Historical reference
World's Fair 1964 Guide Book - PT. 5 Reference document
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- M. Butkus collection
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- World's Fair 1964 Guide Book - PT. 5
- Document type
- Reference document
- Language
- English
- Pages
- 39
- File size
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- Category
- Historical reference
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Page 3 · Read text
A
5
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Many forms oJtransportationare on view here:busesand
bulldozers,Iocomotivesand helicopters.Indeed,the entirehistory
of transportcan be tracedat the variouspavilions,t'rom the
wheel(in a walt Disneydisplay)to the rocket(courtesyof the u.S.
Government).But the emphasisis on the automobile-new
models,old classicsand somebarelyin the designstage.
:
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Dixiefl ies Deltalefs
to the Fair andhomeagain!
It's Delta to and through the
South. Service is true to tra-
dition - always personal,quick
and exceedingly thoughtful.
Fly Delta Jets and see.
Visit Delta in the Trauel and
T r ansportation B uilding.
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TFIAIV Si PC| FITATI CI N AFI EA:
THE PAVILIGINS IIV EIFIIEF Pavilion
Number
ARLINGTON HAT-Headpieces of every kind-old, unusual, t17
funny-have been gathered here from all over the country.
AUTO THRITL SHow-Daredevil drivers perform stunts. r29
AvIS ANTIQUE CAR RIDE-This is a drive-yourself ride, in r19
open-toppedscalemodels of old autos, on a landscapedtrack.
CENTURYGRILL-Hamburgers are the main fare here. served rr3
with exotic saucesand side dishes from rnany foreign lands.
CHRYSL,ER-A trip through a huge.engine, a ride on a pro- r24
duction line, a zoo of metal monstersand a musical show with
Baird puppets are featured on islands in an artificial lake.
EASTERN AIR LINEs-The building serves as.a ticket olfice l14
and provides bus connectionsto the line's airport terminals.
FoRD-The auto is king here. There are cars of all kinds, tL2
and a ride in automatically controlled convertibles reveals
scenesof the caveman's world and the city of tomorrow.
GENERAL tloroRs-A fascinating close-uplook at the future r30
offers a foretaste of lunar commuting, Antarctic ice ports,
moving sidewalks and vacation resorts under the oceans.
GREYHoUND-A transcontinentalbus trip is shown on color r28
film. The Fair's bus transportation fleet is also based here.
HALL OF SCIENCE-Two full-sizedspace vehicles simulate a l l 5
rendezvousin orbit. Other displays show various methods of
diseasedetection and a working model of the human brain.
HERTz-This center provides visitors with travel information. 126
PORT AUTHORITY HELIPORT-Helicopters fly to New York t2,
and its airports and offer sightseeingjaunts over the Fair.
srNcLArR-Nine life-sizeddinosaurs are displayed amid. set- t20
tings that re-cred'tetheir geological epochs.. Dioramas por-
tray the birth of the earth and the first appearanceof life.
sKF-The history of motion engineering is traced in an il- L22
lustratedshow; there are displays of ball and roller bearings.
socoNY MoBIL-This exhibit presentsan unusual game. Vis- r27
itors seated at electronic controls compete in a simulated
cross-countryauto drive, trying for low gas consumption.
sPAcE PARK-Many U.S. space vehicles are displayed here, f f 6
including the Titan II rocket and the X-15 research plane.
TRANSPoRTATIoN AND TRAvnt-Among the exhibits at lzt
this pavilion are startlingly realistic travel films, models of
all kinds of transportation=and.a live underwater. drama.'
UNDTRGRoUNDwonlD HoAAE-A complete house is built f f 8
below the earth's surface;a narrator explains the advantages.
u.s. RUBBER-In this sky ride, plastic gondolas whirl visi- l2l
tors around a giant whitewall tire that stands 80 feet high.
200
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U-ln(D trd It Itba n*. s{
Meet me under the smoke rings...
at General Cigar's Hall of Magicl
See famous magiciansperform incredible feats of magic before
your very eyes.Unbelievableand amazing! You and your family
will never forget it. It's the magic of the future, waiting for you
now at General Cigar's fabulous World's Fair exhibit! It's oll
free! How do you get there? f ust follow the smoke rings !
@tf6t X"- Yo* World'r Foir 1964.1965 Cqpocio.
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THE TRIP THAT'S WORTH THE TRIP TO THE FAIR. You'reat the GeneralMotorsFuturamaexhibitat the New YorkWorld'sFair. You'vethoughtabouttomorrow'sworld;now you'rehereto see it for yourself. o Are you ready?Well,then,let'sgo! o That chairyou'reseatedin is moving. Moving.Movingintothe future.You'reon the FuturamaRide... and, look! You'redown beneaththe sea where industrythrivesand where peoplework in comfortand safety.Thereyou go up to the mountainsthat man has mastered and madefunctional.And intoouterspace.Quiet.lt'sso quiet,just as you knew it would be. And so peaceful.. Now you're back to earth and down in the Antarctic.Rememberhow,backin 1964,man thoughttheseto be frigid waste- www.butkus.org/postcards ijView original page 8
Page 9 · Read text
landsnot suitablefor habitation?And how they thoughtthe tropicscould
neverbe tamed?. How wrong they were! o And would they have guessed
we could irrigatethe desertsor build great new cities?Wouldthey?. Would
you?. See the Futuramafirst at the New
YorkWorld'sFair,Ridethe FuturamaRide. .4--
Visit our Avenue of Progressto see what GENEFTALwtorca3/taf&n4-
'Fwe'redoinoto helo brino tomorrowabout.
And visit our Product Plazato see why
today'sa prettyexcitingtime in history,too. NEW YORK WORLD'S FAIR
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JTFIANEFCIFITATIC'N
self gliding on a superskyway over a
City of Tomorrow with towering metal
spires and the glittering glass of "bub-
ble-dome" buildings.
FTELDSoF scrENcE.A separate "Hall of
Science" highlights some of the prime
research projects engaging scientists at
Ford and Philco (a Ford subsidiary). In-
cluded here are demonstrations of laser
LL2 F'RD light;radio telescope;the sound andof starsdisplaysas pickedof theupnewby
vinyls, crystals and metals to be used in
The Ford Rotunda, several city blocks Fords.
long, contains a variety of exhibits, a
number of which were designed by
Walt Disney: fragile scale models of his-
toric settings; huge figures of animated
dinosaurs; displays of the latest won-
ders of science;and a paradise for auto-
mobile enthusiasts, featuring Ford-built
cars of all kinds-antique, new, experi-
mental. foreign-made. The building it- I I 1
self is one of the chief sights: a glass LL' .ENTURY GRILL
rotunda with 64 towering pylons at one
end and a large exhibition hall at the This restaurant serves hamburgers pre-
other. Enough steel went into its con- pared with savory sauces, along with
struction to erect a skyscraper 125 feet side dishes from every nation represent-
square and 22 stories high. The empha- ed at the Fair (Japanese teiyaki sauce,
sis everywhere is on cars. Part of the German sauerkraut, etc.)-as well as
tour of the rotunda is made in automat- footJong frankfurters. Beer and soft
ically operated Ford-built convertibles drinks are also available in the dining
riding on a special roadway. room and at an oval bar.
* Admission:free.
Highlights Up to now the Brusselsfair of l 958 holds
the world's record for attendance: 42 mil-
TNTERNATToNALGARDENs. Hand-built lion people, almost five times the total
scale models reproduce Colonial Ameri- population of Belgium. The current Fair
ca, Merrie England, Aztec Mexico and expects a total of 70 million admissions.
medieval Europe-in all, I I different
lands of past and present. Settings in-
clude flowing streams, chiming clocks,
spinning windmills and original music
in the tradition of each land.
THE n AGrc sKywAy. Seated in converti-
bles, fairgoers are first taken for a ride
through plastic tunnels around the out-
side of the rotunda for a sweeping view
of the grounds, then on to the exhibit
building and the fantasyland within.
j The dawn ol lile on earth is seen first,
with huge dinosaurs engaging in com- EASTERN AIR LINES rt4 bat while primitive creatures soar over-
head. Life-sized cavemen appear, in a The building operates as an Eastern Air
triumph of electronic animation. Lines ticket office and as a terminal for
I Inthe SpaceAge.the fairgoer finds him- special busesbetween the Fair and East-
204
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JTRANSFC'FITATIC'N
ern flights at Lacuardia and Kennedy volved in a simple decision to applaud
InternationalAirports. There are loung- the performance of a singer.
es and baggagechecking facilities. rHE wAY wE HEAR.The exhibit of the
* Fare t0 theairplrt: 50 centslor adults,25 Hearing Aid Industry Conference,Inc.,
centslor childrm. explains the social and physical prob-
lems of deafnessand the efforts of sci-
Among items ordered for the Alaska pa- ence to solve them.
vilion were 2,000 Eskimo dolls, all made cHErvrrcAL MAN. Abbott Laboratories
in the village of Eek. shows a l5-minute film about the hu-
man body and its cellular structure.
The film, projected on the floor of an
egg-shapedauditorium, is complement-
ed by models of the moleculesof a cell.
A cot,oR cENTER.The world of color is
depicted by the Interchemical Corpora-
tion in a number of displays, including
a red, blue and green top that turns
white as it spins, and moving objects
that change color as they pass through
different kinds of light.
ATor{s FoR cHrLDRnx.In "Atomsville,
U.S.A.," the U.S. Atomic Energy Com-
I I F mission presentsan explanation of nu- t l \
L L J H A L L O F S C I E N C E clear energy for children from seven to
14. The display contains exhibits such
In one big pavilion, I I companies and as a remote-controlledmanipulator, de-
organizations present displays devoted signed for the handling of radioactive
to recentand imminent advancesin sci- substances,which the youngsters may
entific knowledge-including the simu- operate themselves. (No real radioac-
lated meeting in orbit of two space ve- tive materials are used.of course.)
hicles.The building itself, a permanent g For adults,the AEC explains atomic
structure, will become the New York energy and its value in research,agri-
Museum of Science and Technology. culture and medicine. The displays in-
* Admission:lree. clude animated units, one of which lets
the visitor make his own "atoms." Hightights THEcHErvrrsrRyoF ocEANs. Both audio
AJoURNEyrNTospAcE.In the Great Hall, and photographic material are used by
a supply vehicle appears to blast off the American Chemical Society to de-
from Earth, bound for a meeting with a scribe the techniques being developed
spacestation in orbit 150 miles away- to uncover the oceans' rich resourcesof
actually about 50 feet above the floor. chemicals and minerals.
This exhibit, presented by the Martin FLTcHTcoNTRoL.A model air terminal
Marietta Corporation,heightensthe im- with moving planes and a control tow-
pressionof a trip into space with the er demonstrates some of the electronic
use of motion pictures and authentic devices that guide the landing of air-
sound and lighting effects. After each craft.
l0-minute show, both vehicles are low- THEwAR AGArNsr cANcER.The exhibit
ered so the audience can examine them. of the American Cancer Societydemon-
How rHE BRArNwoRKs. The process of stratesin sound and pictures the impor-
sensory perception is traced. through tance of cancer researchas exemplified
a human "brain" made of aluminum by the story of a major lifesaving can-
disks,l8 miles of wire and 10,000 blink- cer detection test.
ing lights. The exhibit, prepared by THE DrAGNosrsoF DrsEAsE.Animated
The Upjohn Company, demonstrates models and diagrams in the display
the complex cerebral procedures in- of the Ames Company show how chem-
206
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When you see a Continental,take a secondlook.
Notice the kind of person who enjoys it.
Then experiencethe Continental yourself.
Discover its increasedspaciousness,its ride, its luxury.
You will know why more than half the people
who bry in our price range
choosethe Continental,the modern American classic.
+. Li*:sJ*S&Hg*,:.T"1*
RIDETHE MAGICSKYWAY,FORDMOTORCOMPANYEXHIBIT,NEWYORKWORLD'SFAIR
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1
-TFIANSFC'FITATI C'N
ical and electronic detection help diag- surrounding the Hall of Science. On
nose diabetes, gout and other diseases. display are a Project Mercury space-
THE cHErvrrsrRyoF coloR. An exhibit craft which has orbited the earth. a
presentedby the General Aniline and Gemini two-man spacecraft. a model
Film Corporation shows contributions of the Apollo which will carry three as-
made to organic chemistry by scientists tronauts into lunar orbit, a lunar ex-
working in dyestuff research. cursion vehicle in which men will land
on the moon. the lower portion of the
Saturn V moon rocket, and a full-scale
X-l 5 rocket-powered research airplane.
Thor-Delta, Atlas and Titan II rockets
stand in launch positions.
* Admission:free.
w
Architect Edward Durell Stone. who won
SPACE PARK acclaim forthe U.S. pavilion at the Brus- ll6
selsfair, has four buildings at this fair:
The dramatic vehicles that are carrying the Billy Graham Pavilion, the Christian
the United States into the space age Science Pavilion, Julimar Farm and the
are displayed by the National Aero- House of Good Taste.
nautics and Space Administration and
the Department of Defense in the area
UNDERGROUND LL7
WORLD HOI\dE
flts Something really different in housing is
displayed here: a three-bedroom house,
completely below ground level. It is
presented as the forerunner of dwell-
ings that the builder says have marked
advantages for today's living. Guides
explain during the 20-minute tour why
underground homes can provide more
control over air, climate and noise than
conventional houses-as well as protec-
tion from such hazardsas fire and radia-
tion fallout. The house occupies most of
the area inside a rectangular concrete
shell, the top of which is two and a half
feet underground; a wide staircasebrings
visitors down to the front door. Win-
dows in the house face scenic murals ThepopularJamaicanlUBRum placed on the walls of the shell.
* Admission:$I.Oo. g: l"',J;"I.o*IS,,T,TI L;iI"?
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Forpower,performance,economy
askfor F|RE-RINGSPARKplucs withthe @
exclusiyeSelf-GleaningHotTip.
ACspARKpLUG S rHr ELECTRoNTcsDrvrsroNoF GENERALMoroRS
I sEETHEAc EXHIBITAT THEGM FUTURAMA I
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A SpectacularPresentation-TFIANTPG'FITATI ClN
FREEATTHE
UilITEDAIRLINESTHEATRE,
ARLINGTON HATTRAI{SPI|RTATIIINA}ID u8 H#
Hats of all kinds-the largest, smallest,TRAVELPAYILIII}I funniest, oldest and the. most unusual
hats gathered by Junior Chambers of
W e h a v e c o m m i s s i o n e d S a u l B a s s , Commerce and other organizations in
one of America's most critieally acclaimed contests across the country-are dis-
graphic designers, to create a spectaeular played in a museum sponsored by the
presentation based on the pleasure and Fair's official hatter, the Arlington Hat eomfort of a jet flight. Company. Eight similar Arlington "Hat-
Saul Bass has won great acclaim for a-rama" concessionslocated throughout
his animated epilogue for "Around the the grounds sell a variety of souvenir 'World
in 80 Days." Then came title hats priced from $1.00 to $5.00. They
design for "Spartacus"-"'W'est Side also carry the official World's Fair bal-
Story"-and "Walk on the Wild Side." loons.
(Remember that black cat?) * Admission:free.
Now, the artistry of Saul Bass is yours * Hours:l0.a.m.to l0 p.m.
in a speetacular presentation for United
Air Lines. In the Spanish pavilion is a painting
Admission is free to the United Air called Galacidatacideoxyribonucleicacid.It w as
Lines Theatre. Seating is generous and done by Salvador Dali.
comfortable. Schedule of showings: ap-
proximately every ten minutes, seven
days a week, 10:00 a.m. to 10:00 p.m.
And after you've seen this speetacular,
there's enchantment in store at . . .
United'sErhibit,HawaiianPavilion
The romance of the Islands comes
vividly alive at the Hawaiian Pavilion !
And there-at the United Air Lines
Exhibit-you'll see how easy a trip to AVIS ANTIQUEHawaii really is. You'll learn about r19 CAR RIDE United's frequent flight schedules, vaea-
tion plans and low rates to the Hawaiian
Islands. Open-topped antique cars, reproduced
to five-eighths scale, provide a pleasant United offers a Hawaiian Vacation
Planning Kit, containing everything you ride through an old-fashioned country
need to plan a dream vaeation there. setting. Each car seats up to five, and
Order your kit at the United Exhibit. anyone l0 years or over can drive. A
single pedal-accelerator and brake com-
bined-controls the one-cylinder engine
that pushesthe cars along at a top speed fr of four miles an hour; the ride takes
THE EXTRA CARE AIRLINE four minutes. Avis also operates a rent-UNITED
al service for automobiles and power .rp
boats at the Marina landing.
z* Admissionto ride: adults, 53 cmts; chil-
drm. 38 cmts.
2t0
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Visitors follow a winding path through
the garden to meet ostrichlike Struthi-
itt' omimus, 6 feet long, then the ponderous
Trachodon, l8 feet Iong and 16 feet
high. Tyrannosaurus Rex, a meat eater,
is shown attacking Triceratops, a plant
l2O srNcLArR eater.Ankylosaurus,Nearby isandthe fartherwalking alongfortress,the
duck-billed Corythosaurus in its natural
Life as it existed 165 million years ago is habitat, a lagoon. On the pavilion roof
authentically and vividly re-created in stands giant Brontosaurus, 27 feet tall
"Dinoland," a large paleontological dis- and 68 feet long, its head swinging back
play bounded by a decorative wall and and forth as it peers down at traffic on
an L-shaped exhibit building. Life-sized the Grand Cerrtral Parkway. On the path
dinosaur replicas were created by the beyond the pavilion stands tiny Orni-
distinguished animal sculptor, Louis tholestes, and finally, Stegosaurus with
Paul Jonas. a double row of fins and four long spikes
* Admission: Jree. on its tail.
rHE EvoLvrNG EARTH. Within the build- Hightights
ing is a 45-foot-long exhibit with erupt-
DrNosAURs lN lvrorloN. Nine Fiberglas ing volcanoes, flashing lightning and
dinosaurs are displayed, three of them bubbling streams. This display shows
moving figures, each set in the terrain the earth at various stages of its growth:
and flora <tf its own geological pcriod. its birth 4.5 billion years ago, the ap-
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TFTANSPCIFITATI ON
pearance of marine life and formation needleat its apex. SKF Industries, Inc.,
of oil 6O0 million years ago, the early the American affiliate of a worldwide
dinosaurs 200 million years ago. Large complex of ball and roller bearing manu-
color pictures and smaller dioramas facturers, usesan illustrated lecture and
show Sinclair's operations and a view an exhibit of finished products to show
of the company's role in the future. how it helps keep the machinesof civili-
zation running.
* Admission:Jree.
Highlights
souND AND Lrcrrr. In a 60-seat thea-
ter to thc right of the main entrance,
brilliantly lit stylized images illustrate
a six-minute sound track tracing the
history of motion engineeringand roller
bearings. The continuous show starts
U.S. RUBBER with the wheel and ends with rockets.r2L MATTERrN MorroN. Beside the thea-
Visitors riding along the rim of a gi- ter is a display of objects that use bear-
ant whitewall tire soar 80 feet into ings, from a kitchen mixer to a truck
the air for a spectacular view of the axle. cut away to disclose their me-
fairgrounds. Twenty-four barrel-shaped chanical interiors. Another display area
gondolas that carry four people each demonstrates some of the industry's
move around the circumference of the production problems and the ways they
wheel. The tire, which is floodlighted at are solved"
night. stands in a landscapeda rea; at the
entrance to the ride are interesting dis-
plays of the company's products.
* Admission:25 cmts.
'fhe I I0 restaLrrantsat the Fair (not in-
cluding refrcshment stantls) can serve
about 10.000 lreoplc.
TRANSPORTATION r23 AND TRA\/EL
This big, two-story pavilion contains a
seemingly endless variety of displays.
The exhibitors include airlines and
steamship lines, railroads and trucking
companies, travel agencies and tourist
resorts. and the United States Army.
Navy and Air Force. Their exhibits in-
clude a Hall of Fame for pioneers of
the transportation industry and a live
drama, "Underwater Sea Hunt." Other
displays show transportation equipment
.rnd startlingly realistic films of llight,
maps and models of all kinds andL22 SKF computetems, rs and communications sys-
sizes. Ihe pavilion has at one end a 96-
Motion engineering,is the theme ex- foot-high "Moon Dome" whose plastic
pressed under the SKF parasol, a cir- covering forms an accurate relief map
c-ular roof which soars to an 82-foot of the moon; a science film is shown
2 t 2
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It:
ls
li
li
It
Lri
i'I,
l,t;t
I
I Theworld of tomorrowawaitsyou
tf
Be our guest on a trip into the future! Visit a
lunar outpost . . . a metropolis on the ocean
floor . . . a host of other wonders! And, be sure tn
vtsit the Olds erhibit...an erciting ilisplay of new '61, Oldsnnbil,cs in a real-life Great Lakes setting!
5 E E T H E ' 6 ' O L D S i I O B I L E S A T T H E F A I R T
D R I Y E O I I E . . . A T Y O U N O L D S D E A L E R ' S I
fr(fiIllflffir*rtsrOLDSMOEILE DIVISION . GENERAL MOTORS CORPORATION
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TFIANSFc'FITATI c'N ItI
inside it. There are also a hobby and part of this imaginative exhibit, one of
souvenir shop, a cafeteria-style restau- the largest at the Fair, assembled on
rant and a snack bar. five islandslinked by bridges and set in
* Admission:lree to the pavilion; 50 centsto a six-acreartificial lake. Four of the is-
the "UnderwaterSea Hunt": 75 centsto the lands demonstrate specific aspects of
"Moon Dome" show, 25 cents lor childrm Chrysler's work: engineering, produc-
under 12. tion, styling and operations. The fifth is
a large theater in which puppets present
Hightights a continuous show. Other features are a
JET FLrcHT. In one of several theaters giant rocket poised on the lake, sym-
United Air Lines shows a seven-minute bolizing the company's space and mis-
film that demonstrates wonders of jet sile work, and more than a thousand
flight at 600 miles per hour. umbrella-shaded chairs for visitors set
THE NAvY AT woRK. A film entitled around the perimeters of the islands.
"Around the World with the Navy" * Admission:lree.
shows, among other things, an atomic Highlightssubmarinecruisingunder Arctic ice, jets
operating from an aircraft carrier and ENGINEERTNcrsLAND. Prime attrac-
aerial acrobatics performed by the tion is the vast engine, a structure with
Navy's "Blue Angels" precision flying a huge revolving fan in front and an air
team. filteron top,55 feet up. Visitorswalking
UNDERTHE sEA. In a huge tank, skin through its innards see a writhing drag-
divers put on an underwater drama. on with snapping jaws, which drives
Lloyd Bridges. star of the television pistons weighing nearly a ton apiece. A
show "Sea Hunt," narrates the show on turbine engine developedby Chrysler is
tape, and from time to time appears in on display, and a montage shows the
person. sourcesof energythat may drive engines
FRoM sPAcE To rHE ATon. Inside the of the future.
Moon Dome, a color motion picture PRoDUcrroN rsLAND. Seated in 12
made by Cinerama is projected on a car bodies, visitors travel along an as-
concave screen that encircles the audi- sembly line which winds through and
ence. The l8-minute film takes the around an open-sided structure. Me-
view from the infinite reaches of outer chanical workmen line the ride, and
space into the infinitesimal nucleus of both visitors and car bodies receive an
the atom. "O.K." in a quality-control center.
REsTAURANTs.The second-floorcafeteria g A metallicmenagerie,in which crea-
offers full meals or sandwiches. Light tures made of car parts squeak and
refreshments are served at a snack bar squealwith the soundsof metal on met-
on the first floor. al, is also on the island. A l2-foot man-
tis flasheslight from its car-reflector an-
The mohorail can carry up to 6,000 pas- tenna;a l2-foot crawler is made of roof
sengersan hour. panelsand hoods.The zookeeperstands
two stories tall.
srYLrNGrsLAND. A giant car, 80 feet
long from bumper to bumper, with
wheels more than 20 feet high, dom-
inates the island. Underneath the car,
which sits seven feet above the ground,
is an exhibit area in which visual dis-
plays stress the company's automotive
124 cHRysLER styling.
opERATroNs rsLAND. Eight-foot-high
A 1O0-footenginewith a 5O-footdragon animated characters show the world-
for a crankshaft,a ride on a production wide operationsof Chrysler other than
line and a zoo of metallic monsters are automotive manufacturing.
2t4
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YOURMOST MEMORABLEEXPERIENCE
AT THE WORLD'SFAIR!
rHENEw -'.u0.PR'.E E[NtlEfl mfl
TAKES YOII ...
p!| will be propelled on the most fantastic,incredible
voyage through billionsof miles of space . . . from its utmost
outer reaches. . . back to the Earth itself,and into the center
of the minutestatom. All through the magic of Cinerama!
A T T H E T R A N S P O R T A T I O N & T R A V E L P A V I L I O N
3 S H O W I N G S E V E R Y H O U R
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TFIANSPCIFITATI ClN
PUPPETsHow. A 24-minute musical
comedy, with puppets designed by Bil
Baird, is given continuouslyon the fifth
island in an elaborate theater built in Two the shape of the company's Pentastar
symbol.
Two years of study and planning were
required for the re-creation of a turn-of-
the-centuryNew York street in the Rhein-
gold pavilion' Cobblestoneswere special-
ly manufactured.
great
PORT AUTHORITY L25
HELIPORT
Rising 120 feet on four mammoth ta-
pered columns, the Port of New York
Authority building is the aerial gateway
to the Fair. It includes a heliport, res-
taurant and bar open the year round.
Set below the heliport, a separate struc-
ture has movies and exhibits that tell
the story of transportation in the New DATSUNcars4 DOORSEDAN York-Newters make sightseeingJersey Port flightsDistrict.aroundHelicop-the
DATSUN4 DOORESTATEWAGON Fair.
K n o w n g l o b a l l y f o r t h e i r r e m a r k a b l e * Admission: lree to exhibit area; restaurant
e c o n o m y a n d t h e i r r u g g e d d u r a b i l i t y , minimum. $1.00.
D A T S U N c a r s a n d t r u c k s a r e n o w lc Restaurant hours 8 a.m. to 2 a.m. durinq
sold by nearly 300 authorized dealers the Fair seasons.
throughout the United States. There Hightights
are seven models to choose from, two
of which you see above. THE GREATESTpoRT. A l2-minute color
(on the Mezzanine, No.2 Bldg. movie,presentedona screen 195 feet in
in the Japan Pavilion Complex) circumference. shows the mighty transit
projects that enable millions of people
to move through the New York area
daily. Around the outside of the thea-DATSUN ter is a scale model of The World Trade Nis s an Mo t o r C o r p o r a t i o n i n U . S . A.
22 1 F relingh u y s e nA v e n u e , N e w a rk, N. J. Center for lower Manhattan. There is .1501 Clay Avenue, Houston, Texas also an operating model of the recently
137E as t A lo n d r a B o u l e v a r d .G a r d e n a . Ca l acquired subway link under the Hudson
2 1 6
www.butkus.org/postcardsView original page 22Page 23 · Read text
Meet the world of
River,connecting New York and New Canadian PacificJersey.
provides The heliportAERTAL GArEwAy. at our exhibit feet, fora landing pad. l5O by 200 sight-
seeingflights, and for helicopter trans- in the Transportationportation to and from Manhattan and
I(ennedy International, LaGuardia and & Travel Pavilion
Newark Airports.
REsTAURANT.Located directly under the ::i::' :' i{
heliport platform, the "Top of the Fair i' t. ii:
Restaurant" provides a magnificent
view of the Manhattan skyline and the
Fair through special glareproof win-
dows. On the floor below is a cocktail
loungefeaturing an international selec-
tion of mixed drinks.
One comp4ny with a Fair concessionhad
200jobs open to women. More than 4,000
applications were received.
126 HERrz
The Hertz Travel Center, at the base of
the Heliport, is staffed by multilingual
attendants who offer travel informa-
tion, maps of the Fair and the New York
City area, and direct telephone com-
munication to the airlines represented
at the Fair. The center can also arrange
Hertz automobile reservations around
the world.
SOCONY MOBILL27
This exhibit, located in a low, red-roofed MA"k
pavilion, is devoted to a game. On a T r a i n s / T r u c k s / S h i p s , / P l a n e s / H o t e l s / T e l e c o m m u n i c a t i o n s
large map of the United States is marked W O R L D ' S I ' 4 O S T C O N 4P L E T E T R A N S P O R T A T I O N S Y S T E M
217
www.butkus.org/postcardsView original page 23Page 24 · Read text
'ff
Write about TFrANsiPoFrrATro- fo, facts
quantity diseounts the route of the most recent Mobil Econ- omy Run-a grueling cross-country test
in which experts try to get the most effi-
cient gasol.ineconsumption out of new
cars. Contestants seated at automobile
controls "drive" this route, attempting
to hold down their own fuel consump-
tion.
* Admission:Jree.
Highlights
TEsf FoR GooD DRrvEns. Eighteen play-
ers, who must be licensed motorists,
compete in each game (two games go
on simultaneously). They "drive" from
the Pacific to the Atlantic Coast, corn-
pensatingfor the road conditions they
see flashed on closed-circuit television
screensin front of them. As each driver
steers, brakes and accelerates, an elec-
tronic device keeps a running total
of the amount of gasoline he would
be burning if he were driving a real
car. At the end of the four-rninute
ride, the driver with the best miles-per-
n9€4tn9/et5 gallon record of the l8 entrants receives
a certificate.
THE LEssoN RAMPS.From wide ramps,
spectators can watch the game in prog-
... this year's best-seller! ress. Guides offer contestants and ob-
servers rules for economical and safe
You can use it . . . motoring that are based on the com-
pany's"Think-Ahead Driving Program."
in your business promotions
as premiums or prizes The Coca-Cola pavilion's 610 carillon
as gifts bells are amplified electronically.onemil-
tIor^ your €mployees or customers lionbells,times.which Inweighthis awaytotaltheof 250tiny pounds,bronze
are made to produce the same volume of
Spocial imprints are available! Cer- sound as 1,000 tons of bronze bells.
tificates exchangeable for the GUIDE
are also available!
a
For facts about quantity discounts on the
OFFICIAL GUIDE (or the OFFICIAL
SOUVENIR MAP or OFFICIAL SOU-
VENIR BOOK) write or call:
OFFICIAL WORLD'S FAIR PUBLICATIONS GREYHOUND Time Ine. r28
Roona 44*{16 Time & Life Building A transcontinentalbus ride on film and
New York IOO2O regional American meals are the main
(2r2 LL 6-32481 attractions of this pavilion. It is also
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From the M. Butkus archive. Original publisher and archive notices are retained.
Check the model and edition against your equipment.
PDF verified 2026-10-10.