakistani artists. ucts that range from five-cent postcards
rHE pRorvrrsrNcFUTURE.A graphic dis- to $500 diamonds. In the restaurant,
play of economic growth includes mod- amid weapons, masks and caged birds.
els of such public-works projects as the waiters in tribal attire serve African
Mangla and Tarbela Dams and the new dishesmodified for the American palate.
capital city-rising on 250 square miles .* Admission:adults, SI.O0; children, 50
of barren land-which is to be complet- cefis.
ed in 1965. In addition, imposing topo-
graphical maps spread over both wall Highlights
and floor, and dioramas dramatize the LIoNsATTHEGATE.Inside the pavilion's
nation'sbold dreamsof life in the future. main gate, cagesof lions, leopards and
* 157
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- I NTEFINATIGINAL
other animals line the path to the mov- reflects the nation's classical heritage:
ie theater. Around the theater, an ex- Wide steps lead up to a vast pedimented
hibit area displays samples of Africa's doorway, above which men and chari-
natural resources,including copper, tin, ots parade in a frieze 120 feet long. A
rubber and diamonds. statue of Zeus stands in front of the
AFRTcAoN FILM. Near the theater en- building. Inside, the visitor finds evi-
trance, photographs, flags and a huge dence of the modern nation's accom-
map provide a brief introduction to the plishments. Large photo-murals give a
participating nations. Inside, a lO- view of the Athens of today as seen
minute film presents a geographical through the pillars of the Parthenon.
survey of Africa's scenic wonders and Other displays reflect the nation's in-
industrial development. dustrial development,agricultural prog-
ANTELOPES AND ARTIFACTS. HUtS ShCI. ress and contemporary sculpture and
tering antelopes, monkeys, zebras, gi- ceramics.Severalshops sell Greek prod-
raffes and exotic birds are interspersed ucts,and there is a restaurant.
among exhibit and saleshuts which dis- * Admission:free.
play works of art in gold, silver and s* Hours:l0 a.m.to l0 p.m.; restaurant.l0
ivory from each of the participating a.m. to 2 a.m.
nations: Burundi, Cameroun, Central Highliehts
African Republic, Chad, RePublic of
Congo. Congo, Ivory Coast, DahomeY, crFrs FRoM GREEcE.In the exhibit hall
Ethiopia,Gabon.Ghana, Kenya, Liberia, are depictedearly Greece'sinnumerable
Mauritania, Niger, Nigeria, Uganda, Up- contributions to civilization. Maps of
per Volta, Malagasy Republic, Somalia, the Mediterranean area and the Middle
Rwanda, Senegal, Tanganyika, Togo. East detail its commerce, explorations
DANcERsAND DRUmMsns.In the pavil- and ancient colonies, as well as the
ion's open-air entertainment area, tall, spread of its language.The great Greeks
graceful Watusi men from Rwanda per- who helped formulate Western thought
form spirited dances and demonstrate are shown in portraiture.
their prowess at high-jumping.Burundi REsTAURANT.By day the Taverna offers
drummers and West African dancers not only its regular food service but also
alsoperform. box lunches which may be eaten on
TREE-HousERESTAURANT.The multilev- a terrace adjacent to the pavilion. By
el rooms of the tree-house restaurant night, the terrace becomes an outdoor
and trar are reachedby a winding stair- extension of the restaurant; while pa-
case that girdles the tree's massive trons dine on Greek food, wandering
trunk. The restaurant features special minstrelsstrum and sing.
delicacies of a number of regions, in- sHops. Replicasof museum pieces are
cluding chicken, lamb and pork dishes for sale,asare honey,rugs,etc.
garnished with a peanut sauce..
1Fl I I cREEcE 78 MoRocco
Greece, proud of its modernity and its The sights and sounds of North Africa
antiquity alike, celebratesboth in this are reproducedin this graceful,privately
pavilion.The long front of the building sponsoredpavilion of traditional Moor-
I 5 8
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r
I NTEFINATIC,NAL
ish design with arches and an open pat- birds, is a snack bar that features na-
io. One section is a bazaar, where Mo- tional dishes.
roccan goods are for sale. Elsewhere, * Admission:lree.
works by Moroccan artists are on dis- Highlights
play, as well as documents and memo-
rabilia significant to Morocco's history. ANCIENT -HANDICR-A,FTS. ThC NUbiAN
An information center offers advice on sculpture, pottery, utensils and weapons
import-export trade as well as on the on display are among the oldest things
country's tourist attractions. There of their kind to be seen at the Fair.
are two restaurants and a night club. They were rescued by archeologists
* Admission:free. from the waters of Egypt's Aswan Dam,
which flooded parts of Sudan.
Highlights MoDERN HANDTcRAFTs.Among the
LANDoF THE BAZAAR.Expert craftsfnen handmade wares shown and offered for
and women in Moroccan dress weave sale are leopard-skin stoles, alligator
carpetsand make brassware and leath- shoesand purses,and jewelry in silver
er goods.Visitorscan see them knotting and ivory.
rugs-making more than 20,000 knots
per square yard at the rate of a yard a The General Motors Futurama, which
week. Moroccan foods are also on sale. made a number of remarkably accurate
REsrAURANrs.The two eating places of- predictions at the l9t9/lg4} World's
fer Moroccan specialtiesin different sur- Fair, grossly underestimated the future of
roundings and prices.A sidewalk cafd the automotive business. It predicted 38
is in front, a serve-yourselfcafeteria in million vehicles would be on U.S. roads by
back.The indoor club-called the " 1,001 1960.The actual number was 73 million.
Nights"-offers Moroccan entertain-
ment: dancers, singers and musicians.
)Q,t
{.:,:::
,l' 80 T'RDAN
The Government of the Hashemite
SUDAN Kingdom of Jordan, whose land is the79 seedbedof many civilizations and re-
A pavilion of contemporary Islamic ar- ligions.is representedby one of the most
chitecture, capped with a translucent striking buildings at the Fair. It is a
dome, displays on the first floor a re- multi-peaked-and-domedstructure cov-
cently discovered fresco of the Madon- ered with gold mosaic and sparkling
na painted on limestone. Also displayed blue glass.The undulating roof surfaces
are relics of the great Nubian civiliza- swoop to the ground, forming Arabic
tion which flourished 4,000 years ago, arches: They shade the stained-glass
as well as Sudan's industrial products windows that make up two sidesof the
and a variety of handcrafted wares. On building and walls with bas-reliefsthat
the second floor are artifacts of south- make up other sides.Inside the building
ern jungle tribes and western desert no- diverseexhibits-including a scroll from
mads, who are still among the country's the Dead Sea area-reflect some of the
varied peoples.At the rear of the pavil- cultures that rose in this region of an-
ion, facing a tropical garden with exotic cient Palestine.A theater orovides en-
1 6 0
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ss
betti,r
-^ ^tll.n o. I"D?,t,fLo
DIVISIONSANYG'SANYOELECTRICCO., LTD., JAPAN / INTERNATIONAL
Sanyo research and engineering search for better
products to rnake living better-
'TI{ERMO-MODULES", a, r,rniqrre developrnent by
Sanyo, refrigerate or heat with rlo rnoving parts
by eirnply reversing ttre direction of electrical flow:
..CADNICA", a transistor radio porrrered. rvith NICKEL-
CADMIUM rechargeable batteries : and an "AC GEN-
ERATOI}-, a new lightrrreight generator for the arrto-
rnotive industry: are just a. fernr of the rnod.ern-day
electronic rniracles developed and rnanufactrrred by
Sanyo Electric Co., Ltd- to rnake your living better'
Visit the SANYO Display at the Japan Pavilion No. 2
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INTEFTNA TIONAL
tertainment by Arab dancersand a mili- Take a little tary band.
* Admission:lree to the pavilion and thea-
ter;t0 the Dead Sea Scroll exhibit,25 cents.more time with
Highlights F{eineken. cHRrsrAND TT4OHAMMED.In Stained glaSS
(best seen from inside the pavilion), the
stciry of Christ's agony and death is told
in the traditional Fourteen Stations of
the Cross, rendered in unusual abstract
forms created by Spanish painter An-
tonio Saura. On the other walls (seen
only from outside the pavilion) are
bas-relief representations of the Roman- We do.
built city of Jarash; the ancient city of
Petra, which was carved from rock and
populated by robber bands that preyed
on caravans; and thc Dome of the Rock
of Jerusalem, where, according to Mos-
ililP0llT[D lemfore tradition,ascending Mohammedto heaven. prayed be- ffi'ttirrrurcsr!0& c0..tM TwENTY HUNDRED YEARS. One of the
Dead Sea Scrolls, written by the ascetic
Essene sect about the time of Christ, is
shown in an exhibit area together with
a replica of the cave in which it was
discovered. Also on display are a scale
model of the Dome of the Rock, statues
of the Three l(ings, a Christian crdche.
and many articles from antiquity, in-
cluding a column from Jarash to be
presented to the City of New York for
permanent display in the Flushing
Meadow Park.
DANcERS AND A MovrE. A troupe of
Arab dancers and the Band of the Arab
Army put on frequent performances in
the 245-seat theater. At other times a
half-hour color movie of modern .Jordan
is shown.
JEWELRy AND BARBEcUES. Color-slide
viewers equipped with headsets offer a
description of Jordan's expanding econ-
omy and increasing numbcrs of schools,
hospitals, roads and other facilities. A
bazaar sells Hebron glass, olive-wood
carvings, mother-of-pearl work and
Bedouin iewelry. A snack bar serves
HEINEKEN-THE AGED BEER such Jordanian specialties as homas (an appetizer of mashed chick peas
IMPORTED FROM HOLLAND. mixed with spices and oil, eaten cold),
shaurmah (spiced and barbecued lamb),
G I N t J S I M P O R ] I R S V A N M U N C H I N G & C O , , I N C . , N Y , N Y Arab and Turkish pastries, coffee and
wine.
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' i l r "
UNITED ARAB8l
REPUBLIC
Three imposing statues of pharaohs, all
centuries old, guard the triple-arched en-
trance of this pavilion and stand as sym-
bols of ancient Egypt. A museum holds
other treasures of the past, not only an-
cient Egyptian objects but also others
representing the Greco-Roman. early
Christian and Islamic eras in the history
of Egypt. Among the artifacts are some
of the objects found in the tomb of King
Tutankhamun, who died about 1344
B.C. Inside the main building, the United
Arab Republic of today is represented by
numerous industrial, agricultural, hand-
icraft and cultural exhibits. A small
souvcnir shop sells handicrafts of the
Middlc East, and free samples of Arabfood are offered to visitors. bea
* Admission: free to the pavilion; museum
75 cents.
Highlights
TREASURES FROM ANTIQUITY. A MiNiA-ture gold coffin that depicts Tutankha- nandEnjoynentforAll
mun holding the crook and flail of his
office is on display in the museum, along *- EXHIBITS * RESTAURANT
with other artifacts. * eTTeRTAINMENT
A sHow oF pRocRESs. Motion pictures, Shed your cares in a truly Carib-
maps, models and displays of products
bean atmosphere . . authenticprovide a panorama of the U.A.R.'s ag-
ricultural and industrial achievements. island foods and beverages .
Onc section of the exhibit floor is devot- exciting entertainment under the
ed tcl an internationally sponsored pro- palms . . . wonderful exhibits to
gram, now in progress, that will raise delight all members of the family.the ancient temples of Ramses II and
Queen Nefertari at Abu Simbel above Meetyourfriendsat the
the anticipated water levcl of the highdam at Aswan. CaribbeanPavilion
Greyhound, one of the largest concession-
aires, employs 800 to 900 people at the
Fair during the spring and late fall and
up to 1,400 during the peak summer
months. They work as drivers, guides
and information-booth attendants.
www.butkus.org/postcardsView original page 15Page 16 · Read text
I NTEFINATICINAL
RooM oF ENLTGHTENMENT.A I 5-foot cop-
per and plastic "torch of learning," cov-
ered with 200 light bulbs, symbolizes
Lebanon's position as a center of learn-
ing in the Middle East. In the room are
exhibits from the National Arab, French,
oa English, Italian and American univer-
L''/ LEBANON sities of Lebanon.
THENEwwrrH THE orn. Displays in the
The Lebanese, once known as the Ca- largestroom of the pavilion depict mod-
naanites and later as the Phoenicians, ern Lebanon's progress in public works
have reached far into history for the ex- and industry. In addition a striking
hibits and adornments of their pavilion. Plexiglas map, showing the location of
In the entranceway, 80-million-year-old Lebanese settlements in other lands
fossils found in Lebanon are inset into from 1000 B.C. to the present, is super-
a green onyx bas-relief map that shows imposed on a 48-footJong photomon-
the country's principal towns. The pa- tage of statuettes from antiquity. Also
vilion itself consists of a succession of on exhibit is a replica of an outstanding
cubelike structures grouped around an example of Arabic architecture: a room
enclosed court-the whole much resem- from the l8th Century palace of Emir
bling the arrangement of houses in the Bechir Shehab.
tiny villages that dot the mountain RESTAURANT.Lebanese delicacies are
slopes where the cedars of Lebanon served at 14 tables and a snack bar in
grow. Rooms within the cubes trace the the courtyard. Two specialties prepared
evolution of the alphabet, which origi- in view of the diners are markouk (flat
nated with the Phoenicians, and show bread) and Arab coffee.
priceless relics of the nation's past.
along with views of modern Lebanon. A A new material called "fibrous glass,"
bazaar selling souvenirs opens to the woven into a vest for the Chicago Exposi-
court, where the tables of a small res- tion of I 898, turned up as Fiberglasneck-
taurant are pleasantly shaded by olive ties and a bedspread at rhe l%9/t940
and orange trees. Fair. At this fair it has been used to fash-
* Admission:Jree. ion dinosaurs,the angel Moroni on top
Highlights of the Mormon pavilion and an entire
building (the Bell System pavilion).
RooM oF THE ALPHABET.Displays trace
the alphabet from Phoenician through
Greek to the Latin on which the Eng-
lish alphabet is based.A separatefrieze
shows the evolution of Arabic script.
The tower at the rear of the room con-
tains ancient Phoenician glasswareand
a reproduction of the cover of the sar-
cophagusof King Ahiram, who lived
in the lOth Century before Christ. The
first fully developedPhoenicianwritings
were discovered on that cover. o 1
Roorvr oF ANTreurry. Displayed here O, PHILIPPINES
are archeological finds uncovered at
three famous cities of ancient Lebanon: Folklore, history and life in the islands
Byblos,where the remains of seven an- today are featured in attractions that
cient civilizationshave been unearthed; range from elaborate panels of carved
Baalbek,named for the sun god, Baal; wood to programs of traditional Filipi-
and Sidon, once the great seaport of no dances.The main building, surround-
Phoenicia. ed by a moat and reached by three
164
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bridges,is in the shape of a salakot.the concludingwith the growth of the Re-
familiarwide-brimmed, peaked sun hat public after World War II.
worn throughout the Philippines. The DANcTNGsruDENTs.In a 500-seatopen-
building is decorated with many rare air theater, young Filipinos present a
woodsbrought from the islands. In the program of dances-among them the
moatare replicasof the World War II Tinikling (bamboo dance), Itik-irik (duck
battlegroundsof Corregidorand Bataan, dance) and PandangoSa llaw (dance of
aswell as an aquarium of fish found in lights).
Philippinewaters and a display of ex- pRocREssMART.On the second floor of
oticseashells.On sale in another build- the main building is an exhibit show-
ing are handicrafts,Philippine beer and ing the advancesof Philippine industry
soft drinks. and someof the cultural activities found
t* Admission:free. on the islands; in a long shed, various
t* Danceprogramsare heldlrequently in the productsof the Philippinesare exhibited
open-airtheater.The show lasts about 40 and on sale.They includewood carvings,
mtnutes. shells,tobaccos,bamboo chairs, swagger
sticks,shirts and lace. Highlights
FRoMMyrHs ro HrsroRy. Twelve large, The light beam rising from the Tower of
intricatelycarvedpanels,designedby the Light pavilion is so powerful that it can
well-known Philippine artist Carlos V. be seen from New Haven, Connecticut, to
Francisco,depict the story of the islands, Atlantic City, New Jersey, a radius of
startingwith the legendarydiscoveryin about I O0 miles.
a bamboo tree of the first Filipinos and
in the beautiful
flillyfirahanPavilion
N E W Y O R K A V E N U EA N D A V E N U EO F T H E A M E R I C A SN, E A RT H E M A I N G A T E
A L L S E A T S F R E E A I R C O N D I T I O N E D
www.butkus.org/postcardsView original page 17Page 18 · Read text
! NTEFINATIc'NA
POLYNESIA 85
An opportunity to buy an oyster with
REPUBLIC OF CHINA a pearl inside is one of the attractions84 at the PolynesianVillage. The village is
A red and gold oriental palace in a built around two South Seaisland "long
landscapedgarden is the setting for the housesl'.-onea restaurant, the other a
exhibit of Nationalist China. In front setting for Polynesiandances.South Sea
of the building is a freestanding gate, palm trees are planted about and there
traditionally erected before' structures is a lagoon where beaut,iful Polynesian
of great importance. The pavilion is girls pilot outrigger canoesand natives
full of rare and beautiful obiects of art, dive for oysters.The oysters were trans-
some of them up to 1,000 years old. planted to Flushing Meadow from Pa-
There are bronzes,jades, porcelain, silks cific pearl beds.
once worn by members of the Chinese * Admission:adubs, $1.00; childrm, 50
opera, and so on. The main floor is cents.
dominated by a 2O-foot wooden phoe- Highlightsnix, mythical bird of good fortune.
Maps and photographs tell the story DANcTNGTsLANDERs.Every hour on the
of Taiwan's economic development in hour from l0 a.m. to l0 p.m., perform-
the last 15 years. Most of the best art ancesare given by dancers from Ameri-
piecesand antiques are exhibited in a can Samoa, Fiji and Tahiti. Dancers
museum. A sampling of these treasures range from a strapping chief to small
is listed below. children. Three-foot knives are bran-
* Admission:free. dished in one dance; in another the
knives are covered with an inflammable Highlights substanceand set ablaze. There are also
TRADrrroNsAND.cRAFTs.On view in the lava-lava-claddancing girls
museum are ancient ritual articles and sourH sEA DrsHEs.The restaurant spe-
musical instruments of the Chou Dy- cializes in South Sea cuisine featuring
nasty (l2th to 3rd Century B.C.);mod- fish, chicken and pork.
els of palaces and pagodas; furniture HANDTcRAFTs.Pearl jewelry and other
and clothing dating back to the Ming items are on sale in four thatched-hut
Dynasty( l4th to l Tth Century); as well shops. Prices range from $1.50 (for a
as a number of carvings, stone rubbings pearl-bearingoyster) to.$1,000 for gem
and engravings. pearls.
rNvENTroNsAND sKrLLs. Bronze weap-
ons from the Chou Dynasty are shown, James A. Farley, the honorary postmaster
together with ancient rockets and fire- of the New York World's Fair Post Office,
crackers.There are displays of two ma- beganhis world's fair career in I 9l l. That
jor Chinese inventions-the compass year, as Postmaster General of the United
and gunpowder-and model soldiers in States,he formally opened.the Chicago
ancient battle garb are depicted guard- Century of Progress Exposition. He was.
ing the Great Wall of China. The ex- a principal speaker at the opening of the
hibits include money dating all the 1939 New York World's Fair-.and then
way back to the dawn of civilization, traveled to San Francisco the same year
and a model of the ship and instru. to help open that city's Golden Gate In-
ments of Chen Ho, the l5th Century ternational Exposition.
Chinese explorer.
t66
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fF
f
III
I "Three Diamondsnn
The mark of quality in portableradios
Mitsubishi
FX.57OE
A M ,F M ,
9 transistors.
A popularmodel,
extremely
powerfu I
yet compact.
Mitsubishi
FX-233
AM,FM, and SW,
12 transistors-
richtone.
A superbmodel
to give or
to own.
Comesee Japan'smost famousportableradios
at the beautifulJapan Pavilion.Portablesby
MitsubishiElectricenjoy immensepopularity
aroundthe world-proof of their superiorde-
sign,qualityworkmanshipand truly fidelitous
tone.Be sureto seethem all at the Mitsubishi
Electricexhibit,JapanPavilion.
Write to: MITSUBISHIINTERNATIONALCORPO-
RATIONt2O Broadway,NewYork 5, N.Y.,U.S.A.
MITSUBISI{I ELECTRIC CORPORATION
ri Bldg., Morunouchi, lokyo. Coble Address: MELCO TOKYO
www.butkus.org/postcardsView original page 19Page 20 · Read text
-I NTEFINATIC'NAL
lone in chicken broth. A gamelan,an
orchestra peculiar to Indonesia,accom-
panies dancers and singers.
The replica of Columbus' flagship, the
SantaMaria. made the 3,710-mile voyage
from Barcelona almost without incident,
INDONESIA but the trip overland to the fairgrounds 86
was plagued with difficulties. Tree limbs
The cultural heritage of this nation of were cut, telephone lines taken down,
more than 1,000 islands and many di- street lights swung out of the way, street
versepeople is displayed in a graceful signs removed, and the truck carrying the
pavilion designed by R. M. Sudarsono, l l0-ton shipbecame mired in soft asphalt.
architect of the Palaceof State on Bali. Cost of the five-mile trip: about $10,000.
A temple gate and a shrine stand out-
side the main building. Inside, photo-
graphs illustrate the country's history,
natural resources and current social
programs, and various aspectsof life on
the major islands of Bali. Java and Su-
matra are also shown. There are works
of art (including large collections of
puppets), demonstrations of handi-
crafts,a souvenir shop and a restaurant
with entertainment. CENTRALAMERICA- 87 * Admission:free. PANAMA
Highlights Travel, culture and commerce are the
cArEwAys oF FArrH. The gate leading main themes of this pavilion, an open-
into the pavilion is a "split temple"- sided building with bright awnings, rep-
an intricately carved sculpture, con- resenting Panama and the five Central
structedas if it had been sliced down American Common Market countries
the middle and moved apart to enable which call themselves Centralamerica:
people to walk between the halves. To Costa Rica, El Salvador, Guatemala,
the right of the gate is a seven-roofed Honduras and Nicaragua. Most of the
shrine with four dragonlike stone lions exhibition area is devoted to displays
at its base. of both ancient and modern art, while
Drp-DyEDBATTK.An Indonesian wom- tourist attractions are seen in a motion
an dips cotton cloth into dye after cov- picture. An illuminated relief map
ering parts clf it with wax, showing shows the area's transportation net-
how the colorful patterns of batiks are work, and hostesses supply fairgoers
created. Other craftsmen carve wood with tourist and industrial information
and stone, and work in silver. Handi- relating to the region. A refreshment
crafts are for sale in the exhibit area. counter provides coffee, and visitors
PUPPETsHow. More than a hundred may sit at outdoor tables as they watch
stylizedpuppets used in religious plays entertainers perform dances and sing
are on display. Some are fabricated of folk songs.
elaborately painted leather, others are * Admission:Jree.
made of wood. There are demonstra- Highlights tions of puppetry in the pavilion from
time to time. ARTsANDcRAFTs.Gold and ceramic ob-
REsTAURANT.Utensilsof barnbooand co- jects fashioned by Indians before the
conut shell help create an Oriental at- days of Cortez share the displays with
mospherein the restaurantand cocktail contemporary works. A curio shop sells
lounge. Specialtiesinclude sliced aba- wooden figurines, silver jewelry, small
1 6 8
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f
T HR I L LT O T H E
WONDERSOF EGYPT
Modelof the SuezCanal
. GorgeousFashronsin "Y,
EgyptianCotton. Fabu- *'.,91
lous HandicraftsExhibit
.The ModernMiracleof
the Aswan H igh Dam .
EgyptianFood and Liq-
uor at the Food Taster ffi%tu Bar. Productsof Modern
Industry. SouvenirShop
. ContinuousColor Mo-
tion PictUreS.
SPECIALH ISTORICAL
M U S E U M D I S P L A Y
P o r t r a y i n g P h a r a o n i c ,
Greek,Roman,Christian,
lslamic Eras of Egypt
ON LY N
AndfiOnlyYAt The
U.A.R. PAVILION
#81 on maps Book *j in this Guide
,r/1
www.butkus.org/postcardsView original page 21Page 22 · Read text
I NTEFINATIclNAL
archeological relics and recordings of floor. The work of Argentine artists is
Central American music. on exhibit in a small room that is also
REsoRTs AND RUINs. A color film shows used for the showing of films and slides.
Central America's beach resorts, jungle Other products are on display in the pri-
and mountain regions, Mayan ruins and vately sponsored pavilion-with special
Spanish colonial towns. attention to the country's great export,
beef.A restaurant on the lower floor spe-
cializesin beef dishes such as empanadas
(roastedbeef pies)and Argentine wines.
A souvenir shop offers a variety of items
for sale.
* Admission:free.
The actor who "flieJ' cross-stage in the
last scene of the Amphitheatre show,
THE CARIBBEAN "Wonderland," is propelled by a hydro-
gen-powered jet engine strapped to his
An enormous flagstone terrace dotted back. In his ]O-second flight he reaches a
with palm trees, cafe tables and the top speedof l0 miles per hour.
flags of eight Caribbean areas distin-
guishes this pavilion. Two low, glass-
faced structures with Spanish tile roofs
exhibit and offer for sale many island
products-among them tortoise-shell
jewelry, straw mats and bags, wood
carvings and ceramics. The dominating
building is a large restaurant and bar.
Hung with tribal maskt the restaurant
presents steel bands, calypso singers
and Caribbean dancers. Dishes include
pumpkin soup, suckling pig, plantain
(a varicty of banana) and a dessert
which is made of fresh coconut meat. THAILAND 90
Rum drinks and coconut milk are fea-
tured at the bar. The main building, an l8th Century
* Admission:free. Buddhist shrine with a gilded, tiered
and spired roof rising nearly 80 feet, is
The Federal pavilion, the largest exhibit an exact replica.of the Mondop of Sara-
hall ever built by the United States for a buri-a shrine north of Bangkok where
fair. cost $17 million. a sacred footprint of the Buddha is pre-
served. The ornate roof was built in
Thailand, shipped to the U.S. piece by
piece and assembledon the fairgrounds.
In this building and an adjoining wing,
exhibits reflect the arts, crafts and tra-
ditions of ancient Siam and modern-
day Thailand. In another wing are a gift
shop and restaurant offering national
products and dishes.
ARGENTINA * Admission: free.89
Highlights
Argentina displays the productivity of
its pampag mines and people in its two- RELrcsoF THE p-q,sr.Inside the shrine,
story pavilion of glass and steel. Heavy traditional Thailand is represented by
industry is the main exhibit on the first exquisitestatuary,displaysof classiccos-
170
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